Chinese Rich Spend 15% Less Than Last Year
Hurun Report releases Chinese Luxury Consumer Survey 2014
and Hurun Best of the Best Awards 2014

Overall spending by the Chinese high net worth down 15% on last year, whilst spending
on gift-giving down a dramatic 25%.

China’s high net worth individuals (HNWIs) busier than ever, on business trips 8 days a
month, up one day on last year. Time for leisure dropped by 20%.

Average Chinese millionaire took 7.5 days holiday last year.

The Hurun China Business Confidence Index, an index measuring the confidence in the
economy going forward two years, rose for the first time in five years: 3 out of 10 are
highly confident in the economy going forward.

64% emigrating, or planning to do so, up from 60%, mainly as a result of one third of
super-rich now already emigrated.

Collecting: Watch collecting overtaken for the first time in five years, by traditional
Chinese ink painting collecting.

28.7% prefer UK as destination to educate children at high school level, slightly ahead of
the US at 26%.

36% favour US for undergraduate and above education

40% of super-rich plan to use private jets, half of whom plan to time share.

Gifting: Whilst red wine and watches are gifts of choice within RMB 20 thousands an item,
travel vouchers and healthcare products were fastest growing gifting categories

Super-rich prefer reading but travel remains the top leisure activity.

Holiday homes: 6 out of 10 Chinese high net worths interested in owning a holiday home.
Yunnan is fastest growing destination, although Sanya continues to lead the holiday home
destinations.

Luxury travel destinations: Australia shoots back into top slot, knocking France off its
crown for first time in 4 years.

Health: 61% don’t smoke, and 40% claim not to drink alcohol, doubled over last five
years.

