Home Seller Toolkit (behind a PRIVATE Page)
Home Seller Toolkit Library - Videos and Articles
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Training videos, articles, checklists, to help get you started on your success path.
To protect the information on this site, the password resets periodically. You will be
notified by email with the new password once it’s updated.
This site is constantly updated with new information as it becomes available.
The Building Blocks
Getting Started – The Sasha Miletic Home Selling Path to a Successful Sale:
Watch these video’s FIRST in the exact order before you do anything else.
Step 1 – Shockingly Advanced Marketing Strategies – This video will show you how we
use consumer driven marketing strategies (sometimes from unusual sources) that are
proven to find the right buyer for your house within your time frame. Also, you’ll discover:
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4 Deadly Mistakes Most Homeowners Make and How to Avoid Then
TOP 3 Criteria YOU Should Review Before You Select Your Realtor
Black Ops Marketing Techniques GUARANTEED to Sell Your Home Fast and For More
Money.
Step 2 – My 5 Special Money Magnets – This video goes over advanced “Ninja”
strategies that single handedly helped me sell my homes faster and for more money that
the a Windsor Real Estate Board averages for 4 years and I’ll share then with you.
Step 3 – Applying The “Death Grip” – This video show’s you how this no-fail system will
literally flood your home with a title wave of qualified buyers prospects immediately.
Sounds crazy, right? It sort of IS … but it’s also super cool.
Step 4 – The Howitzer – In this video I offer to give you every one of my reports just for
saying that you may list with me. They’re a culmination of almost 25 years of experience
and I offer to give them to you just for considering to use me as your agent. Since you
already have my toolkit, no need to apply. Interesting video worth watching anyway :-)
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All REPORTS NOW available FREE to you online.
Simply call us for a no obligation home consultation session if you would like to discuss
our services, pricing and positioning strategies. NO NEED to Apply anymore.
This is best done within 30 days of putting up the for sale sign.
Step 5 Download and Review all Necessary Home Selling Reports – It took me a
LIFETIME to crack the code on these prized money saving strategies… and now they’re
YOURS for the taking.
Step 6 – Social Networking – Is Social Media a Fad or the biggest shift since the
Industrial Revolution. This will be the most important video you’ll watch and clearly you’ll
understand why my entire website was reprogrammed to incorporate it. The name of the
game is getting the highest number of qualified eyeballs looking at your house and ignoring
where the buyers are is futile.
Step 7 – The Mafia Report - This is a PDF document so you need to open it up and you
may want to print it off as well. And the reason I call it the Mafia Report is because if this
was the Mafia, I’d be dead by now. You see, it’s a Special 35 Page report that uncovers the
TRUTH about the real estate industry. It takes you deep inside the sometimes twisted world
of the “fast talking” real estate brokerage business.
Step 8 – Guaranteed Sales Program – Your biggest dilemma when considering
purchasing another home is deciding whether to buy first or sell first. Either way it’s risky.
You don’t want to get stuck owning 2 homes, or worst of all end up homeless with none at
all. This video unravels my Guaranteed Sales Program and provides a link to a PDF
revealing all of the conditions.
DISCLAIMER: A lot has changed since these video’s were made, mainly in the
marketing strategies. With nearly 95% of all homebuyers starting their search
on-line, the use of successful on-line Internet strategies to attract qualified
buyers to your house has never been more significant. As such, our online
strategy has dramatically changed with the addition of Search Engine Optimization
or SEO, Marketing Through Social Networking Sites, Blogging, Vlogging (Video
Blogging), Online Video’s and much more. I am currently in the process of
introducing new video’s shortly to explain everything in more detail.
Getting To Know You
These reports reveal the good, bad and the ugly side of me.
I’ll share with you a magic bullet that took me from being a broke and humiliating loser to
discovering this great this one-of-a-kind breakthrough system for home sellers that will
save you time, money and frustration. Also, there are some valuable tools in how to
research real estate agents and companies.
