North Florida Community College
TERM: Spring 201020
CRN: 20021
SECTION: 1 (12:30 Tuesday/Hybrid)
PREREQUISITES: None
COURSE NUMBER: MAR 2011
COURSE TITLE: Principles of Marketing
COREQUISITES: None
INSTRUCTOR: Marie Guest
TELEPHONE: 850-973-9458
OFFICE HOURS: Online Only:
OFFICE LOCATION: Building 7, Room 108
EMAIL: guestm@nfcc.edu
On Campus:
Monday 8:00-11:00am
Tuesday: 7:30-8:00am, 9:15-11:00am, 2:00-3:30pm
Thursday: 7:30-8:00am, 9:15-11:00am, 12:30-3:30pm
Friday: 9:30-11:00am, 11:50am-12:30pm
 During on campus office hours, the instructor will be in the office or in the adjoining computer lab assisting students.
 The instructor is on campus additional hours so make an appointment or just stop by the office.
REQUIRED TEXT: MKTG3, Lamb, Hair, McDaniel, Southwestern Cengage-including web access code. ISBN: 1439040532
ADDITIONAL RESOURCE MATERIALS AND/OR SUPPLIES: Internet access for completing assignments, a basic
calculator, and access to MS Word and MS PowerPoint.
COURSE DESCRIPTION: This course is designed to acquaint the student with the changing marketing environment. The
course will provide an introduction to the basic marketing concepts. The course work will develop the role marketing
plays in society, as well as in the business firm. As an introductory course, you will be exposed to the “language of
marketing” which includes terminology and basic concepts.
COURSE REQUIREMENTS/EVALUATIONS:
 Grades for this course are based on a points system. To determine the final course grade, the total number of
points earned will be divided by the total points available and the grade will be assigned based on these
percentages:
A---90-100%
B---80-89%
C---70-79%
D---60-69%
F---below 60%
 Three exams will be given. Each exam will cover multiple chapters and will be worth a total of 20 points for each
chapter on the exam for an overall total of 360 points for the semester. The exams will consist of multiple choice
questions, and short essay questions.
 With a hybrid course, face-to-face meeting times are limited so regular attendance is very important. In-class
quizzes and/or in-class point earning activities will happen at every scheduled class time. These in-class quizzes and
activities will be worth a total of 60 points for the semester.
 Homework assignments which will include questions from the textbook, activities on the textbook companion
website, discussion board postings, and Internet research projects. There will be an assignment every week with
deadlines occurring between scheduled class meetings. These homework assignments will be worth a total of 360
points for the semester.
 Four short market analysis papers will be assigned during the semester. Each paper will require the student to
analyze a marketing campaign and then critique it using knowledge gained in this course. Each paper will be worth
25 points for a total of 100 points. Each paper must be formatted as per MLA and also include appropriate citations
using MLA format. Each paper must be a minimum of 250 words long. A link to online resources about MLA format
is included on the course website. Failure to use MLA formatted citations will result in a 20% point reduction in the
grade for each paper. Plagiarism will result in a grade of zero for the paper and referral to Academic Affairs.
 One term project will be completed in stages throughout the semester. The project will culminate with a short oral
presentation in class including a PowerPoint slideshow and a write-up of the project. This presentation will be in
lieu of a final comprehensive exam and will be worth 120 points. The oral presentation is required.
 Unless otherwise noted by the instructor, all work is to be submitted via D2L. No paper copies will be accepted.
 Each quiz, homework assignment, in-class activity, exam, presentation, and paper has a deadline. No late work or
make-up work will be accepted without an excused absence and such work must be turned in or completed within
three days of the absence. For planned absences, arrangements must be made with the instructor to take the
planned activity or assessment prior to the scheduled date. A tentative course schedule is attached so you can plan
accordingly.
EXPECTED LEARNING OUTCOMES:
1. Demonstrates a solid understanding of the decision process in marketing.
2. Can create basic advertising copy that follows good marketing and design aspects.
3. Can apply tools and models for analyzing customers, competition, and the firm’s strengths and weaknesses.
4. Understands how target markets are selected and how a customer related focus is important in marketing.
5. Understands the legal and ethical challenges when working with a global marketplace in the 21st century.
6. Can create a marketing plan that includes the integration of the four P’s: product, price, place and promotion.
7. After reading and analyzing case studies, websites, videos and newspapers or other print media, can explain in
writing or verbally during class discussion, the associated marketing concepts.