On average, Chinese HNWIs sleep 6.5hrs a night, going to bed at 00:30am and waking
up at 7am.
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(16 January 2014, Shanghai) The Hurun Research Institute today released the Hurun Best of
the Best Awards and Hurun Report Chinese Luxury Consumer Survey 2014. This is the tenth
consecutive year that Hurun Report has published the survey, which reveals the brand
preferences, consumption habits and lifestyle trends of China’s wealthiest individuals. Widely
regarded as an ISO9000 for China’s luxury sector, the CLCS has become a benchmark for the
luxury sector.
Overall, gift giving has decreased by 25%, possibly due to the impact of anti-corruption
initiatives and a slow-down in the economy. For the first time, Louis Vuitton has lost its crown
as the preferred brand for gifting by men, losing out to Hermès. Chanel continues as the
preferred brand for gifting by women. Maotai is – for the third year running - the only Chinese
brand that made it to the list, but it has fallen one place to 14th. Whilst leather accessories
proved most popular overall, jewelry brands had a bad year in the gifting market.
Best Brand for Gifting by Men
%
Brand
Best Brand for Gifting by Women
of
Brand
respondents
%
respondents
1↑
Hermès
10.5%
1—
Chanel
9.5%
2—
Apple
9.3%
2—
Louis Vuitton
8.9%
3↓
Louis Vuitton
9.0%
3↑
Apple
8.3%
4—
Chanel
8.6%
4*
Hermès
7.9%
5↑
Gucci
7.1%
5↑
Gucci
6.7%
6↓
Cartier
5.5%
6↑
Dior
6.4%
7↑
Prada
4.2%
7↓
Cartier
5.6%
8↓
Montblanc
4.0%
8—
Prada
5.2%
9↑
Giorgio Armani
3.8%
9*
Giorgio Armani
4.5%
10 ↓
Burberry
3.5%
10 *
Bulgari
3.6%
11 *
Bottega Veneta
3.0%
11 *
Bottega Veneta 3.5%
12 ↑
Longines
2.9%
12 *
Fendi
13 *
Zegna
2.8%
13 ↓ Tiffany
14 ↓
Maotai
2.2%
14 *
Salvatore
Ferragamo
of
2.9%
2.1%
2.0%
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15 *
1.9%
Bulgari
Source：
15 *
1.6%
Chopard
《Hurun Best of the Best – Chinese Luxury Consumer Survey 2014》
For men, red wine and watches are the preferred choices for gifts under RMB 20,000, with
imported spirits such as whiskey and cognac up two places into 3rd place. For women, the
preferred choices are jewelry, fashion and watches. Travel vouchers rose fastest, ranking 4th
this year.
When selecting gifts for the elderly, more than half of all individuals chose healthcare products,
followed by travel vouchers and houses. For children, consumer electronics ranked top,
followed by clothing. The super-rich had a tendency to gift travel vouchers to women.
Best Gifts for
Best Gifts for
Men
Best Gifts
Best Gifts for
Best Gifts for
Women*
Elderly
Men
from Men*
for
from Women*
Children
Health
1
Red Wine
1
Red Wine
1
Jewelry
Electronic
1
1
Product
Product
Travel
2
Baiju
2
Watch
2
Apparel
2
2
Apparel
3
Car
4
Watch
5
House
Voucher
Electronic
3
Watch
3
3
Watch
3
4
Travel voucher
4
House
Product
Electronic
4
Medical
4
Art
product
Products
Electronic
5
Cigars
5
Cigars
5
Gift
Card
5
Product
Vouchers
*RMB 20,000 or less
Hurun Report Founder and Chief Researcher Rupert Hoogewerf said, “The government’s
crackdown on luxury gifting has had its effect, with luxury gifting down 25% year on year.”
Overview
2014 is the tenth year that the Hurun Research Institute released the Hurun Best of the Best –
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Hurun Report Chinese Luxury Consumer Survey 2014. Hurun Research conducted the survey
between May and November 2013, interviewing on a one-on-one basis 393 Mainland Chinese
‘millionaires’, defined as individuals with a personal wealth of Renminbi 10 million or more
(equivalent to USD 1.6 million / Euro 1.2 million / GBP 1 million). Amongst them were 41
‘super-rich’, defined as individuals with wealth of RMB 100 million (USD 16 million / Euro 12
million / GBP 10 million). The ratio of males to females was 6:4. Over the past 10 years, Hurun
Research has interviewed 4818 millionaires, of which 12% are super-rich, making the Hurun
Report Chinese Luxury Consumer Survey the largest and most comprehensive survey of its
kind in China, an ISO9000 for China’s luxury sector.
Overall, the average spending of China’s high net worth individuals has decreased by 15%,
with spending on gift giving down by a dramatic 25%. HNWIs are busier than ever. They are