Step 1 – Read the Magic Bullet Report – This report is going to embarrass me publicly
because in order for me to really convey this lesson to you, I’m going to have to share with
you some really ugly details about my “past life” that are at best, unflattering.
Step 2 – Review My Resume – This is a 1 page resume that I made so that you can
review my credentials. Nothing really exciting, but take a look anyway.
Step 3 – Review the Top 10 Questions To Ask an Agent During the Interview. –
This is a PDF that you should print off and use it as a guideline when researching agents.
You should NOT chose an agent based on how much they feel your home is worth. The
market determines value, not the real estate agent . And, when comparing agents, take
out their commissions charged and compare them strictly by what they’ll do to sell your
home for TOP dollar and the services you’ll receive. Then you can determine if the
commission is worth the added value that you’re getting.
Step 4 – Review Services that Sell – Print of this report and on the back cover you’ll find
2 web sites that will help you in your research. The first site will help you measure how
much traffic an agent and companies web site is getting. And the second site measures the
popularity, search engine optimization and social media friendliness of a site. This is crucial
in measuring “eye-ball” traffic and you need to compare these amongst agents and
companies as your home will be posted there.
Step 5 – The Most Frequently Asked Selling Questions About My Home Selling
System – This PDF answers the most asked question about me and my home selling
system that I’ve received over the last 6 years. Simply click on the link and see if it
answers some of yours.
Step 6 – Home Feedback … A feedback system that keeps you informed and in the
loop – If you’re like most sellers then you want to be informed at every stage when your
home is on the market. This PDF will explain our home feedback system and how you will
be able to monitor showings on your home and how you’ll never feel like you’re out of the
loop.
Step 7 – Marketing System for TOP Dollar – This PDF will give you an overview of some
of the steps before, during and after the sale 5 years ago. It’s very basic and by no means
does it go through everything that we do today (but the flyer looks nice ). I want to show
you that what we did way back was still a lot more that you’d get from most agents.
Step 8 – Typical Listing Plan – When a listing is taken, this is an example of a plan and
process it goes through with each member on my team. This plan was from 3 years ago
and does NOT include video’s and social networking. Today’s plans are more automated.
Understanding The Selling Process
These video’s and reports go over the selling process and give you the benefits of
working with an International franchise. Remember, why go to battle with a pellet gun
when you can have an entire brigade backing you for the same price.
Step 1 – Why REMAX? Times are changing and in today’s volatile economy, you need the
best real estate brand on your side … REMAX. This short video shows all of the benefits of
having REMAX sell your home at no additional cost to you.
Step 2 – 5 Common Mistakes Most Home Sellers Make – Often important elements of
a transaction can be overlooked by homeowners who lack the proper experience. This video
reveals how to avoid 5 common mistakes most home sellers make.
Step 3 – Top 5 Reasons to Hire a Full Service Agent to Sell Your Home – Choosing a
wrong agent could be a recipe for disaster. This video will show you how working with a full
service REMAX agent will lead you to your desired outcome quicker and easier.
Step 4 – The Critical Role of a REMAX Real Estate Agent – This video reviews the key
role of an agent which is to help you understand the current housing market so that
together, you can determine a listing price that will attract the right buyers, maximize your
profit and help ensure a quick sale.
Step 5 – The REMAX Difference – This PDF was taken from a power point presentation
and highlights the benefits of choosing REMAX to sell your home.
Step 6 – The TOP 5 Reasons To Use a REMAX Sales Associate – This is another
colorful booklet PDF prepared by REMAX. It’s very easy to read, and has a lot of helpful
bullet points and checklists for you to use. Take a look…
Step 7 – Compare Local Market Share Graphs for Windsor and Essex County- These
2 charts review market share graphs for listings taken and sales for 2010. Large companies
get more buyers looking for property than at small firms on their site. In fact, during 2010,
our local REMAX company in Windsor had over 800,000 unique visitors looking for homes
on-line. It’s no wonder we sold so many homes !!
