MOUNT OLYMPUS SWIMWEAR
Business Plan
Mount Olympus Swimwear
Sharday Briscoe
1/6/2014
This is a business plan for Mount Olympus Swimwear. This document should only be viewed by potential
donors, sponsors, investors and business partners, associates and pending members.
Table of Contents
1.1 Objectives
1.2 Mission
1.3 Keys to Success
Company Summary
2.1 Company Ownership
2.2 Start-up Summary
2.3 Company Location and Facilities
Products
3.1 Product Description
3.2 Competitive Comparison
3.3 Sales Literature
3.4 Sourcing
3.5 Technology
3.6 Future Products
Market Analysis Summary
4.1 Market Segmentation
4.2 Target Market Segment Strategy
4.2.2 Market Trends
4.3 Main Competitors
Strategy and Implementation Summary
5.1 Competitive Edge
5.2 Marketing Strategy
5.2.1 Promotion Strategy
5.2.2 Distribution Strategy
5.3 Sales Strategy
5.3.1 Sales Forecast
5.4 Milestones
Management Summary
6.1 Organization Structure
6.2 Personnel Plan
Executive Summary
Mount Olympus Swimwear is a high fashion clothing line that specializes is swimsuits for
women sizes 2 to 22. We consider ourselves to be the Victoria Secret™ of swimsuits. The
company will start off online and then there will be stores in Las Vegas, Miami, Atlanta, Los
Angeles, and resorts in different countries (Mexico, Brazil, Jamaica, Turks and Caicos,
Dominican Republic) by the second year.
We are one of the first swimsuit lines to offer attractive swimsuit options for women of all sizes.
Swimsuits for the bigger sized women have increased in popularity. The tankini™ is one
example.
1.1 Objectives
1. Create a shopping environment that helps women of all sizes feel comfortable in their
body.
2. To become one of the leading names in the swimwear industry.
3. To earn 50% profit in the first year.
4. To earn a net profit of 75,000 by the second year and 100,000 by year three.
1.2 Mission
To offer beautiful swimwear for women of all sizes. The swimsuits will vary in style.
1.3 Keys to Success
 Carry an assortment of sizes that are catered to women between the ages of 16-25
 Provide an experience for users when they log on to the website.
 Continuously review inventory and sales to get an idea of what sizes are selling out the
most and adjust future styles to cater to that size.
Company Summary
The company will be located in Los Angeles, California. The exact office location is pending.
All merchandise will be sold according to the company’s mission. There will be a focus on the
larger sizes for women.
2.1 Company Ownership
Mount Olympus Swimwear will be owned solely by Sharday Briscoe holding at least 50% of the
company. The rest will be divided by investors.
2.2 Start-up Summary
The costs for Mount Olympus Swimwear are listed below. The company will start with three
months of inventory on hand.
By March, all swimsuits shall be made and ready to go. Auditions will be held for models in the
first week of April. The website will start off as a Bigcartel website in March and needs to be
completed by the second week in April by a web designer
The location that Mount Olympus Swimwear is looking at is at 715 N Central Ave, Glendale,
CA. The cost for a year is 21,600.
50,000
45,000
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
If every swimsuit is sold for the price of $100- $150 and all of the swimsuits sell out, the
minimum amount of returns is 330,000 or 495,000.
investments
cost of office
manufactoring
office supplies
computers and inventory
software
web design
Prices
21,600
49,500
5,000
1,200
10,000
The estimated amount of capital needed is 82,300.
2.3 Company Locations and Facilities
There will need to be an office space where all of the swimsuits will be stored and shipped.
Our website will offer a different experience than most swimsuit websites. Aside from being able
to browse the swimsuits available, women will be given customized recommendations depending
on their preferences. Women will go to the website and be prompted to entire their height
preference. (4’9-5’2, 5’3-5’8, 5’9+). Next users will click on what areas they prefer to cover up
(legs, arms, stomach, butt, breasts, shoulders). They will also be asked what parts they prefer to
have exposed (legs, arms, stomach, butt, breasts, shoulders). Each customer will be shown a
women with their height suggestions wearing the swimsuit they choose so they can get an idea of
how the suit will look on them.
Products
The focus of Mount Olympus will be swimwear and swimwear accessories such as belts and
cover-ups.
Management will rely on customer feedback, suggestions, and sales reports to introduce or
eliminate certain styles and sizes.