taking more business trips – up 7% to 7.5 days a month, leaving less free time to travel for
leisure. The number of days they spend on holiday has decreased by 10%. The average
HNWI took 7.5 days holiday last year, whilst working more weekends. The number of HNWIs
who have emigrated, or are planning to do so, rose from to 64% up from 60%, driven mainly by
the number of super-rich who have already emigrated.
The Hurun Business Confidence Index shows that the confidence that Chinese millionaires
have in their economy has risen for the first time in 5 years, with 3 out of 10 feeling ‘extremely
confident’. Real estate was the investment of choice, followed by equities, although the
super-rich shunned equities and invested more heavily in art and alternative investments. Gold
was down 6% in comparison to last year.
The average age of respondents was 38 years old; the same age as last year. The average
age of the super-rich interviewed was 39 years old, 1 year younger than last year. The average
wealth of respondents was RMB 59.2 million, last year’s average wealth was RMB 59 million.
Significantly more emphasis has been placed on health over the past 5 years. The number of
HNWIs who do not smoke has risen to 61%, up from 40% 5 years ago, and the number who
claim not to drink has doubled to 40% over the last 5 years. Travel is their favourite leisure
activity, whilst swimming and golf continue to be the most popular sporting activities. Jogging
has risen to 3rd place, resembling more the Western concept of fitness regimes, whilst for
female HNWIs yoga continues to be most popular. Collecting traditional Chinese ink paintings
has now overtaken collecting watches, although the super-rich still prefer collecting watches.
The top international travel destinations are Australia and France, while Sanya and Hong Kong
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are the chosen domestic destinations. Millionaires send their children abroad to study at an
average age of 18 years old, whereas among the super-rich, the average age is 16. For
pre-university education, 28.7% say UK is the destination of choice , whilst the US remains at
the top for post-graduate education at 36%
.
Respondents hailed from 23 different provinces across China, with Shanghai, Beijing and
Guangzhou accounting for 60%. By regional distribution, 48.6%, 30.8% and 19% of
respondents came from East China, North China and South China respectively.
Rupert Hoogewerf said, “There is a paradox at the heart of the Chinese entrepreneur: on the
one hand they want to stay discreet, and on the other hand, they are currently buying more
Rolls-Royces and luxury watches than any other nation.”
The Hurun Business Confidence Index noted that confidence in the Chinese economy
has risen for the first time in 5 years - 3 out of 10 people are ‘extremely confident’ in the
economy.
The number of HNWIs, who are ‘extremely confident’ in the Chinese economy over the next 2
years, has risen for the first time in 5 years, amounting to 31% of respondents and up from 25%
last year. This was driven, in particular, by a sharp drop in the number of the super-rich, who
are ‘not confident’ in the economy, amounting to 3.3% this year and down from 10% last year.
60%
50%
40%
extremely confident
30%
not confident
20%
10%
0%
2010
Source：
2011
2012
2013
2014
《Best of the Best – Chinese Luxury Consumer Survey 2014》
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Real estate remains the top choice for investments, increasing by 7% over the past year.
Investment in stocks increased in popularity by 3.7% in comparison to last year, reaching
22.8%. The number of super-rich compared to millionaires who invest in stock, is less than half.
Additionally, investment in gold has decreased by 6% this year.
Sanya has been the most popular domestic tourist destination for 4 consecutive years.
Although it remains in 1st place, its popularity has waned somewhat. Hong Kong maintains its
2nd place rank and Macau has risen 2 places to 5th this year. In addition to Sanya, Macau has
become the favored destination among the super-rich. Tibet broke into the top 3 preferred
luxury domestic destinations this year.
In recent years, purchasing holiday homes has become very popular. 60% of high net worth