Step 8 – Expected Legal Costs Involved When Buying and Selling Real Estate –
Selling Costs are substantially less when selling than buying. Attached is a PDF of typical
buying and selling costs plus disbursements. My attorney, James Branoff, was nice enough
to share them. One WARNING, many lawyers quote much lower fees BUT grossly inflate
their disbursements leaving the customer with an exorbitant bill at the end.
Understanding The Forms You’ll Be Using and The Different Real Estate
Relationships
Forms are created with a view to identify and satisfy general needs. The pre-set
portion of any form is complex and can be difficult to understand. Our friends at
the Toronto Real Estate Board or TREB, have provided us with easy to read plain
English interpretation of the pre-set portion of the forms that you’ll be using so
that you can familiarize yourself with them.
Step 1 – Understanding the Listing Agreement – This PDF is a contract between the
Seller and the listing real estate company that gives the real estate company permission to
act on the Sellers behalf when they offer their home for sale in the open market.
(interpreted in plain English by the Toronto Real Estate Board or TREB).
Step 2 – Understanding the Agreement of Purchase and Sale – This PDF is a
document that is used to state the Buyer’s desire to purchase your property, and to
negotiate the terms of the sale (interpreted in plain English by the Toronto Real Estate
Board or TREB).
Step 3 – Understand the Confirmation of Co-operation and Representation – This
PDF is to be used to indicate to all parties involved the specific types of relationships that
exist in their particular real estate transaction.
Step 4 Reviewing All of The Various Clauses That go Into an the Agreement of
Purchase and Sale– For your familiarity, I’ve attached a PDF of all of the possible standard
clauses that go into an agreement of purchase and sale.
Step 5 – Review Agency and Understand The Different Forms of Agency
Relationships – When working with a Realtor®, it is important to understand who the
Realtor® works for and to whom the Realtor® is legally obligated. This PDF reviews the
different forms of agency relationships and how they are formed.
Getting Your Home “Fit To Sell”
These video’s and checklists will guide you in preparing your home for sale and
will save you from having to hire a professional home stager.
Step 1 – Review Turning Your Family Home into a Model Home – You need to start
off by emotionally disconnecting yourself from your home. This video shows how once
you’ve done this, it will be much easier to view your home through the buyers eyes.
Step 2 – Watch Deal Makers For Your Home Buyers – In today’s market, many buyers
want that perfect move-in ready home that doesn’t require any upgrades and repairs. This
video reveals the key areas most important to buyers.
Step 3 – Review The Top 5 Issues That Will Make a Buyer Really Hate Your Home –
This video goes over what you need to do to get your home ready to list.
Step 4 – Watch The Top 10 Mistakes in Preparing Your Home For Sale - Selling
your home can be surprisingly time consuming and emotionally challenging. This video will
show you exactly how to avoid the many common slip-ups.
Step 5 – Review The Features of Your Home That Attract Buyers – Selling your home
isn’t just about putting a sign on your front lawn. You need to consider what buyers are
looking for in their next home. This video will help you determine who your target buyers
are and how to prepare your property for them.
Step 6 –Watch Preparing Your Home For The Right Buyer – Once you’ve established
the target buyer, you must keep in mind they all have different needs. This video gives you
examples of different buyer categories and what they typically look for.
Step 7 - Review Why a Home Doesn’t Sell – In today’s market, buyers have more
properties to choose and they take their time finding the perfect home. This video reviews
the 3 step process in selling your home.
Step 8 – Watch Top 10 Ways to Optimize the Condition of Each Room- In today’s
market, your home must look it’s absolute best to command top dollar otherwise you run
the risk of your home sitting on the market for an extended period of time at a reduced
price. This video will show you how to optimize the condition of your property.
Step 9 – Review FAQ on Preparing Your Home For Sale – Most sellers understand the
concept of home staging but many aren’t completely sure how it works. This video go over
the answers to the most common questions homeowners just like you have.
