Hi Marketing Majors:
Please review these Advising Guidelines. Hopefully they will help you take the right courses, and save you
some time.
1) MEETINGS: Feel free to meet with a marketing advisor if desired. For marketing majors, a meeting with
your advisor is optional; not required. Bring a printed STAR report if you want to review classes with an
advisor.
2) WHO TO SEE. Your STAR report only lists Bryan Lilly as your advisor, but you can see Bryan OR
Professor Melissa Bublitz. Our office numbers is Sage 1449 (Bryan) and Sage 1453 (Melissa). Our normal
hours are Mondays/Wednesdays 12:30pm – 1:30pm (Bryan) and Tuesdays/Thursdays 1:00pm – 3:00pm
(Melissa). We’re occasionally available during other times by appointment and if you plan at least a week in
advance.
3) ADVISING TOPICS. Your marketing advisors can answer questions about marketing courses and the
marketing major. We can help you connect career interests with curriculum decisions. We are also able to
review your STAR report with respect to upper level college-wide COB classes (not courses in other majors).
If you have questions about other issues, then you may need to see someone else. For example if you have a
minor outside marketing, then you should see a professor connected to that minor. The COB undergraduate
office can answer questions related to admittance to COB. If you want to add or drop a major, minor or
emphasis, then see Cindy Fruhwirth in the UARC Office, fruhwirt@uwosh.edu
Suggestions based on commonly asked questions:
4) How do the marketing emphases work?

The Sales Emphasis comprises three classes taken as one set. Taking the Sales Emphasis also fills
your required 9-credits of marketing electives. The emphasis classes meet M/W/F 8am-11:20am, and
classes are 476, 478 and 479.

The Analytics Emphasis is being planned. When enrollment for fall 2013 opens, if this emphasis
interests you, then see if classes are offered. Courses include ECON 472, ECON 473 and a new
marketing analytics course, BUS 475.

Some marketing majors also pursue the COB Interactive Web Presence Management emphasis, and
some pursue advertising curriculum offered through the UW-Oshkosh College of Letters and Science.
5) What course should I take as my Culminating Experience course?

During your graduating semester, take BUS 477, which is required for marketing majors. If you are a
double major, then check to see whether that major also requires a different Culminating Experience
course. To enroll in a Culminating Experience course, you must have applied to graduate. Instructions
and a link to the graduation application are available on
http://www.uwosh.edu/registrar/graduation/application-for-graduation
6) Does International Marketing “double count” for my Global Knowledge requirement?

Yes! BUS 375 International Marketing counts as a 3-credit marketing elective and counts toward the
COB Global Knowledge requirement.
7) When should I take my internship?

Before you graduate. Completing the internship is a graduation requirement for COB, and the right
time to complete an internship varies across students. Many students feel that taking an internship
early benefits them in subsequent courses. Our COB Professional Skills course, BUS 384, is a
prerequisite for the internship. ALL QUESTIONS related to internships should be directed to Jessie
Pondell, pondellj@uwosh.edu, in the COB Undergraduate office.
8) Do we have a marketing study-plan sheet?

Yes, see 2012-13 study plan link on web site. Use this if helpful; otherwise toss it.
9) My STAR says 379 is required, but it’s not offered. What should I do?

Page two of the attached study-plan sheet lists options that are approved to substitute for 379. Notice
the marketing electives can substitute for 379, but will not “double count” for your 9-credits of
electives and 379 (if you take 12 credits of marketing electives, then you can use three of these credits
to substitute for 379). First enroll in a substitute course. Then see Pat Stremer in Sage 1472. Ask her
for a Curriculum Modification Form for the 379 substitute.
We hope you are having a great week,
Bryan Lilly & Melissa Bublitz