Digital and Marketing Officer
Responsible to:
Head of Marketing
Responsible for:
not applicable
Place of work:
Coliseum Theatre
Pension:
The Coliseum offers a contributory group stakeholder pension scheme
through Friends Provident for permanent members of staff with a minimum
of six months service. The Coliseum will make a contribution of up to 3% of
basic salary to match the employee contribution. Independent financial
advice on the pension scheme will be provided by Alexander Forbes
Financial Services Ltd. For further details about joining the scheme please
see the Finance Manager.
SSP & SMP:
Full details to be supplied on request.
Company Rules:
All Oldham Coliseum employees are required to comply with the current
Health & Safety requirements and disciplinary grievance procedures and
other policies and procedures
Salary:
£17,000 - £19,600 Dependent on experience
Hours of work:
156 hours to be worked flexibly, usually distributed across a four week
period, this equates to an average of 39 hours per week. It will involve some
evening and weekend work. No overtime is payable, however time off in lieu
can be taken.
Period notice:
The post will have a three month probationary period. After the
probationary period the post is subject to one months notice on either side.
Holidays:
20 days per year rising to 22 after three years service and 25 after five years
service. Public holidays will be in addition to the above.
OLDHAM COLISEUM THEATRE
Digital and Marketing Officer
CORE PURPOSE
Work closely with the Head of Marketing and Communications Officer to develop and deliver a
digital marketing strategy in line with the corporate objectives of the Coliseum.
Work with the marketing team to help develop a strategy which will increase traffic to the Coliseum
website, improve the user experience, maximise user satisfaction and loyalty, create competitive
advantage, reinforce the brand and maximise revenue generation.
The strategy will be achieved through the creative development of web content and the use of digital
marketing tools and related media, and will specifically target communication with audiences,
corporate stakeholders and a range of visitors to the Coliseum website.
DUTIES
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Commission aspects of print, liaising with suppliers, designers and co-ordination of print
distribution;
Liaise with visiting companies in relation to print;
Co-ordinate direct mails, with some repsonsibilty for content;
To develop engaging online content, writing copy for a range of audiences, ensuring the
website is kept up to date and relevant;
Ensure website navigation and structure meet user needs and communicate the brand,
personality and business aims of the Coliseum, with responsibility for guarding and
promoting the Coliseum brand online;
Work closely with the Head of Marketing to develop web content and fully integrate digital
campaigns expand and develop audiences and maximise revenue. Set up online promotions
and competitions;
Work closely with colleagues across the team to define target audiences, develop campaign
themes and agree copy and imagery;
Take responsibility for digital campaign fulfilment including web, email, online advertising,
SMS, social media including Facebook and Twitter;
Regularly evaluate and report on website & promotional activity;
In collaboration with the Communications Officer develop online PR opportunities;
Update front of house displays including plasma screens promoting events and key activities;
To assist in maintaining and preparing accurate data of the box office system;
GENERAL
 To deputise for the Head of Marketing as required;
 To represent the Coliseum at meetings with outside bodies as requested;
 To be aware of Coliseum productions and activities, and read play scripts for repertory
productions;
 To undertake relevant training as agreed with the Head of Marketing;
 To ensure the delivery of the highest standards of customer care;
 To attend events as required;
 To undertake any other relevant duties as may be requested by the Head of Marketing;
PERSON SPECIFICATION
EXPERIENCE
Essential
 Experience of working in a marketing environment;
 Experience of using social media in a professional context;
 Experience of working on direct mail campaigns;
Desirable
 Experience of working in an arts marketing role;
 Experience of commissioning photographers and designers;
 Experience of working in an arts or cultural environment;
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Experience of using online mailing systems, e.g. Mailchimp;
SKILLS/KNOWLEDGE
Essential
 Persuasive copywriting skills;
 Strong design sense;
 Numerate and comfortable when working with figures, spreadsheets and tables;
 Excellent IT skills: a good working knowledge of the Microsoft Office package;
 Excellent written and oral communication skills;
Desirable
 A working knowledge of using a Box Office system;
 Knowledge of design software such as Adobe Creative Suite package;
ATTRIBUTES
Essential
 A passion for theatre and the arts;
 An enthusiastic and creative approach to marketing the theatre and its activities;
 An ability to promote a positive image of the Coliseum;
 A willingness to train in new areas – e.g website, data analysis;
 Ability to work to tight budgets and under pressure;
 Ability to work to multiple deadlines;
 Self motivating;
 Diplomatic skills when dealing with colleagues and customers;
 Willingness to work flexible hours including weekends and evenings;