individuals are interested in purchasing a holiday home, representing a 5% increase from last
year. Yunnan has entered the top 6 for the first time ever as an increasingly popular location in
which to buy such homes. Sanya, however, remains the preferred location, especially among
the super-rich.
Nearly 40% of high net worth individuals are planning to use private jets on a regular basis,
with half of those opting to time share.
The number of high net worth individuals who have emigrated, or are planning to do so,
rose from 60% to 64%, accounting for 1 in 3 super-rich.
The United States is still the destination of choice, while the number of individuals emigrating
to Europe has increased. Although the amount of people emigrating to Australia has increased
in comparison to last year, very few of the super-rich choose to move there. It is worth noting
that of the 64%, only 15% are looking to give up their Chinese nationality, with the majority
looking to a permanent residency overseas.
Emigration Destination
1
United States
2
Europe
3
Canada
4
Australia
5
Singapore
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6
Hong Kong
Source：
《Best of the Best – Chinese Luxury Consumer Survey 2014》
Collecting watches has decreased in popularity for the first time in 5 years, being
replaced by ancient calligraphy.
Among HNWIs, collecting ancient calligraphy ranks in 1st place this year, with watches falling
to 2nd place. Among most of the super-rich however, collecting watches is still preferred. Patek
Philippe is the most popular watch brand among high net worth individuals for the 7th year in a
row. Collecting jewelry ranked 3rd this year and, for the 10th consecutive year, Cartier has been
the most popular jewelry brand. Jade ranked 3rd place this year. Wine ranked 4th place this
year and Louis XIII is still the most popular imported spirits brand for the 5th consecutive year.
Overall, 70% of millionaires and 80% of the super-rich enjoy collecting as a hobby. Christie's is
the preferred auction house.
UK first choice for education of kids – 28.7%
The United Kingdom is the 1st choice destination among high net worth parents, who wish to
send their children for secondary education, followed by the United States. For undergraduate
studies, the reverse is true - the United States is favoured by 36%, followed by the United
Kingdom.
Preferred
Preferred
Education
Destination (secondary
Education
Destination
Percentage
(undergraduate
schooling and below)
and
Percentage
above)
1
United Kingdom
28.7%
1
United States
36.4%
2
United States
26.2%
2
United Kingdom
24.4%
3
Canada
12.0%
3
Australia
10.8%
4
Australia
9.4%
4
Canada
8.4%
5
Switzerland
7.5%
5
Switzerland
6.2%
6
New Zealand
3.6%
6
New Zealand
4.8%
7
Singapore
3.4%
7
Singapore
4.0%
8
France
2.8%
8
Japan
1.5%
9
Germany
2.3%
9
Germany
1.4%
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10
Hong Kong
Source：
2.1%
10
France
0.7%
《Best of the Best – Chinese Luxury Consumer Survey 2014》
Cheung Kong Graduate School of Business is considered the best school for both EMBA and
CEO courses among China’s wealthiest individuals. The number of individuals who seek a
local EMBA degree has also increased.
China’s high net worth individuals are busier than ever. They are inundated with 7%
more business trips than last year - up to 7.5 days per month - leaving less free time
available for leisure. Excluding national festivals, the high net worth community spent,
on average, 7.5 days on holiday and worked more during the weekends
China’s high net worth individuals are busier than ever. They are inundated with more
business trips, leaving less free time to travel for leisure. Millionaires attend business trips on
an average of 7.5 days per month, half a day more in comparison to last year. The super-rich
must attend business trips lasting as long as 12 days per month, 3 more days in comparison to
last year. The number of days millionaires spend abroad travelling has decreased from an
average of 2.8 times to 2.1 times per year. Super-rich individuals have also spent less time
travelling abroad with an average of 3.4 times the previous year to 1.7 times this year.
Australia ranked 1st this year, replacing France in the top 3 preferred international tourist
