“Do Not Flush your Life away”
You have heard the update of where
we are with the Pubs…now the next
steps….
Lets recap
What is this project about?
Aware --Knows there is help
Access – Knows how to get help
Avail – Knows needs to get help
This year…
• To approach (via St Austell Brewery) local and
regional sports organizations for support and
adoption
• To disseminate across all GP practices possibly
via adoption through KCCG - Started!
• Approach RCHT, fire services, job centres
• LGBTQ groups
• Devon and Cornwall Police - Thanks Mark Bolt
Project idea dissemination
• To engage NHS and councils across south west
to support this initiative
• A similar strategy in Ladies cubicles about
identifying problems in their male partners
with advertising behind the door could be
used
Now we become ambitious!
How can local initiatives have more
impact?
• January next year – a new string to the bow!
• Local issues have a resonance with the local
population
• Can local celebrities have an impact?
• Should posters be designed with local celebrities
proposing the mental health and safety message?
Can celebrities have an impact?
Does celebrity involvement in public
health campaigns deliver benefit?
10.1136/bmj.e6364 Vs. 10.1136/bmj.e6362
6 years research 29 322 news items
Celebrities 6% , people experiencing disease or injury 60%, experts
and health workers 50%, politicians 49%
Kylie effect – mammograms versus false positive effects
Jamie Oliver school meals campaign
“what would they know?” reaction
It depends on what is being advertised
and how!
•
is just one strategy and needs to be flexible – Shane Warne lighting up!
• to produce sustainable, equitable outcomes we need a wider multistrategy approach
• a short term boost to campaigns
• bringing together the lobbying power of ordinary people is important
• Recognise the importance of Celebrity supported Campaign versus
Celebrity led campaign
• So how do we do it?
The cunning plan
•
To have a Cornwall wide competition
•
‘tweet sized messages/slogans ’ i.e. maximum allowed 120 -130 characters
•
The theme is on male, mental health and suicide
•
catchy and suitable to attract attention when posted over urinals - Aware Access Avail
•
A panel of judges would shortlist the entries
•
Participating celebrities would be invited to adopt/endorse a slogan which would then be created
into a poster to put over urinals and toilets
•
Brings messages from the public, for the public
•
Serves the dual function of subliminally impacting on both public awareness and possibly reduction
of stigma
•
Schools, local colleges, other organizations could be actively involved in the competition
•
Unique opportunity to be creative i.e. advertise a link to a brief self administration questionnaire
for depression ….to make self aware/aid consultation
How do we plan to achieve it?
• The January BBC phone in is to be specifically on
suicide risk of middle age men in Cornwall
• A recent BBC call out on the idea of celebrities
promoting mental health has been received well
by the public at large. Many suggestions have
been made on the potential celebrities suitable
• Tweets by Laurence Reed has already attracted
celebrity interest
Collaboration is key
•
BBC Cornwall to help create a list of potential celebrities who are well recognised
local faces to approach
•
Public Health to discuss with Samaritans and CALM around adopting their helpline
number and logos onto the locally developed posters
•
A letter to be drafted on behalf of the consortium after agreement between
partners to explain the project and to invite the celebrity and their expected role
•
Rules of the contest and judge panel – Should include a wide range of people
including people with lived experience and if appropriate interested family
members (this would send out a strong message)
•
Samaritans and CALM to feedback on poster development
•
St Austell Brewery to help in development of posters and dissemination
Feedback
• The number of entries into the contest
• Celebrity uptake and promotion
• Feedback via BBC Cornwall
• Dissemination and uptake of the project across the country
• Social Media and main stream Media uptake
• Did it make a difference at an individual level – case studies
Please …..
Don’t flush large items
down the toilet
(Your life, happiness,
hopes, dreams or your
goldfish)
Thanks!
The Zero Suicide Collaborative