THE MAPLE BAR
FRANCISCO MARTY, TOMMY MELLO,
MURPHY, AND ROBBIE STOVER
ANNE
WHAT IS THE MAPLE BAR?
• We provide local college students and early
morning risers with freshly made donuts by morning
and cold beers by night
BUSINESS ENVIRONMENT & TRENDS
-Consumers aged 19-26 spend
46.4% of their food budget
dining out
-46% of revenues comes from
HH>$75000, 23% from HH<50000
- 18-25 contribute most to
industry revenue
COMPETITIVE ADVANTAGES
Quality
Convenience
Cost
SWOT ANALYSIS
Strengths
• CONVENIENCE
• COST
• VARIETY OF
SELECTION
• DISTRIBUTION
Opportunities
• NEW PRODUCTS
• INELASTIC
DEMAND
• NEW MARKETS
• CO-BRANDING
Weaknesses
• UNHEALTHY
• SCALE
• LIMITED
LUNCH/DINNER
OPTIONS
Threats
• B-FAST
COMPETITION
• SEASONAL
DEMAND
• UNKNOWN BRAND
• PRICE INCREASES
I
N
T
E
R
N
A
L
E
X
T
E
R
N
A
L
OPERATING STRATEGY
• Donuts made on daily basis with specialized
resources to ensure the best quality
• Hybrid office category that uses a small batches
 low capital intensive and high reliance on
labor force
OPERATING STRATEGY
• Machinery: Ovens, fryers, taps, refrigeration, coffee
machine, payment control devices, order devices,
internet routers, POS systems
• Extras: Cups, plates, forks, spoons, napkins, to-go
boxes, toiletry necessities, garbage cans
On time delivery of supplies
to meet the demand of:
morning & late night
customers
QUALITY STRATEGY
• Daily baking of donuts to ensure freshness and
quality
• High reliance on customer input and suggestions
• Lean system to limit waste and delays: prevent
over-production and excess inventory
SUPPLY CHAIN MANAGEMENT
Local beer distributors
…and other ingredients
INVENTORY CONTROL:
CONTINUOUS REVIEW SYSTEM
- Extremely Short Lead Times:
- Variable and
unpredictable demand
- Reduces cost by allowing
to make marginal
adjustments to inventory
- Safety stock prevents
based on short term
shortages that would
fluctuations
damage customer
confidence.
DEMAND MANAGEMENT
• Trend Progression: We expect a slight trend upward
in profit and revenue
• Seasonal Demand Estimation: High fluctuations
depending on whether it is the school semester
Units Sold by Day
Customers Per Day
400
160
350
# of customers
140
120
300
100
250
80
60
200
40
150
20
Coffee Serving
Beer Servings
Donuts Servings
100
0
Mon
Tue
Wed
Thu
Fri
Sat
Sun
50
0
Mon Tue Wed Thu
Fri
Sat
Sun
Month
December
November
October
September
August
July
June
May
April
March
February
January
December
November
October
September
August
July
June
May
April
March
February
January
December
November
October
September
August
July
June
May
April
March
February
January
Profit ($)
FINANCIAL FORECAST
Profit Per Month
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
QUESTIONS