Four readings this week (the last has great videos too!) on Google, so plenty to get the
discussion rolling!
Reading:
What is the topic?
What kind of approach?Summary, review
What are the key terms?
What is the argument?
What counter argumentsare identified? If not, what counterarguments can be inferred?
What examples used to tryand convince you? Persuade me
Are you convinced? If not, why to?
Reference;
Battelle, J. (2005). Google 2000-2004: zero to $3 billion in five years in The Search: How
Google and its Rivals Rewrote the Rules of Business and Transformed Our Culture. New York:
Portfolio. In e-Reserve.
This chapter narrates Google's development of its search engine and revenue model, including
AdWords and AdSense (which comprise the bulk of its earnings).
Reading: secret of Googlenomics: Date-Fueled Recipe Brews Profitability.
An easy to read account of Google's business model, with a focus on Google's ad
auction system.
What is the topic?
Online auctions - Adwords; Googles secret sauce. Hal Varian chief economist for Google gave
a talk at the American Economics Association in San Francisco (2007).
What kind of approach? Summary, review
Adwords is googles economic approach for search engine results for businesses who pay for
search words or terms that will allow them to be found initially before competitors depending on
their daily budget. $21 billion was their revenue from Adwords in 2006.
-The idea was to create an advertising system based on mathematical formula, depicting an auction like
approach which could be then self-managed by its users. This in turn enabled small businesses to large
organisations a chance to enter the online market in order to sell their products / services and according
to budget.
What are the key terms?
Sponsored links Adwords - analyses every Google search to give advertisers "11 sponsored links per page"
which is now an auction based platform (previously it wasn't) based on how much businesses
are willing to pay for words when it was clicked on.
CPC - cost per click
Click through rate - whether your link is hit in the search results.
Fiduciary forensics - (a person to whom property or power is entrusted for the benefit of
another) the propose of having an economist on board is to make efficient the information from
data to relate to clients from small to large business.
Micropayment system - small charges on services.
Googlenomics;
Macro - giving aspects of itself the browser, apps and android operating system for mobile
phones. Increasing
Micro - is more complicated; selling ads generates income as well as more "data about users
tastes and habits... uses to predict future consumer behaviour, find ways to improve its
products, and sell more ads". This is the heart and soul of Googlenomics. Determining the
future on how we use business and how business is done online.
Adsense Select Auctions - businesses submitted bids on the keywords and search terms, and
also a budget of how much they wanted to spend. Known as Adwords select.
Treasury auctions - didn't come back to clarify this in the paper.
Adsense - google paid ads on other websites.
Quality score - a determinant for results in users searches; ad relevance, quality of the landing
page, the percentage of times users actually click on a given ad in their search results. "True,
high calibre matches for what users are querying". Otherwise Google will loose money.
Penalties were given to low quality landing pages.
Keyword pricing index - high cap - flowers or hotels, mid cap - varying seasonal searches, low
cap - are the stuff of long tails - meaning clicks or unique groups looking for like say rockabilly
events.
Google sphere - where all the data is collated before being entered into the back end of Google.
Rate of return - for every advertiser.
Datarati - (coined by Varian) all about harnessing supply and demand.
Spelunking - means one who explores caves chiefly as a hobby. So exploring algorithms purely
as a hobby.
What is the argument?
Understanding how Google has grown via micropayment system, within Adwords and on
building trust online through its search system and results.
"More eyeballs on the web equals lead inexorably to more ad sales for Google" (macro)
It developed the bidding and auctions for keywords online to not only have one winner but also
rank 2nd and 3rd as well which proved to make the prices raise overall. This was done by
independent auctions rather than a once only, so as more people were willing to pay more the
rate for certain words increased.
Adwords Select was their "Two side matching market" - after their algorithm (mathematical
structure) for their Adsense auctions were over viewed by Varian they focused on their auctions
to increase income as they were cash poor in 2002 with 200 staff members.
Soon instead of having just sales people getting large clients to use their Adwords they were
asking them to drive the market through auctions. Google did a complete turn around and went
with this auction system across the board to increase more revenue whilst changing the way
their sales team did business. It was a mathematical decision which businesses got to see the
benefit of.
