Course Overview
B290
Fall 2015
Information about the class
• Course home page:
http://strategy.sjsu.edu/B290
– Contact information
– Syllabus
• Class preparation
• Class schedule
• Deliverables and due dates
– Most reading material
– Office hours
• (Tuesday 5-6pm, or skype)
Responsibilities
• Yours
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Come to class prepared
Engage in the discussion
Work collaboratively
Teach me things about your firm / industry
• Mine
– Create an atmosphere and opportunity for
discussion and collaboration
– Help you develop strategic thinking skills
– Provide timely feedback
Things to consider
Economic
Social
Political
Market / External
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User needs
Market segments
Value proposition
Competitors
Resources / Internal
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Legal
Assets
People
Skills / Knowledge
Processes / Structure
Culture
Technological
Environmental
Useful ‘toolkit’
Analytical tools
Other useful tools
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• Institutional theory
• Organization theory
• Psychology and social
psychology
• Economic sociology
• Political science
Porter’s 5 forces
The R.B.V.
(S.W.O.T.)
Generic Strategies
Diversification
T.C.E.
BGC growth share matrix
Product / industry life cycle
McKinsey 7-S
Strategic Management Process
Context /
Goals
Where are we?
What are the key drivers?
What are our opportunities?
What threats do we face?
Formulation
Where do we want to get to?
How do we change?
How do we exploit
opportunities?
How do we evade / counter
the threats?
Analysis
How are we doing?
- In relation to our goals
- Relative to our competitors
- Relative to stakeholder
expectations
Implementation
What targets should we set?
What organizational structures
and processes do we need?
How do we align people?
Who will we work with (who
does what)?
What investments are needed?
Activities
• Lecture-discussion on analytical
frameworks
• Mini-case discussions
• Business Policy Game strategy simulation
“Deliverables”
• Simulation
– Three year forecast
– 3 annual reviews (with financial statements)
– Short reflection paper
– 360 evaluations
• Analytical tools
– Class participation
– One final exam (2 short essay questions)
Information about the class
• Course home page:
http://strategy.sjsu.edu/B290
– Contact information
– Syllabus
• Class preparation
• Class schedule
• Deliverables and due dates
– Most reading material
– Office hours
• (Tuesday 5-6pm, or Skype)
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