1. What are the 4 Segments of the apparel industry?
2. What are the 4 segments of the Fashion Industry?
3. What is involved in Fashion Forecasting? Who does it? Where can you find
the information?
4. What are the three theories of Fashion Movement?
5. What are the 5 stages of the Fashion Cycle?
6. List 3 things that can speed up fashion Movements, List 3 things that can
Slow down fashion movement.
7. What are the 5 price categories of women’s apparel?
8. What is the Marketing Concept?
9. What are the 4 Ways to Segment a Market?
10.
What are the elements of the Marketing Mix
11.
What are the Functions of Marketing
12.
List the 4 Economic Resources
13.
List and Describe the 7 Types of Competition
14.
List and Describe the 4 Stages of the Business Cycle
15.
What are the 2 Types of Retailers?
16.
What are the 4 Types of Department Stores?
17.
What are the 2 Types of Discount Stores?
18.
What are the 2 Types of Specialty Stores?
19.
List 3 types of Non-Store Retailing
20.
What are the 6 classifications of women’s wear? Give at least one
example of each
21.
What are the 7 classifications of menswear? Give at least one example
of each
22.
What are the 8 Classifications for accessories? Give at least one
example of each
23.
What are the 7 ways womens wear can be sized?
24.
What are the 3 ways Menswear can be sized
25.
What are the 7 Steps of the selling Process
26.
What are the 3 types of approaches? (in the selling process)
27.
What are the 3 types of motives, Give at least one example of each.
28.
What is the difference between a feature and a benefit?
29.
List the 6 methods to handle an objection
30.
What is the difference between trade and consumer publications?