Resume of
Moleboheng Sehume
PERSONAL DETAILS
NAME:
Moleboheng (Lebo) Sehume
GENDER:
Female
ADDRESS:
No 6, Silvertrees
Prospect Hill
Wynberg,
Cape Town
IDENTITY NUMBER:
7707130316089
CONTACT NO’S:
074 270 9837
E-MAIL ADDRESS:
msehume@yahoo.co.uk
MARITAL STATUS:
Single
DEPENDANTS:
1
NATIONALITY:
South African
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I’m an extremely driven person. I thrive on challenges and perserve through those
challenges. I’m highly motivated and as a result work well under pressure. I’ve always
maintained a high quality of performance and generally have good rapport with most
individuals I come across. Time keeping is one of the most essential tools that I possess,
as well as the ability to always maintain an immaculate sense of professionalism.
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WORK EXPERIENCE
Current Experience
Name of Company: PRIMEDIA BROADCASTING
Dates employed:
Jan 2008 - to date
Position(s) held:
1. Promotions Co-ordinator:
567CapeTalk & 94.5 KFM
2. Over-night presenter:
567 CapeTalk & Talk Radio 702
3. MC/ Programme Director (for various functions)
Task Requirements:
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Manage quarterly Station Promotions for both radio stations:
 Entrepreneur SA with FNB
 Sound of Cape Town – Samsung
 Small Business Awards – Nedbank
 94.5 KFM’s Christmas Wish with MNET
 The Brain of CapeTalk –Sanlam
 CapeTalk/KFM Cares with Dischem Foundation
 Each with a budget varying from R400K – R1 million
depending on type of promotion
Manage briefing process with client and Sales Team
Brief copywriters; sound engineers & manage outcome of scripts
Brief programme managers on objectives of campaign
Brief online/IT dept regarding client’s objective & all digital elements
supporting the campaign (e.g. social media networks/ bulk sms
messaging etc)
Brief Customer Loyalty Programme (94.5 KFMs’ Klub VIP & Highveld’s
Club VIP plus Ground Patrol Angles)
Manage budget for on-air executions; prizes and events if any

Manage all CSI Campaigns
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E.g: 94.5 Kfm’s Christmas Wish & Dischem Foundations’ –
CapeTalk Cares & KFM Cares:
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Brief in all required production; outside broadcasts; TV
crews; on all elements needed for campaign
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Draft all on-air instruction sheets for presenters/DJ’s
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Meet & brief PR & marketing daily to see which angles
can be used for which publications
Brief presenters and producers daily for Breakfast show
and Afternoon Drive
Manage all sponsorships distribution and donor funds
Research all projects to be included in CSI campaigns for all
radio stations
Meet relevant recipients and liaise with various government
institutions/dept; other corporates and other media involved
Compile ‘Action Plan’ to manage the process of fulfilling
particular project
Compile post campaign analysis for donors/sponsors/ station
manager/sales manager and programming managers
E.g. of projects
 Grassy Park Schools in Western Cape – establishing
vegetable gardens in schools and building jungle gyms
& other equipment for schools with Novalis Ubuntu
Institute and City of Cape Towm
 Assisted Monde Sitole (19 year old PDI from Kayelithsa
with passion to summit various peaks) to get to
Kilimanjaro (as his first excursion) with the Sports
Science Institute and Laureus Sports Foundation
 Currently busy liaising with the City of Cape Town to
erect a climbing wall in Kayelithsa for PDI’s
 During FIFA 2010 Soccer World Cup managed various
projects to ensure many school-going kids attended
the games with help from corporates such as
McDonalds; Samsung Mobile; Sony Ericcson
 Managed to assist ‘Vision in Trust Foundation’ to raise
funds for primary schools students and provided eye
tests; frame and lenses.
 Managed to assist high school learners (Jan Kriel High)
in Kynsna to acquire motorized wheelchairs for ease of
mobility
 Assisted 8 teams (u/11 – 18) with cricket gear &
equipment needed for their league
 Constantly working with TEACH SA to raise awareness
of importance of maths and science in all schools in the
Western Cape
 Management of Budgets vary per project from R100k
to R1.5mil
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Develop Marketing Strategy with Marketing Dept & PR:
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Coordinate key account managers/clients/sponsors and
presenters to ensure maximum brand awareness
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Draft Press Releases (where necessary)
Develop and manage activations
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If there’s event:
o Ensure weather guides are monitored; locations are
receed and secured; liaising with various
(music/TV) crews etc
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On-going assessing of campaign and post campaign
reports to client
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Prepare & present Post Campaign Analysis for client and
Sales Managers
Manage the Sponsorships & Promotions Meetings:
o Meet weekly with JHB sales team for new briefs
o Coordinating the action points for each agreed sponsorships or
promotion (marketing/sales/programming/online)
o Compiling minutes and agendas for each meeting
o Coordinate the concepts with the creative department for the
compilations/ multi platform promotions/ online majors
o Ensure that the programming/online/Ground Patrol/Klub VIP
follow through with the overall agreed concepts
o Liaison between programming dept/sales dept & 702
programming in JHB
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External projects
(25 – 31 Oct 2009)
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Assistant curator
o Renewal of Nelson Mandela Museum in Qunu & Umtata
o Commissioned by Scanshop Art Installations & Brendon Bell Roberts Art
Gallery to find archive pieces relevant to Madiba’s life
o Developed storyboard for the lay-out of the museums
o Researched and collected archive film elements/ print/ and belongings for
exhibition
o Briefed in print elements and managed installation
o Assisted museum with re-launch of the renewal
o Drafted all press releases for the launch
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PREVIOUS EMPLOYMENT:
CAPE TOWN FISH MARKET – Head Office
Dates employed:
June 2005- Dec 2007
Position(s) held:
Marketing & Promotions Coordinator/
Events & Public Relations Manager
Task Requirements:

