The Cats’ Den
Anthony Berni,
Jack Jackson,
Lauren Ronan,
and Jackie
Giovanniello
The Cats’ Den
• Sports Bar
▫ Focus on Villanova Game Days
• Ideal Atmosphere
▫ High Spirited
▫ Large Flat Screen TVs
▫ Finger Food
Mission Statement
Our mission is to provide a lively, school spirited
atmosphere where students and families alike can
come to enjoy a wide range of sporting events and
affordable food and drink.
Market Analysis
• Broad interest in:
▫ Food
▫ Sports
▫ Drinking
• Geographically located in Villanova Area
• Fans of Collegiate sports
▫ Villanova
Target Market
• Villanova students and
alumni with active
interest in Villanova
sports.
▫ Want to watch games
in social environment
Competition
• Local Bars
▫ Kelly’s, Maloney’s, Flip & Bailey’s, etc.
 Similar Services Offered
 Established Reputation
• Flip & Bailey’s Villanova game day specials
▫ $2.50 Bud Lights and Budweiser before
games
▫ $10 Buffet
Order Qualifiers
• Going beyond Villanova:
▫ NFL, MLB, NHL, NBA Sports Packages
▫ World Cup 2014 Coverage
Differentiation
• Accessible to Students of All Ages
• Shuttle To and From Campus
▫ Convenient
▫ Inexpensive
• Timely Service
▫ Well Trained Workforce
Our Suppliers
Sysco Philadelphia
a. Sysco iCare - Customers First
▫
▫
▫
Customer Consultation
Business Consultation
Culinary Consultation
US Foods
• Allentown, PA
• 350,000 national brand products plus private
label
• Culinary equipment and supplies
• Profitbuilder Pro – Resource Advantage
• One-Click Reporting
Anheuser-Busch
• Largest brewing company in the US
• Distribution centers within 25 miles of our
location
• Specialty deals such as Monster Energy
Quality Strategy
• Overall Approach
1. Conformance to Specifications
2. Psychological Impressions
• Costs of Quality
1. Prevention Costs
2. External Failure Costs
Lean System
• The Cats’ Den will focus on eliminating
“waste” such as:
1.
2.
3.
4.
Waiting
Inventory
Inappropriate Processing
Motion
• Implement 5S Method
- Goal: To sustain and maintain a continuously clean
and efficient environment
Quality Control
Product Quality
Internal Review Procedure
Measures:
• Inventory Level
• Speed of Service
• Quality of Food and Drink
Eliminating:
• Waiting
• Inventory
• Motion
Menu – Food
Food
Nachos
Buffalo Wings
French Fries
Cheese Fries
Mozzarella Sticks
Chicken Quesadillas
Onion Rings
Soft Pretzel Bites
Chips with Queso and Salsa
Cheeseburger Sliders
Hotdog Sliders
Chicken Tenders
Food Specials
$8.29
$8.69
$3.75
$4.75
$6.85
$3.95
$4.99
$5.99
$3.99
$9.89
$6.49
$6.95
Villanova Game Days:
Buffalo Wings
Nachos
$5.00
$6.00
Menu – Drinks
Drinks
Soft Drinks
Draft Beer:
Blue Moon
Miller Lite
Bud Light
Coors Light
Budweiser
Stella Artois
Sam Adams Lager
Heineken
Well Drinks
Shots
Drink Specials
$2.00
$4.25
$4.25
$4.20
$4.25
$4.75
$5.75
$5.25
$5.25
$5.00
$4.00
Thursday:
Bud Light Bottles (All Day)
$3.00
Friday:
Bud Light Bottles (All Day)
$3.00
Saturday
Bud Light Bottles
Well Drinks (10-12)
$3.00
$2.00
Villanova Game Days:
Bud Light Pitchers
Well Drinks
$5.00
$3.00
Demand Management
• Weekend vs. Weekend/Gamedays
▫ 800 weekend/gameday customers
▫ 250 weekday customers
• Executive Demand Forecasting method
Food Sales
Food Sales cont’d
• Expect increase in demand
• Limited size of Villanova University acts as
ceiling for demand growth
• Delphi Method
Beer Sales
• Weekend/Gamedays = 3,000 units
• Weekday = 940 units
• Average patron consumes 5 beers during 3 hour
stay
▫ 1 beer every 36 minutes
• Market Research Forecasting Method
Future Development
• Food-to-Go Window
▫ After Hours
▫ Further Differentiation
Questions?