Final Revision SOM 301 11-23-09 - International

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By:
Chen Shen
Yijun Niu
Ke Wang
Yan Lu
Azad Patwary
Source: www.youthedesigner.com
Poonam Bhatt
Marc Perez
Stella Malla
Steven Meikie
Johny Tran
Created by: Ke Wang
Mission Statement:
We, GlobalTrans™, pride ourselves to provide high
quality translation solutions to our valued customers
to make the world, One Voice.
Product Description:

Our product name is "One Voice”;

Transmits to recipients with compatible software

Translates various languages

Used for TTT, STT, TTS, and STS

Designed to meet personal and business communication needs
How It Works:
Operational Management:
Target Market:
Local
• Federal Government
• Contractors
International
• Global business
• Particularly Asian and Indian markets
Web-Surfers
• International web users
• Skype
Frequently Asked Questions: Language Translation Services. (n.d.). Professional Language Translation Services - Linguistic Systems.
Retrieved November 19, 2009, from http://www.linguist.com/resources-faq.htm
What's Wrong with Machine Translation. (n.d.). Netmask.IT!. Retrieved November 19, 2009, from
http://www.netmask.it/Products/Netmask/Doc/machine.html
Competitors:



Sakhr
• English-Arabic translation
• Text-speech or speech-speech
Translation service companies
• Written or spoken communication
• Linguist Systems Inc, Apex Translations, and ASTA-USA
Website text translation services
• Text translations
• Google and Yahoo
#1 in Arabic Translation by U.S. Government metrics. (n.d.). Sakhr Software. Retrieved November 18, 2009, from
http://international.sakhr.com/index.html
Professional Language Translation Services - Linguistic Systems. (n.d.). Linguist System Inc.. Retrieved November 22, 2009, from
http://www.linguist.com/
Google Translate. (n.d.). Google Translate. Retrieved November 18, 2009, from http://translate.google.com/#
Text Translation and Web Page Translation. (n.d.). Yahoo! Babel Fish. Retrieved November 18, 2009, from babelfish.yahoo.com/
Translation Services. (n.d.). ApexTranlsations. Retrieved November 18, 2009, from www.apex-translations.com/
Translation Services Company: Document translation services by certified translators. (n.d.). ASTA-USA. Retrieved November 18,
2009, from http://www.asta-usa.com/index.php
SWOT Analysis:
Strengths
Portable
Assists disabled
Breaks language
barrier
Weaknesses
Jargon and
slang
Accents
Delay
Opportunities
Online
applications
Additional
functions
Voice controlling
Threats
iPhone
applications
Existing
translators
Interpreters
Buch. A. (Nov. 09, 2009). iPhone technology translates spoken words. Retrieved from http://thetartan.org/2009/11/9/scitech/iphone
Technology:
Free Skype application
Search engine friendly website and traffic geysers
Email auto respondents
Facebook and Twitter
Blogs and database
Hayden, C. (n.d.). Web Technology in Marketing: Friend or Foe?. Marketing - Marketing Strategy - Marketing Plan - Marketing Careers and
Jobs. Retrieved November 16, 2009, from http://marketing.about.com/od/inernetmarketingstrategy/a/webtechnology.htm
Finance and Accounting:
Limitations:

Cross-culture languages, abbreviations,
slangs, and local vocabulary.

Various accents are challenging.

Unavoidable delay during the translating
process.
Solutions

Collect different accents, slangs, and
jargon and update our database

Offer free update services to our
consumers.

Shorten time delay —Speech Recognition
Engine.
Summary:
 The GlobalTrans™ One Voice
 Interlingual translation using a variety of methods
 Structured for success
 Large initial market
 Have surpassed the competition
 Promising product analysis
 Internet marketing strategy
 Strong projected growth
 Closely monitored limitations
Questions, Comments, or Concerns?
Reference List:
#1 in Arabic Translation by U.S. Government metrics. (n.d.). Sakhr Software. Retrieved November 18, 2009, from
http://international.sakhr.com/index.html
Buch. A. (Nov. 09, 2009). iPhone technology translates spoken words. Retrieved from http://thetartan.org/2009/11/9/scitech/iphone
Frequently Asked Questions: Language Translation Services. (n.d.). Professional Language Translation Services - Linguistic Systems.
Retrieved November 19, 2009, from http://www.linguist.com/resources-faq.htm
Google Translate. (n.d.). Google Translate. Retrieved November 18, 2009, from http://translate.google.com/#
Hayden, C. (n.d.). Web Technology in Marketing: Friend of Foe?. About.com. Retrieved November 18, 2009, from Web Technology in
Marketing: Friend of Foe?. (n.d.). About.com. Retrieved November 18, 2009, from
http://marketing.about.com/od/inernetmarketingstrategy /a/webtechnology.htm
Language Services - Professional Translation Services - Language Testing - Atlanta, Georgia. (n.d.). ALTA . Retrieved November 18,
2009, from http://www.altalang.com/
Text Translation and Web Page Translation. (n.d.). Yahoo! Babel Fish. Retrieved November 18, 2009, from babelfish.yahoo.com/
Translation Services. (n.d.). ApexTranlsations. Retrieved November 18, 2009, from www.apex-translations.com/
Translation Services Company: Document translation services by certified translators. (n.d.). ASTA-USA. Retrieved November 18,
2009, from http://www.asta-usa.com/index.php
What's Wrong with Machine Translation. (n.d.). Netmask.IT!. Retrieved November 19, 2009, from
http://www.netmask.it/Products/Netmask/Doc/machine.html
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