Brian Canney
Global Services Executive
Global Site & Facilities Services
August 2009
New designs & methods for the Data
Centre
© 2009 IBM Corporation
Northeast Data centre road show
Key messages.
 IT operational inefficiency and optimization can
be uncovered by looking at energy efficiency.
 Simple actions can yield significant operational
and capital cost savings.
 We are deploying solutions with clients and
within IBM.
 We can help you determine how to get started.
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© 2009 IBM Corporation
Northeast Data centre road show
Energy use and costs are drivers of change
Increased IT Demand
Increasing Cost Pressures
 Server growth 6X, storage
growth 69X this decade.1
 Reducing enterprise costs is
now the #2 CIO priority in
2009.5
 Average power consumption
per server quadrupled from
2001-2006.2
 Data centers energy use
doubling every 5 years.3
 66-73% of clients will be
expanding their data centers
in next 12-24 months.4
 Global electricity prices are
increasing 10-25% per year.6
 Data center operating costs
are 3-5 times the capital costs
over 20 years.
1. IBM and Consultant Studies
2. Gartner, The Data Center Power and Cooling Challenge, David Cappuccio, November 2007.
3. US Environmental Protection Agency, Report to Congress on Server and Data Center Energy Efficiency, Public
Law 109-431, August 2, 2007
4. Digital Realty Trust survey, December 2008
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5.
6.
7.
8
9.
Responsiveness to Change
 Technology densities are
growing 20x this decade.8
 78% of data centers are
> 7 years old.9
 5-60% of IT workloads may
be cloud-enabled
 29% of clients identified data
center power and cooling
affect server purchase
decisions.10
Gartner, Meeting the Challenge: the 2009 CIO agenda, December 2008
Energy Information Administration, 2001-2008; IBM analysis
ASHRAE Publication: Datacomm Equipment Power and Cooling Applications, 2005, page 24
Gartner Survey Suggests Extensive Data center Expansion plans on the Horizon, G00154962, mike Chuba, February 200
Ziff Davis survey, 2007
© 2009 IBM Corporation
Northeast Data centre road show
We can help clients in three simple ways
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Extend the life of an
existing data center
infrastructure.
Rationalize the data
center infrastructure
across the company.
Design new
infrastructure to be
responsive to change.
Double IT capacity
or
Reduce operational
expenses by 50%.
Improve operational
efficiencies
while
reducing operational
expenses by 50%.
Pay as you grow
by
deferring 40-50%
of capital and
operational costs.
© 2009 IBM Corporation
Northeast Data centre road show
IBM Lexington case study of an existing data center.
Smart execution allowed for 8 times IT growth in the same energy footprint.
 2x growth in
number of servers
 8x growth in IT
capacity
 10x
increase
in asset
utilization
 Establish baseline
energy use
Compute
Resources
Virtualize
Best
Practices
 20x more servers
than needed
Diagnose
Improved
Operations
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Measure
and
Manage
 Right size
infrastructure
to virtualized
IT workloads
 10% improvement
from less over
cooling
 15-20% power
savings from
actual usage
© 2009 IBM Corporation
Northeast Data centre road show
Rationalize your data center infrastructure.
Optimize to adapt to market pressures and changing business requirements.
 Reduce operating costs by up to 50 percent
 Reduce operational complexity and improve adoption of new virtualization technologies
 Meet business continuity requirements through reduction of outages and data loss
 Design for flexibility to meet dynamic business requirements
 Reduce time to deploy new technology from months to weeks
Establish Baseline
Current State What-Runs-Where
Application Growth Forecast
Decision Model
Strategic Modeling
Future State
Alternative
Scorecard
Physical
Infrastructure
Threshold
Analysis
Tactical
Projections
Relocation –
Build - Lease
Resiliency
Rationalization
Alternative
Cash Flow
Execution Roadmap
Future State What-Runs-Where
Transition Plan
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PMO Guide
Board Level Deliverables
© 2009 IBM Corporation
Northeast Data centre road show
Rationalize to fewer centers for operational efficiency.
A major Chinese bank realized $180M savings and improved operational
efficiency from data center consolidation.