destinations. France has been top for the past 3 years, but only comes in at 2nd this year.
Dubai (United Arab Emirates) has jumped from 8th place to 3rd in the list and the Maldives also
rose up the rankings from 10th to 5th place. The United States and Singapore, which ranked 2nd
and 3rd respectively last year, both fell to 6th and 9th place. The United Kingdom fell out of the
top 10 this year and in fact, only 3 of the top ten countries are from Europe; half the number in
comparison to last year. However, the number of super-rich individuals who travelled to
Germany are relatively high.
Sanya has been the most popular domestic tourist destination for 4 consecutive years.
Although it remains in 1st place, the proportion of HNWIs choosing to travel there has
decreased somewhat. Hong Kong maintains its rank at 2nd place while Macau rose 2 places
and is ranked 5th this year. In addition to Sanya, Macau has become the favoured destination
among the super-rich. Additionally, Yunnan make into top 3 for the first time.and Tibet
exchanged places this year.
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Preferred International Luxury
Preferred
Travel Destination
Luxury Travel Destination
1↑
Australia
1-
Sanya
2↓
France
2-
Hong Kong
3↑
Dubai
3↑
Tibet
4-
Switzerland
4↓
Yunnan
5↑
Maldives
5↑
Macao
6↓
United States
6↓
Hangzhou
7*
Japan
7↓
Xinjiang
8↑
Germany
8*
Beijing
9↓
Singapore
9↑
Qingdao
10 *
New Zealand
10 ↓
Sichuan Province
↑ = ranked higher than last year ↓ = ranked lower than last year
Domestic
* New entry this year
Yachts have become the toys of the super-rich with now around 40% owning such luxury
machines. This has increased by 10% over the last year. There are still a number of
millionaires who own yachts but the proportion of these is lower, standing at 20%. Ferretti has
shot back into the top spot as the best yacht brand this year.
The consumption rate has declined by 15% in comparison to last year
Millionaires’ average annual spend accounted for 1.9% of their net wealth, a 1% decrease
from the previous year. The annual average spend among the super-rich accounted for 1.3%
of total wealth. Levels of consumer spending have remained the same as last year, as many
still spend highly on tourism, daily luxuries and their children's education. The China
Merchants Bank credit card is the most popular among high net worth individuals for the 10th
consecutive year.
Health
As greater emphasis is being placed on leading a healthier lifestyle, the number of high net
worth individuals who do not smoke has increased by 7.6% to 61%. 40% of HNWIs do not
drink, an increase of 12% in comparison to last year and the number of super-rich individuals
who smoke and drink exceeds the number of millionaires who smoke and drink. Red wine is
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the preferred alcoholic beverage among HNWIs. Single malt whiskey and champagne, such
as Perrier Jouet, have increased in popularity, while Maotai remains the most popular baiju.
On average, high net worth individuals go to sleep at 00:30am and wake up at 7am. The
super-rich enjoy going to the spa and having massages - foot massages are particularly
popular among these individuals.
Social Responsibility
High net worth individuals believe that government taxes best represent entrepreneurial social
responsibility. The super-rich and wealthy women are generally more concerned about the
environment. The number of those who do not participate in philanthropic causes has
increased by 4% since last year. Many HNWIs prefer to donate funds to one specific charitable
cause.
Media
The internet is the most popular form of obtaining information. Print sources are ranked 2nd,
followed by television and social activities. Super-rich individuals claim that watching television
is the most popular way to gather news relating to financial activities.
Awards
The Best of the Best Awards rank the high net worth community’s favorite luxury brands in
each category. The Star Performer is given to the brand which is favorably recognised within
its own industry and has developed the most throughout the past year. The Best New Arrival
award is given to the brand which experienced high growth in popularity, reputation, and new
product sales over the past year.
Award
Brand
