EDAE #590 – Teaching and Learning at a Distance
Professor Donald Quick, Ph.D
Learning Activity # 4
Technology Company Overview - Articulate
Presented by Scott Foster
August 2, 2011





Articulate is a technology company that designs and
markets software for trainers engaged in instructional
design for Distance Learning or “e-learning”
applications.
Articulate software “piggy-backs” onto PowerPoint
enhancing the creative capabilities of PowerPoint.
Their software presents the information in a format
customized specifically for teaching and learning
applications.
It provides instructional designers and trainers with tools
to enhance creativity and user interaction in their
instructional programs.
Articulate caters primarily to workforce educators
although they list a number of educational institutions
among their clientele.
According to their website, their mission is to:
1. Help training happen at the speed of business.
2. Facilitate e-learning content that costs less and
delivers more in less time.
3. Deliver rapid e-learning tools that are quick, easy &
powerful – so you can focus on creating content, not
complicated programming.
4. Enable teams of knowledge experts & instructional
designers to work together on the same simple and
effective platforms.
5. Empower everyone to become an e-learning hero.¹
Founded in 2002 by
Adam Schwartz, CEO.
 Schwartz had previously
worked as General
Manger at Knowledge
Universe, a $1.75 billion
learning and education
conglomerate.
 Schwartz has more than
16 years experience in
the e-learning industry

Dell Corporation Google Hewlett-Packard Intel Motorola Xerox Yahoo ADP EDS FedEx LexisNexis Robert Half
International Abbott Labs Bristol Myers Squibb 3M Alaska Airlines Boeing Bridgestone Firestone Continental
Airlines Costco CVS Domino’s Pizza Ford Motor Company General Dynamics Halliburton Company In-N-Out
Burger Kraft Krispy Kreme Doughnut Corporation Liz Claiborne, Inc. Lockheed Martin Corporation Macy’s
Kaiser Permanente Mayo
Clinic United Health Group
Adelphia Cisco Systems, Inc.
Comcast Sprint Nextel Con
Edison ExxonMobil Getty
PSE&G Shell Oil Company
Bechtel Hilton Jenny Craig
McGraw-Hill Tribune
Company Walt Disney World,
Co Auburn University
Columbia University Duke
University Harvard
University
More than 25,000 organizations
in 115 countries utilize Articulate.
These organizations represent a
diverse array of workforce and
academic sectors, including
some of the most recognizable
names in industry, government
and education.
John Hopkins University
Michigan State University
San Diego Unified School
District UCSD University of
Georgia University of North
Carolina University of
Phoenix University of Texas
University of Virginia Yale
The American Bar
Association American Red
Cross Center for Disease
Control Federal Bureau of
Investigation NASA
McDonald’s Michelin, N.A. Nationwide Nike Nissan North American Northrup Grumman Office Depot Petsmart
Proctor & Gamble Quantas Airways Limited Raytheon Saab Cars USA Inc. Scotts Company Southwest Airlines
Target Corporation The Gap The Sports Authority Toyota Motor Sales, USA Toys R’ Us WD-40 Company Wendy’s
International Whirlpool A.G. Edwards & Sons, Inc. Fidelity Investments Morgan Stanley VISA Wells Fargo Bank


Articulate packages their software programs
individually and bundled under the name
Articulate Studio.
Articulate Studio ’09 consists of :
 Presenter ’09
 Engage ’09
 Quizmaker ’09
 Video Encoder ‘09
Presenter ’09 is designed to make it easier to add
narration, video, and learner interaction into
PowerPoint.
With Presenter, instructional designers and
trainers can integrate these elements in a usable
format with flexible publishing options such as
Flash, Word, CD, and podcasts.
Click on the link below to see a demo of Presenter ‘09
www.articulate.com/community/tutorials09/presenter09/Overview/player.html


Engage ’09 is the element of Articulate Studio
that facilitates user interaction within the
learner content.
With Engage, designers and trainers can:
 Examine in greater detail each step of a process.
 Explore the relationship between timeline events
through text, images and sound.
 Explain key elements of a diagram to better
understand the main points.

They can also choose from a wide range of
interaction types including:
 Process
 Timeline
 Pyramid Diagram
 Labeled Graphic
 Interactive FAQ
 And more
Click on the link below to see a demo of Engage ‘09
www.articulate.com/community/tutorials09/engage09/Overview/player.html


As the name suggests, Quizmaker ’09
facilitates the creation of interactive quizzes
that can be integrated into a presentation or
e-course.
Quizmaker allows the trainer to:
 Branch quiz takers to different slides depending.
on how they answer each question.
 Animate objects and adjust their timing on the
click-and-drag timeline.
 Give quiz takers specific results and feedback
based on their scores.
Click on the link below to see a demo of Quizmaker ‘09
www.articulate.com/community/tutorials09/quizmaker09/Overview/player.html
With Encoder ’09, video can be more easily
integrated into a presentation or e-course.
Encoder converts the following formats to Flash:
 AVI Files (.avi)
 Windows Media Files (.wmv, .asf)
 QuickTime (.mov, .qt)
 MPEG Files (.mpg, .mpe, .m1v, .m4v, mp4)
 Digital Video Files (.dv), 3G Video Files (.3gp, .3g2)
Click on the link below to see a demo of Video Encoder ‘09
www.articulate.com/community/tutorials09/videoencoder09/Overview/player.html



In addition to their software package,
Articulate Studio ’09, the company also offers
a hosting service, Articulate Online.
This service takes the place of an internal
Learning Management System.
The company offers a variety of plans and
features for a monthly fee.
Click on the link below to see a demo of Articulate Online
http://www.articulate.com/support/tutorials/ao/Articulate-Online-Overview/player.html
Articulate‘s products and services present an
array of tools to instructors and course
designers striving to create professional learning
content for Distance Learners.
 Articulate Online plans start at $199/month.
 The company offers two versions of their Studio
product:

 Articulate Studio ’09 Pro retails for $1,846, but the
company is currently offering a discounted price of
$1,398.
 Articulate Studio ’09 Standard retails for $1,347,
currently discounted to $999.
 The component programs of Studio ’09 can also be
purchased separately.

Articulate also offers its users free “Community
Resources” support including:
 E-Learning Heroes – Tutorials, downloads, and advice.
 The Rapid E-Learning Blog – Hosted by Tom Kuhlmann,
V.P. of Community addressing various e-learning tips.
 Community Showcase – Examples of their software
applications created by other user clients.
 Word of Mouth – Another blog addressing company
news and product updates presented by Gabe
Anderson, VP of Customer Advocacy.
 Articulate is also on Facebook and Twitter.
To showcase their products, Articulate offers 30 day
free trial downloads.
 These trial offers do not come with strings attached or
require the user to provide credit card information or
automatic purchase of the software at the end of the
30 days unless specified otherwise.
 I took advantage of the offer and have utilized it to
understand the capabilities of Studio ‘09 more fully
and encourage other educators to do the same.
 For more information, visit their website:

www.articulate.com
1.
Extracted from http://www.articulate.com/company/about.php July 30, 2011