Brian Canney Global Services Executive Global Site & Facilities Services August 2009 New designs & methods for the Data Centre © 2009 IBM Corporation Northeast Data centre road show Key messages. IT operational inefficiency and optimization can be uncovered by looking at energy efficiency. Simple actions can yield significant operational and capital cost savings. We are deploying solutions with clients and within IBM. We can help you determine how to get started. 2 © 2009 IBM Corporation Northeast Data centre road show Energy use and costs are drivers of change Increased IT Demand Increasing Cost Pressures Server growth 6X, storage growth 69X this decade.1 Reducing enterprise costs is now the #2 CIO priority in 2009.5 Average power consumption per server quadrupled from 2001-2006.2 Data centers energy use doubling every 5 years.3 66-73% of clients will be expanding their data centers in next 12-24 months.4 Global electricity prices are increasing 10-25% per year.6 Data center operating costs are 3-5 times the capital costs over 20 years. 1. IBM and Consultant Studies 2. Gartner, The Data Center Power and Cooling Challenge, David Cappuccio, November 2007. 3. US Environmental Protection Agency, Report to Congress on Server and Data Center Energy Efficiency, Public Law 109-431, August 2, 2007 4. Digital Realty Trust survey, December 2008 3 5. 6. 7. 8 9. Responsiveness to Change Technology densities are growing 20x this decade.8 78% of data centers are > 7 years old.9 5-60% of IT workloads may be cloud-enabled 29% of clients identified data center power and cooling affect server purchase decisions.10 Gartner, Meeting the Challenge: the 2009 CIO agenda, December 2008 Energy Information Administration, 2001-2008; IBM analysis ASHRAE Publication: Datacomm Equipment Power and Cooling Applications, 2005, page 24 Gartner Survey Suggests Extensive Data center Expansion plans on the Horizon, G00154962, mike Chuba, February 200 Ziff Davis survey, 2007 © 2009 IBM Corporation Northeast Data centre road show We can help clients in three simple ways 4 Extend the life of an existing data center infrastructure. Rationalize the data center infrastructure across the company. Design new infrastructure to be responsive to change. Double IT capacity or Reduce operational expenses by 50%. Improve operational efficiencies while reducing operational expenses by 50%. Pay as you grow by deferring 40-50% of capital and operational costs. © 2009 IBM Corporation Northeast Data centre road show IBM Lexington case study of an existing data center. Smart execution allowed for 8 times IT growth in the same energy footprint. 2x growth in number of servers 8x growth in IT capacity 10x increase in asset utilization Establish baseline energy use Compute Resources Virtualize Best Practices 20x more servers than needed Diagnose Improved Operations 5 Measure and Manage Right size infrastructure to virtualized IT workloads 10% improvement from less over cooling 15-20% power savings from actual usage © 2009 IBM Corporation Northeast Data centre road show Rationalize your data center infrastructure. Optimize to adapt to market pressures and changing business requirements. Reduce operating costs by up to 50 percent Reduce operational complexity and improve adoption of new virtualization technologies Meet business continuity requirements through reduction of outages and data loss Design for flexibility to meet dynamic business requirements Reduce time to deploy new technology from months to weeks Establish Baseline Current State What-Runs-Where Application Growth Forecast Decision Model Strategic Modeling Future State Alternative Scorecard Physical Infrastructure Threshold Analysis Tactical Projections Relocation – Build - Lease Resiliency Rationalization Alternative Cash Flow Execution Roadmap Future State What-Runs-Where Transition Plan 6 PMO Guide Board Level Deliverables © 2009 IBM Corporation Northeast Data centre road show Rationalize to fewer centers for operational efficiency. A major Chinese bank realized $180M savings and improved operational efficiency from data center consolidation. Client requirements Reduce time to market of new applications Reduce overall costs, improve resiliency and security Solution Consolidate 36 mainframe data centers to 2 Establish enterprise command center Benefits US$180 million annual