This transition to auctions across the board of Google led to Google emphasising and operating
from "mathematical formulas, engineering and data mining".
Metrics are a key to the economy of Google. If they stay on top of what is working, being
worked and failing they will keep google efficient and relevant.
Qing Wu; one of Varians statistician specialising in forecasts "predicts patterns of queries based
on seasons, the climate, international holidays and even the time of day" this all goes back into
googles backed to help "advertisers to devise more efficient campaigns". Wu calls Google "the
barometer of the world" "news events shows up as spikes in their graphs"
Yahoo and other web companies have too employed economists in their mists to help grow,
develop and monitor their businesses.
Eric Schmidt believes "that Google type auctions are applicable to all sorts of transactions" even
though not in the immediate future.
The effectiveness of harnessing intelligent people, through their analytical use of the
mathematical data that is available to make confident and bold business decisions for
investments and growth, "gleaned from algorithmic spelunking". That is what will be the
outcome for the datarati, as "data is ubiquitous and cheap".
What counter arguments are identified? If not, what counterarguments can be inferred?
What examples used to try and convince you? Persuade me
Initially Google was focused on licensing search technology and selling servers was their main
focus. Selling ads similar to how the Yellow Pages ranked their ads, large companies (wining
and dining) at the top of the page, small businesses down the side (sold as below).
Googles first ad online was sold in 2000 after posting an ad "see your ad here" which is still
used today through fb and the like.
In Google's IPO they used an auction based system relative to their online operating one.
Google has 1 statistician for every 100 computer scientists. It's all about the results and
keeping an eye on what keywords and auctions are working or dying to observe the keywords
and clicks.
Are you convinced? If not, why to?
Reference;
Levy, S. (2009, May 22). Secret of Googlenomics: Data-Fueled Recipe Brews Profitability.
Wired,
17(06).
Available:
http://www.wired.com/culture/culturereviews/magazine/1706/nep_googlenomics?currentPage=all
Reading:
Beyond Google and evil: How policy makers, journalists and
consumers should talk differently about Google and privacy.
What is the topic?
Analyzing Google privacy worldview ,The privacy rhetoric of Google is questioned by privacy
makers,journalists and consumers as they believe Google is ''violating'' the company corporate motto
''you can make money without doing evil'' and making it difficult for the users to stay up to date with
their policy practices as Google constantly changes them.
What kind of approach? Summary, review
The essay is characterizing Google's information privacy worldview and how the company handles the
''tension' between the benefits of innovative new services and the desire of individuals to control the
way in which personal information is used. This is done by reviewing hundreds of articles where Google
speaks about privacy in order to provide meaning of the company's privacy rhetoric. In many articles
Google claims ''Safety is important'', ''Trust is important''. This approach reassures consumers even
though they are not familiar with data practices and how their personal information is shared and
disseminated on the web.
What are the key terms?
Privacy rhetoric- Google is characterized as ''evil'' by some due to its advertising revolution and behavior
tracking
Google privacy talk- Companies have a different conception about privacy then the consumers. The
trade offs and privacy agreements should be reevaluated in order for consumers to be able to make a
clean break with Google if they wish o do so.
What is the argument?
The article concludes four recommendations in order to reform Google privacy rhetoric.
The argument of this article is that Google privacy rhetoric ''lacks substance'' and that the individuals are
given the impression that the privacy issues are solved while actually unaddressed. Consumers equate
the company's good attributes like a quality of the product and a service with policy practices. Google
knows this customer behavior so it adopted ''Privacy is important' talk.
Consumers think that privacy prohibit Web sites from selling personal information therefore they
see Google as a guarantee of best practices because they say that ''Privacy is important'' although this
might not be entirely true. For that reason the article suggests that the privacy practices should be
reevaluated.
As a search engine Google was the first to provide a search results free of advertisers interests, pop ups
and other flashy advertising. The Google founders thought that putting users interest was more
important then the advertisers interests. In 1990's before Google was invented, searching the web was
frustrating because it was difficult to find content free from commercial promotions.
