Hospitality Industry & Career After Reading and Studying This, You Should Be Able to: • Describe the characteristics of the hospitality industry • Explain hotel operations & corporate philosophy • Discuss why service has become such an important facet of the hospitality industry • Suggest ways to improve employability The Pineapple Tradition • Symbol of welcome, friendship and hospitality • Recognized internationally • Foundation for concept of “SERVICE” Hospitality and Tourism • Largest and fastest growing industries • Common dynamics – Delivery of services and products – Customer and guest impressions are critical Scope of Hospitality and Tourism Industry • Travel – – – – – – Air Cruise Rail Coach Auto Ecotourism • Lodging – Hotels – Motels • Meetings, Conventions and Expositions • Restaurants • Managed services • Recreation – – – – Attractions Gaming Parks Recreation Scope of the HospitalityTourism Industry Characteristics of the Hotel Industry • Product is intangible and perishable • No such thing as business hours • Hospitality operations run on a 24 hour basis all year round • Characterized by shift work Hotel Operations Cost Centre • • • • • • • Human Resources Security Engineering Housekeeping Finance Purchase Marketing Hotel Operations Revenue Centre • • • • • Sales Front Office Food & Beverages Laundry MOD (Business Centre, Rentals, Rent a Car etc.) Corporate Culture • Culture… – Overall style and feel of the company • Mission Statement – Central purposes, strategies and values Corporate Culture • Goal • Broad statement geared towards accomplishment • Objective • Quantification of goals • Strategy/Tactics • Actions needed to reach goals Corporate Philosophy • Philosophy… – Shift towards greater employee empowerment – Strong links to TQM – Service philosophy is a way of life Reasons Behind Inconsistency in Service • Education system does not teach service • Little priority on training in service • Over-reliance on Technology • Lack of motivation For Success in Service We Need to: • Focus on the guest • Understand the role of the guestcontact employee • Weave a service culture into education and training systems • Thrive on change Moments of Truth • Examples in a restaurant – – – – – – Guest calls for reservation Guest tries to find restaurant Guest parking Guest welcome Guest is told table is not ready Guest goes to lounge for a cocktail Trends Globalization Safety and security Diversity Service Technology Legal issues Changing demographics Price-value Sanitation What Is a Career Path? • Career progression available in each segment • Progression varies • Cross-training is critical • Advancement must be timely to match employee development • Career goals Is the Hospitality Industry Right for You? •Based on quality of service •Personal qualities needed: –Honesty –Willingness to work hard –Team player –Willingness to work long hours –Ability to deal with stress –Good decision-making skills –Good communication skills –Dedicated to exceptional service –Desire to exceed guest expectations What Do Recruiters Look for? •Service-orientation •Solid work experience •Involvement in on-campus and professional organizations •Positive outlook •Good GPA •Initiative Professionalism & Etiquette •Companies expectations vary but must be met •Dress/attire •Etiquette is how we behave and make others feel comfortable •First impressions are critical •Table manners •Treat others with dignity and respect Ethics •Set of moral principles and values that people use to make decisions about right and wrong •Basic common values –Integrity –Respect for human life –Self-control –Honesty –Courage Social Responsibility of Business • Issues include: – Truth in menu – Nutrition and obesity – Diet – Recycling Resumes •Good resume is a must •Should include: –Heading with contact information –Career objective –Career experience –Accomplishments –Education –References •Cover letter •Academic record •Extracurricular activities How to Interview • Match yourself to the job • Match knowledge, skills and abilities to posted position • Prepare • Do your homework on company How to Interview (Continued) • • • • • Be ready to ask questions Dress for the job you want Arrive early Be polite Send a thank you note