the distribution of audio and/or video
signals which transmit programs to an
audience.
 Original term "broadcast" referred to the
literal 'sowing of seeds' on farms, by
scattering them over a wide field
 audience may be the general public or
a relatively large sub-audience, such as
children or young adults


The term 'broadcast
media' covers a wide
spectrum of different
communication
methods such as
television, radio,
telephone,
webcasting and any
other materials
supplied by the media
and press.
The broadcasting media supplies lots of
valuable information, for example
speeches, documentaries, interviews,
advertisements, daily news, and much
more.
 The latest (newest/most up-to-date)
information can be found here.

Creativity
Creativity and
Impactand Impact
Coverage
Coverage
and Cost
and Effectiveness
Cost Effectiveness
Captivity and
Captivity
Attention
and Attention
Selectivity and Flexibility
Fleeting
Fleeting
Message
Message
Limited
Limited
Attention
Attention
Zipping
Zipping
Cost Cost
Negative
Factors
Low Low
Selectivity
Selectivity
Clutter
Clutter
Zapping
Negative
Negative
Evaluation
Evaluation
Distrust
Distrust
Company
$ Amount
1. Proctor & Gamble
$833.6*
2. General Motors
753.5
3. Johnson & Johnson
521.6
4. Ford Motor Co.
497.6
5. Time Warner
451.9
6. Pfizer
417.8
7. Walt Disney Co.
417.6
8. SBC Communications
396.2
9. PepsiCo
379.5
10. DaimlerChrysler
359.4
* millions of dollars
The budget
Theisbudget
large enough
is large to
enough
produce
to produce
high quality commercials.
high quality commercials.
The
Themedia
mediabudget
budgetisis sufficient
sufficientto
togenerate
generateand
andsustain
sustain
the numberthe
of number
exposures
of needed.
exposures needed.
TheThe
market
market
is large
is large
enough
enough
andand
easily
easily
reachable
reachable
through
through
a specific
a specific
network,
network,
station,
station,
or program.
or program.
There is a genuine need for a medium with high
creative potential to exert a strong impact.
Affiliated
Affiliated
stations
stations
are linked
are linked
Network
Purchase
Purchase
transactions
transactions
are simplified
are simplified
Spot &
Local
Commercials
Commercials
shown
shown
on local
on local
stations
stations
May be local or “national
spot” commercials
Sold and
distributed
station by
station
Advertisersupported or
bartered
Off-network
syndication
Off-network
syndication
are “reruns”
are “reruns”
First-run
First-run
syndications
syndications
are also
arefeatured
also featured
Programs sold to stations in
return for air time
Sponsorship
Sponsorship
1. Advertiser
assumes
responsibility for
the production and
perhaps content
2. Sponsor has
control and can
capitalize on the
prestige associated
with a show
Participations
Participations
1. Participating
sponsors share the
cost
2. May participate
regularly or
sporadically
3. Advertiser isn’t
responsible for
production
4. Participants lack
control over
content
Spot
Announcements
1. May be
purchased by
daypart or
adjacency
11
12
1
11
2
10
AM
9
4
7
6
5
1
2
10
3
8
12
PM
9
3
8
4
7
6
5
Morning
Prime Time
Daytime
Late News
Early Fringe
Late Fringe
Prime-Time Access
Late Night

is a system of providing television to consumers
via radio frequency signals transmitted to
televisions through fixed optical fibers or coaxial
cables as opposed to the over-the-air method
used in traditional television broadcasting (via
radio waves) in which a television antenna is
required.
Characteristics
Characteristics
Advantages
Advantages
Limitations
1. National,
regional, and
local
available.
1. Highly selective
“narrowcasting.”
1. Overshadowed
by major
networks.
2. Targets
specific
geographic
areas.
2. Reaches
specialized
markets.
3. Low cost and
flexibility.
2. Audience is
fragmented.
3. Lacks penetration
in major markets.
Television
Households
Audience
Measures
Share of
Audience
Program
Rating
Households
Using TV
Program Rating
Rating =
HH tuned to show
Total U.S. HH
Share of Audience
Share =
HH tuned to show
U.S. HH using TV

Radio broadcasting is an audio
(sound) broadcasting service,
broadcast through the air as radio
waves (a form of electromagnetic
radiation) from a transmitter to a
receiving antenna.

Stations can be linked in radio
networks to broadcast common
programming, either in syndication or
simulcast or both

The best known type of radiostation are the
ones that broadcast via radiowaves. These
include foremost AM and FM stations.
Are time oriented media
Are sold in time segments
Have some network affiliates
Both
Media…
Have some independents
Use the public airway
Are regulated by the F.C.C.
Are externally paced media
Are passive, low-involvement
Is more limited
communication
Offers only an
audio message
Has less status
and prestige
Costs much less
to produce
Costs much less
to purchase
Classical
Smooth jazz
Religion
News/talk/info
Oldies
18-24
Country
25-34
Rock
34-44
Hispanic
45-54
Adult contemporary
Alternative
Urban
Contemporary hits
Advantages
Disadvantages
Cost and Efficiency
Creative Limitations
Selectivity
Audience Fragmentation
Flexibility
Chaotic Buying
Mental Imagery
Limited Research Data
Integrated Marketing
Limited Listener Attention
Clutter
11
12
1
11
2
10
AM
9
4
7
6
1
2
10
3
8
12
5
PM
9
8
4
7
6
Morning Drive Time
Nighttime
Daytime
All Night
Afternoon/Evening Drive Time
3
5
Three national networks
Network
Radio
Over 100 regional/area networks
A multitude of syndicated programs
About 20% of all spots
Allows great flexibility, targeting
National
Spot
Purchase transaction can be difficult
Local
Radio
Nearly 80% of advertisers are local
Local CATV is becoming competitive
Person
estimates
Share
RADAR
Arbitron
Network audience
measures
Rating

ABS-CBN is principally
involved in television
and radio
broadcasting, as well
as the production of
television
programming for
domestic and
international
audiences and other
related businesses

It was founded on June 13, 1946 (62),
becoming Asia's first commercial
television broadcaster in 1953.

is part of the Lopez Group of Companies.

