Jozi Zack
Sara Bray
Marketing
Oct. 9, 2012
Google
Google is a well-known internet browser used by many people of all ages; considered a
“unconventional company” by the owners Sergey Brin, and Larry Page. This web site has been
considered very successful in many areas, an example is that is has over 7.2 billion views daily.
It has a wide variety of information in the index, and had different apps for cell phones, and all
types of computers. Today you will be informed about the target market, the products features,
retail, and promotion.
Target Market
Google was started in 1996 as a research project at Stanford University in California.
Years later on September 4, 1998 it became a large company. Google is about 15 years old
currently. In May of 2011 Google received over 1 billion views of their web page; for the first
time ever. This is an 8.4% increase since 2010. The first year that Google was out in 1998 the
cooperation made over 3.19 million.
Products Features
Goggles packaging is different. Since goggle is a web based company, with other
companies’ information on it; it is sorted into different categories, into individual web browsers
of their own. For example, if you type in “Marketing”. find all types of different web sites on the
Google page that have to do with marketing. Of course the brand name is Google. The logo is a
series of colors and simple lettering. The site also changes the logo on important days like the
fourth of July, or Valentine’s Day. Another day would be Google birthday.
Place, How and Where
Google is located in Mountain View, California. You can access the companies web page
at Google.com, this website is available worldwide; 24/7, and is availed to anyone to anyone that
has Wi-Fi. A bounce to the Google site it Google Translate. This Program is translating any
language into anything the consumer would like.
PRICE
Google lets businesses advertise their information on their web page; and there coupons
in the site such as Realtree, Mossy Oak, or a site like Cabela’s. These sights are advertised for a
fee. However, Google doesn’t have any discounts and or retail for their business in particular, but
they do have many sights that would such as Rue 21, or Hollister.
PROMOTION
Google has some advertising, using a phone commercial such as Verizon or Sprint,
through technology, or word of mouth from a business/business card. However, Google itself
doesn’t have any coupon of any sort. But it does have the advertising of companies which in turn
have coupons and can be used to advertise Google. Another added value would be the ability to
find things such as “M-perks” these are coupons for Meijer from your computer to use the
coupon in the store.
In conclusion to Google, it is still the number one leading site for research of all types.
Google is still one of the best places to find information of any type the customer would like.
With over billions of views a day, Google can help find anything from a recipe, to a local
business, or even were the consumers can find hunting and fishing gear. Google can do it!