The Carolina Grid-Iron Classic
Presented to:
Presented by:
Corey Bizzell
Durham CVB
Grady Bussey, Founder
Carolina Grid - Iron Classic
Dawn Jones, Senior Account Executive
Radio One, Inc. – Raleigh
January 11, 2006
January 10, 2006
Corey Bizzell
Durham CVD
Dear Mr. Bizzell:
We would like to take this time to thank you for the opportunity to present to you the next
stage in college football classics for the Carolinas. We are confident that our partnership
will be mutually beneficial for CW22 & MyRDC, the Triangle and the fans.
Following you will find a proposal for the Carolina Grid-Iron Classic which will be held
September, 2007 with the St. Augustine’s College Falcons playing against the Fayetteville
State University Broncos.
We look forward to a very profitable and exciting Classic Weekend while supporting
educational achievement, promoting cultural excellence, and at the same time showcasing
the spirit, energy and tradition of America’s HBCUs,
Grady Bussey, Founder
Carolina Grid-Iron Classic
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The History
History of Black College Football Classic Games
The history of Historical Black Colleges and Universities (HBCUs) football classic games began in 1924
when Alabama State College and Tuskegee Institute played in the Turkey Day Classic in Montgomery,
AL. After over 75 years of tradition and history, HBCU Football Classic Games have become an integral
part of the fall athletic environment around the country and has became a great financial opportunity of
both public and private sector business in the cities in which these classic games are played in.
Classic games generally fall into three categories. First is the traditional rivalries games that have grown
so large that school stadiums can’t accommodate the number of people planning to attend. The same
schools play each other ever year in a professional stadiums or arenas. Because of the number of
people that attend, these classics are likely to be scheduled around holidays like Labor Day or
Thanksgiving.
The second category of Classic Games features a host school playing a different opponent each year.
These games normally carry all the pageantry associated with big time football. Often, ancillary activities
are scheduled; focusing on the benefits associated with the city with the game is to be played in.
The third category includes events that have an identity of their own. In this category, major cities around
country many in which don’t have any HBCUs located there. In this case, the city invites different teams
each year. The New York Urban League annual Classic which is played at the Meadowlands on East
Rutherford, NJ and the Ford Football Classic that is played in Detroit, MI are two examples to game a
few.
Regardless of the category, Classic games provide all the excitement of a post season bowl game. Fans
come from miles around not just to cheer for their favorite team, but to be entertained with the weekend
activities and events these classics showcases.
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Classic Locations Across the U.S.
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Classic Demographics
General
50.2% Female/ 49.8% Male
97.4% African American
Over half of Classic attendees are
married
Age
41.4% 18-24
20.8% 25-34
15.1% 35-49
10.8% 50+
Additional Info
Income Levels
32.5% $40,000 - $59,000
16.3% $60,000 - $79,000
19.7% $90,000+
27% are college graduates
32% have completed graduate School
81% are homeowners
68% have checking, savings or money market
accounts
51% have IRAs or 401(k)s
62% have insurance or broker services
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The History
The History of North Carolina HBCU Classics
North Carolina is one of the few states that have a deep rich history of the Black College experience. North
Carolina is the host of 10 HBCUs:
• Bennett College in Greensboro
• Elizabeth City State University in Elizabeth City
• Fayetteville State University in Fayetteville
• Johnson C. Smith University in Charlotte
• Livingstone College in Salisbury
• North Carolina A&T State University in Greensboro
• North Carolina Central University in Durham
• Shaw University and St. Augustine’s College both in Raleigh
• Winston-Salem State University in Winston-Salem.
Strangely, it has only been one Classic game that is worth noting. The Aggie-Eagle Classic had been played for
over 25 years. The first five years the event was played in Charlotte. Up until 2004 the Aggie-Eagle was played
in the Carter-Finley Stadium in Raleigh. This event would bring will over 25,000 people to Raleigh many who
where not alums of North Carolina A&T or NC Central, but many came to experience the game, entertainment,
and night life affiliated with any football Classic.