3.1 Product Description
Mount Olympus Swimwear will feature a variety of warm-weather swimsuits. There will be a
focus on unique designs and styles.
3.2 Competitive Comparison
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Mount Olympus Swimwear will offer plus sized swimwear.
Our products will be around the same prices as other plus-sized swimsuits but will be
more appealing.
We will create a customized experience on the website.
We will maintain a detailed record on customers, offering discount coupons via email and
exclusive presales.
3.3 Sales Literature
Mount Olympus Swimwear will target the internet and social media to generate publicity and
build a customer base.
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There will be an Instagram, Twitter, Facebook and Tumblr pages displaying some of the
designs.
Customers who enter their email into the database will be given coupons for items.
3.4 Technology
Mount Olympus Swimwear will use Dell computers and inventory software to keep track of all
orders and inventory.
3.5 Future Products
As we achieve and exceed our sales and profitability goals, Mount Olympus Swimwear will add
more sizes and styles based on feedback from the customers.
Market Analysis Summary
The primary target customer of Mount Olympus Swimwear will be women ages 16-25 of all
sizes. Mount Olympus Swimwear is based in Los Angeles, California due to the climate. A
significant number of swimsuit purchasers are based in cities with warmer climates.
4.1 Market Segmentation
The age range that Mount Olympus focuses on is concentrated heavily in the Los Angeles area.
Our products are aimed toward a young group of women ages 16-25.
4.2 Target Market Segment Strategy
The goal of Mount Olympus Swimwear is to serve the varying sizes of young women in the
United States where women of a larger size have a problem of finding attractive swimsuits in
their sizes.
4.2.2 Market Trends
Millions of the people around the United States recognize and have a need for swimwear. From
the people vacationing in Los Angeles to the people native to warmer cities.
4.3 Main Competitors
Victoria Secret offers bathings suits for bigger sizes on their website. Ours will be different
because women will have more styles to choose from. When you select the bigger sizes around
16 or 18 on the website there is only one result.
Lane Bryant is also a competitor. The difference between Mount Olympus Swimwear and this
company is the style of swimsuits. Most of the designs seek to cover up or hide certain assets
while Mount Olympus Swimwear highlights and exposes certain body parts.
Strategy and Implementation Summary
Mount Olympus Swimwear’s goal is to provide swimwear for those under served in the market
for swimsuits. The major apparel retailers have left a hole in the market by not providing a larger
assortment of sizes.
Our intention to gain customers from this market is to focus on niche position.
5.1 Competitive Edge
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
Our location in the community will offer closer access to our target customer base.
We will offer plus sizes for women.
5.2 Marketing Strategy
Our marketing strategy will focus heavily on sales promotion, niche positioning in the market
and customer service with loyalty and retention in sales.
5.2.1 Promotion Strategy
Mount Olympus Swimwear will follow an aggressive yet creative promotion plan. This will
allow us to focus directly on our target customer while still being conservative with our
advertising dollars.
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Our Twitter, Instagram, Tumblr and Facebook pages allow us to interact with customers.
This is also where we will post new merchandise and sales promotions.
5.2.2 Distribution Strategy
Our office location will be the center of all sales transaction. This is where all swimwear will be
shipped from.
5.3 Sales Strategy
We will keep track of what customers purchase certain styles and offer coupons via mail or
email.
5.3.1 Sales Forecast
We expect sales to increased going into the summer months. After 1 year when the store
locations are created, we expect bigger increases in sales.
Management Summary
Employees will be encouraged to work within their creative, physical and intellectual
boundaries. All duties will be divided and delegated according to strengths and weaknesses. At
Mount Olympus Swimwear, we expect a high degree of customer service skills and personality
as this is essential to our success.
6.1 Organization Structure
Mount Olympus Swimwear is a small business and requires a simple organizational structure.
Sharday Briscoe will work as CEO and head designer. The employees that need to be hired in the
second year are the general manager, web designer, and two interns.
6.2 Personnel Plan
The personnel plan for the second year of the business. There will be one full time employee and
two interns. The full time employee will be paid at a rate of 10.00 per hour and the interns will
not be paid. All employees will benefit from one day paid holiday on their birthdays and a week
of paid vacation after twelve months of employment. At this time, medical benefits cannot be
offered to employees. As profits increase in the future, medical benefits will be offered to all
employees.