Learning
Outcome
Number
1
2
3
4
5
6
7
General
Education
Competencies
4
1, 6
2, 3, 6
2
6, 7
1
1, 6
Related Assessments
Homeworks
Quizzes
Papers/Projects
Exams
1, 2, 5, 8, 17, 18
13, 14, 15, 16
2, 7, 8, 10
6, 7, 8, 11, 12
3, 4
1-18
All homeworks
1, 2, 5, 8, 17, 18
13,14,15,16
2, 7, 8, 10
6, 7, 8, 10
3, 4
1-18
1
1
3
1, 2
2
1
2
3
4
Final Project
All papers
All exams
COURSE CONTENT AND SCHEDULE: A class schedule outlining the semester’s work is attached to this syllabus. This
schedule may be modified at the instructor's discretion due to time limitations or unforeseen circumstances.
CLASS POLICY STATEMENTS:
Participation: Attendance will be taken daily and it is expected that students will read and complete each lesson as
assigned and will be prepared to participate as the class works through each lesson. Participation and attendance are
very important and poor attendance/excessive tardiness usually has a negative effect on student grades. If a student
misses a class, the student is responsible for all material covered in class. Assessments will cover all material covered in
class and/or in the textbook.
Use of Electronic Devices: The use of cellular phones, audio recorders, video recorders, or cameras is prohibited during
class. All such devices in the student’s possession must be turned off and stored out of sight. Computers will be used in
class for instructional purposes as directed by the instructor. Any computer use for other purpose during class time
disrupts the teaching and learning process and will not be allowed.
Submission of Student Work: Unless otherwise noted by the instructor, all work is to be submitted via D2L. No paper
copies will be accepted. Each quiz, project assignment and exam has a deadline. No late work or make-up work will be
accepted without an excused absence and such work must be turned in or completed prior to the next scheduled class.
For planned absences, arrangements must be made with the instructor to complete any work prior to the scheduled
absence. A tentative course schedule is attached so you can plan accordingly.
Cheating: All work submitted in this course will be your own. Anyone caught cheating on any portion of an assessment
will receive a zero and may face further consequences as outlined in the NFCC student handbook. A second incidence
of cheating in the course will automatically result in course failure. Cheating is loosely defined for the purposes of this
course as “copying any portion of a file from another source or allowing another person to substantially contribute to
your file” If the same file is submitted by two or more students, all students are assumed to be guilty of cheating so be
sure to secure your personal work from theft.
Communications: When communicating with the instructor or other students via the communications tools on D2L or
via email, students need to follow proper etiquette. Write in complete sentences using correct grammar and be polite.
In all email communications, be sure to include your name and the course name.
NFCC Syllabus Notices
Academic Honesty: NFCC is committed to providing a high quality educational experience to all students and students
are expected to follow appropriate and honest academic practices. A pamphlet discussing various types of academic
dishonesty and specific penalties will be provided to all NFCC students, and is available at www.nfcc.edu in the student
handbook. All cases of academic dishonesty will be reported to the Office of Academic Affairs.
Attendance Policy: NFCC requires regular and consistent attendance of all students. Students’ grades may be affected
or students may be withdrawn from class for nonattendance. Students are allowed two clock hours per credit hour of
absence before the grade is affected. This includes excused absences as well as unexcused absences. This will typically
equate to two week’s worth of classes. For example:
 A three credit hour class meeting on TR or MW: 4 absences allowed
 A three credit hour class meeting on MWF: 6 absences allowed
 A three credit hour class meeting one night a week: 2 absences allowed
For additional information, see the attendance policy in the NFCC College Catalog.
STUDENTS/VISITORS: WHERE TO PARK ON CAMPUS
Questions: Contact Campus Security at (850) 973-0280. Park in designated parking spaces only. Do not park on the
grass or in undesignated areas. Faculty/Staff parking areas are to be used only by full and part-time employees of the
college. Faculty and Staff parking spaces are lined in yellow and are clearly marked ‘STAFF’. Students and Visitors can
park in any spaces that are lined in White. NOTE: Some visitor parking spaces are lined in yellow with the word
‘Visitor’ in the center. These are for visitors only. Students are not allowed to park in these spaces. Vehicles illegally
parked will be towed at the owner’s expense. Refer to catalog or student handbook for all other parking regulations.
