XVII EUROVISIONI FESTIVAL 2003
GENERAL OVERVIEW ON THE
EUROPEAN and US CINEMA EXHIBITION MARKET
A statistical framework elaborated by MEDIA Salles
www.mediasalles.it
MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government
GENERAL OVERVIEW
WESTERN EUROPE
1995
1996
1997
1998
1999
2000
2001
2002
var %
02/01
Population (x 1 000 000)
362,8
363,9
364,9
365,8
366,7
367,7
369,5
370,5
0,27%
Number of screens
18 951
19 703
20 733
21 889
23 187
24 096
25 018
25 672
2,61%
Admissions (x 1 000 000)
665,4
711,0
761,4
815,8
803,1
835,2
923,6
931,2
0,83%
Gross Box Office (ECU X 1 000 000)
3 089
3 438
3 847
4 250
4 351
4 633
5 230
.
.
Frequency per head
1,83
1,95
2,09
2,23
2,19
2,27
2,50
2,51
0,53%
Average ticket price
4,64
4,84
5,05
5,21
5,42
5,55
5,66
.
.
Number of inhabitants per screen
19 142
18 468
17 601
16 711
15 815
15 261
14 770
14 433
-2,28%
Average admissions per screen
35 111
36 085
36 726
37 271
34 635
34 661
36 917
36 274
-1,74%
Average gross box office revenues
per screen
162 986
174 506
185 542
194 141
187 664
192 272
209 035
.
.
Year
WESTERN EUROPE: Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Iceland, Italy,
Luxemburg, the Netherlands, Norway, Spain, Sweden, Switzerland, United Kingdom.
GENERAL OVERVIEW
U.S.A.
1995
1996
1997
1998
1999
2000
2001
2002
var %
02/01
Population (x 1 000 000)
261,7
264,2
266,5
269,1
272,7
275,6
276,8
280,5
1,35%
Number of screens
27 805
29 690
31 640
34 186
37 185
37 396
36 764
35 280
-4,04%
Admissions (x 1 000 000)
1 262,6
1 338,6
1 387,7
1 480,7
1 465,2
1 420,8
1 487,3
1 639,3
10,22%
Gross Box Office (ECU X 1 000 000)
4 245
4 677
5 682
6 040
7 391
8 857
9 393
10 100
7,53%
Frequency per head
4,82
5,07
5,21
5,50
5,37
5,16
5,37
5,84
8,75%
Average ticket price
3,36
3,49
4,09
4,08
5,04
6,23
6,32
6,17
-2,37%
Number of inhabitants per screen
9 412
8 899
8 423
7 872
7 334
7 370
7 529
7 952
5,62%
Average admissions per screen
45 409
45 086
43 859
43 313
39 403
37 993
40 455
46 465
14,86%
Average gross box office revenues
per screen
152 670
157 528
179 585
176 681
198 763
236 844
255 495 286 281
12,05%
Year
GENERAL OVERVIEW – YEAR 2001
2001
EUROPE
USA
Europe/USA
Population (x 1 000 000)
369,5
276,8
33%
Number of screens
25 018
36 764
-32%
Admissions (x 1 000 000)
923,6
1 487,3
-38%
Gross Box Office (EURO X 1
000 000)
5 230
9 393
-44%
Frequency per head
2,50
5,37
-53%
Average tick et price
5,66
6,32
-10%
Number of inhabitants per
screen
14 770
7 529
96%
Average admissions per screen
36 917
40 455
-9%
Average gross box office
revenues per screen
209 035
255 495
-18%
WESTERN EUROPE - USA:
NUMBER OF SCREENS
40.000
35.000
30.000
25.000
20.000
15.000
10.000
5.000
0
1995
1996
1997
1998
1999
Screens Western Europe
2000
2001
Screens USA
Europe 1995 – 2002: + 35%
Europe 2000 – 2002: + 7%
USA 1995 – 2002: +27%
USA 2000 – 2002: -5%
2002
WESTERN EUROPE - USA:
NUMBER OF ADMISSIONS
2.000,0
1.500,0
1.000,0
500,0
0,0
1995
1996
1997
1998
1999
Admissions EU
2000
Admissions USA
ADMISSIONS 1995 – 2002
Europe: + 40%
USA: + 30%
2001
2002
USA: THEATRES BY NUMBER OF SCREENS
Total number of Theatres in 2002
6.050
8%
28%
24%
40%
Single screen
2-7 screens (Miniplex)
8-15 screens (Multiplex)
16 or more screens (Megaplex)
2001
2002
Var. % 02/01
Single screen
2.280
1.682
-26,2%
2-7 screens (Miniplex)
2.901
2.457
-15,3%
8-15 screens (Multiplex)
1.458
1.437
-1,4%
16 or more screens (Megaplex)
431
474
10,0%
Source: MPPA
USA: NUMBER OF THEATRICAL FILMS
PRODUCED, RATED & RELEASED
Produced
Rated
Released
2002
543
786
467
2001
611
739
482
2000
683
762
478
1999
758
677
461
1998
686
661
509
1997
767
673
510
1996
735
713
471
1995
631
697
511
Note: Films rated may be higher than films produced for a given year because films may be rated or rerated
months or even years after production.
