UNESCO Institute for Statistics Cultural Satellite Experts Meeting Bonnie Nichols Office of Research & Analysis National Endowment for the Arts November 2015 Arts and Cultural Production Satellite Account (ACPSA) Produced by the U.S. Bureau of Economic Analysis in Partnership with the National Endowment for the Arts Guide ACPSA production is defined as production intended chiefly as a function of creative or cultural engagement, or whose goods and services are intended primarily to facilitate public access to such output. Concentric Circles Model of Cultural Industries David Throsby, Macquarie University, Sydney Australia Related industries Wider cultural industries Core creative arts Other core creative industries Core creative arts—performing arts; independent artists; promoters and agents. Other core creative—architectural and design services; photography services; arts educational services. Wider cultural production—motion picture/TV; sound recording; publishing. Related production—manufacturing (jewelry, musical instruments); construction (new theaters, libraries); and retail sales (art galleries, book stores). ACPSA Production is Estimated from the Ground Up Items/Commodities/Industries Items “Advertising agencies”; radio, TV, and cable advertising; newspaper advertising Excludes public relations, media buying, and distribution Commodity “Creative” advertising (Nearly $240 billion in 2013) Production of Creative Advertising by Leading Industries, 2012 (millions) Broadcasting $81,271 Advertising agencies $47,022 Publishing $35,718 Other information services $34,369 Other, non-ACPSA industries $27,692 Printing Promoters of performing arts $11,897 $766 Data source: Arts and Cultural Production Satellite Account (ACPSA), U.S. Bureau of Economic Analysis Value Added to U.S. GDP by Sector, 2012 (in billions) Health care and social assistance $1,152.3 Retail trade $932.6 Arts and culture $698.7 Construction $586.7 Transportation and warehousing $464.1 Travel and tourism $428.0 Mining and extraction Utilities Agriculature, forestry, fishing, and hunting $406.7 $264.6 $195.3 Data sources: Arts and Cultural Production Satellite Account (ACPSA), Travel and Tourism Satellite Account, and GDP by Industry, U.S. Bureau of Economic Analysis. Consumption of Cultural Goods and Services, 2012 Intermediate expenditures 42.0% Personal consumption 31.6% Government 12.2% Investment Exports 9.1% 5.1% Data source: Arts and Cultural Production Satellite Account (ACPSA), U.S. Bureau of Economic Exports of Arts and Cultural Goods and Services, 2012 (in millions) Movies and TV shows $16,315 Manufactured jewelry and silverware $9,230 Arts-related software publishing $9,199 Sound recording $4,920 Advertising Architectural and design services Book publishing Newspaper and periodical publishing Performing arts and independent artists $3,200 $2,430 $1,991 $1,915 $1,158 Source: Arts and Cultural Production Satellite Account, U.S. Bureau of Economic Analysis Obstacles Large responsibility for the NEA o Creative economy Misunderstandings about the ACPSA o o Multiplier caveats ($1.69) Self-employed workers (Schedule C) State-Level Estimates o Data Lessons Learned Real Arts and Cultural Value Added: 1998-2013 $700,000 $650,000 (Millions) $600,000 $550,000 $500,000 $450,000 $400,000 1998 2000 2002 2004 Real arts and cultural value added 2006 2008 2010 Three-year moving average Source: Arts and Cultural Production Satellite Account (ACPSA), U.S. Bureau of Economic Analysis, Embargoed 2012 National Archive of Data on Arts & Culture