Print advertising
There are 3 tasks on this sheet
First task
You are going to discuss a range of print ads. You need to research
print ad content before you make your own full magazine page
advert.
Work in twos or threes. Find 2 or 3 print adverts from the laminated selection. Discuss the effectiveness of
each advert. Describe the main elements that make the page effective and prepare a talk.
Describe the following (report your findings on this sheet and save your file):
Which advert are you
describing?
Who is the target audience?
How do you know this?
What is the overall impact of
the advert?
What has the designer done
to really sell the product?
What do you notice about the
typography?
What would you say about
the colours?
Does it sell the product to
you?
Ribena
Older children and up. I know this because the advert is full of colours and doesn’t have a
lot of text, most young people don’t want to read a lot but it has all the information needed
to sell the product telling the person the flavours of the drinks and the chance to win
£1000.
The advert gives off that Ribena is natural and colourful so it is okay to drink. It also gives off
the impression of choice. You can also win something, which gives an impact that you have
a chance of winning something.
The designer has put lot’s of natural leaves around the edges to promote that it is healthy,
also they have promoted the chance to win £1000 to persuade you to buy the product, the
advert has also offered you to pick your favourite flavor and to get you to talk about the
product with which flavor is your favourite.
Large, short, bright, colourful and stylized.
They look natural but bright to catch the eye.
Yes.
As a group, you will feedback your findings to the group at the end of the lesson. Print out the document if
you need it.
Second task – complete this individually and finish for homework.
In your working groups you all have a particular product to research and create adverts for. You will be
creating a print advert for your own product individually and will also need these for your end of year
presentation.
Use the internet to research how the product has been advertised in the past. You are looking for print
products.
Find a range of print adverts for your product, copy them here into this word document (double click on each
picture and choose Wrap Text, Tight. You can then make them smaller and drag them around your page.
Choose two to research and describe in detail (one could be a billboard and one a magazine ad):
Advert 1:
Who is the target audience?
Children and adults.
Where would this advert be
found?
In your opinion, what gives
the advert impact?
What makes the typography
effective?
Is the text suitable for the
product?
What gives the graphics the
impact the ad needs to sell?
http://fc04.deviantart.net/fs71/f/2011/346/7/7/haribo_advertisement_by_ah_leezad4iyxyu.jpg
Magazines, billboards and maybe newspapers.
The advert is very simple but has a smiley face made out of sweets to make the ad look
different to any other sweet ad.
There isn’t a lot of it, just the slogan and the brand name.
Yes, Haribo always put their slogan in their adverts along with their brand name.
It’s very simple but eye catching as it is very different.
How would you describe the
colour scheme? Why has this
scheme been used?
Very plain with a yellow gradient background, the typography for the slogan is in green and
with a easy to read font.
How does it sell the product
to you?
What could they have done
better?
What makes this a
professional piece of work?
The print ad is very simple and effective but would make me want to buy a bag of Haribo’s.
They could of used a specific Haribo product to advertise to try and sell that product more.
The advert is very simple but very well done, the smiley face in the middle is different but
good.
Advert 2
Who is the target audience?
Where would this advert be
found?
In your opinion, what gives
the advert impact?
What makes the typography
effective?
Is the text suitable for the
product?
What gives the graphics the
impact the ad needs to sell?
http://files.coloribus.com/files/adsarchive/part_1436/14363655/file/haribo-gummy-bearsrope-trape-medium-23226.jpg
This advert would most likely be found in a magazine.
The advert gives a big impact because it is so simple but clever. They have a little rope with
a pot of honey and a finger ready to catch the gummy bear.
There is not a lot of typography, just the “We work hard to bring you only the finest bears”
which adds some humour to the ad, as the picture is someone trying to catch a gummy
bear.
Yes because it adds humour to the ad.
It is a quirky funny picture of someone trying to catch a gummy bear which is different and
would catch the eye.
How would you describe the
colour scheme? Why has this
scheme been used?
The only colour used is the white background which makes the ad stand out as there isn’t a
lot on it.
How does it sell the product
to you?
What could they have done
better?
What makes this a
professional piece of work?
It would make me think about the Haribo Gummy bears and probably make me want to buy
some.
Added some small print information somewhere on the advert.
It is very well done but not a lot on the advert but it still has a big impact.
Third task
In your working groups, discuss how you can advertise your own product on a magazine page. Start sketching
rough ideas to discuss with your group.