Advertising
o Marketing the CTFM brand to nationally (and internationally, as CTFM has
opened branch in the UK;)
o Ensuring all marketing material (i.e. print, media, brochures etc) are
designed, printed and sent to all 21 branches nationally;
o Liaise with Mall Managers/Centre Managers nationally, for all promotional
activities, which CTFM brand could get involved with;
o Ensuring all promotions are coordinated, managed and implemented with
all branches of CTFM nationally
o Coordinated National Advertising Campaigns/Promotions on store level
o TV advertisement:
 Assisted in securing models and extras (cast of 40 incl. production
team) for 1st television ad;
 Arranged all locations availability; security; parking and catering
requirements on set for 4 days of the production shoot;
 assisted production secretary with drafting the production
schedule daily for all scenes which had to be shot;
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Public Relations
o Constant liaising with Mall Managers; Distributors; Suppliers, etc to align
CTFM brand with any new products they want to offer;
o Draft, editing & copyrighting of print material to be used for various
promotions;
o Write all press releases for various publications, e.g. community
newspapers, magazines etc;
o Entered for the 1st time, the Krugmann's Grill (and CTFM) to the Diners
Wine Awards and won 2006/2007 Gold Award for the selected wines;
o Implemented a monthly newsletter (similar to Intranet) so as to improve
communication channels with franchisees
o Manage the "Quintessentially" account, so that all restaurants are listed
as one of the, "top restaurant of choice," for their clients
o Negotiated a "10% off Your Main Voucher," with Thompsons' Travel, for
all their domestic travellers, which is included in all their advertisements,
in the Travel segment, of the Lifestyle section, of the Sunday Times.
o Developed further relations with other Tour Operators and Tour Busses to
improve/increase turnover
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Customer Care
o Handle the "customer care line," and deal with all feedback, comments,
queries and complaints;
o Draft Monthly Newsletter, which is sent to the Loyalty programme
members, (named the Accrue Card;)
o Draft sms messages for all promotions to be sent to loyalty base;

Events
o Co-ordinated all events for CTFM nationally, by providing the Portable
Rotating Conveyor Belt Sushi Bar
o Initiated and coordinated following events:
o The SAA Cape Town Flower Show at Lourensford Estate 2005
o The FNB Whiskey Live Festival CTICC and Sandton Convention Center
2005/2006/2007
o Waterfront on a Plate at the Waterfront
o The Heineken Industry Soccer Challenge at Camps Bay High 2006
o Fireworks display for Quintessentially clients on 40ft Catamaran 2007
o The Investec Private Bank Polo Showdown at Lourensford Estate
(Plettenburg Bay vs Cape Town) 2005/6
o The Industry Soccer Challenge at Camps Bay High School
o Cape Wine Festival at V&A Waterfront
o The Cape Outdoor Exhibition at CTICC & Bien Donne in Franschoek
2005/6
o The Jo'burg Wine Show 2007

Operations
o Assisted in conceptualizing, designing and costing current CTFM menu
and CaféLogic menu (other restaurant chain in London, UK;)
o Design and costed 2006/2007 Wine List fro CTFM nationally;
o Design and costed 2006/2007 Food Menu for Krugmann's Grill (up-market
sister restaurant to CTFM;)
o Design and costed 2006/2007 Food Menu for CTFM UK (1st international
CTFM restaurant;)