It also broadcasts content to the rest of
the world through The Filipino Channel,
TFC Direct, TFCko (video on demand)
and TFCnow internet TV.

programs include
news and current
affairs, Philippine
drama, sitcom, foreign
shows, entertainment
news and talk
shows, game shows,
educational shows, as
well as reality and
variety shows.


provides news and
entertainment programs
through its forty-seven fullyowned television relay stations,
four affiliate television stations
and thirty-four radio stations
throughout the Philippines.
The network also offers its shows
worldwide through GMA Pinoy
TV, GMA Life TV and Internet
TV myGMA.com.ph.

GMA Network's
programs include news
and current affairs
shows, documentaries,
dramas, dubbed foreign
serials, entertainment,
news and talk shows,
game shows, variety
shows, musicals, sitcoms,
children's shows, fantasy
and reality shows.

It is the fourth-oldest television
network in the country and
owned by MediaQuest
Holdings Inc.which is a
subsidiary of Philippine Long
Distance Telephone Company
headed by
businessman Manuel V.
Pangilinan.

TV5/Associated Broadcasting
Company is a Philippine media
company whose programs
include news and current
affairs shows, dramas, fantasy,
variety shows, gag shows,
dubbed foreign serials,
children's shows, anime shows,
and reality shows.

It currently shows 61 programs
as of January 7, 2010.
CABLE TV OPERATOR

Sky Cable – the number one direct-tohome cable TV and subscription service
in the Philippines, established by the
Lopez Group of Companies, Sister
Company of ABS-CBN

Global Destiny - 2nd largest cable TV
company in the Philippines
•Max Asia
•Star Movies
•Cinema One
•HBO
(Signature,
HD Asia,
Family, HiTs)
•Turner
Classic
Movies
•MGM
Channel
•HBO Asia
•Pinoy Box
Office
•Global
Pinoy
Cinema
•ETTV
Movies
•HBO 2 Asia
•Balls
•Manila Jockey
Club
•All Sports
Network
•Star
Sports
•ESPN
Philippines
•Basketball
TV
•Euro
Sports
•Solar
Sports
•Viva
Prime
Channel
•MYX
•Channel
[V]
Philippines
•MTV
Philippines
•Channel [V]
International
•KidsCo
•Hero TV
•Animax
Philippines
•Boomerang
•Nickelodeon
•Cartoon
Network
•Disney Channel
Asia
•Play House
Disney
•Baby
TV
•ABS-CBN
News
Channel
•Channel
News Asia
•Euronews
•DZMM
TeleRadyo
•CNN International
• Fox News
Channel
•Al Jazeera
English News
Channel
•CNBC Asia
•Bloomberg
Television
•BBC World News
Russia
Today
•Knowledge
Channel
•Nat Geo
Adventure
•Discovery Home
and Health
•Discovery
Science
•Crime and
Investigation
Network
•Discovery Channel
Philippines
•Animal Planet
•National Geographic
Channel
•Discovery Travel &
Living
•Discovery Turbo
•Living Asia Channel
•History Channel
•Bio Asia
•CITV Asia
Jam 88.3 – light alternative, rock
Jam Session (live band performances) Top 10 Chart
Attack (weekly countdown)

Wave 89.1- R &B, slow jam
The Blue Room with Wendell, The Quiet Storm with
Jun DJ

Magic 89.9 – Top 40 & pop
Good Times with Mo Twister, Mojo Jojo and Grace
Lee, The Top 5 at 5 with Andi9 and Jessica

Monster Radio RX 93.1- Urban
Contemporary, pop
 Home Radio 97.9 – soft adult
contemporary & love song
 Lips 106 – Oldies & variety hits
 98.7 The Master’s Touch – Classical

DZMM Radyo Patrol 630 – news, talk
radio
Karen Davila, Noli De Castro, Pinky Webb

DWBL 1242 Serbisyo Publiko – news, talk
radio, entertainment
Mike Enriquez, Orly Mercado, Marigold
Haber-Dunca

DZSR Sports Radio 918 - Sports Radio, Talk
radio, Sports Coverage
 DWSS 1494 Let your Heart Speak! – pop,
love songs
 Veritas 846 Radyo Totoo - Catholic
Radio, News, Talk radio, Drama
 MMDA Traffic Radio 1206 - News, Traffic
Updates, Music

AM RADIO
FM RADIO
Amplitude modulation
Frequency modulation
the older and easier technology
to implement
much more complex
travels much greater distance
FM signals usually drop of at
around 50 miles from the station
very susceptible to various
weather conditions
signal doesn’t degrade easily
very limited audio range which
makes it inadequate for stereo
sound
allows the station to broadcast
left and right audio channels for
full stereo sound