BAYEDE! Company Profile
BAYEDE! Brand Essence:
A Royal Enterprise
OUR VISION
• To be the No. 1 Internationally Recognized
African brand in 8 years! To promote job
creation and assist with enterprise
development.
BAYEDE! MARKETING, Pty Lid
BAYEDE! is the initiative of HM King Goodwill
Zwelithini, the King of the Zulu Nation.
BAYEDE! focuses on job creation, and
entrepreneurs development
OUR TOOLS
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A Royal Signature brand
Identifying small enterprises who manufacture products
Assisting in development of products
Branding and marketing of products
Assisting individuals to develop a roadmap to know where they
want to end and how to reach their goals
• Develop Entrepreneurs
BRAND VALUES
Integrity
Accountability
Quality
Consistency
Adaptability
Social Responsibility
Outcomes Driven
INTRODUCTION
OUR MISSION
• To create a premier African luxury goods brand whilst creating jobs
• BAYEDE! Marketing was given the exclusive right to use the official
Royal Coat of Arms and place the signature of HM King Goodwill Zwelithini
on all BAYEDE! products.
WHO WE ARE
• BAYEDE! Is a National and International registered
trademark: wine, food, clothing, diamonds and leather goods
and arts and crafts.
• The BAYEDE! salute with its 200 year history.
• The BAYEDE! brand embodies Royalty, Culture, History and
Quality and include job creation.
BAYEDE! MARKETING PTY LTD
• A Registered Level 4 BBBEE company
• 46% Black owned company
• Partly women owned thus 57% previously
disadvantaged owned.
• Our job creation focus is on women and rural
communities
• 109 entities are involved in BAYEDE!
THE BAYEDE! TEAM
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Antoinette Vermooten ( CEO)
Ben Vermooten (CA/ SA)
Jerome Ngwenya ( BA LLB)
Hansjurg & Franziska Saager ( Philanthropist and Investors )
Dawie Theron ( CA /SA)
Pieter Wentzel (F i n an c e ) ( B Com)
Anita Reyneke (Gauteng Marketing Manager B Prok)
Al t us Le Roux ( B a y e de ! Wine Maker )
Jimmy Ferendinos ( Home Textiles)
Rob and Anette Sim ( Apparel) (CA/SA)
Bonny van der Merwe ( Office Manager)
Nicola Smit ( Beading Development Manager) B Prok
UNIQUE SELLING POINTS
• Royal and ‘By Appointment’ to
Signature brand
• Proudly South African products and
developed for South Africa
• Packaging of products are unique
and tells a story, through value
adding create jobs
• Feel Good do Good, emotional
feeling of products
• Consistency and Quality
• Flexibility of the brand
BAYEDE! PRODUCTS LISTED
Wine
Clothing
Home Textiles
Pottery
Tea
Olive Oil
Diamond, Gold and Fashion Jewellery
BAYEDE! WINES
• Joint Venture Agreements
• Job Creation
- Adding value through
beadwork: 300 women benefitting
BAYEDE! ROYAL SIGNATURE CLOTHING
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Ignite Manufacturing
Create a niche market
Joint Venture Partnerships
Value added
BAYEDE! HOME TEXTILES
• Ignite Manufacturing
• Joint Venture Partnerships
• Niche Designs
BAYEDE! HAND PAINTED POTTERY
• Hand Painted Pottery
• Export Market
• Unique Handcrafted designs
BAYEDE! TABLE LINEN
• Unique Designs
• Joint Venture partner and value added
BAYEDE! ROOIBOS TEA
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Joint Venture Partnerships
Value Added
Unique SA product
Organically Grown
BAYEDE! DIAMOND, GOLD AND FASHION
JEWELLERY
BAYEDE! JOB CREATION/BEADING
GROUPS: WINE
BAYEDE! ENTREPRENEURS
DEVELOPMENT
• Practical and hands on-approach
• Roadmap that is outcomes based
• Joint Venture Partners
Thank you for your
support
Head office
5A Station Street
Paarl
anto@bayede.co.za
www.bayede.co.za
BAYEDE! 7 icon Facebook
021 863 3406
BAYEDE! a level 4
Broad-Based Black Economic
Empowerment company
Partly Women owned