Jewelry, Watches and Fashion Brands
Best of the Best
Best Jewelry
Cartier
Best Jade
Cui Huang Ge
Best Luxury Writing Instrument
Montblanc
Best Overall Watch
Patek Philippe
Best Watch with High Complications
Patek Philippe
Best Jewelry Watch
Cartier
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Best Fashion Label For Men
Giorgio Armani
Best Fashion Label For Women
Chanel
Best Luxury Children's Garments
Burberry
Best Accessory for Men
Hermès
Best Accessory for Women
Hermès
Star Performer
Brand for Gifting by Men Star Performer
Longines
Brand for Gifting by Women Star Performer
Gucci
Jewlery Star Performer
Chanel
Skincare Product for Women Star Performer
Estée Lauder
Jade Star Performer
Bao Yi He
Overall Watch Star Performer
Blancpain
Watch with High Complications Star Performer
Breguet
Jewelry Watch Star Performer
Van Cleef & Arpels
Fashion Label For Men Star Performer
Givenchy
Fashion Label For Women Star Performer
Dior
Handmade Shoes Brand Star Performer
Jack Peng
Accessory for Men Star Performer
Dunhill
Accessory for Women Star Performer
Louis Vuitton
Best New Arrival
Jewelry Wristwatch Best New Arrival
Watch with High Complications Best New Arrival
Accessory for Women Best New Arrival
Omega Ladymatic
Blancpain
ChineseBlancpain
Chinese
Calendar Red
Powerland
Car
Best of the Best
Best Super Luxury Executive Car
Rolls-Royce Phantom
Best Super Luxury Car for Self-Drive
Maserati GT
Best Luxury Executive Car
Mercedes-Benz S-Class
Best Luxury SUV
Audi Q7
Best Luxury All-terrain SUV
Land Rover-Range Rover
Best Executive Car
Audi A6L
Best High Performance Sports Car
BMW M3
Best Supercar
Lamborghini LP700-4 Aventdor
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Best Roadster
Mercedes-Benz
SLK
Best Luxury Sports Car
Porsche 911 Carrera
Star Performer
Super Luxury Car for Self-Drive Star Performer
Luxury Executive Car Star Performer
BMW 6 Series
Volkswagen Phaeton
Hyundai
Equus
Luxury SUV Star Performer
BMW X5
All-terrain SUV Star Performer
Toyota Prado
Executive Car Star Performer
Jaguar XF
Luxury Private Custom Star Performer
Mercedes-Benz Zung Fu
Electric Car Star Performer
Tesla Model S
Best New Arrival
Luxury Executive Car Best New Arrival
Mercedes-Benz S-Class 2014
Limited Edition Supercar Best New Arrival
Ferrari LaFerrari
Supercar Best New Arrival
Aston Martin Vanquish
Luxury Sports Car Best New Arrival
Jaguar F-TYPE
Modern Classic Car Best New Arrival
Morgan Motor
Luxury Sports Car Best New Arrival
Jaguar F-type
Yacht
Best of the Best
Best Yacht Brand
Ferretti
Best New Arrival
Luxury Yacht Brand Best New Arrival
FIPA AB116
Business Jet
Best of the Best
Best Business Jet Brand
Gulfstream
Best Large Size Business Jet
Embraer Legacy 650
Best Ultra Long Range Business Jet
Dassault Falcon 7x
Best Business Jet Operator
Deer Jet
Best Jet Financier
Minsheng Financial Leasing
Star Performer
Helicopter Star Performer
Bell Helicopter
Ultra Long Range Business Jet Star Performer
Bombardier Global 6000
Business Jet Sales Advisor Star Performer
Genesis Aviation
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Jet Financier Star Performer
ABC Financial Leasing
Best New Arrival
Mid-Size Business Jet Best New Arrival
Embraer Legacy 550
Long Range Business Jet Best New Arrival
Dassault Falcon 5x
Air Taxi Best New Arrival
Piper Meridian
Alcohol/ Tobacco
Best of the Best
Best Premium Imported Spirits Brand
Louis XIII
Best Premium Whiskey
Royal Salute
Best Cognac Brand
Martell
Best X.O Cognac
Hennessy XO
Best Single Malt Whiskey
Macallan
Best Chinese Spirits
Moutai
Best Premium Champagne Brand
Perrier-Jouët
Best Premium Cigarette
Chunghwa
Best Cigar Brand
Davidoff
Star Performer
Premium Imported Spirits Brand Star Performer
Ballantine
Star Performer
Yamasaki 18 Years
Chinese Spirits Star Performer
Fenjiu
Luxury Chinese Spirits
Swellfun
Premium Champagne Star Performer
Moet & Chandon
Fine Wine Star Performer
Yao Ming Family Reserve
Best New Arrival
Limited Edition Cognac Best New Arrival
Martell 1858
Single Malt Whiskey Best New Arrival
Spey
Luxury Chinese Spirits Best New Arrival
Wenjun
Fine Wine Best New Arrival
CHATEAU DE CAYX
Financial Service/ Auction House/ Education
Best of the Best
Best Domestic Private Bank
China Merchants Bank
Best Foreign Bank for Personal Banking
HSBC
Best Offshore Private Bank For Ultra High Net
