Value Ecosystems
Value Flow
Goat
Farmer
Value flows naturally “downhill” when
the giver values the thing less than
the receiver.
Value Exchange
Goat
Farmer
Simple Barter Schemes
Goat
Farmer
Farmer
Fundamentally everything is barter.
Farmer
Money was invented to make
barter easier.
Labor
Goat
Farmer
$
Goat/$
Farmer
Farmer
$ now
Farmer
Farmer
$ later
Abbreviation to reduce arrows.
Loans.
Chains
Supply Chain
Frick
Steel/$
Carnegie
Wasabi
Value Chain
Car/$
Ford
Car + Service/$
Dealer
Driver
Mediation
$ now
Farmer
$ now
Bank
$ later
Farmer
$ later
What value does a bank provide?
•
•
•
•
Aggregation: Many farmers on each side
Timing
Information
Makes a market
Education
Student
Knowledge/$
School
To reduce arrow proliferation I say “A/B” to indicate a twoway flow where “B” goes backwards.
Education
Student
Knowledge/$
CMU
Research/$
Microsoft
Education with Goal Details
Student
Knowledge/$
CMU
Research/$
Persona
Goals
Student
Career, Spouse, Fun, Money, Status, ?
CMU: Professor
Influence, Fame, Understanding
CMU: Provost
Money, Brand
Microsoft: Manager
Acquire talent, Answer questions
Microsoft: University Access, Prestige
Relations Director
Microsoft
Education
Student
Gratitude?
Parent
Knowledge
CMU
Research/$
Microsoft
Education
Student
?
Parent
Knowledge/$
Research/$
Microsoft
CMU
Government
Biological Value Exchange
Shelter
Human
Bacteria
Digestion
gametes
Male
Flower
Bee
pollen
pollen
Female
Flower
Advertising
Newspaper
News + ads? / $
Reader
Merchant
Goods /$
Notation: “?” means an item might not have value. For example, an ad has
value to the reader only if she wants to buy the item advertized.
Washington
$ + Staff work
Lobbyist
$
Special Interest
Congressman
$
Media
Citizen
Google Search
Product/Se
rvice
Company
Google Ad Words
Show ad/$
Ads in
Search
Page
Rank
Goods/$
links make
search better
search terms and
selections make
search better
Searcher
Web site
maker
Google AdSense
show ads to
relevant people
Product/Se
rvice
Company
show ads related
to page content
Google
Web Site Owner
Pay per click
Pay per click
product/
service?
Content + ads
Browser
Google Transit Value Flow
Merchants
Google Maps
Goods
Buses,
Taxis,
Limos
ride
Schedules + ads
Plan +
Local ads
Travel demand
information
Traveler
Ridesharing
Free
Spaces?
Parking
Garage
Rideshare
Ads on
site
buy ads
Potential fees
Route
Matcher
Discount
Plan + ads
Travel demand
information
ride
HOV
access
Driver
Rider
tip
NuRide Value Flow
Merchant
+ads
Coupon
distribution
+coupons
NuRide
Ads on
site
Employers
or City
Matcher
Reduced
congestion
Goods
Plans+ads+
coupons
ride
Driver
Rider
Telecommuting
Lower commuting cost
Lower travel subsidy
Free
Spaces
in Lots &
Offices?
Employer
Loyalty?
Employee
Communication
Webex
(e.g.)
Bands2Fans
Fan
Concert,CDs/$
Band