Women
 Theme: Women (Ideal-Real-Myth)
ARTS
POWER
 Subject: Women’s History and Stereotypes
 Methods and strategies: image analyises, text
analyises,exhibitions, group discussions
The operational framework
 Students: a IV year class (25 students 17-18
years old)
 Timetable: 3 lessons of 45 minutes, each for
4 weeks
 AIM: to recognize the concept of the
presentation of women as object
 Recommendation for group organization:
Gender group work of 5 students (female
group/masculine group?)
Participans Goals
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To achieve a basic knowledge of feminism
To achieve a basic knowledge of stereotypes
and gender roles ( advertisements)
To develop understanding of why these
ideas/issues are important and how they
influence everyday life (media, advertisement,
marketing)
To develop a healthier body image and
awereness of offensive images of women
Project stages
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Stage 1: Women’s Rights Movement/
Women’s History
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Stage 2: Stereotypes/ Gender Roles
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Stage 3: Patriarchy/Feminism
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Stage 4: Women and media
Outline of Activities
Women’s Rights Movement/ Women’s History
STEP 1: introduction to women’s history, position of
women throughout history

Task1: searching informations
Timeline/Highlights (individual students search)
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Task2: to be able to recognize concepts and
history of ideas

QUIZ (competion among 5 groups)
Stereotypes and Gender Roles
STEP 2: Awareness of social and ethical influence of
stereotypes
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Task 1: Definitions (teacher’s introduction)
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Task 2: Diagrams (brainstorming)-group work
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Fill the Male Box !
Fill the Female Box!
Group reports
Task3: Journal Assignment (individual): Have you
experienced stereotyping in your every day life?
Describe the experience!
Patriarchy/Feminism
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Designing A Model of Patriarchy (teacher’s
introduction)
 Definitions
 Diagram
 Group discussion: Can you find patriarchy forms in our
society? For exemple: stereotypes of the familiy,
religion, etc. Express this forms throught exemples!
Are these forms acceptiable for you?
 Group reports
Feminism (teacher’s introduction)
 Definitions
 Oppression/Subjugation/Feminism
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Feminist Lens
Task 3: Reading and Discussion: Simone de
Beauvoir- text analyises
Women and media
 Task1
 To introduce the concept of women as object
through advertisements - collecting photos,
pictures from daily newspapers, fashion
magazines,TV commercials)-individual homework
 Task 2
 searching for images which will be representative
of the issue (group work with class exhibition)
 Task 3
 group work (5) (“reading the image”: for
analysing an image)
Croatian advertisement for salame
Message: Adaptable to every surface!
(tyre advertisement)
Fuckin’ good
Task 4:Discussion
 Discuss examples of advertisement (each group will
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present there analizes)
What is the difference among identity, image and
reputation?
How does media presents women?
What are the main characteristics bond with women’s
image?
Can women be advertisement brand? Find the
examples! Assignement: As a group try to made
women’s brand without sexual context!
Group Presentation
Internet
Recources:
 http://feminism.eserver.org/
 www.media-awareness.ca
 www.medialit.org
 www.mediaed.org