Worths (US$25m+)
UBS
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Best Financial Services Bank
Citic Corporate Banking
Best Credit Card
China Merchants Bank
Best International Auction House
Christie's
Best Domestic Auction House
China Guardian Auction
Best Executive MBA Programme
Cheung Kong GSB
Best Global CEO Programme
Cheung Kong GSB
Best UK Education Service Provider
BE Education
Star Performer
Domestic Private Bank Star Performer
CMBC
Credit Card Star Performer
Bank of Construction
Prestige Credit Card Star Performer
Citic Infinite Credit Card
Auction House Star Performer
Beijing Poly
Executive MBA Programme Star Performer
Fudan University
Executive MBA Programme in Zhejiang Star
Performer
Executive MBA Programme in South China Star
Performer
Immigration Adviser Star Performer
Zhejiang University
Sun Yat-Sen Business School
Visas Consulting
Best New Arrival
Domestic Private Bank Best New Arrival
Ping An Bank Private Bank
Equity Investment Fund Best New Arrival
YHX Bank
Clubs
Best of the Best
Best Private Club in China
Chang'an Club
Best Elite Circle Club
Le Cercle
Best Private Club in Shanghai
The Roosevelt Club
Best Modern-Day Members Club in Shanghai
M1NT
Best Private Club in Beijing
Hong Kong Jockey Club Beijing Clubhouse
Best Private Club in Sichuan
Chengdu China Club
Best Private Club in Suzhou
Hanyuan International
Best Golf Club in Zhejiang
Fuchun Resort
Star Performer
Private Club in Shanghai Star Performer
Kee Club
International Royal Fashion Club Star Performer
Linx Royal Menbers' Club
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Private Club in North China Star Performer
Beijing J&E Mansion
Best New Arrival
Private Club in East China Best New Arrival
Shanghai Science Hall JE
Travel
Best of the Best
Best Luxury Hotel Brand
Shangri-La
Best Hotel in Sanya
Ritz-Carlton
Best Luxury Hotel in Guangzhou
Ritz-Carlton Guangzhou
Best Luxury Hotel in Beijing
China World Summit Wing
Best Hotel in Sichuan
Shangri-La Hotel
Best Luxury Resort Under 50 Rooms
Aman Resorts
Best Hotel Signature Event
Park Hyatt Shangha
Best Tax Refund Brand
Global Blue
Best Luxury Travel Retail
Dfs
Best
International
Brand
of
Healthcare
Management
Sanya
Chengdu
Lemen Int'L
Best Luxury Travel Agency to Antartica
Diadema
Best Domestic Business / First Class
Air China
Best International Business / First Class
Singapore Airlines
Best Domestic Luxury Destination
Sanya
Best International Luxury Destination
Australia
Best Air Route from China to Europe
Emirates
Best London Luxury Shopping Destination
Harrods
Best Spa Brand
Banyan Tree Spa
Best Fashion Roast Duck Restaurant in Beijing
Duck de Chine
Star Performer
Luxury Hotel Brand Star Performer
The Ritz-Carlton
Hotel Brand Star Performer
Wanda Hotels & Resorts
MICE Hotel in Ningbo Star Performer
Shangri-La Ningbo
Luxury Hotel in Macau Star Performer
Galaxy Macau
Domestic Luxury Destination Star Performer
Changbai Mountain
International Luxury Destination Star Performer
New Zealand
Air Route from Beijing to Hong Kong Star
Performer
Cathay Pacific
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Air Route from Shanghai to Hong Kong Star
Performer
Spa Brand Star Performer
Dragonair
Urban Retreat
Best New Arrival
Luxury Hotel in Sanya Best New Arrival
Westin Sanya Haitang Bay Resort
Luxury Business Hotel in Shanghai FTA Best
New Arrival
Sheraton Shanghai
Luxury Hotel in Wuhan Best New Arrival
PuYu Hotel
Luxury Hotel in Chongqing Best New Arrival
Banyan Tree Chongqing Beibei
Luxury Hotel in Kunming Best New Arrival
InterContinental
Luxury Hotel
Four Seasons Hotels & Resorts Shenzhen
in Shenzhen Best New Arrival
Kunming
WandaVista
Luxury Hotel in Tianjin Best New Arrival
Tianjin
Ritz-Carlton Tianjin
Luxury Hotel in Southeast Asia Best New Arrival
The Mulia, Mulia Resort & Villas - Nusa
Dua, Bali
Hotel in Yunnan Best New Arrival
Hotel Indigo Lijiang
Hotel in Huzhou Best New Arrival
Sheraton Huzhou Hot Spring Resort
Luxury Resort Within 3 Hours of Shanghai Best
New Arrival
UK Luxury Shopping Destination Best New
Arrival
Le Passage Mohkan Shan
London Luxury Quarter
Furniture
Best of the Best
Best Furniture
Davinci
Best Luxury Kitchen Appliance
Miele
Best Luxury Bathroom
Duravit
Best Cabinets
Schiffini
Best Mattress
Hästens
Best Piano
Steinway & Sons
