16 November 2007 EUROBIRD: Project Contents Effectively Unlocking Regional Potentials: Operations and Best Practices in Regional Airport Development © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de EUROBIRD: Project Contents About This Session So far, you have gained a good understanding of EUROBIRD’s general approach, objectives, administrative structures, and work components. Let‘s delve a little deeper into the details of project work! © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de 1 Overview Management and Coordination Communication and Dissemination Exchange of Experience: Regional Airports as Nuclei of Economic Activity Improvement of Airport Aviation Revenues Improvement of Airport Non-Aviation Revenues Cooperation of Regional Airports with On-Site Business Activities Cooperation of Regional Airports with SMEs in the Region Integrated Tourism Development “Regional Airport Academy” for Joint Staff Training Exchange of Experience: Sustainability and the Environment Enhanced Waste and Water Management Enhanced Energy Management and Hybrid/Electric Vehicles Integration with Public Transport and Passenger Information Systems Risk Management: Safety, Fire Prevention, Emergencies Analysis of Potential Third Party Funding for Extension Projects © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de 2 Management and Coordination Project Co-ordination General Approach • Project management and coordination shall be executed by an external service provider, employed through the Lead Partner • It is intended to subcontract “management and coordination” as well as “financial management” to one single service provider • Cost-effective access to professional project management expertise, saving limited internal capacity, and releasing time constraints shall be achieved © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de 3 Management and Coordination Project Co-ordination The Project Coordinator… • Shall be responsible for the overall organization and coordination of the project activities and components, project schedule and project objectives • Shall advise the Lead Partner in all administrative decisions. • Will track project progress and support the timely submission of reports to INTERREG. • Has to make sure that conference minutes and attendance lists are generated for every event and that outputs and reports are compiled. • Drafts the activity reports (to be confirmed by the Lead Partner) and must also follow up the reporting requirements set in the different technical components. • Shall provide information to the other members of the Steering Group and CWG in the implementation of their tasks and responsibilities. © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de 4 Management and Coordination Financial Management General Approach • Financial management and coordination shall be executed by an external service provider, employed through the Lead Partner • It is intended to subcontract “management and coordination” as well as “financial management” to one single service provider • Cost-effective access to professional project management expertise, saving limited internal capacity, and releasing time constraints shall be achieved © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de 5 Management and Coordination Financial Management The Financial Manager… • Is responsible for accounts, financial reporting, the internal handling of ERDF funds, and national co-financing. • Is furthermore required to be acquainted with national and European procurement procedures. • Must use professional enterprise resource planning software (i.e. SAP R3) and should have a separate bookkeeping department at his disposal. • Is required to have experience in the financial management of INTERREG projects and should have preferably been involved in previous SEABIRD, SEAPLANE, or EUROPLANE projects. • Shall open a trustee account on behalf of the Lead Partner, draw up, submit, and receive payments, transfer funds to partners, and ensure compliance with the auditing procedures. • Shall draft all financial reports. © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de 6 Content Introduction of MKmetric Methodology Improvement of Airport Aviation Revenues Type of Analysis / Results Regional Academy idea © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de 7 Introduction of MKmetric Gesellschaft für Systemplanung mbH Dr. Benedikt