Source: MPAA
USA: FILM RELEASED
Source: MPPA
MARKET SHARES OF EUROPEAN FILMS IN USA
2000
4,7%
2001
5,7%
2002
4,6%
THE TOP 10 EUROPEAN FILMS IN US BY ADMISSIONS - 2002
Original Title
Die Another Day
Gosford Park
About a Boy
Resident Evil
The Transporter
Producing Countries
UK/US
UK/US/D/I
UK/US/F/D
D/UK/F
F/US
Admissions
25.872.726
7.031.763
7.014.351
6.818.726
4.357.752
Le fabuleux destin d'Amélie Poulain (1)
FearDotCom
Le pacte des loups
F/D
D/L/US/CA
F
2.905.826
2.279.535
1.884.286
The Importance of Being Earnest
Iris
UK/US/F/D
UK/US
1.445.677
955.152
(1) 3.025.408 admissions in US in 2001.
Source: European Audiovisual Observatory
AVERAGE MARKETING COSTS
OF NEW FEATURE FILMS
(MPAA Member Companies)*
(US$ millions)
* Walt Disney Company, Sony Pictures Entertainment Inc., Metro-Goldwyn-Mayer Inc., Paramount Pictures
Corporation, Twentieth Century Fox Film Corp., Universal Studios, Inc., Warner Bros.
Source: MPAA
AVERAGE MARKETING COSTS
OF NEW FEATURE FILMS
(MPAA Member Subsidiaries/Affiliate)*
(US$ millions)
* Subsidiaries include studio “classic” divisions such as Sony Pictures Classics, Fox Searchlight,
New Line, Miramax, etc
Source: MPAA
ANALYSIS OF THE PERFORMANCE OF A MAJOR
EUROPEAN AND A MAJOR US FILM IN EUROPE
LE FABULEUX DESTIN
D'AMÉLIE POULAIN
Country
A
B
F
IS
L
NL
CZ
LT
SK
TR
Total screens in
the country
579
493
5241
50
25
565
749
84
289
921
WHAT WOMEN WANT
Prints
% on total screens
Prints
% on total screens
26
32
612
1
1
64
9
3
4
15
4,5%
6,5%
11,7%
2,0%
4,0%
11,3%
1,2%
3,6%
1,4%
1,6%
102
66
554
5
3
107
15
4
7
78
17,6%
13,4%
10,6%
10,0%
12,0%
18,9%
2,0%
4,8%
2,4%
8,5%
ANALYSIS OF THE PERFORMANCE OF A MAJOR
EUROPEAN AND A MAJOR US FILM IN EUROPE
Country
A
B
F
IS
L
NL
CZ
LT
SK
TR
LE FABULEUX DESTIN D'AMÉLIE
POULAIN
Admissions
Prints
Admissions
per print
26
278.163
10.699
32
614.793
19.212
612
9.290.535
15.181
1
14.554
14.554
1
37.400
37.400
64
375.742
5.871
9
95.184
10.576
3
13.551
4.517
4
29.009
7.252
15
133.519
8.901
WHAT WOMEN WANT
Prints
Admissions
102
66
554
5
3
107
15
4
7
78
739.631
565.924
3.520.000
27.684
36.300
673.637
237.434
41.598
65.715
683.910
Sources: MEDIA Salles, European Audiovisual Observatory - LUMIERE
Admissions
per print
7.251
8.575
6.354
5.537
12.100
6.296
15.829
10.400
9.388
8.768
LE FABULEUX DESTIN D'AMÉLIE POULAIN
2001
Country
Total admissions
in the country
Admissions
2002
% on total
admissions
Total admissions
in the country
Admissions
% on total
admissions
WESTERN EUROPE
A
B
CH
D
DK
E
FIN
F
UK
GR
IS
I
L
NL
N
S
18.984.739
24.000.000
17.112.899
177.925.484
215.879
525.941
578.316
2.522.427
1,1%
2,2%
3,4%
1,4%
146.810.494
6.538.961
185.816.369
155.910.781
13.200.000
1.507.609
1.238.508
65.144
8.850.000
1.000.107
22.786
7.736
0,8%
1,0%
4,8%
0,6%
0,2%
0,5%
1.413.900
23.787.086
12.477.164
18.100.563
35.057
49.886
113.088
185.089
2,5%
0,2%
0,9%
1,0%
19.245.441
24.378.961
18.811.273
163.909.668
12.911.000
140.716.354
7.700.000
184.460.678
175.906.000
.