savings Improved time to market of new banking services Security-rich environment; 99.95% availability 7 © 2009 IBM Corporation Northeast Data centre road show New data center infrastructure decisions. Business objectives Meet business and IT growth Data center requirements High availability1 Provide required capacity1 Align capital and operating costs Optimize capital costs Flexible to support new technology Maximize scalability Faster time to deploy Maximize flexibility for technology and computing model adoption Reduce risk Security Minimize capital and operational costs 1.Digital Realty Trust; Emerging Trends in the data centre market, DCD London, November 2007; US EPA Study, August 2007 8 © 2009 IBM Corporation Northeast Data centre road show Design new infrastructure to be responsive to change. Data center operating costs 60% costs from mechanical / electrical systems 75% costs from energy use Mechanical 20% Instrumenta tion & Controls 4% Fee2 24% Power 36% Fit-Up Costs 9% Shell 7% Shell 7% Cumulative Cost of Operations ($m) Data center capital costs $300 $250 $200 Energy Cost Staffing Bldg. Maint. & Mgmt. R E Tax $150 $100 $50 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Year Source: IBM Estimates 9 Source: IBM engineering estimates, 2008 © 2009 IBM Corporation Northeast Data centre road show Design for flexibility with modular data centers. IBM’s data center family solutions align to your business and cost objectives. Enterprise modular data center. Portable modular data center. High density zone. Up to 20% less than traditional designs. Defer 40-50% of capex and opex cost. Fully functional data center. 35% lower cost than site retrofit. Turnkey center for 500-2,500 sq ft. Standardized design starting with modules as small as 5,000 sq ft Rapidly deploy in 12-14 weeks. Without impacting operations. Scalable modular data center. Implement in 8-12 weeks. 10 Save up to 50% operational costs. © 2009 IBM Corporation Northeast Data centre road show Design for flexibility for small and mid-size data centers. One of Europe’s businesses goes “green” with scalable modular data center. Client Requirements Expansion across Europe and Middle East. Aging data center threatens growth. Need rapidly deployable and green data center. Solution IBM Scalable Modular Data Center solution with InfraStruXure® architecture from APC. Standardized on IBM BladeCenter® . Uses “green” design concepts. Benefit Supports corporate sustainability (“Green Line”). Up to 40% reduce electric power consumption. 24% less energy from new servers. “In IBM we have an IT partner who meets our ideal expectations for sustainable business.” Dr. Herbert Koch Manager of the kika/Leiner group 11 © 2009 IBM Corporation Northeast Data centre road show Design for flexibility in enterprise class data centers. Pay as your grow: align costs to IT needs with enterprise modular data center. Meet unpredictable business and IT growth Enable 3x power & cooling growth at one-third cost Up to 12x power and cooling capacity growth Align capital and operational cost to IT needs Defer up to 40% capital costs until required Defer up to 50% operational costs until required As much as 50% energy savings Provide available and predictable operations Provide expansion without downtime to operations Provide standardized operating environment Design to an “open architecture” Integrated leading vendor's capabilities Opportunities for OEM innovation 12 © 2009 IBM Corporation IBM PMDC Demo Unit Partners: THANK YOU! Power and automation technologies Products ensuring availability wherever data is created, transmitted or stored. Fire protection solutions Products for wiring and communications applications Construction and design of modular data centres Generating set manufacturers Electrical components and systems for power quality Network Cabling Solutions Surge Protective Devices in the Industry Electrical power distribution system Reliable power, precision cooling, connectivity and embedded solution Air-conditioning systems Diesel and gas generator sets Solutions for High-density IT Rotary UPS technology © 2008 IBM Corporation 13 Northeast Data centre road show Leverage IBM’s experience to help Green IT: www.ibm.com/green For CIOs:: www.ibm.com/cio For facilities managers: www.ibm.com/services/siteandfacilities 14 © 2009 IBM Corporation