Since 2004, the Aggie-Eagle Classic has not been played leaving a wide open opportunity to allow the Triangle
to bring back the experience that became an annual tradition.
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The Idea
Create a new football classic that will be home to
the Carolinas but will work with local partners with
a heart for the Triangle.
The Carolina Grid-Iron Classic
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The Mission Statement
The Carolina Grid-Iron Classic’s mission is to support educational
achievement, promote cultural excellence, while showcasing the
spirit, energy and tradition of America’s HBCUs.
Some of the net proceeds from the Classic will go toward helping to
fund scholarships and support youth initiatives.
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Your Partners
Busgo Real Estate & Acts Mortgage Company
The Bussey family has assisted many customers buy and seller real estate in Long Island NY since 1985. The
company Busgo Real Estate offers a legacy and integrity and excellent services. Grady Bussey is the second
generation real estate entrepreneur. He learned much from his father. One thing in particular, his father taught
him that in real estate all you have is your reputation so, everything you do should allows be done with honesty.
Grady Bussey expended the family business in 2002 to Raleigh, NC. With a lot of hard and help from up above,
the business has quickly grown to rack in the top companies in Raleigh, NC through our state of the art
technology.
Acts Mortgage Company, Inc. is a North Carolina based mortgage firm located in Raleigh, NC.
We are an aggressive growing company that is passionate about making the home loan process quick and easy.
This is possible through our state of the art technology.
At Acts Mortgage Company, we realize that our customers have a wide range of real estate lending needs.
Therefore, we are dedicated to listening to you as our customers to determine the best loan program for you and
your family.
One of our greatest satisfactions of our business is that we help endure homeownership throughout North
Carolina. We also take the same pride in servicing your refinance, investment properties, and vacation homes
needs as well. I am confident that our knowledge, service and home services and loan solutions will exceed
your expectations!
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With any great event, the proper partners make up
the sum of the whole. In this market, there is no
other media group that can be surpassed in reaching
the African American consumer. The Carolina GridIron Classic has entered into partnership with Radio
One, the urban media specialists. Below are the
individual station partners for this venture.
Your Partners
Format:
Foxy 107/104’s format is Urban Adult Contemporary-featuring a blend of
Classic Soul and Rhythm & Blues.
Target:
WFXC/WFXK targets Adults 25-54, the largest and most asked for
audience. The listener base is 60% female and 40% men.
Reach:
Foxy 107/104 delivers 118,500 persons (12+) each and every week in
the Raleigh-Durham-Fayetteville market area.
Simulcast:
106,000 watts of Power! WFXC/K is a 100% simulcast station-that’s one
station with two FM dial positions (107.1/104.3). Our signal blankets
the Triangle and eastern North Carolina.
Format:
WNNL 103.9-FM is the Triangle’s only 24 hour Inspirational station
on the FM band playing uplifting, inspiring Contemporary
Inspirational music.
Appeal:
WNNL targets Women 25-54, the largest and most sought after
audience. Our listener base is 71% female and 29% men.
Reach:
WNNL delivers over 108,000 persons each and every week in the
Raleigh-Durham-Fayetteville market. 25,000 watts of Power!,
only super-serves the Triangle area, but can be heard as far
North as Henderson, NC and as far South as Fayetteville.
WNNL not
Format:
K97.5’s unique format is a perfect blend of Hip Hop and Contemporary
R&B:today’s most popular music.
Appeal:
WQOK is the most diverse, mass-appeal radio station in the Triangle.
Reach:
K97.5 reaches over 190,000 persons each and every week in the metro
area.
Culture:
As Hip Hop becomes more mainstream, WQOK’s audience becomes
more diversified: 60% black and 40% other.
Loyalty:
K97.5 has the largest 18-34 year old audience and the 3rd largest 25-54
year old audience. Advertisers can generate brand loyalty and create
new buying patterns with customers.
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Your Partners
Information about The
Carolina Grid-Iron Classic will
be broadcast on Radio One
stations and reach over
570,000 persons 12+ in the
shown coverage area.
