SimplyPure_Presentation_2010

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EXPERIENCE THE DIFFERENCE
Company Confidential & Proprietary Information
CHUNGHO USA – SIMPLY PURE™
TABLE OF CONTENTS

H2O is essential to life!

What you didn’t know…

Burdens of Bottled Water

Benefits of POU cooler

Current Market Trend

Products & Services

Customer Benefits

Cost Benefit Analysis

About us
Company Confidential & Proprietary Information
CHUNGHO USA – SIMPLY PURE™
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H2O is essential to life!
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
You are what you drink!

Pure water keeps the body healthy

Decreased chance of contracting:
CHUNGHO USA – SIMPLY PURE™
3
WHAT YOU DIDN’T KNOW…
Would you drink yesterday’s
old water today?
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CHUNGHO USA – SIMPLY PURE™
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4
WHAT YOU DIDN’T KNOW…
(Cont’d)
Say “Hello” to the bacteria that love your water.
* Bacteria doubles every 24 hrs
Protect your water with ChungHo patented technologies.
24 Hour Re-Filtration!
ChungHo patented technology
Patent # 105585
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CHUNGHO USA – SIMPLY PURE™
5
WHAT YOU DIDN’T KNOW…
(Cont’d)
FDA Regulations - Report done by NRDC
Disinfection Required?
No
Confirmed E. Coli & Fecal Coliform Tested?
No
Testing Frequency for Bacteria
1 / week
Must Filter to Remove Pathogens, or Have Strictly Protected Source?
No
Must Test for Cryptosporidium, Giardia, Viruses?
No
Testing Frequency for Most Synthetic Organic Chemicals
1 / year
Operator Must be Trained & Certified?
No
Must Test for and Meet Standards for Asbestos & Phthalate?
No
Must Use Certified Labs to Do Testing?
No
Must Report Violations to State, Feds?
No
Regulated allowable levels of heavy metals
5ppm lead
Consumer Right to Know About Contamination?
No
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CHUNGHO USA – SIMPLY PURE™
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BURDENS OF BOTTLED WATER

Fluctuating water expense & overhead

Disruption of work flow & security

Frequently running out of water

Heavy lifting - 40 lbs. water jugs

Rising cost of bottled water

Waste of storage space

Poor design & low technology

Easy contamination
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CHUNGHO USA – SIMPLY PURE™
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BENEFITS OF POU COOLER

Cost Reduction – Purified water costs fraction of a penny per gallon.

Unlimited Water Supply – Because it is connected to your tap, it can
purify up to 80 GPD.

No More Clutter – Eliminate all storage of bottled water and free up
space.

No More Lifting – Eliminate any potential risk of employee injury do to
heavy lifting of bottled water.

No Liability - Eliminates any workman’s comp. issues related to bottled
water injury.

Reduced Overhead Cost – No one needs to distribute bottles
throughout the company.

No Accounting Headaches – One flat monthly bill enables easy invoice
processing and time saving. (Auto Payment: ACH, Credit Card)
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CHUNGHO USA – SIMPLY PURE™
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BENEFITS OF POU COOLER
(Cont’d)
Promotes: Healthier Living and Green Environment!
Promotes a healthier and “greener” alternative to bottled water
Eliminates tons of plastic bottle
waste that are not being recycled
Eliminates air pollution from
delivery trucks
Saves gas because there is no
need to deliver bottles
NOTE: San Francisco Mayor banned bottled water in office.
Spent over $500K/Yr on bottled water.
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CHUNGHO USA – SIMPLY PURE™
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CURRENT MARKET TREND
H2O Evolution
Past
Present
Tap Water
Start!
Future
Filter Systems
4th: Polluted /
Unhealthy
3rd: Expensive /
Overrated
Bottled Water
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CHUNGHO USA – SIMPLY PURE™
2nd: Limited
Capacity
1st: Iguassu Ice
Premium Water
Purification Systems
10
CURRENT MARKET TREND
(Cont’d)
Case Study – Simply Pure™ Adoption at Cintas Corporation

Cost savings and convenience without hassles
BEFORE
(Bottled Water)
AFTER
(POU Cooler)
# of units
5 Dispensers
5 POU Coolers
Cost per Month
Approx. $1,000/M
Less than $300/M
Cost Savings/M
-
$700/M
% Savings/M
-
70%
Total Cost (36M)
Approx. $36,000
$10,800
Total Cost Savings (36M)
-
$25,200.00
What it looks like…
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CHUNGHO USA – SIMPLY PURE™
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CURRENT MARKET TREND
(Cont’d)
Customer Cost Analysis

