PRESENTATION ON
TRADITIONAL TO ONLINE
MARKETING
TEAM SPARK
MARKETING
Marketing is an organisational function and a set of
processes for creating, communicating and delivering
value to customers and for managing customer
relationships in ways that benefit the organization and
its stakeholders.
In short, marketing is about identifying and meeting
human and social needs. It is “meeting needs
profitably.”
TRADITIONAL MARKETING
Traditional Marketing:
• With the world changing at every
nanosecond, marketing is also reeling under a
whirlwind of change. New modes of marketing
like e-marketing and online marketing have
evolved. Yet traditional marketing still holds
sway with many corporates. Traditional
marketing operates based on the following
strategies.
TRADITIONAL MARKETING
COMPONENTS
• The Four Ps- Worship them:
•
the 'Four Ps' refers to the four factors that a marketer has to
consider before launching a product or offering a service. The
marketing mix comprises of Product, Price, Promotion and
Placement.
• Segmentation- Categorize your audience:
•
In traditional marketing, the market is segmented into many
subsets or segments depending on geographic, demographic,
psycho graphic and behavioral variables. Each segment is
homogenous and responds in a particular way to a particular
marketing strategy.
• Advertising and Promotion:
•
•
•
Print Medium: Newspapers, Magazines, Yellow Pages, Posters
and Billboards.
TV & Radio: All kinds of TV and Radio spots
Other Communications: All kinds of mailers and leaflets
AMUL BUTTER
ONLINE MARKETING
• Internet marketing is a fairly self-explanatory
term used to describe the ways by which
businesses utilize the World Wide Web in
order to promote their companies and their
products or services. It is also sometimes
referred to as web marketing, online
marketing, or eMarketing. Despite the many
terms in current use these are all one and the
same thing.
Cont…
• online marketing may be regarded as a
functional aspect of marketing strategy and
certainly of the business model. Final Touch
Inc considers online marketing very different
from ordinary business marketing and brings
six categories of organic benefit: costs are
reduced, capability is increased,
communications are refined, control is
enhanced, customer service is improved and
competitive advantage may be achieved
depending on the competitor’s reaction.
INTERNET MARKETING IS MOST
COMMONLY USED TO:
• Assist a company in promoting information.
• Carry out investigations and gather data
concerning the demographics of clients and
future prospects.
• Sell products and services.
SOME OF THE KEY COMPONENTS
OF INTERNET MARKETING ARE:
COMPONENTS
•
•
•
•
•
•
•
On site SEO-search engine optimization
Pay per click marketing
Email marketing
Link marketing
Ad placements
Article marketing
Social media marketing
DIFFERENCE BETWEEN INTERNET
MARKETING AND TRADITIONAL
MARKETING
• In internet marketing, business can be done
whenever and wherever, no time limitation and
space limitation.
• Traditional marketing is costly while internet
marketing is faster and economical
• In internet marketing, less employment needed than
in traditional marketing
BENEFITS OF ONLINE OVER
TRADITIONAL MARKETING
BENEFITS
• Effectuality
• Coverage
• Customer service is improved
• Cost
• Ease
QUAKER OATS
Quaker Oats worked with Yahoo! to reach
consumers and found that online exposure led
to better awareness—and more intent to buy—
offline.