Mandel - MKmetric was founded 1993 based on the idea to apply science. - - - Special fields of interest are: level & discrete choice algorithms, OR routines for process optimisation, system interdependencies. Experience: 14 years transport consulting, 18 years research. Major qualification: multimodal demand & supply, analysis & simulation as well as the development & test of policy instruments and forecasts. Know how in EU / Interreg project work : STEMM, BRIDGES, ASSEMBLING, SEABIRD, Spotlights, TEN PAN, Forecast 2020, APRON, ETIS-Base/-Agent/-Link, STAC, Worldnet, Toolqit. SEABIRD, SEAPLANE, EUROPLANE Project: Co-ordinator, Trustee, WP-leader Passenger potential analysis for airlines / airports across 18 European countries Numerous projects for airlines, railway companies, Ministries of Transport in Germany and some Federal States For further details please visit our web site: www.mkm.de © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de 8 Exchange of Experience: Regional Airports as Nuclei of Economic Activity Improvement of Airport Aviation Revenues Suggested Methodology Data Polish ing Data Collection What to collect? Why polishing? How to do? Socio-economics Analysis Networks / Schedules Airpor t Passe nger Marke t Poten tial Analy ses Internal Presenta tion of Impleme ntation Folders and Implicat ed Revenue s External Commun ication and Dissemi nation of Results Which internal results? What? System Approach New economic viable routes Evaluation Region based Technical service figures Transport statistics Harmonisation Non-linear Functions Catchment To be defined by partner. Charges/fees, revenue Implementation Consumer elasticity Sheaf Where to collect? Validation Consumer thresholds Spatial Distribution Region Multimodality Airport choice Airport Intermodality Transfer connections Other: nat. statistic office, EC, World Inst., … Intramodality Accessibility Quasi Direct Format Fees / Charges / Revenue © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de Why? Requirement due to public funding. 9 Exchange of Experience: Regional Airports as Nuclei of Economic Activity Improvement of Airport Aviation Revenues Type of Analysis / Results Estimated passenger demand 2006, both directions En route Of which transfer Of which O&D passengers business nonbusiness total 20.032 9.397 10.635 52.527 12.193 40.334 72.559 21.590 50.969 Technical Distance / flight time Suggested capacity, A/C Suggested Frequency per week Load factor Suggested schedule, leave: Suggested schedule, leave: Remarks to schedule Suggested airline(s) Suggested flight type Other remarks 1.072 kilometres E70 Embraer 170 13 / 7 76,46% POZ CDG 120 70 12 minutes seats months/year 07:00 18:00 11:00 22:00 reduced frequency on weekend AF AIR FRANCE Scheduled Other airlines possible when code sharing with Air France For each route identified: - passenger demand - passenger flows covered - service figures - fees / charges for the airport in focus ... © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de 10 Exchange of Experience: Regional Airports as Nuclei of Economic Activity Improvement of Airport Aviation Revenues Type of Analysis / Results Top 87 Transfer Destinations for POZ - CDG To From - Via Destination POZ - CDG ABZ ABERDEEN SCOTLAND UK POZ - CDG ADB POZ - CDG AGP POZ - CDG conn. [week] To From - Via Destination 5.3 CDG conn. [week] 12 POZ - CDG LED ST. PETERSBURG(PULKOVO) RUSSIAN 1 FED. IZMIR TURKEY 1 POZ - CDG LHR LONDON(HEATHROW) ENGLAND UK 7 MALAGA SPAIN 7 POZ - CDG LIS LISBON PORTUGAL 6 ALC ALICANTE SPAIN 6 POZ - CDG LOS LAGOS NIGERIA 7 POZ - CDG AMS AMSTERDAM NETHERLANDS 3 POZ - CDG MAA CHENNAI INDIA 7 POZ - CDG ATL ATLANTA(INTL) GEORGIA USA 7 POZ - CDG MAD MADRID SPAIN 12 ... ... ... ... ... ... ... ... ... and additionally - listing of transfer destinations - catchments by spatial distribution ... © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de 11 Exchange of Experience: Regional Airports as Nuclei of Economic Activity Improvement of Airport Aviation Revenues Airport Choice / Consumer Choice : Poznan-Paris Type of Analysis / Results Catchment area / market penetration: POZ Orig TXL POZ POZ POZ POZ POZ POZ POZ POZ POZ © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de Transf --FRA WAW MUC CPH --VIE WAW THF CPH Dest Share busi Share priv BRU 10% 36% BRU 17% 19% BRU 28% 19% BRU 7% 9% BRU 23% 9% FRA 6% 4% BRU 5% 2% AMS 3% 1% BRU 1% 