Client requirements
 Reduce time to market of new applications
 Reduce overall costs, improve resiliency and security
Solution
 Consolidate 36 mainframe data centers to 2
 Establish enterprise command center
Benefits
 US$180 million annual savings
 Improved time to market of new banking services
 Security-rich environment; 99.95% availability
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© 2009 IBM Corporation
Northeast Data centre road show
New data center infrastructure decisions.
Business objectives
 Meet business and
IT growth
Data center requirements
 High availability1
 Provide required capacity1
 Align capital and
operating costs
 Optimize capital costs
 Flexible to support new
technology
 Maximize scalability
 Faster time to deploy
 Maximize flexibility for
technology and computing
model adoption
 Reduce risk
 Security
 Minimize capital and
operational costs
1.Digital Realty Trust; Emerging Trends in the data centre market, DCD London, November 2007; US EPA Study, August 2007
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© 2009 IBM Corporation
Northeast Data centre road show
Design new infrastructure to be responsive to change.
Data center operating costs
60% costs from mechanical / electrical systems
75% costs from energy use
Mechanical
20%
Instrumenta
tion &
Controls
4%
Fee2
24%
Power
36%
Fit-Up Costs
9%
Shell
7%
Shell
7%
Cumulative Cost of Operations ($m)
Data center capital costs
$300
$250
$200
Energy Cost
Staffing
Bldg. Maint. & Mgmt.
R E Tax
$150
$100
$50
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Year
Source: IBM Estimates
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Source: IBM engineering estimates, 2008
© 2009 IBM Corporation
Northeast Data centre road show
Design for flexibility with modular data centers.
IBM’s data center family solutions align to your business
and cost objectives.
Enterprise modular
data center.
Portable modular
data center.
High density
zone.
Up to 20% less
than traditional
designs.
Defer 40-50% of
capex and opex
cost.
Fully functional
data center.
35% lower cost
than site retrofit.
 Turnkey center for
500-2,500 sq ft.
 Standardized design
starting with modules
as small as 5,000 sq ft
 Rapidly deploy in
12-14 weeks.
 Without impacting
operations.
Scalable modular
data center.
 Implement in 8-12
weeks.
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 Save up to 50%
operational costs.
© 2009 IBM Corporation
Northeast Data centre road show
Design for flexibility for small and mid-size data centers.
One of Europe’s businesses goes “green” with scalable modular
data center.
Client Requirements
 Expansion across Europe and Middle East.
 Aging data center threatens growth.
 Need rapidly deployable and green data center.
Solution
 IBM Scalable Modular Data Center solution with
InfraStruXure® architecture from APC.
 Standardized on IBM BladeCenter® .
 Uses “green” design concepts.
Benefit
 Supports corporate sustainability (“Green Line”).
 Up to 40% reduce electric power consumption.
 24% less energy from new servers.
“In IBM we have an IT partner
who meets our ideal expectations
for sustainable business.”
Dr. Herbert Koch
Manager of the kika/Leiner group
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© 2009 IBM Corporation
Northeast Data centre road show
Design for flexibility in enterprise class data centers.
Pay as your grow: align costs to IT needs with enterprise modular
data center.
Meet unpredictable business and IT growth
 Enable 3x power & cooling growth at one-third cost
 Up to 12x power and cooling capacity growth
Align capital and operational cost to IT needs
Defer up to 40% capital costs until required
Defer up to 50% operational costs until required
As much as 50% energy savings
Provide available and predictable operations
 Provide expansion without downtime to operations
 Provide standardized operating environment
Design to an “open architecture”
 Integrated leading vendor's capabilities
 Opportunities for OEM innovation
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© 2009 IBM Corporation
IBM PMDC Demo Unit Partners:
THANK YOU!
Power and automation technologies
Products ensuring availability wherever
data is created, transmitted or stored.
Fire protection solutions
Products for wiring and
communications
applications
Construction and design of modular
data centres
Generating set manufacturers
Electrical components and systems
for power quality
Network Cabling Solutions
Surge Protective Devices in the Industry
Electrical power distribution
system
Reliable power, precision cooling,
connectivity and embedded solution
Air-conditioning systems
Diesel and gas generator sets
Solutions for High-density IT
Rotary UPS technology
© 2008 IBM Corporation
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Northeast Data centre road show
Leverage IBM’s experience to help
Green IT: www.ibm.com/green
For CIOs:: www.ibm.com/cio
For facilities managers: www.ibm.com/services/siteandfacilities
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© 2009 IBM Corporation