Store Openings
o Selects certain brands for the wine list and wines to be purchased at the
Nederburg Wine Auction annually;
o Collate and compile all guest lists from franchisees and Head Office;
o Coordinate the invitations and arrange the seating plan for the evening;
o Arrange itinerary for the evening;
o Arrange gifts for franchisees for opening night;
o Compile a "Goodie bag."
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Franchising:
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Manage the 1st phase of acquiring a franchise, by explaining to potential
franchisees all financial and legal requirements needed to open a
franchise;
Merchandise
o Manage the production and distribution of merchandise and all branding
material for promotional use, and/or in-store promotional use as well as
for various sponsorships and competitions.
Websites
o Web- editor of www.ctfm.co.za, (i.e. ensuring content integrity; picture
quality etc.)
o Web-editor of www.ctfm.com - (i.e. ensuring content integrity; picture
quality etc.)
o Web-editor of www.krugmannsgrill.co.za - (i.e. ensuring content integrity;
picture quality etc.)
Social Responsibility
o Managed for past 3 years, the Simonsberg Mens Residence (at
Stellenbosch University) Social Outreach Programme.
o Programme includes providing vegetable gardens; extra maths lessons
and the building of a computer lab to the underprivileged communities in
Kylemore - Stellenbosch.
o Allocated a R60-80K budget to ensure that the programme runs
successfully.
Store Deco Process
o Liaise with on-site managers regarding, Wet Works Plans, Lighting Plans
and Structural Plans, so as to verify scaling and measuring of spaces, (if
stores out of CT, travel to where store is located;)
o Select applicable pictures and discuss measurements with printing
company;
o If no appropriate pictures available, source other pictures (usually from
museums) and other object d'art to be placed in the store;
o Ensure installers, install as per CTFM's specifications.
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ZAHWA ENTERTAINMENT
Dates employed:
Jan 2004- June 2005
Position(s) held:
Events Manager/ Key Accounts Executive
Task Requirements:
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Conceptualized and/or arranged function as per client’s requirements
Arranged media interviews and promotions to punt client’s function), specifically
the “Samsung Olympic Torch Relay” and the “Metrobus Campus Tour”
Drafted a budget and co-ordinated event specifically to the budget
Liaised with various suppliers, to ensure professional function
Traveled South Africa extensively to manage scheduled events
Prepared reports and sponsorship proposals
Oversaw the production and distribution of merchandise, branding, awards and
prizes
Drafted post event reports for clients
Managed various marketing functions, for client retention and client acquisition
purposes.
_______________________________________________________________________
SIHLALI MOLEFE ATTORNEYS
Dates employed:
Jan 2003 - Dec 2003
Position(s) held:
Candidate Attorney
Task Requirements:
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Assisted the Dept. of Communications & ICASA, in checking legal requirements
for the Tenders in the bid for the Second National Operator (SNO.)
Drafted commercial agreement, e.g. Shareholder agreements; Shareholdercompact agreements; Publishing agreements, for various entities.
Commercial litigation.
Drafted Articles of Association and Memorandum of Association for the
restructuring of the South African Post Office (SAPO.)
Conducted numerous Due Diligence exercises, for institutions such as:
- Gijima Infrastructure Services &
Investments;
- Tilca Consulting (Pty) Ltd;
- Women’s Development Bank.
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Worked as part of legal restructuring team for the “Women’s Development Bank”
and the “Women’s Development Trust”, as an initiative of the First Lady.
Consulted with clients on a daily basis, regarding their legal matters such as,
divorces, labour, civil and criminal matters.
Attended to court with Firms’ Associates to assist them with their legal matters.
Attended the King II Course on “Corporate Governance,” offered by RAU
(University of JHB) & the Institute of Directors.
Special Projects:
 Assisted in developing website for the firm, (www.smattorneys.co.za.)
 Arranged the first Gala Dinner at Fairlawns Hotel to celebrate 3 years of
existence.
 Arranged all corporate communications material (i.e. brochures, business
cards etc) and assisted graphic artists in designing the material.
 Arranged the first Sports/Family Day event, held at Wanderers Sport
Club.
ACADEMIC QUALIFICATIONS
SECONDARY EDUCATION:
Sacred Heart College
Observatory
Qualification:
Matric (1994)
Subjects Passed:
English (HG)
Afrikaans
(HG)
Southern Sotho (HG)
Accounting (SG)
Speech & Drama (SG)
History (HG)
TERTIARY EDUCATION:
University of the Western Cape
(1995 – 1999)
Degree Studied:
B. Iuris (incomplete)
Courses Obtained:
English I & II
Afrikaans I
Law of Persons I
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The Origins of SA Law
Introduction to theory
of Law I & II
Family Law
Criminal Law I & II
Law of Succession
Law of Property
Entrepreneurial Law
Insolvency Law
Criminal Procedure I & II
Constitutional Law
Fundamental Rights
Law of Delict
Law of Evidence
CURRENT – UNISA:
Courses Registered:
LLB- Degree of Bachelor
Of Laws
Civil Procedure I & II
Tax & Labour Law
Law of Contracts
Law of Negotiable instruments,
intellectual property & competition
General principles of
Public international law
Foundations of SA private
Law.
CURRENT – SA INSTITUTE OF
FINANCIAL MARKETS:
Courses Registered:
Introduction to Financial Markets
Regulations of Financial
Markets
COMPLETED COURSES
1. BHC School of Design
Diploma- Interior Decorating & Design
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2. VEGA – THE BRAND SCHOOL
Diploma – Principles in Brand Building
3. CVET COMMUNITY COLLEGE
Diploma – Basics & Principles of Film-Making
HOBBIES/INTERESTS:
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Tennis
Photography
Book Club
Golf
Dining
Wine Club
REFERENCES:

Mr Russell Jones
Scanshop Art Installation
083 656 4975

Mr Zaid Gamiet
Online Manager Primedia Broadcasting CT
021 446 4700
082 826 1031
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