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Your Partners
Radio One’ s listeners spend over $117 MILLION DOLLARS per week in the Raleigh-DurhamFayetteville market area
45.2% of Radio One’s audience earns a HHI of $50,000+
Radio One’s audience mirrors the market with 29.7% having earned a college degree or more
89.7% of Radio One’s audience are Adults 18-54
60.6% own their home
30.4% are executives/managerial/professionals
54.1% have one or more children under 18 in household
Source: Scarborough Apr 05 – Mar 06
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Support Timeline
Radio advertising:
Beginning 7/1/07 through 8/25/07
A minimum of 635 pre-recorded promos & 635 liners for
a total promotional value of $140,000 will air on the
collective Radio One Raleigh stations
Web site support:
An official Carolina Grid-Iron Classic web site will be
launched by January 20, 2007 with information
regarding the schools, the teams, the partners and
supporting sponsors
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Durham, North Carolina –
the Host Destination
Durham has a proven track record as host to major sports events from the Rose Bowl
in 1942 to the USA-USSR Track Meet, the Atlantic Coast Conference Baseball
Tournament, Special Olympics World Summer Games, CIAA Football Championship
and the NCAA Golf and Track and Field Championships.”
Home to Research Triangle Park, Duke and North Carolina Central universities,
Durham is consistently ranked among the best places to live and do business.
Durham is intersected by two major interstate highways, I-40 and I-85, and is 12 miles
from RDU International Airport providing easy accessibility via air or highway.
Durham’s distinctive dining is arguable the most sophisticated in the state thanks to a
thriving colony of nationally acclaimed chefs who call Durham home.
Durham offers a splendid array of shopping from The Streets at Southpoint, noted by
USA Today as one of the nation’s top “10 great places to spend it all in one place,” to
eclectic specialty stores and dozens of antique and collectible shops.
Together with Raleigh to the south and east and Chapel Hill to the south and west,
Durham is at the pinnacle of the vast Research Triangle region.
Source: Scarborough Apr 05 – Mar 06
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Classic Headquarters
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The Sheraton Imperial Hotel in Durham will host the traveling parties,
Workshops & Scholarship Gala
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Game Day Location
Durham County Stadium
Seats 8,500 People
Parking availability is over 5,000 cars
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Classic Weekend Schedule and Overview
Volunteer Brunch (est. attendance over 300)
The Carolina Grid-Iron Classic will credit its success each year to the hard
work of more than 300 community volunteers. Now you can be part of this
new tradition!
Whether the volunteers are helping staff welcome centers at the local
airports and hotels, assisting the marketing staff with promotions, or even
working many of the special events, including the step show, Halftime
Show and the game it self, our volunteer assistance is crucial in creating a
series of sports and entertainment events the whole family can enjoy! All
volunteer meeting will be held at the Sheraton Imperial in Durham.
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Benefits of Being an Volunteer Include:
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Thank You Party
Involvement in the Carolina Grid-Iron Classic
Official Carolina Grid-Iron Classic shirt
Meet new people and make new friends
Recognition Program
Sense of pride and satisfaction within our
community
Networking with other professionals
Thrill of giving back to the community
Thank You Party
Fun, Fun, and more Fun!
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Carolina Grid-Iron Classic Golf Outing on 8/24/2007
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This year's golf tournament will be held at Hedingham Golf Club in
Raleigh on Friday, August 24th. The tournament will be played Captain's
Choice format with an 9:00 AM shotgun start. Grab your foursome and
sign up today for great golf, gifts, prizes, lunch and most of all FUN!
This tournament will be a great opportunity to network with
professionals, local, civic and community leaders.
• Carolina Grid-Iron Classic College Fair
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In keeping with the Classic tradition, Carolina Grid-Iron Classic will also
host a College Fair on Friday August 24th. We would want the sponsor
of this event to provide bags to the students for collection of college
information and the company's employees will be on hand as volunteers
to assist the students during the Fair.