0% AMS 2% 0% 12 Exchange of Experience: Regional Airports as Nuclei of Economic Activity “Regional Airport Academy” for Joint Staff Training Suggested Methodology Identification of Airports’ Educational Requirements Develo pment of Acade my Setup Develo pment of Class Syllabu s Identific ation of Internal and External Instruct ors Impleme ntation of Courses In context to „Improvement of Aviation Revenues“ one may think about: - Exchange of the market analysis process between partners - Exchange of marketing processes between partners - Learning by doing using an online analysis tool © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de 13 Thank you very much. For questions please feel free to get in contact with us. MKmetric Gesellschaft für Systemplanung mbH Dr. Benedikt Mandel Durlacher Allee 49 76131 Karlsruhe Germany Phone: 0049 - 721-96160 - 0 Fax: 0049 - 721 96160 - 99 email: mandel@mkm.de web site: www.mkm.de © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de 14 Exchange of Experience General Methodology Data Collection, Research Data Analysi s and Evaluat ion, SWOTs Analys es Best Practic e Identifi cation and Docum entatio n Internal Best Practice Exchang e External Commun ication and Dissemi nation of Results The methodology depicted above is generally suggested for all exchange-ofexperience activities if not specified otherwise. © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de 15 Exchange of Experience: Regional Airports as Nuclei of Economic Activity Improvement of Airport Non-Aviation Revenues Potential Contents & Outputs 5,500 Wick (UK) 15,105 Sumburgh (UK) 17,291 Bremen (D) 27,055 36,400 Kristianstad (S) Kortrijk (B) • Revenue growth rate • Shifts in structure mix • Identification of optimum growth • Conception of development opportunities • Workshop 42,750 Aalesund (N) 49,361 Braunschweig (D) 51,692 Kristiansund (N) 55,000 Kirkwall (UK) 60,500 Molde (N) 61,375 Växjö (S) 63,900 Groningen (NL) 64,500 Bremerhaven (D) 67,500 Ostend-Bruges (B) 70,100 Hanover (D) 106,027 Inverness (UK) 124,020 Kristiansand (N) 350,000 © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de 300,000 250,000 200,000 150,000 100,000 50,000 Stavanger (N) 0 • Good practice guide “Non-Aviation Revenues” 439,774 450,000 • Revenue sources / structural mix Cuxhaven / N. (D) 400,000 • Revenue volume Figure 16: Non-aeronautical revenue per nonaeronautical employee 2002 (in €) 350,000 • Benchmarking: comparative analysis of participarting airports‘ non-aviation revenues 16 Exchange of Experience: Regional Airports as Nuclei of Economic Activity Improvement of Airport Non-Aviation Revenues Suggested Methodology Data Collection at Airports: Business Structures, Revenue Volumes, etc. Data Analysi s and Evaluat ion, SWOTs for the Various Types of NonAviatio n Busine sses Best Practic e Identifi cation and Docum entatio n © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de Internal Best Practice Exchang e External Commun ication and Dissemi nation of Results 17 Exchange of Experience: Regional Airports as Nuclei of Economic Activity Cooperation of Regional Airports with On-Site Business Activities Potential Contents & Outputs • Questionnaire for all participating airports • SMEs on/near airport grounds • Cooperation between airport an on-site SMEs (e.g., marketing, lobbying, logistics) • Airpark development (yes/no, what stage, how successful, what business structure, what sequence) • SWOT analysis and comparative analyses of collected data • Study visit at successful airpark (i.e. Baden) • Good practice guide (GPG) for the documentation and presentation of best practices in cooperation between airports and on-site SMEs • Workshop for best practice exchange • Dissemination of results, possibly discussion forum or “SME and Entrepreneur Open House” at participating airport © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de 18 Exchange of Experience: Regional airports as Nuclei of Economic Activity OBIETTIVI E MISSION AZIENDALE Cooperation of Regional Airports with SMEs in the Region TOUR OPERATORS TRAVEL AGENCIES, HOTELS LINKED OPERATORS VALUE CHAIN RELATED OPERATORS VALUE CHAIN RELATED OPERATORS INDUSTRIAL COMPANIES (EITHER PRODUCTS AND TECHNOLOGY) SERVICE PROVIDERS (EITHER BASIC AND ADVANCED SERVICES) LOGISTIC OPERATORS FINAL CLIENTS (PASSENGERS, SHOPPERS, AIRPORT SERVICE USERS) INTERMEDIATE CLIENTS (AIRLINES AND SHOPKEEPER) RAILWAYS