Presented by the Clean Fuels Foundation
To the American Association of Motor Vehicle Administrators
August 2011

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The project team is uniquely and expertly qualified to engage FFV dealers,
E85 retailers, and government and industry stakeholders to help the nation achieve the goals of the National
Renewable Fuel Standard (RFS).
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State NGO Endorsements in Target Markets
Alamo Area Clean Cities Coalition
Central Texas Clean Cities Coalition
East Tennessee Clean Fuels Coalition
Florida Biofuels Association
Iowa Office of Energy Independence
Maryland Grain Utilization Board
Maryland Clean Cities Coalition
Minnesota Corn Growers Association
Texas Renewable Energy Industries Association
Virginia Clean Cities Coalition
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This presentation
Brief focuses on the DMV Project within the FFV
Campaign
Establish Core
FFV Campaign Stakeholder Team
Identify and Contact Stakeholder Targets For Endorsement and Engagement
State
Government
FFV
Dealerships
E85
Retailers
NGO
Stakeholders
Tool Box of Possible Action Items, Tasks, and Deliverables
DMV/FFV Database, inspection/registration.
DOT for Signs. Ag, Energy,
Environ., Econ.
Development , Meetings
Sales/Service Training
Buyer Outreach
Public Outreach
FFV Outreach
Promotions/Events
POP Education Info
- General Public
- FFV Owner
- FFV Dealer
Promotions/Events
Press Conferences
Media Releases
Prepared Articles
Feed Social Media
Promotions/Events
Expected Outcomes:
Consumer Awareness and Product Education Leading to the Increased use of
Renewable Transportation Fuels to Meet the National Renewable Fuel Standard
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Why DMVs Should Support the National FFV Driver Education Project
What Markets Fit the Model & What Can You Do? achieving long stated national energy security goals. Specifically, energy illiteracy stands in the way of achieving the goals and benefits associated with reaching the petroleum/crude oil reduction goals of the national renewable fuel standard (RFS).
As new fuels and vehicles enter the marketplace the public will need to understand more about their direct and indirect values as drivers weigh vehicle and fueling options against their core values and personal beliefs. Most importantly they will also need to understand product differences between commercially available fuels (e.g., E10 vs. E15 vs. E85) in order to avoid misfueling and circumvent possible safety risks.
There are very few opportunities to engage the public in an environment when they want to, need to, and are willing to learn – because in exchange they can enjoy the privilege of driving. There are also very few opportunities that can leverage so many existing resources and overlapping missions at very little or no cost.
The FFV Campaign is not only about ethanol. These same messages and education outcomes can apply to, and overlap with, the national goal of reducing gasoline consumption from buying new more efficient vehicles and other alternative fuel vehicles and fuels as they emerge.
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Who Will Benefit from the FFV Awareness Project?
The environmental protection benefits from lowering /replacing toxics in gasoline and reducing greenhouse gases.
National security benefits accruing from reducing oil imports, for which the U.S. still receives 60% of its imports from OPEC, which is equivalent to a transfer of $1 trillion in the past few years.
Benefits from lower gasoline prices as fuel ethanol has been proven to increases fuel supplies and lower imported crude oil supplies and prices.
The economic, environmental, and energy/national security benefits from the RFS that can only be achieved from the increased production and use of renewable transportation fuels.
Benefit of Education. Education. Education. DOT/DMV has a rich history of success when it comes to changing behavior and improving the safety of all drivers and the public. The overall benefits of ethanol have been proven beyond a reasonable doubt. FFV Awareness Campaign educational materials are all government produced and/or accepted peer reviewed based research.
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How Can DMVs Help?
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Develop the state registration/FFV owner database for internal use
Nebraska, Minnesota, Ohio, and Wisconsin).
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Include educational messages about FFV Awareness and/or local refueling opportunities as part of existing mailings to drivers (i.e., new inserts or new verbiage to existing correspondence) for license renewals and vehicle registrations.
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Include FFV, E85, and oil use related information in the driver’s test and test preparation materials.
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Post/display educational materials/posters at DMV locations.
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Post/display education materials at vehicle inspection and emission stations.
A more detailed explanation of program justifications, the plan, and need to work with the DMV on the FFV Awareness Campaign can be viewed on this link .
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Ranking is Based on the Number of FFVs, Gasoline Demand, Existing FlexFuel
Pumps, and Potential Stakeholder Support
What Markets Fit the Model & What Can You Do?
1.
Ohio: Cleveland, Columbus, Cincinnati, Dayton, Toledo
2.
MD/VA/DC: MSA + VA: Richmond and Norfolk
3.
Texas: Dallas, Houston, San Antonio
4.
Georgia: Atlanta
5.
Florida: Jacksonville, Orlando, Tampa/St. Petersburg, Ft. Lauderdale/Miami
6.
Nebraska: Omaha
7.
Kansas: Kansas City
8.
Missouri: St. Louis
9.
Michigan: Detroit
10. Indiana: Indianapolis (ALA MW)
Secondary Markets
1.
Minnesota: Minneapolis (ALA UMW)
2.
Illinois: Chicago (ALA UMW)
3.
Oklahoma: Tulsa
4.
Wisconsin: Milwaukee (ALA UMW)
5.
North Carolina: Charlotte
6.
Kentucky: Louisville
7.
Louisiana: Lafayette, Baton Rouge, New Orleans
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Northeast Corridor: [MD/DC/VA], Philadelphia, New York, Boston, Providence (Clean Cities Support)
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The text below is from the DOT/NHTSA Website. The black text is actual language, the underlined text illustrates the precedent for FFV awareness and the red text is provided
The Impaired Driving [Fuels & Vehicles] Division at National Highway Traffic
Safety Administration (NHTSA) seeks to work cooperatively to save lives, prevent injuries, and reduce traffic-related healthcare and economic costs resulting from impaired driving (alcohol and other drugs) [refueling of automobiles and energy security related conflicts] . NHTSA collaborates with many criminal justice [clean energy, environmental, and health] and community organizations to sponsor impaired driving [Energy and Alternative Fuels & Vehicles ] campaigns such as
You Drink & Drive [the FFV Awareness Campaign] .
The DOT/NHTSA C.A.R.S. program achieved the objectives set out by Congress to increase automotive sales and aid the environment. In just a few short weeks of sales, nearly 680,000 older vehicles were replaced by new, more fuel-efficient vehicles.
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How Can We Get Started?
biofuel/ethanol/E85 infrastructure/alternative fuel and vehicle efforts.
2. Place the FFV Awareness Campaign banner on your website and we will link yours to ours.
3. Please call us or shoot us an email if you have ideas or suggestions about how we could work together or improve the FFV Awareness
Campaign.
Burl Haigwood, Director of Program Development, Clean Fuels Foundation
Project Manager, National FFV Awareness Campaign
202.441.2400, Burl.Haigwood@cleanfuelsdc.org
Doug Durante, Director, Clean Fuels Foundation, cfdcinc@aol.com
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