Avg. cost of bottle: $6/bottle

Avg. cost of cooler: $10/unit

Delivery/Fuel surcharges

Limited delivery schedule

Overhead cost

Invoice processing cost

Workman’s Compensation
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CHUNGHO USA – SIMPLY PURE™
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PRODUCTS
&
SERVICES
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CHUNGHO USA – SIMPLY PURE™
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PRODUCTS & SERVICES
(Cont’d)
REVERSE OSMOSIS WATER PURIFICATION SYSTEM
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CHUNGHO USA – SIMPLY PURE™
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PRODUCTS & SERVICES
(Cont’d)
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CHUNGHO USA – SIMPLY PURE™
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PRODUCTS & SERVICES
(Cont’d)
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CHUNGHO USA – SIMPLY PURE™
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PRODUCTS & SERVICES
(Cont’d)
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CHUNGHO USA – SIMPLY PURE™
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PRODUCTS & SERVICES
(Cont’d)
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CHUNGHO USA – SIMPLY PURE™
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PRODUCTS & SERVICES
(Cont’d)
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CHUNGHO USA – SIMPLY PURE™
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PRODUCTS & SERVICES
Product Line – Iguassu Series
MODEL
SPECIFICATION
(Cont’d)
RETAIL PRICE
SUPER IGUASSU ICE
Tri-Temp POU Cooler w/ built-in Ice Maker
Available in two colors (Black/Wine)
Stand-Type
4 Stage Reverse Osmosis
80GPD Membrane
8G Total Tank Capacity
High Capacity Ice and Water
$3,000.00
IGUASSU ICE
Temp POU Cooler w/ built-in Ice Maker
Available in two colors (Black/Tri-Wine)
Stand-Type
4 Stage Reverse Osmosis
80GPD Membrane
4G Total Tank Capacity
$2,500.00
IGUASSU ICE 500
SUPER IGUASSU
IGUASSU
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Temp POU Cooler w/ built-in Ice Maker
Available in three colors (Black/Tri-Wine/White)
Stand-Type
4 Stage Reverse Osmosis
80GPD Membrane
2.5G Total Tank Capacity
Tri-Temp POU Cooler
Available in two colors (Black/Wine)
Stand-Type
4 Stage Reverse Osmosis
80GPD Membrane
8G Total Tank Capacity
High Capacity Water
Tri-Temp R/O POU Cooler
Available in two colors (Black/Wine)
Stand-Type
4 Stage Reverse Osmosis
80GPD Membrane
5G Total Tank Capacity
CHUNGHO USA – SIMPLY PURE™
IMAGE
$2,000.00
$2,700.00
$2,200.00
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PRODUCTS & SERVICES
(Cont’d)
Product Line – Additional POU Coolers
MODEL
SPECIFICATION
RETAIL PRICE
IGUASSU 500
Tri-Temp R/O POU Cooler
Available in two colors (Black/Wine)
Stand-Type
4 Stage Reverse Osmosis
80GPD Membrane
5G Total Tank Capacity
$1,750.00
IGUASSU CT-II
Tri-Temp R/O POU Cooler
Available in two colors (Black/Wine)
Countertop-Type
4 Stage Reverse Osmosis
80 GPD Membrane
3G Total Tank Capacity
$1,300.00
IGUASSU CT
Cold and Ambient R/O POU Cooler
Available in two colors (Black/Wine)
Countertop-Type
4 Stage Reverse Osmosis
80 GPD Membrane
2.5G Total Tank Capacity
$1,150.00
ODYSSEY B
Tri-Temp R/O POU Cooler
Stand-Type
4 Stage Reverse Osmosis
80 GPD Membrane
6G Total Tank Capacity
$1,700.00
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CHUNGHO USA – SIMPLY PURE™
IMAGE
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PRODUCTS & SERVICES
(Cont’d)
Product Line – Other health products
MODEL
IGUASSU AIR
PURIFIER
IGUASSU AIR
PURIFIER 500
SPECIFICATION
Air purification system for home/office
Available in two colors (Black/Wine)
Area of coverage is 1,000 sq. ft.
Dust sensor for dust level detection
Continuous and auto modes
Pre-, Gas, HEPA filters
Air purification system for home/office
Available in two colors (Black/Wine)
Area of coverage is 500 sq. ft.
Dust sensor for dust level detection
Continuous and auto modes
Pre-, Gas, HEPA filters
RETAIL PRICE
$1,200.00
$900.00
IGUASSU BIDET
Tri-Temp R/O POU Cooler
Stand-Type
4 Stage Reverse Osmosis
80GPD Membrane
5G Total Tank Capacity
$700.00
SOFTNER BB
Shower Softener
Ion-exchange to soften water
Aroma Rinse Cartridge for body rinse
$500.00
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CHUNGHO USA – SIMPLY PURE™
IMAGE
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PRODUCTS & SERVICES
(Cont’d)
Rental/Leasing Plans
PRODUCT
24M
36M
48M
60M
SUPER IGUASSU ICE
$149.99
$99.99
$94.99
$89.99
IGUASSU ICE
$114.99
$84.99
$79.99
$74.99
IGUASSU ICE 500
$69.99
$49.99
$44.99
$39.99
SUPER IGUASSU
$114.99
$84.99
$79.99
$74.99
IGUASSU
$84.99
$64.99
$59.99
$54.99
IGUASSU 500
$54.99
$44.99
$39.99
$34.99
IGUASSU CT-II
$39.99
$34.99
$31.99
$29.99
IGUASSU CT
$34.99
$29.99
$26.99
$24.99
ODYSSEY B
$59.99
$54.99
$49.99
$44.99
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CHUNGHO USA – SIMPLY PURE™
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PRODUCTS & SERVICES
(Cont’d)
Accessories and Options
TYPE
POU COOLER
ITEM
DESCRIPTION
RETAIL PRICE
Sediment Filter
6 Months
$25.00
Pre-Carbon Filter
12 Months
$30.00
Post-Carbon Filter
18 Months
$40.00
Membrane Filter
24 Months, 80GPD
$200.00
UV Filter
12 Months
$200.00
Sediment Filter
6 Months
$20.00
Aroma Rinse
Body rinse
$15.00
Sediment Filter
6 Months
$20.00
Aroma Scent Cart.
Scent cartridge for bidet
$5.00
SOFTNER BB
GOOD MORNING BIDET
DP Combo
ADD-ON OPTIONS FOR
POU COOLERS
DP+RF
DP+FC
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Delivery pump connection to
refrigerator + Faucet
Delivery pump connection to
refrigerator
Delivery pump connection to
faucet
CHUNGHO USA – SIMPLY PURE™
$200.00
$150.00
$150.00
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PRODUCTS & SERVICES
(Cont’d)
Customer Benefits