The articles argues that the Google's concept of ''evil'' has been decontextualized by many users and
that the ''evil talk'' about Google privacy hides the consumers benefits from Google advertising model.
As reported by Saul Hansell: ''Because Google’s ad–buying clients pay for ads only when users click on
them, they can precisely measure their effectiveness — and are willing to pay more for ads that really
sell their products''.
Google's beneficial advertising model and services are obscured with the ''evil'' talks that the journalist
reveal.
What counter arguments are identified? If not, what counter arguments can be inferred?
Google privacy is represented with vague talks and vague commitments to privacy and user trust leaving
consumers to innocently participate in Google's Privacy Worldview.
''Such non–committal talk does not inform the public about the company’s values and decision–making
processes. It leaves many gaps and unanswered questions, in hopes that consumers’ optimism bias and
naiveté will fill them with their own values'' (Hoofnagle, 2009, pp.15).
Google should enable meaningful tradeoffs and allow its users to take a choice and revoke it later if they
wish. Users should have a possibility of switching their personal data from Google to another provider.
Google could use its privacy practices to limit the fraud and potential harm of targeted advertising.
The purpose of this article was to assist journalist, policy makers and consumers in dialogue with
Google's privacy practices. An author suggest that journalists and policy makers should concentrate
more on debate about company's actions, inactions and the way the policy is subordinated to other
values.
Reference;
Hoofnagle, C. (2009). Beyond Google and evil: How policy makers, journalists and
consumers should talk differently about Google and privacy.First Monday, 14(4). Available:
http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2326/2156.
From a more academic perspective, this journal article argues that the good/evil debate that
dominates commentary and analyses of Google is actually obscuring real progress in terms of
Google's handing of privacy concerns. What does Hoofnagle suggest we should be looking at?
Reading: The Googlization of Everything.
What is the topic?
How goggle is disrupting the way business online is evolving and occurring.
What kind of approach?Summary, review
"Google isn't just a search engine but a camouflaged political persuader" in reference to Google
maps showing the mountain range Arunachal Pradesh being in both China and India territory, a
bone of contention in both counties. Shifting national boundaries to keep with political
correctness of both countries.
Due to its mass collection of data, Google is becoming "the new opium of people" we use it,
share our personal selves with it without concern of the power it is gaining.
Google is competing in the bookstore department but is having copyright issues that it is battling
in court.
Tech crunch TV interview;
Arguing in his book to provoke people to think more clearly about how we use Google in our
lives.
Question it about what it provides and hides. It's value is what it links us to and what it hides in
our searches. Algorithm is the product of value decisions by the programmers. Google favours
the recent over the classic, local over global, personal over universal. It all works beautiful for
shopping, it's main income is ads and auctioning those ads, it's aimed for shopping.
Based on your previous history searches it conditions our results.
Compared Google to Caesar. The web pre Google was confusing and unorganised, he refers
that the way Google took control in a vacuum. The web is now governed via search engines,
the bigger one is Google. Becoming a monopolist in search, Western Europe is 90%, America
is at 65%.
What are the key terms?
Google Gadfly What is the argument?
The power Google is gaining is something we should be concerned about due to the power it is
gaining. Becoming more critical on how we use google, privacy, clicking the second page,
using different search engines and see what we get.
"Google hides the noise and brings us harmony"
Information ecosystem through other search engines to create a diverse as possible information
source and allows us to stumble upon information that isn't made nice for us and is set to cater
for our interest, age and sex.
Google runs its advising business is run so well, it's a leading power in economy online through
advertisement.
Google is selling us as consumers, our habits. Becoming intimate to us through our online
activities.
What counter arguments are identified? If not, what counterarguments can be inferred?
Changing how we use search engines online so the information gathered on us is from our
awareness.
What examples used to try and convince you? Persuade me
Google tracks what we do and then positions ads that appeal to us.
Anti trust investigations going on in both Europe and America. It is up to regulators and of they
can investigate it efficiently and will it reveal trade secrets, which is not what is wanted as it
could be detrimental to their ongoing success or existence as a business.
Due to Google privilege it's own products over others, even though they promote that it doesn't
do that through its automatic algorithm.
Searches are not repeatable, as the algorithm is always changing.