The Fair will have admission and financial aid officers from an estimated
10+ Colleges and Universities will be on site to showcase their
respective institutions. This year’s event is expected to again attract
hundreds and is scheduled to begin at 10:00 a.m. and end around 2:00
pm. This Fair will be held at the Sheraton Imperial Hotel in Durham.
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Carolina Grid-Iron Classic Pep Rally
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Staged on the campus of Raleigh’s St. Augustine’s College, the Classic
Pep Rally generates energy and excitement as spectators prepare for a
fun filled weekend. The Classic Pep Rally features the marching bands
of the competing schools and affords an opportunity sponsors to give
out products and gifts. This event is free and upon to the public.
• Carolina Grid-Iron Classic Greek Step Show
• The Carolina Grid-Iron Classic pleased to announce the Annual Classic
Greek Step Show, as part of the Classic’s weekend activities. The
Classic Greek Step Show will be hosted by a Radio One radio
personality (TBD). This event will allow church, high school,
undergraduate and graduate chapters are eligible to compete in Classic
Greek Step Show. This event will be held on the Campus of St.
Augustine’s College with is scheduled to start 6pm.
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Carolina Grid-Iron Classic Scholarship Cabaret
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The Friday Night Cabaret brings an old school flavor to the classic
weekend. Live performances of ageless, classic 60’s and 70’s hit music
attract hundreds of people. This event will be held at the Sheraton
Imperial in Durham. There will be a silent auction for all sponsors to
donate materials for fund raising purposes. A percentage of process
from this event will go to both participating college’s athletic scholarship
fund. Event starts at 10pm until 3am.
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Carolina Grid-Iron Classic Game Day (Att. Over 8,500)
• Tailgate Party
• Fans can come out early to the Carolina Grid-Iron Classic to
experience the thrill and tradition of college football at the GridIron Tailgate Party. The Tailgate Party featured, baroque cookoff, sports memorabilia, food and much more. This event will be
stage at the Durham County Stadium parking lot.
• High School Battle of the Bands
• Crowd-pleasing dance teams, high-stepping drum majors,
precision drumlines and roaring brass sections. These are
among the many facets of high school marching band culture
that delight fans of all ages at the Carolina Grid-Iron Classic
Battle of the Bands. Held at the Durham County Stadium, the
Classic Battle of the Bands competition is the first to showcase
High School marching bands thru out the state. This event will
be held before the game.
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Kick Off
• The Carolina Grid-Iron Classic will always match up two North
Carolina Historical Black College or University. This year’s
match up is tentatively with the St. Augustine’s College Falcons
Versus the Johnston C. Smith University Golden Bears. Both
Schools are in the Central Intercollegiate Athletic Association
conference. There will be a Corporate VIP tent area for
corporate sponsors in with food and beverages will be served.
• Half Time Show
• The 2007 Carolina Grid-Iron Classic Halftime Show will feature
First-class entertainment and some of today's hottest artists.
With the collaboration of Radio One, the Halftime Show will be
exciting and an event people will be talking about for years to
come. As part of the choreography, dancers from the local area
dancers will join the artists for this year's event.
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Partnership Benefits
• Grassroots marketing at its best
• Local support
• Players/spectators support St. Augustine’s College & Fayetteville
State
• Positive environment
• Captive audience
• Target-ability
• Financial reward
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*By the Numbers…
An estimated 8,500 people will participate in the Carolina Gridiron
Classic.
More than 2,500 visitors will stay overnight an average of 2 nights.
An additional 1,900 residents and 4,000 day trip visitors will enjoy at
least one event associated with the Classic.
The combined spending of these non-residents will equal nearly $1
million, resulting in more than $40,000 in tax revenue for Durham.
Spending by visitors who name the classic as their primary purpose
for visiting Durham will equal more than $600,000.
*figures provided by the Durham Convention & Visitors Bureau
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We look forward to working with
Russell Athletic to bring a dynamic,
precedent setting and fun-filled
weekend to the Triangle area while
we are supporting educational
achievement, promoting cultural
excellence, while showcasing the
spirit, energy and tradition of
America’s HBCUs.
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