Overview
•
•
•
•
•
•
Estate Owned by: Patricio Reich Toloza
Wine Region: Mendoza
Winemaker: Pablo M. Profili & Eduardo Gabbarini
Total Acreage Under Vine: 88
Estate Founded: 2003
Winery Production: 1,350,000 Bottles
Location
• Renacer’s vineyards are located in Perdriel, Lujan de Cuyo, a unique zone in
Mendoza, Argentina.
• In addition to Renacer’s more than 88 acres of Malbec vines, the winery
also purchases grapes from local producers in order to take advantage of
Mendoza’s many terroirs — those in the Uco Valley, Lujan de Cuyo and
Medrano.
• The limey soils that surround the winery offer the best possible growing
conditions for Malbec grapes.
• The grapes are sourced from two
old-vine vineyards, the “Agrelo” and
the “La Consulta”, both over 50 years
old, that produce yields ranging from
2.6 to 3.6 tons per acre.
History
• Founded by Patricio Reich, with the collaboration of world-renowned
winemaker Alberto Antonini.
• The winery structure itself is quite impressive, featuring a medieval tower
built of rocks with state-of-the-art winemaking equipment.
• The combination of Patricio’s passion for Mendoza’s wines and his extensive
business experience has resulted in a modern and sophisticated winery that
produces well-crafted, enjoyable wines that offer tremendous value.
The Winery
•
•
•
•
•
•
Bodega Renacer was built in 2004
It is a fusion between classic and modern architecture: well defined, straight lines combine
with Tuscan-inspired walls to provide a highly attractive and unique building.
Renacer is equipped with top of the line Italian technology: stainless steel tanks, underground
cement tanks sealed with epoxy for aging and computerized temperature control, and
hundreds of French Oak Barrels for premium wines.
At Bodega Renacer they believe that exceptional wine quality should not cost the Earth and
have built their operations around the principle of being one of the most environmentally
friendly bottled wine brands you can get from Argentina.
Renacer is the first winery in Argentina to use
solar energy and is also the first to offset
carbon emissions and certify Carbon Footprint.
They also store the water that flows from the
Andes Mountains in natural ponds, and
provide the vines only with the water that
they need and nothing more.
Owner
Patricio Reich - Chairman and Owner
•Born in Chile, he attended the Universidad de Chile in
Santiago, where he earned a degree in Industrial
Engineering.
•Graduated from the MBA program at the University of
Chicago.
•He has worked as a loan officer for the World Bank in
Washington DC, and as an executive at the Santiago
Chamber of Commerce.
•He has also served as CEO and shareholder of companies in a wide variety of
industries, including the finance, consumer electronics, airline, and industrial
commodity businesses.
•After many years as a Board Member and shareholder at Viña San Pedro, Patricio made
the decision to start his own wine business.
•With the assistance of Alberto Antonini of wine consulting firm Matura Group, he
founded Bodegas y Viñedos Renacer in the Mendoza region of Argentina.
Winemaker
Alberto Antonini – Consulting Winemaker
•Graduated from the University of Florence in 1985, with
a degree in Agricultural Sciences and Enology.
•1986: Assistant Winemaker at Marchesi de Frescobaldi.
•1989: Production Director for Col D’Orcia Winery in
Montalcino.
•1993: Winemaking Director of Antinori Group
•1996: founded the Matura Group with business partner Attilio Pagli - a wine
consulting company
– Today, as CEO and Senior Winemaker of Matura Group, Alberto consults for wineries in
virtually all the major wine producing countries.
•2001: founded Poggiotondo, a Tuscan winery
•Founded Fortediga, a brand new estate that focuses on international varietals and
innovative wines from the pristine Maremma area of Tuscany.
Key Selling Points
1. Renacer is the first winery in Argentina to use solar energy and
it is also the first to offset carbon emissions and certify Carbon
Footprint.
2. The winery is a pioneer in the development of precision
viticulture, producing exceptional grapes that become in
unique, magnificent wines.
3. Renacer´s vineyards are located in Perdriel, a unique zone in
Mendoza, Argentina where the soil, altitude, climate, and
water come together to create the perfect growing
environment for Malbec.
Building The Brand
1.
2.
3.
4.