Are you convinced? If not, why to?
Even though he is throwing out these questions he doesn't want Google to go away. It's like
better the devil you know.
Reference;
Vaidhyanathan,
S.
(2011).
The
Googlization
of
Everything.
Available:
http://www.googlizationofeverything.com/. This blog accompanies the book of the same name.
Use the site to find recent news or critical perspectives on different aspects of Google's
business practices.
It's up to you AS A TEAM how you tackle the readings &
activities. Do you each read all the articles or divide them up
amongst you, and summarise for your team mates? My
advice is: do what works best for your team.
Here are the activities to go with the readings:
You have a thriving blog that is generating decent traffic. Visit Google's Business
Solutions site and find out how you can monetise your blogging using Google.
The Adsense program through Google allows you as a blogger to simply add code and then
Google will assess the content of your page to be able to position relative ads to your content.
You can do this for both your mobile website or computer based website. Adding a custom
search engine to your site and then generating an income when people click on the results from
that search. Woohoo. Google Adsense pays out income from click throughs on ads from your
site on a monthly basis provided you meet the minimum $100 turnover of income, for lower
traffic sites it may take a while to get a payment. (Grahams, ) To reduce the conflict of design
of ads and the overall design of the blog tweaking not only from Google but the customisation of
their ads on my site is possible to reduce the impact of the ads. Googles Adsense has an
analytics and metric report that allows insight into the demographics and locations of people
who use ads on my blog.
Retrieved from; http://www.problogger.net/moneymap
When you have video embedded in your blogs you can also generate income from that medium.
Work out the ways Google generates revenue for itself and find out the top earners for
Google
Ways Google generates revenue;
Here are the top 20 industries that spent the most on Google advertising last year. (2011)
1.
Finance & Insurance
2.
Retailers & General Merchandise
3.
Travel & Tourism
4.
Jobs & Education
5.
Home & Garden
6.
Vehicles
7.
Computers & Consumer Electronics
8.
Internet & Telecom
9.
Business & Industrial
10. Occasions & Gifts
11. News, Media & Publications
12. Apparel & Jewelry
13. Real Estate
14. Health (excluding Heath Insurance)
15. Law & Government
16. Hobbies & Leisure
17. Family & Community
18. Dining & Nightlife
19. Beauty & Personal Care
20. Arts & Entertainment
These industries accounted for 70% of Google’s income in 2011. Can’t find anything for 2012.
Reference;
Kim, L., 2012. Frequently Asked Questions about the Top Google Advertisers Infographic. The
Word Stream Blog. Retrieved from; http://www.wordstream.com/blog/ws/2012/01/26/googleadvertisers
Google earns most of it’s $8billion revenue from advertising, excluding Motorola, hence it’s
focus on mobile advertising which is where online revenue is going as we own more mobile
devices than PC’s or Macs.
This is why it made absolute common sense for Google to acquire Waz to foster continuous
growth in this market. Google has transformed YouTube One Channel so the programmes are
displayed continuously across mobile devices.
Also it’s great income is through Google Apps, Mobile Content, Mobile Devices.
Zeevi, D., 2013. How does Google Make Money from Mobile, Infographic. (March) Retrieved
from;
http://socialmediatoday.com/daniel-zeevi/1323421/infographic-how-does-google-makemoney-mobile
Paid Clicks – Aggregate paid clicks, which include clicks related to ads served on Google sites and the
sites of our Network members, increased approximately 20% over the first quarter of 2012 and increased
approximately 3% over the fourth quarter of 2012.
Cost-Per-Click – Average cost-per-click, which includes clicks related to ads served on Google sites and
the sites of our Network members, decreased approximately 4% over the first quarter of 2012 and
decreased approximately 4% over the fourth quarter of 2012.
TAC – Traffic acquisition costs, the portion of revenues shared with Google’s partners, increased to $2.96
billion in the first quarter of 2013, compared to $2.51 billion in the first quarter of 2012. TAC as a
percentage of advertising revenues was 25% in the first quarter of 2013, compared to 25% in the first
quarter of 2012.