Step 10 – Home Staging Video’s – Watch all 10 of the home staging videos if you
haven’t done so already. Print off all of the checklists and use them as a reference point in
preparing your home for sale.
Step 11– Home Inspection and Repair Cost Guide – Rob Iseppi of Americpec Home
Inspection Services was kind enough to supply me this guide. It provides you cost
estimates for various common repairs and improvements that are typical in most homes. I
find this guide invaluable.
Step 12 – Review the Smart Renovation Flyer – This flyer goes over the top 10
renovations and home improvement projects to undertake that add value to your home.
30 Days Before the “For Sale” Sign Goes Up On Your Lawn (Time Sensitive)
This section is of no value to you if it’s watched any time sooner than this. Just like
any market, the housing market changes month-to-month and this analysis must be done
within 30 days of the sign going up on your lawn NO SOONER!
Step 1 – Putting It All Together – You’re now in the home stretch and this video will
walk you through the your final preparation steps in setting yourself up for a successful sale
for Top dollar.
Step 2 – Schedule a 2-Part Home Consultation Session – Our first meeting is a
introductory meeting where I preview your home, take notes and give you all of recent
sales in your area for you to review.
I then leave and start my research which involves assessing current market trends and
conditions, reviewing absorption rates in your area AND, physically previewing our current
competition (preferably with you).
We need to know why someone would buy your home over every other one available for
sale. Then and only then, we can discuss how to position your home in today’s market
at the highest perceived value.
This is very time consuming and thorough but at the end of it all, you’ll know without any
uncertainty if you should stay and wait for the conditions to improve or sell.
PLEASE keep in mind, that given the current size of our team and our time
commitment to give you very comprehensive information so that you can make an
informed decision, we can only facilitate 6 seller consultation sessions a week and
are now booking all appointments into next week.
Some Information That You’ll Receive Once Your Home Is Listed For Sale:
Step 1 – Clients Role in the Sales Process – You are the key player on the home selling
team. And, no one has a more important role in this. Here are some way’s your preparation
can contribute to a successful sale.
Step 2 – Showing Procedures For Home Sellers – Buying a home is a PROCESS and not
an EVENT. This form goes over where buyers come from and how we separate the qualified
ones from the time wasting “tire-kickers”.
Step 3 – Understanding the Real Estate Market – This PDF explains pricing and how
many showings you should be getting if you’re priced right.
And Right After The Sold Sign Goes on Your Front Yard, You’ll Receive 3
useful guides and checklist to eliminate all of the stress associated with
moving:
Step 1 Review the Moving Checklist: This checklist saves you time and aggravation that
can be associated with your move. The checklist is broken down into 5 sections:
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General Checklist
Packing Checklist
People to Notify
Who to Call Before Moving (with phone numbers)
What to do when:
- Moving Out
- Moving in
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Your Local Newspaper
And what to do after the move.
Step 2 – Check out “A Handy Guide Before You Move” – Following these specific tips
can take confusion out of the journey to your new home – whether it’s down the block or
across the country. The guide is time specific and starts from 6 weeks before the moving
date.
Step 3 Take a Look at The Home Buyer’s Ultimate Moving Guide – A Step-By-Step
Check List to Make Your Move a Smooth One. It’s never too early to get started and this
guide will make things easier for you.
1. Guide For When You Move
Step 3 – Knowing Your Role in The Sales Process – Over the years, no matter how many
buyers came through my listings, time and time again, homeowners have found a way to
botch the sale. Typically, I only give this to my clients once their home is listed but in this
market, it’s far too valuable to keep it from you
FOR THE VIDEO
Contact us 30 days before you decide to put the for sale sign on your front yard and I will
send you:
- Video’s from David knox
- Only good for 5 days and 3 views
- Cost me $2.00 per view, I have to pay for them
- I will call you to set up a 2 step seller consultation to determine positioning and pricing
1. How to Choose an agent
2. Pricing Your Home Video
3. Preparing Your Home for Sale (not as in depth but still another angle from an sales
trainers perspective NOT from a home stager)
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