Company Profile
Bitopi
Bitopi Advertising Ltd. is the oldest and one of the largest agencies in Bangladesh. Bitopi was
established in 1968 by Mr. Reza Ali, who is now the Chairman of the company. At Bitopi we
believe in creating honest and meaningful communication that actually has an impact on a
person’s life.
Bitopi has come a long way in creating communication that is effective and has enormous word
of mouth power. Keeping program goals in mind, we have created communication that is simple
and engaging, and most importantly memorable. We believe in delving deep and finding the
unique insights and truths that act as spring boards to powerful communication.
4V model- Bitopi Advertisement LTD.
Volume
Variety
4V
Model
Variation
Visibility
The 4V model consists of four elements: I) Volume; II) Variety; III) Variation and IV) Visibility.
Volume: Bitopi Advertising LTD. is an advertising agency and its main clients are mostly
prominent corporations or companies of the country. They are solely responsible for the
advertisement and further promotions for about 20 companies. They are in a contact with their
clients to conduct all the advertisement and this contact can be for a month, for a quarter, for a
year and sometimes more than a year. Next, according to the contact with the clients Bitopi
conducts the activities for which they are responsible, and for the time they are contacted.
Therefore, about the volume of Bitopi Advertisements, having a good number of clients, it can
be said that their volume is moderate. Although at some peak times it gets higher, but as a whole,
they target to keep it moderate so that they can come up with the best out of the amount of work
that has been assigned to them.
Variety: Bitopi Advertisement Limited is exposed to very high type of variety in their work
process. It is because they are in a contact with different corporations and companies and thus
the nature of the contact is different from each other. And as a result, each and every client’s
need is not the same. That is why Bitopi Advertising Limited has very high variety in their work
process.
For example: At present they are in a contact with ‘Samsung’ and ‘brac’ thus they have different
kinds of activities with respect to different kind of product, target customers etc. Also they have
the binding contact for different time periods. Therefore, this can be said that for being exposure
to different customer and their needs, Bitopi Advertising Ltd has a high variety in their work.
Variation: As stated before, Bitopi Advertising LTD. is dealing with a good number of
customers who have dissimilar needs, and thus their variation in demand is high. As a whole, it is
very general for an advertising agency having to deal with different companies and thus different
companies may urge for advertisements of different patterns and duration, so the variation is
very high.
At another stream, in a typical customer care, the demand variation does not fluctuate noticeably
except the peak and off peak hour of the day. Thus variation in this process of a customer care is
very low.
Visibility: Bitopi Advertising LTD is responsibly conducting their business where they have
highly efficient and creative people working with them. As they conduct the advertising work, it
is done through a team who plan and design the overall work. Hence, the visibility is very low.
Cost
Polar
Diagram:
Bitopi Advertising
LTD(all are in
percentage)
COST
considered to be the first
Depend
ability
is the one which is
Speed
Bitopi Advertising Ltd
choice for large
renowned organizations
Brac EPL Stock
Flexibili
ty
Samsung, Brac Bank,
Quality
its major clients include
Brokerage LTD, Qubee,
Glucon-D, Gtz etc.
Now, in case of structuring the whole in the polar diagram, the cost is high. Being the best
advertising agency, and being the choice of the country’s best MNCs, it is very usual to have
higher cost. Thus, Bitopi Advertising Ltd. operation management process, when taken into polar
diagram, the cost is signified to be very high.
SPEED
The speed is relatively very high itself and also compared to other agencies. They aim to
accomplish the assigned task not only with extreme scrupulously, but also with higher speed.
This is one of the reasons that country’s big MNCs and companies prefer Bitoppi Advertising
LTD over others.
QUALITY
Bitopi Advertising LTD. sustains its quality better than anyone in the business. The approach
towards Bitopi by most of the renowned brands is a perfect demonstration of its quality.
DEPENDABILITY
Bitopi Advertising Ltd. is the oldest and one of the largest agencies in Bangladesh. Bitopi was
established in 1968 by Mr. Reza Ali, who is now the Chairman of the company. Bitopi aims at
creating honesty and meaningful communication so that clients’ dependability becomes
achievable.
FLEXIBILITY
Being an advertising agency, Bitopi deals with numerous clients looking for different kinds of
supports. Advertising agencies go through a process, which they get approved beforehand they
actually get this done as any kind of alteration at a later time is harder to impossible. That is why
in the polar diagram we have signified very little flexibility for Bitopi Advertising LTD.
Product Life Cycle (PLC) Diagram
Sales
Bitopi Advertisement LTD. Product Life Cycle Diagram
Introduction
Growth
Maturity
Decline
TIME
Bitopi Advertising Ltd. is the oldest and one of the largest agencies in Bangladesh. Bitopi was
established in 1968 by Mr. Reza Ali, who is now the Chairman of the company. Some Brands
they had previously helped build are P& G, ANZ Grindlays Bank, Trix etc.
Presently, The Company is in a contact with 20 renowned companies. Looking at their works so
far,it is clearly visible that they have branded and worked for some renowned companies and
similarly they have gathered a huge fame for their creative works. For example, Samsung, one of
the largest cell phone sellers in the world, has contact with Bitopi to conduct the advertising
works in favor of Samsung. Such a responsibility from a huge corporate giant demonstrates that
they not only have received fame, but also customers’ faith and dependability.
About Bitopi’s when attempted to match with the PLC diagram, it is in the maturity stage.
The reason we have signified Bitopi to be in the maturity stage is that they have already acquired
their name by working for the best companies around the country, they have less number of
competitors, price, quality and dependability has been acquired by Bitopi.
Therefore, having the entire characteristic similar to the ‘Maturity Stage’, Bitopi Advertising
Limited can be said to be in the Maturity stage of its business.