Women and Gender
Studies Nicole
Dayna
Danny
Katie
Discussion Topics of Day 1(Katie)
 Women and Gender Studies
Discourse Community
 Author’s Background
 Article Discussion
1.The Meaning Behind the title
2.‘Thesis’
3. Rhetorical Devices
4.Article Prevalent to Today (Sarah Haskin Skit)
Women and Gender Studies
Discourse Community (Nicole)

The Diversity

Many scholars that write in the
Women and Gender study field
usually have degrees in other
fields.
 For example W.G.S Professor Ann
Brigham has a masters in English
but works in W.G.S field

Food in the Discourse
Language

Food is usually defined and
studied in W.G.S communities as
gender associated, body images,
nutrition values, and/or relations to
sexuality.

The Issues





Gender roles
Sexuality in men and women
Politics
Maculate and Femine models
Sexism
http://athome.harvard.edu/fo
od/6.html
An inside about why the
wait has took so long and
still today is discussed
more in books than
articles.
Susan Bordo (Danny)

Author Background:

Susan Bordo is Professor of Philosophy and holds the Otis A. Singletary
Chair in the Humanities at the University of Kentucky. In the words of
Susan Squier, professor of literature at Penn State University, Bordo's
writings "can be said to have catalyzed the birth of the new
interdisciplinary field of work known as 'body studies'." Bordo's best
known book, Unbearable Weight, is widely cited and discussed in
scholarly writing and used in courses throughout the disciplines.
Named a Notable Book of 1993 by the New York Times, it was
nominated for a Pulitzer Prize and received a Distinguished
Publication Award from the Association for Women In Psychology.
Columnist Kathy Pollitt named it one of the five best books in
Women's Studies of 1993. Bordo describes her forthcoming book as "a
personal/cultural exploration of the male body from a woman's point
of view." She lives in the countryside of Kentucky with pianist and
professor of Russian literature Edward Lee, along with their pet dogs
and cats
Assumed Main Thesis of Hunger as
Ideology (Dayna)



It is clear that the audience is asked to question the ‘body images’ with food
advisement. In the article Bordo dissects popular food items and the way they target
women and male consumers.
Women are meant to think consciously of food choices especially those seen
‘unhealthy portioned’; while men are asked to look more at the ‘heartiness of the meal’
then the portion size.
Bordo wants her audience to be aware of the ‘gender ideology’ in a sense sexism that
lays within today’s ideology of hunger. That America society still unconsciously uses
Victorian era etiquette in advertisement and social thoughts.
Victorian Era etiquette:
women were taught to be reserved, controlled, and discipline in food and sex
Hunger as Ideology
Gender Ideology
Man Controller and
Women are Controlled
Defining Key Terms In Hunger as Ideology (Katie)
Hunger as Ideology:
Hunger: a strong desire or craving for food
 Ideology: the body of ideas reflecting the social needs and aspirations of an individual; group, class, or culture.
Hunger as Ideology: Bordo has turned hunger into ideology. Title being ‘Hunger as Ideology’ instead of ‘Hunger as an
Ideology’ turns hunger from ‘a’ ideology to ‘the’ ideology of American culture. Hunger has become the aspirations and ideas
of American culture in advertisement.



Gender Ideology:
 Gender: sex of a person(s) female or male clasifications
 Gender ideology: Bordo’s in-text descriptions seems to
define gender ideology as the gender differences
among needs and ideas based upon the America
culture standards and advertisement.

Usage of the word is seen
 “specifically (consciously or
unconsciously) servicing the cultural
reproduction of gender difference
and gender inequality, quite
independent, or […] marketing
concerns.” (Bordo 110).
Rhetorical Devices (Nicole)

Essay Language



Switches between third person and first
Assured Intention: Bordo’s opinion is
valued and respected, she always includes
the audience so there are connections
made. However Bordo also switches
because too much first person can deter
the audience. In respect to this
observation she has left the supposedly
left the audience to make their own
opinion. However the audience is being
guided consist images and general
knowledge.

‘BIAS’ Images



The Ads used show the differences
between female ‘hunger cravings’ and
male’s
Assured Intention: Bordo’s opinion may be
highly backed by her degrees and
background; the images however SHOW
her audience that the conclusions are
constructed by obvious messages within
the Ads ‘clever’ marketing.
Repetition

Bordo repeated usage of words such as
ideology, hunger, we, us, our, gender,
Victorian.

Assumed Intention: The words relate back
to the assumed thesis.
Audience *

This essay is from her book Unbearable
Weight. Her targeted audience seems to
be America specifically the women
consumers, mothers, and working class
women that deal with these sexism Ads.
Connections from Sections
“The Woman Who Does Eat Much”

Danny Bradley



Danny Bradley

Discussion on Sections

Rhetorical devices
Bias
“Psyching Out The Female Consumer”

Nicole Lee

Discussion on sections


“Food, Sexuality, And Desire”

Disscussion on sections


Rhetorical devices
Bias



Rhetorical devices
Bias
“Man Eat and Women Prepare”

Nicole Lee

Discussion on Sections


Rhetorical devices
Bias
Connection From Sections

“Food and Love”

Katie De La Torre



Katie De La Torre


Rhetorical devices
Bias
“Destabilizing Images”

Rhetorical devices
Bias
“Food as Transgression”


Dayna Ross-Garnes



Rhetorical devices
Bias
Each sections discusses how
food and hunger are used to
create ‘gender ideology’ in
America Culture
Sarah Haskins ‘Women Know How
to Eat Right’

It was in 90’s why should we still care about the
Article?
 The information is still a prevalent issue of
today.
 Not much within the United States has been
published about Food, Advertising, in the
Women and Gender Realm. Most of the
articles related to Food advertisements is
discussion of past historical issues and not
that relevant to current conditions.
Sources
http://athome.harvard.edu/food/6.html
http://www.cddc.vt.edu/feminism/bordo.html
Questions and/or Comments for
Thursday Discussion

Thursday Game:
 Battle

of the Sexes (Chalkboard Style)
Game Host and Hostess
Danny Macho Man Bradley
 Katie Pretty in Pink Da La Torre


Game Scorers
Dayna Giving Him Something He can Eat Ross-Garnes
 Nicole Chocolate is a Girl’s Best Chance Lee