The majority of TAC is related to amounts ultimately paid to our Network members, which totaled $2.28
billion in the first quarter of 2013. TAC also includes amounts ultimately paid to certain distribution
partners and others who direct traffic to our website, which totaled $680 million in the first quarter of 2013.
Motorola Mobile Revenues (hardware and other) – Motorola Mobile revenues were $1.02 billion, or 7%
of consolidated revenues in the first quarter of 2013.
Other Cost of Revenues – Other cost of revenues, which is comprised primarily of manufacturing and
inventory-related costs, data center operational expenses, amortization of intangible assets, and content
acquisition costs, increased to $2.98 billion, or 21% of revenues, in the first quarter of 2013, compared to
$1.28 billion, or 12% of revenues, in the first quarter of 2012.
Operating Expenses – Operating expenses, other than cost of revenues, were $4.55 billion in the first
quarter of 2013, or 33% of revenues, compared to $3.47 billion in the first quarter of 2012, or 33% of
revenues.
Amortization Expenses – Amortization expenses of acquisition-related intangible assets were $315
million for the first quarter of 2013. Of the $315 million, $153 million was as a result of the acquisition of
Motorola, of which $116 million was allocated to Google and $37 million was allocated to Motorola
Mobile.
Stock-Based Compensation (SBC) – In the first quarter of 2013, the total charge related to SBC was
$697 million, compared to $556 million in the first quarter of 2012. We currently estimate SBC charges for
grants to employees prior to March 31, 2013 to be approximately $2.7 billion for 2013. This estimate does
not include expenses to be recognized related to employee stock awards that are granted after March 31,
2013 or non-employee stock awards that have been or may be granted.
Operating Income – On a consolidated basis, GAAP operating income in the first quarter of 2013 was
$3.48 billion, or 25% of revenues. This compares to GAAP operating income of $3.39 billion, or 32% of
revenues, in the first quarter of 2012. Non-GAAP operating income in the first quarter of 2013 was $4.22
billion, or 30% of revenues. This compares to non-GAAP operating income of $3.94 billion, or 37% of
revenues, in the first quarter of 2012.

Google Operating Income – GAAP operating income for Google was $3.75 billion, or 29% of
Google revenues, in the first quarter of 2013. This compares to GAAP operating income of $3.39
billion, or 32% of Google revenues, in the first quarter of 2012. Non-GAAP operating income in the
first quarter of 2013 was $4.40 billion, or 34% of Google revenues. This compares to non-GAAP
operating income of $3.94 billion in the first quarter of 2012, or 37% of Google revenues.

Motorola Mobile Operating Loss – GAAP operating loss for Motorola Mobile was $271 million, or
-27% of Motorola Mobile revenues in the first quarter of 2013. Non-GAAP operating loss for
Motorola Mobile in the first quarter of 2013 was $179 million, or -18% of Motorola Mobile revenues.
Interest and Other Income, Net – Interest and other income, net, was $134 million in the first quarter of
2013, compared to $156 million in the first quarter of 2012.
Income Taxes – Our effective tax rate was 8% for the first quarter of 2013.
Net Income – GAAP net income in the first quarter of 2013 was $3.35 billion, compared to $2.89 billion in
the first quarter of 2012. Non-GAAP net income was $3.90 billion in the first quarter of 2013, compared to
$3.33 billion in the first quarter of 2012. GAAP EPS in the first quarter of 2013 was $9.94 on 337 million
diluted shares outstanding, compared to $8.75 in the first quarter of 2012 on 330 million diluted shares
outstanding. Non-GAAP EPS in the first quarter of 2013 was $11.58, compared to $10.08 in the first
quarter of 2012.
Cash Flow and Capital Expenditures – Net cash provided by operating activities in the first quarter of
2013 totaled $3.63 billion, compared to $3.69 billion in the first quarter of 2012. In the first quarter of
2013, capital expenditures were $1.2 billion, the majority of which was for production equipment, data
center construction and facilities-related purchases. Free cash flow, an alternative non-GAAP measure of
liquidity, is defined as net cash provided by operating activities less capital expenditures. In the first
quarter of 2013, free cash flow was $2.43 billion.
We expect to continue to make significant capital expenditures.