AND BUS COMPANIES ROAD AND MOTORWATS COMPANIES MARITIME SERVICES COMPANIES CAR RENTAL CMPANIES © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de 19 Exchange of Experience: Regional airports as Nuclei of Economic Activity Cooperation of Regional Airports with SMEs in the Region Suggested Methodology Data Collection, Research Assessment of existing SMEs: Data Analysi s and Evaluat ion Best Practic e Identifi cation and Docum entatio n Definition of the goals to be reached definition of a set of by any SME: dimensions efficiency/effectiveness (employees, benchmarking indicators (technical, turnover) activity among economical and location SMEs outside of managerial) products/activity the region in calculation of the filing with regard to order to identify present value for each the airport (supplier, indicator the best clients, business practices facilitators, indirect stakeholders) and to the sector (e.g. trade, tourism, etc.) Rating of existing SMEs: © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de Impact Calculati on Results Monitori ng Implementation of a Definition of the monitoring system of the envisageable impact of any airport results achieved: initiative: definition of indicators, of the inside and/or checks to be outside the operated with the value chain related timing both on SMEs deviation analysis (indicators) and and motivations on the identification of community (e.g. corrective measures occupation) which enhance cooperation between airports and SMEs 20 Exchange of Experience: Regional airports as Nuclei of Economic Activity Cooperation of Regional Airports with SMEs in the Region Potential Contents & Outputs CONTENTS OUTPUTS • Collection of data and information on existing SMEs • Definition of a set of indicators and value calculation • Benchmarking activity on SMEs outside of the Region and definition of the benchmark to be reached by any SME in the region • Monitoring system implementation: checks, timing, deviation, motivations and corrective measures • Assessment of existing SMEs in term of characteristics and indicators (present situation vs target situation) • Definition of the impact/sustainability of any airport initiative on regional SMEs and for the community and check the results currently achieved • Enhancement of cooperation between airports and local SMEs AIRPORT AS A DEVELOPMENT INSTRUMENT FOR ITS TERRITORY © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de 21 Exchange of Experience: Regional Airports as Nuclei of Economic Activity Integrated Tourism Development Potential Contents & Outputs • Analysis of developable tourist attractions at partners’ regions (celebrities, recurring events, historical or natural heritage) • Study visits to regions with great success in integrated tourism and regional airport development, i.e. • Dialogue with experienced developers of tourism concepts in other regional airport regions • Workshop • Good practice guide „Integrated Tourism Development“ • Jukkasjärvi, SE (Ice Hotel) • Rovaniemi, FI (Santa Claus Airport) Jukkasjärvi © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de 22 Exchange of Experience: Regional Airports as Nuclei of Economic Activity “Regional Airport Academy” for Joint Staff Training Potential Contents & Outputs • Identification of airports‘ traning needs and requirements • Concept plan “Regional Airport Academy” • Format of trainings • Contents of trainings / syllabus • Identification of experienced faculty for trainings (partners and external experts, depending on topic) • Time planning for seminars • Implementation of trainings / courses • Evaluation of results • Life time beyond project duration • Could the RAA work successfully without further INTERREG support? • Are partners interested to advance this educational arrangement in the long-term? © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de 23 Exchange of Experience: Regional Airports as Nuclei of Economic Activity “Regional Airport Academy” for Joint Staff Training Suggested Methodology Identification of Airports’ Educational Requirements Develo pment of Acade my Setup Develo pment of Class Syllabu s © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de Identific ation of Internal and External Instruct ors Impleme ntation of Courses 24 Exchange of Experience: Sustainability and the Environment Enhanced Waste and Water Management Potential Contents & Outputs • Data