ENFORCEMENT
If a vehicle is parked illegally anywhere on campus, the vehicle is subject to be towed at the owner’s expense ($85.00
+). An illegally parked vehicle will be given a WARNING on the FIRST OFFENSE. There will be no second warning.
Illegally parked vehicles will be TOWED ON THE SECOND OFFENSE. Signs will be displayed near parking areas with the
name and address of what company to contact if the vehicle is towed.
The company that tows the vehicle is an independent company contracted by North Florida Community College. The
College has no authority to negotiate towing fees and is not in any way responsible for damage or liability to the vehicle
or its contents. The company that provides the towing service is:
Jimmies Firestone
6025 South SR 53 | Madison, FL 32340 | (850) 973-8546
Campus Security
The administration of NFCC diligently works to make the campus as safe as possible. The use of Security
Officers security lights at strategic places, and locking buildings when not in use are just a few of the
procedures in place. Students should always be alert and use normal precautionary measures at all times.
Campus crime statistics are documented annually and available on page 48 of the 2009-10 catalog. Campus
security can be contacted at 850-973-0280 from 7:30 am until 11:30pm for assistance while on campus with
non-emergency security concerns. All emergency incidents should be reported directly to 911.
Library Services: The Marshall Hamilton Library at NFCC is open during the spring semester the following hours:
Monday – Thursday
Friday
Sunday
8:00 a.m. – 7:00 p.m.
8:00 a.m. – 4:30 p.m.
1:30 p.m. – 5:30 p.m. beginning Sunday, March 28, 2010.
Resources and staff are available in the Library to support student learning in the classroom. Students are encouraged
to visit, browse the collections, and use the computers during these hours. Librarians are on duty to help with
questions and research strategies. Access to the library’s extensive collection of electronic resources such as eBooks
and academic databases with full-text articles is available 24 hours a day through the Library’s website,
www.nfcc.edu/library. Wireless Internet is also accessible in the Library and on the Patio after hours. Specific policies
and regulations applicable to the Library are available in the Library or by visiting the Library’s website.
Americans with Disabilities Act
NFCC is dedicated to the concept of equal opportunity. Students wishing modifications in class or on campus due to a
disability may choose to inform the instructor at the beginning of the semester or contact the Office of Student
Disability Services directly. Accommodations and modifications will be made after the student registers with the Office
for Student Disability Services and provides appropriate documentation of disability. After the documentation is
evaluated, the instructor may be involved in providing accommodations to equalize the student’s educational
experience. Please call Nancy Lillis (973-1661)(V), Lynn Waller (973-9462)(V) or Vickie Bosse’ (973-1682)(V). The TTY
number is 973-9611.
Student Email: All NFCC students will be provided an email account through GoMail, and this will be the official email
address used by faculty and staff for communication with students. Students can locate their GoMail address by logging
into their MyNFCC InfoNetwork. Students are expected to check this email on a regular basis.
Student Ombudsman
The Student Ombudsman provides confidential, informal, and neutral assistance to students seeking to resolve
disputes or address issues of importance. The Student Ombudsman does not serve as a student advocate, but rather
as a guide to assist students in the navigation of College organizational structure and understanding of policies and
procedures. David Paulk is the current Student Ombudsman. He can be reached at 973-9418 or paulkd@nfcc.edu.
Spring, 2010 Principles of Marketing Course Schedule
(Initial Schedule)
Week of
1/11
1/18
1/25
2/1
2/8
2/15
2/22
3/1
3/8
3/15
3/22
3/29
4/5
4/12
4/19
Chapter
#1 Overview of Marketing
#2 Strategic Planning for Competitive Advantage
#3 Social Responsibility, Ethics, and the Marketing Environment
#4 Developing a Global Vision
#5 Consumer Decision Making
#6 Business Marketing
Exam #1
#7 Segmenting and Targeting Markets
#8 Decision Support Systems and Marketing Research
#9 Product Concepts
#10 Developing and Managing Products
#11 Services and Non Profit Organization Marketing
#12 Marketing Channels and Supply Chain Management
Exam #2
#13 Retailing
#14 Integrated Marketing Communications
Spring Break
#15 Advertising and Public Relations
#16 Sales Promotion and Personal Selling
#17 Pricing Concepts
#18 Setting the Right Price
Exam #3
Project Presentations