Drive volume in Off Premise, Club Accts & National Accts with aggressive
price points with Clasico & Reserva
BTG in On Premise opportunity for Malbec Clasico, Reserva and Cabernet
Sauvignon – Value Brand
Utilize the concept of Certified Carbon Neutral.
Enamore – Unique & exceptional style
Punto Final
Punto Final
Reserva
Distribution On Premise: 34%
Channel
Off Premise: 66%
On Premise: 34%
Off Premise: 66%
Varietal
100% Malbec
Composition
100% Malbec
Pascual Toso
Competitive Kaiken
Set
Alta Vista
Zolo
SRP: $13.00
Min. SRP: $10.00
BTG: $10.00
Pricing
Wine List: $25.00
Familia Zuccardi
Valentin Bianchi
La Posta
Pascual Toso
SRP: $20.00
Min. SRP: $17.00
BTG: $15.00
Wine List: $36.00
Available POS: Brand Brochure, Sell Sheets, Individual Item Shelf Talkers
Cabernet
Sauvignon
On Premise: N/A %
Off Premise: N/A %
90% Cabernet
Sauvignon, 10%
Cabernet Franc
Ernesto Catena Siesta
Finca Decero
Pulenta Estate
Pascual Toso
SRP: $20.00
Min. SRP: $17.00
BTG: $15.00
Wine List: $36.00
Enamore
On Premise: 53%
Off Premise: 47%
45% Malbec , 40%
Cabernet Sauvignon, 5%
Cabernet Franc , 10%
Bonarda
Achaval Ferrer
Bodega O Fournier
Dona Paula Alluvia Vyrd
Alta Vista Single Vyrds
SRP: $70.00
Min. SRP: $60.00
BTG: $60.00
Wine List: $120.00
Enamore
•
•
•
•
•
45% Malbec, 40% Cabernet Sauvignon, 5% Cabernet Franc, and
10% Bonarda
A truly unique joint production between Allegrini and Bodega
Renacer
Made in the Amarone style. The grapes are dried on the vines
(appassimento), until they loose 1/3 of their weight. After a
prolonged fermentation (both alcoholic and malolactic) the wine
is aged in new French barriques for 12 months.
Supple aromas of ripe berries, raisin, and plums. Sensual notes
of exotic spices, charcoal and chocolate are seamlessly layered
with the fruit. Full bodied, rich and complex, with a long finish
beautifully framed by fine-grained tannins.
Pair with semi soft cheese, dark chocolate, and pasta with
mushroom sauce.
Punto Final Cabernet Sauvignon
• 90% Cabernet Sauvignon and 10% Cabernet
Franc
• The wine was aged in French oak barrels,
providing added complexity, smooth tannins
and an elegant bouquet.
• Red berry and spice notes combine nicely in
the mouth offering flavors of plum and cherry,
with a jammy personality and good structure.
The mouthfeel is elegant, and the finish lingers
with good acidity.
• Pairs well with beef, cheeses, wild game, and
grilled pork
Punto Final Malbec Clásico
• 100% Malbec
• Punto Final Malbec is the true expression of
the potential of Mendoza's terroir, and it
represents a blend of Malbecs from different
regions, altitudes and climates.
• Deep ruby red in color with notes of
blackberry, blueberry and cassis. On the palate,
the wine is balanced and round, with a jammy
mouthfeel and a long finish.
• Pair with steak, pasta with meat sauce, risotto,
lamb and cheeses.
Punto Final Malbec Reserva
• 100% Malbec
• Sourced primarily from the higher altitude
vineyard sites and from vineyards
producing yields of only 2.7 tons per acre.
• On the nose, a combination of red fruits
and toasty notes given by the French oak
are evident. In the mouth, the wine is
complex and structured with a long
aftertaste.
• Pair with grilled meats or tagliatelle with
spicy tomato sauce.
Renacer
• 100% Malbec
• This is a limited-edition icon wine aged for 24
months in French oak barrels and cellared for 6
months in the bottle.
• A rich and dense wine, with notes of ripe and
caramelized fruits complemented by licorice
and fresh herbs. Lush and supple in the mouth,
with caressing tannins and a round finish.
• Recommended with grilled red meats, cheeses
and roasted duck.