collection • Water use • Waste generation (quantities, types) • Workshop • Action plan “Better Waste and Water Management for Regional Airports” • Recycling and disposal practices • Costs • Data analysis and benchmarking • Best practice identification and exchange © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de 25 Exchange of Experience: Sustainability and the Environment Enhanced Energy Management and Hybrid/Electric Vehicles Potential Contents & Outputs • Assessment of airport energy needs • Cost assessment • Identification and evaluation of energy saving practices • Feasibility and cost of introduction of hybrid/electric vehicles • Concept study “Energy Management, Conservation & Generation” • Development strategy „Towards Sustainable Ground Transportation” • Workshop • Pilot implementation with test vehicle • Feasibility of on-site generation of renewable energy © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de 26 Exchange of Experience: Sustainability and the Environment Integration with Public Transport and Passenger Information Systems Potential Contents & Outputs • Analysis of available ground transportation • Modes (private car, taxi, bus, train,…) • Frequencies and schedules • Evaluation of ground transportation schedules and airline schedules – possibly harmonization suggestions • Analysis of availability of ground transportation information for airport passengers and visitors (i.e., signs, screens, information terminals) • Installation of passenger information systems for improved information availability • Workshop • Good practice guide © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de 27 Exchange of Experience: Sustainability and the Environment Integration with Public Transport and Passenger Information Systems Suggested Methodology Data Collection, Research (i.e. public transport schedules, airline schedules, passenger volumes per hour) Data Analysi s and Evaluat ion, SWOT Best Practic e Identifi cation, Docum entatio n, and Exchan ge © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de Commun ication with Public Transpor t Provider s, Possibly Installati on of Informat ion Terminal s External Commun ication and Dissemi nation of Results 28 Exchange of Experience: Sustainability and the Environment Risk Management: Safety, Fire Prevention, Emergencies Potential Contents & Outputs • Data collection and analysis of technological risks due to regional airport operations • Assessment of legal requirements and standards • Classification of risks in categories • Identification of best practices in risk management and emergency handling • Workshop • Development of update for airport emergency handbooks • Good practice guide “Risk Management at European Regional Airports” • Best practice exchange • Safety Management System (SMS) © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de 29 Exchange of Experience: Sustainability and the Environment Analysis of Potential Third Party Funding for Extension Projects Potential Contents & Outputs • Updating of data on EU cohesion policy for 20072013: • Guidelines • Decisions • Regulations • Focus on funds available for Partners countries: • National Strategic Reference Framework • Operational Programmes • Analysis of involved airports development plans: • Planned investments • Expected new routes • Questionnaire for participating airports that already successfully applied for funds: identifications of best practices • Identification of possible funds • Identification of guidelines for the application of funds • Support in the elaboration of material for the participation in calls © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de 30 Exchange of Experience: Sustainability and the Environment AIRPORTS THAT HAVE ALREADY APPLIED FOR EU FUNDS BEST PRACTICE ON MODALITIES FOLLOWED FOR THE RECEIVING AND IMPLEMENTATION OF EUROPEAN FUNDS AIRPORTS BENEFICIARIES OF THE STUDY EU SIDE EU GUIDELINES NEW COHESION POLICY FOR 2007-2013 AIRPORT PLANNED INVESTMENTS DEVELOPMEN EU REGULATIONS EU DECISIONS IDENTIFICATION OF POSSIBLE FUNDS AIRPORT T DEVELOPMEN PLANS T PLANS OPENING OF NEW ROUTES OPERATIONAL PROGRAMMES IDENTIFICATION OF MAIN ACTIVITIES TO BE CARRIED OUT IN ORDER TO APPLY FOR THE FUNDS © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de 31 Thank you very much. © UNICONSULT Universal Transport Consulting GmbH, 2007 Nils H. Levsen www.uniconsult-hamburg.de 32