Purest water (four-stage RO)

Elegant designs and features

For drinking and cooking

After service (A/S) customer support

Automatic filter exchange notice

Industry Standard Warranty

Full Service (*filters/parts/repair/labor included)

Guaranteed Quality and Satisfaction
(* Only for Lease Plan or Service Plan Options)
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CHUNGHO USA – SIMPLY PURE™
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COST BENEFIT ANALYSIS
Three Year Savings
Bottled Water
Simply Pure™
$/Bottle
$6
N/A
# of Bottles
244 ($1464)
N/A
$/Dispenser or POU Cooler
$10
$45
# of Dispensers
36 ($360)
36
$/M
$1824
$1620
$/Yr
$21,888
$19,440
$/3yrs
$65,664
$58,320
Savings/M
N/A
$204 (11%)
Savings/Yr
N/A
$2,448
Savings/3Yrs
N/A
$7,344
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CHUNGHO USA – SIMPLY PURE™
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ABOUT US
About Us

Market-Leading Point-of-Use (POU) cooler company in the world

Manufacturing Headquarters in South Korea – Established in 1993

Over 1M customers worldwide

US Headquarters in Anaheim, CA – Established in 2003

Over 6 years of successful business history in US

60+ dealerships across the country and Canada

Regional Distribution Center in Chicago (Coming Soon…)
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CHUNGHO USA – SIMPLY PURE™
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Thank you for considering us to be
your Premium Water Purification
System Supplier.

For additional information, please contact:
–
Address: 1240 N. Simon Circle, Suite A, Anaheim, CA 92806
–
Office: (714) 630-0307
–
Fax: (714) 630-0308
–
Sales Inquiry: sales@chunghousa.com
–
Customer Service: as@chunghousa.com
–
Homepage: www.chunghousa.com
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CHUNGHO USA – SIMPLY PURE™
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