1.620.431
108.345.619
1.432.000
24.119.000
12.041.422
18.296.715
62.284
88.852
92.241
614.643
147.507
473.792
139.761
440.535
67.712
6.818
1.881.257
2.343
325.856
47.844
165.898
0,3%
0,4%
0,5%
0,4%
1,1%
0,3%
1,8%
0,2%
0,0%
.
0,4%
1,7%
0,2%
1,4%
0,4%
0,9%
CENTRAL, EASTERN EUROPE AND MEDITERRANEAN RIM
CY
CZ
EE
HU
LT
PL
SI
TR
10.363.300
95.184
.
3.304
.
1.558.067
.
1.916.179
27.090.777
.
21.601
157.778
13.551
349.046
48.188
1,4%
.
0,7%
1,3%
.
0,9%
27.649.652
396.476
1,4%
26.007.583
133.519
0,5%
WHAT WOMEN WANT
2001
Country
Total admissions in
the country
Admissions
% on total
admissions
WESTERN EUROPE
A
B
CH
D
DK
E
F
UK
GR
IS
I
L
NL
N
P
S
18.984.739
24.000.000
17.112.899
177.925.484
11.921.000
146.810.494
185.816.369
155.910.781
13.200.000
1.507.609
105.537.586
1.413.900
23.787.086
12.477.164
20.940.000
18.100.563
739.631
565.924
622.671
6.477.651
235.922
2.657.441
3.520.000
3.993.129
315.000
27.684
2.053.390
36.300
673.637
178.995
545.680
278.773
3,9%
2,4%
3,6%
3,6%
2,0%
1,8%
1,9%
2,6%
2,4%
1,8%
1,9%
2,6%
2,8%
1,4%
2,6%
1,5%
EASTERN, CENTRAL EUROPE AND MEDITERRANEAN RIM
BG
CY
CZ
EE
HU
LT
PL
SI
TR
LV
RO
2.006.791
857.600
10.363.300
1.030.846
15.693.000
2.366.853
27.649.652
2.847.567
26.007.583
1.151.880
5726248
47.414
34.537
237.434
41.620
421.315
41.598
545.680
69.728
683.910
27288
118163
2,4%
4,0%
2,3%
4,0%
2,7%
1,8%
2,0%
2,4%
2,6%
2,4%
2,1%
I (2002)
108.345.619
325
0,0%
LE FABULEUX DESTIN D'AMÉLIE POULAIN
2001
Country
Western, Central,
Eastern Europe and
Mediterranean Rim
USA
2002
Admissions
Admissions
% on total
% on total
Total admissions
Amèlie
Total admissions
Amèlie
admissions
admissions
Poulain
Poulain
867,6
16,0
1,8%
973,5
5,2
0,5%
1.487,3
3,0
0,2%
1.639,3
2,9
0,2%
WHAT WOMEN WANT
2000
Country
Western, Central,
Eastern Europe and
Mediterranean Rim
USA
Total
admissions
1.420,8
2001
Admissions
% on total
What Women
admissions
Want
21,0
1,5%
Total
admissions
Admissions
% on total
What Women
admissions
Want
1,031,1
25,2
2,4%
1.487,3
12,4
0,8%
EU: CONCENTRATION IN DISTRIBUTION IN 2001
(by Gross Box Office)
COUNTRIES
B
3 major companies
Gross Box Office
UIP/Warner Bros/Kinepolis Film Distribution
52,3%
UIP/Sandrew Metronome/Nordisk Film
67,1%
E
United International Pictures S.L./Warner Sogefilms AIE/Hispano Foxfilm S.A.
48,7%
F
UFD/GBVI/UIP
43,2%
I
UIP/Medusa Film/Warner Bros
43,9%
UIP/Warner Bros/RCV
58,2%
UIP-UNIVERSAL/AB Svensk Filmindustri/BUENA VISTA
45,2%
DK
NL
S
USA: DISTRIBUTORS’ BOX OFFICE REVENUES
1995 - 2002
Source: European Audiovisual Observatory
USA: TOP 10 EXHIBITION COMPANIES
COMPANY
HEADQUARTERS
SCREENS
SITES
Regal Entertainment
AMC Entertainment Inc.
Cinemark USA, Inc.
Carmike Cinemas, Inc.
Loews Cineplex Ent.
National Amusements,
Century Theatres
Famous Players, Inc.
Kerasotes Theatres
Marcus Theatres Corp.
Knoxville, TN
Kansas City, MO
Plano, TX
Columbus, GA
New York, NY
Dedham, MA
San Rafael, CA
Toronto, Ontario
Chicago, IL
Milwaukee, WI
6.124
3.280
2.265
2.251
2.143
1.059
856
838
532
488
563
225
194
304
223
92
76
92
77
46
Source: N.A.T.O. (National Association of Theatre Owners), as of June 1, 2003.