Advertising &
Promotions
Standard 5

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Advertising
Customer Service
E-Commerce
Entrepreneur
Fashion Merchandising
Food Marketing
Hospitality Marketing
Importing/Exporting
International Marketing
Travel/ Tourism
 Marketing Research
 Pharmaceutical Sales
 Product Management
 Professional Sales
 Public Relations
 Real Estate
 Restaurant Manag.
 Retail Management
 Sales/Service Manag.
 Sports Marketing

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Entry-level Jobs – Usually require no prior experience or training, limited decision making
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Career Sustaining Jobs – require higher level of skill
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Marketing Specialists- must show leadership ability and decision making skills
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Marketing Supervisors – must have good management skills and excellent marketing skills
Managers, CEO, Owners – top level, capable of running an entire business. Highly skilled in all areas

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Common traits of Advertising & Promotional Personnel include:
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Articulate clearly
Be creative
Be personable
Be Ambitious
Possess a competitive spirit
Be optimistic
Able to multi-task
Be detail oriented
Be results oriented
Possess strong interpersonal skills
Possess effective communication and analytical skills

With a degree in marketing you can go on to a successful career in:
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 retailing product management
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 purchasing advertising
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 sales management market research general management

Successful marketers are specialists who understand buyer behavior and buyer decision making. As a marketing major, you will learn that effective marketing strategies and programs are anchored in:
 product development (designing goods and services that customers prefer)
 promotion (selling and telling customers about the benefits of a company’s goods and services)
 distribution (ensuring goods and services are available where and when customers want them)
 pricing (creating real value for customers)
 marketing research (finding out what customers want and prefer)

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CTE Pathways are rigorous programs of study to assure strong academic and technical preparation providing students with critical learning and hands-on skills.
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There are 4 CTE Pathways in Marketing:
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Marketing Entrepreneurship
Marketing Management
Sales & Service Marketing
Travel & Tourism

Students who focus on a Marketing Pathway acquire the skills necessary for entry into well-paid careers with high potential for rapid financial growth, increased levels of responsibility, and a high degree of personal satisfaction.
Find more information at: http://www.schools.utah.gov/cte/pathways.html

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University – Sample Degrees Available
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Economics
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Sales & Merchandising
Entrepreneurship
Sales & Service Technology
Technical Sales
Advertising & Promotion
Computer Design Graphics
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Applied Technology Colleges – Sample Certifications Available
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Media Design Technology
Business Technology
Web & Graphic Design
Check to see if concurrent enrollment credit is applicable.

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Steps in order:
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Research Career Opportunities
Set Career Goals
Develop an education/professional development plan
Carry out a plan of action (flow chart, road map)