Presented by:
Kellie Klinck, M.A., L.L.P.C., N.C.C.
Academic Adviser, School of Business Administration
Rose A. Wedemeyer, M.A., L.L.P.C.
Professional Employment Coordinator, Career Services
Special Guest:
Jammie Farley
Regional Recruiting Supervisor, Enterprise Rent-A-Car,
Marketing
What is Marketing?
 Curriculum
 Skills Needed for this Field
 Student Organization Information
 Career and Job Placement Information
 Guest Speaker
 Questions/Comments
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Marketing is a management process that includes all of the activities involved in bringing
a product or service to its successful delivery to customers. Most people mistakenly
identify marketing with selling and promotion.
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Pete Drucker, one of the leading management gurus, put it this way: “The aim of marketing is to
make selling superfluous. The aim is to know and understand the customer so well that the
product or service fits them and sells itself.”
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The marketing activities involved in bringing products to market include:
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marketing research
product development
Pricing
Marketing
logistics
marketing channel management
wholesaling and retailing
promotion, including advertising, sales promotion, and personal selling.
Two other major areas of marketing are industrial marketing, which focuses on developing and
selling products to companies and international marketing which focuses on marketing in other
countries.
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Core:
 MKT 302: Marketing
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Major:
 MKT 353: Marketing Management
 MKT 404: Consumer Behavior
 MKT 405: Marketing Research
 TWO MKT electives
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MKT 406:
MKT 420:
MKT 430:
MKT 450:
MKT 470:
MKT 480:
Integrated Marketing Communications
Distribution Channels Management
Sales and Sales Management
International Marketing
Business to Business Marketing
Seminar in Marketing *
* = Select or special topics in Marketing
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Insight into consumer behavior and motivations
Analytical skills
Listening skills
Problem solving/creativity
Interpersonal skills
Generalizing from cases to theory
Logical thinking
Communication skills (verbal and written)
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Advertising
Credit Management
Customer/Consumer Relations
Direct Marketing
Distribution Channels Management
Financial Marketing
Industrial Marketing
International Marketing
Marketing Research
Physical Distribution Management
Purchasing
Product/Brand Management
Product Planning
Public Relations
Retailing/Wholesaling
Sales and Sales Management
Sales Promotion
Services Marketing
Sports Marketing
American Marketing Association at Oakland University (AMA OU)
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A student organization that prides itself on its respected
reputation within the OU community and the educational
services it provides to the University. AMA OU actively
engages the student population to educate them about career
preparation, opportunities, and advice.
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Over the course of the year, AMA holds multiple speaker
meetings, bringing in professionals in the marketing industry
to speak with its members and answer any questions students
might have. AMA's meetings are free and open to all. Please
check out its calendar for upcoming meetings and events.
http://www.oakland.edu/org/ama/
Available Executive Board positions for the Winter 2007 Semester:
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Treasurer - The treasurer's responsibilities include maintaining a balance for both
AMA accounts, staying up to date with all credits and debits, and turning in all
SAFB allocation forms on time.
Director of Marketing and Communications - The Director of Marketing and
Communications is responsible for designing event and activity fliers, banners,
and other promotional items, making sure to give copies to the treasurer in a
timely manner so that copies of promotional materials can be allocated for.
Director of Fundraising - The Director of Fundraising is responsible for
organizing and implementing at least one fundraiser per semester, preferably
more, to help maintain a balance in the AMA's flex account
Director of Community Service - The Director of Community Service is
responsible for organizing and implementing at least two community based
projects or activities each semester that the AMA can complete as a group.
Director of Membership - The Director of Membership is responsible for new
member recruitment, new member packages, AMA National applications, and
meeting attendance surveys.
For more information on becoming an executive board member or about the
above positions contact amaou@yahoo.com