Star Performer
Luxury
Furniture
Experience
Center
Star
Mahogany
Brand
Star
Performer
High-end
Performer
Custom
JSWB
Kang.yong.qian
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Kitchen Appliance Star Performer
Fisher & Paykel
Bathroom Accessory Star Performer
Laufen
Best Coffee Experience Star Performer
Nespresso
Mattress Star Performer
Simmons
Media
Best of the Best
Best Art Media
Artron
Electronics
Best of the Best
Best Camera
Canon
Star Performer
AV System Star Performer
Samsung UHD F9000
Others
Best of the Best
Best
International
Brand
of
Healthcare
Management
Lemen Int'L
Star Performer
High-End Commercial Developer Star Performer
Hongxing Estate
Chinese Specialty Brand Star Performer
Yangcheng Lake Chinese Mitten Crab
Caterpillar Fungus Star Performer
Very Grass 5X
Best New Arrival
Commercial Property in Guangzhou Best New
Arrival
Luxury Shopping Mall in East China Best New
Arrival
Luxury Early Education in South China Best New
Arrival
Caterpillar Fungus Best New Arrival
Aoyuan City Plaza
Yifeng Waitanyuan
Lions Education
Zangbao Shenglong from Nagqu, Tibet
Methodology
Between June and December 2013, the Hurun Research Institute, a wholly-owned subsidiary
of Hurun Report Inc, surveyed 393 Mainland Chinese ‘millionaires’, defined as individuals with
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a personal wealth of RMB 10 million (equivalent to USD 1.6 million / Euro 1.2 million / GBP 1
million). Amongst them were 69 super-rich individuals with wealth of RMB 100 million (USD 16
million / Euro 12 million / GBP 10 million). Their average age was 38 years (39 among the
super-rich band); the ratio of men to women surveyed was 6:4. Respondents were from 23 first
and second tier cities. The Hurun Research Institute has carried out this survey now for 10
years running, making this the largest and most authoritative survey of its kind in China.
This press release is an executive summary of the Chinese press release.
For the full press
release, please refer to the Chinese-language version on the www.hurun.net website.
About Hurun Report Inc.
Nobody Knows China’s Rich Better!
Established as a research unit in 1999 by British accountant Rupert Hoogewerf, Hurun Report
Inc. has grown into a leading luxury publishing group based in Shanghai, China. Hurun Report
Inc. has a stable of four luxury magazines, the Hurun Research Institute and an active
business events division targeting China’s entrepreneurs and high net worth individuals.
The flagship Hurun Report magazine is published monthly and reaches the households of
116,000 proven wealthy Chinese individuals and their advisers. Hurun Report is best known
for its annual Hurun China Rich List, widely considered the bible of wealth and de-facto Who’s
Who of Chinese business.
Hurun Report Inc. also publishes Hurun Schools Guide series, Hurun Horse & Polo China and
Wings & Water.The Schools Guide Series explains the respective education systems of
various destinations such as the UK, US, Canada, Australia, New Zealand, Switzerland,
Singapore and Hong Kong, issues parents need to take into consideration when making the
transition from the Chinese system, and lists the top preparatory, secondary and
undergraduate schools.
Horse & Polo provides in-depth coverage about horse related issues including features on
Polo, Dressage, Horse Racing, Bloodstock as well as Dogs and Croquet. The magazine is
designed to be the glamorous companion for wealthy Chinese with a passion for horses.
Wings & Water is for the so-called lion kings of China; those individuals who lead industry and
shape opinions. It addresses the needs of those entrepreneurs looking to purchase a jet or
yacht, as well as setting out how to maintain these big and costly machines.
Hurun Report’s integrated media approach targets a monthly unique audience of 2,187,959
Chinese high net worths:
Mobile Downloads: 1,719,800
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Print Magazine: 343,533
Hurun.net: 58,610
Electronic Direct Mail: 35,016
Social Media: 31,000
For further information, see www.hurun.net
For media inquiries, please contact:
Hurun Report
Porsha Pan
Tel: 021-50105808*601
Mobile: 139 1838 7446
Email: porsha.pan@hurun.net
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