A reconciliation of free cash flow to net cash provided by operating activities, the GAAP measure of
liquidity, is included at the end of this release.
Cash – As of March 31, 2013, cash, cash equivalents, and marketable securities were $50.1 billion.
Headcount – On a worldwide basis, we employed 53,891 full-time employees (38,739 in Google and
9,982 in Motorola Mobile and 5,170 in Motorola Home) as of March 31, 2013, compared to 53,861 fulltime employees as of December 31, 2012.
Retrieved from; https://investor.google.com/earnings/2013/Q1_google_earnings.html
retrieved
from;
http://www.infopik.com/wp-content/uploads/2012/09/online-advertising-willovertake-tv-ad-sales-in-2016-infographic.jpg
retrieved
from;
http://static6.businessinsider.com/image/5139cfd46bb3f71234000000-519629/screen%20shot%202013-03-08%20at%206.46.48%20am.png
original information page; http://socialmediatoday.com/daniel-zeevi/1323421/infographic-howdoes-google-make-money-mobile
Who are the top earners for Google;
Person of Interest
Website
Shawn Hogan
Forum.digitalpoint.com
Markus Frin
Plentyoffish.com
Kevin Rose
Digg.com
Michael Arrington
Techcrunch.com
Nick Halstead
Tweetmeme.com
Jeremy Schoemaker
Shoemoney.com
Jason Calacanis
Weblogs.com
David Miles Jr. & Kate
Freeweblayouts.net
Leonard
Panjak Agarwal
Clickindia.com
Amit Agarwal
Labnol.org
Income
Alexa Rank 286; $500k pm
Alexa rank 274; $300k pm
Alexa rank 185; $250k pm
Alexa rank 6; $240k pm
Alexa rank 739; $225k pm
Alexa rank 8508; $140k pm
Alexa rank; 47122; $120k pm
Alexa rank 296991; $85k
Alexa rank 2123; $145k
Alexa rank 1562; $100k
AQ Forums.
Hardly a week goes by without some news about Google. Discuss the latest news about
Google, in terms of both business and cultural impact. What do you think of Google's
influence?
Google App Engine; Cloud computing is the big buzz word and it is apt that Google is staying
ahead of the curve in this department. It has security issues that aren’t been clearly addressed
but it is something that people are looking into to make using the web and sharing files a lot
easier and efficient.
http://www.techrepublic.com/blog/google-in-the-enterprise/google-app-engine-taking-the-cloudto-the-next-level/2381
Internet Balloon Project is Google’s way of being philanthropic as well addressing a well known
issue of classed society in the have and have nots of not only access to technology devices but
the internet.
http://www.news.com.au/technology/google-x-unveils-internet-balloon-project-loon/storye6frfro0-1226664285766
Google is harnessing the long tail of the internet by getting into laptops with Acer Chromebook
retail $199 which is a laptop sold with all the Google software/platforms inbuilt in it. Spreading
its network through technology, so a tangible product inbuilt with their digital software.
http://googleblog.blogspot.com.au/2013/06/chromebooks-coming-to-more-stores-near.html
A good example of Google balancing the war on good and evil in it’s persona. In the past it saw
porn as being ok, it did establish the first safe online credit card processing so it may get some
wide births there. Facebook has weird rules on what is appropriate and not. But they are doing
this move not only to remove this content but also id the computers that are submitting and
sharing this content. Google is definitely working on it’s good side. (McHugh)
Although as this article outlines, it wasn’t all on Google’s altruistic side to get this ball rolling as
there was pressure within the UK for Google to take a more proactive stance against this kind of
content being shared and linked to through Googles search engine. Google also donated
$2million to child safety organisations, which could make up for it’s lack of paying adequate tax
in that country.
http://www.news.com.au/technology/google-announces-steps-to-fight-child-abuse-imagesonline/story-e6frfro0-1226665518129
Google’s lastest tech acquisition; Waze is Google’s ultimate goal of making travel through
routes easier to advise when reporting on traffic accidents or events that are happening as they
happen in every location. This software was designed by an Israeli and Palo Alto developer in
2007. There was a bidding war between Yahoo, Facebook and Google for this, but they sealed
it by offering $300k above the others. This allows for ‘real time data and feedback on route’ and
is the latest outcome of the ‘map wars’ that is going on through the big tech companies. Being a
mobile software it is also appealing to this large aspect of the market they are all vying for in
making life easier while being mobile. Apple didn’t place a bid as it’s map software is still no
where near operational so they may have been too far behind the game to utilise efficiently.
Israel is definitely on the big guys horizon as it is known for releasing some worthy technology
development start-ups.
This is an example of Google ‘making an acquisition for its users’ something quite common in
the race to stay viable in the social networks. Waz has also been looking into making driving
social by allowing people to see how their friends are traveling to a mutual destination.
Waz also sees itself as a data company, not so much a map company the overall usability of
this software and the fact that it will change routes to save the driver time will make its overall
use more popular on top of Google Map. It will also advise on how much time was saved as the
route is changed as you go. Awesome!!!
Within this app advertising, Google’s biggest game plan, can be positioned as the driver gets to
the area or even on route to advise of places to see, things to do and sales. Local, mobile
advertising is set to rocket in the US in the next few years.
This article reviews that Facebook and Apple should have fought harder to keep this technology
out of Google’s hands as it makes Google Maps the ideal marketing and navigation tool.
http://techcrunch.com/2013/06/11/behind-the-maps-whats-in-a-waze-and-why-did-google-justpay-a-billion-for-it/?ncid=tcdaily
Penguin 2.0; focuses on good content that works within the boundary of SEO without over
quoting key words, and not providing relevant services or content for the traffic they are looking
to garner with their knowledge of how to work Google’s algorithm. Branding and that contained
within content is King.
Ranking through location and keywords that are crucial to local businesses ranking in searches.
“applying the real world to the online world’ is refined with listing NAP, to allow people who are
searching local find what they need local. Thus content, videos, pdf’s, articles, all optimised
SEO so that your online branding is done to captialise on this algorithm.
It’s not so much about back links, but more about relative content.
NAP – name, address, phone numbers to be at the top of web pages so the content is easily
found by crawlers.
‘branding citations for SEO’ this is seen to make it easier for inbound marketing to design
content that will be relative to creating and building the right audience for any business.
http://blog.hubspot.com/aftermath-penguin-20-branding-now-major-rankingfactor?utm_source=hs_email&utm_medium=email&utm_content=8958467&_hsenc=p2ANqtz93ATAQrqUkkUvPF2lhIttKLadyPJnSXsVvW5JBMdUOD80NhPkFW2u4lHtTIrVgsPAmZ7FDWfjOlTHbRDD65mvoq-ilA&_hsmi=8958467
Finally, and on a less controversial note, you might want to think about how Google integrates
its various services. What are the threads connecting these services together?
Reference;
Grahams, A., ???? Pros and Cons of Google Adsense. Opposing Views, Science. Demand
Media.
Retrieved
from;
http://science.opposingviews.com/pros-cons-google-adsense13320.html
No Authors name. 2013. Top 10 Google Adsense Earners of 2012. AQ Forums. retrieved
from; http://aq.playin1.com/home/blog/2013/06/07/top-10-google-adsense-earners-in-2012/
Levy, S. (2009, May 22). Secret of Googlenomics: Data-Fueled Recipe Brews Profitability.
Wired,
17(06).
Available:
http://www.wired.com/culture/culturereviews/magazine/1706/nep_googlenomics?currentPage=all
McHugh,
J.
(2003).
Google
Vs.
Evil. Wired.
10
(1).
Available:http://www.wired.com/wired/archive/11.01/google_pr.html.
code to insert it into our wiki page.
<a
href="http://www.milfordnissan.com/breaking-down-the-google-billions"><img
src="http://i.imgur.com/Fh1ws.jpg"
alt="Google
Revenue"
width="500"
border="0"
/></a><br>From: <a href="http://www.milfordnissan.com/boston-nissan-dealers">Boston Nissan
Dealers</a> Via: <a href="http://www.tkautomotiveseo.com">TK Automotive SEO</a>
http://www.milfordnissan.com/breaking-down-the-google-billions