Proposal #
(Academic Affairs use only)
MCOM #49
AY14-449R Proposal #
(College use only)
REQUEST FOR PROGRAM CHANGE(S)
University of Central Oklahoma
Name of program-major or minor to be changed:
(maximum of 30 spaces)
Existing Name:
Mass Communication – Professional Media
Proposed Name:
(if changing)(maximum of 30 spaces)
Proposed Name: (written out if more than 30 characters)
Is this a:
Program
X Major
Proposed change:
Name Change
Degree Designation
Admission Requirement
Is this program:
Minor
X Curriculum Change
GPA Requirement
Other:
Undergraduate
Graduate
Is this a teacher preparation program? (All courses required for any teacher preparation program must have
approval from the Council on Teacher Education before approval from AACC or Graduate Council.)
If yes, send copy of proposal to the Director of Teacher Education, Dr. Bryan Duke.
Yes
X No
Does this program change affect other programs or departments?
Yes
X No
If yes, provide name(s) of department chair(s) contacted, date(s), and results of discussion(s).
Mass Communication
Department submitting the proposal
Dr. Rozilyn Miller, Chair
x5586
Person to contact with questions
Ext. number
Approved by:
Department Chair
Date
College Curriculum Committee Chair
Date
(Please notify department chair when proposal is forwarded to dean.)
College Dean
Date
Academic Affairs Curriculum or Graduate Council
(Please notify department chair when proposal is forwarded to AA.)
Office of Academic Affairs
Academic Affairs Form
May, 2013
Date
Effective term for this program change
(Assigned by Academic Affairs)
Functional review _________
(undergraduate proposals only)
Date
1. Proposed curriculum change(s):
(Please include entire major/minor as it exists and as it is proposed. Italicize and bold changes.)
FROM
TO
(Existing Catalog Requirements)
(Proposed Catalog Requirements)
Program: Mass Communication
Major: Mass Communication – Professional Media
Degree: B.A.
Dept. Mass Communication
College: Liberal Arts
Major Code: 5012
Program: Mass Communication
Major: Mass Communication – Professional Media
Degree: B.A.
Dept. Mass Communication
College: Liberal Arts
Major Code: 5012
Mass Communication – Professional Media ……………..47-55
Mass Communication – Professional Media ……………..49-57
Required Courses……………………………………………..35
MCOM 1103 Intro to Mass Communication
MCOM 1133 Media Writing
MCOM 2033 Media Production
MCOM 2203 Video News I AND
MCOM 2203L Video News I Lab
MCOM 2213 News Reporting
MCOM 2713 Media Participation
MCOM 3143 Editing
MCOM 3243 Video Field Production
MCOM 4153 Advanced Video Production AND
MCOM 4153L Advanced Video Production Lab OR
MCOM 3033 Video News II AND
MCOM 3033L Video News II Lab
MCOM 4423 Media Ethics
MCOM 4563 Media Law
MCOM 4950 Internship in Mass Communication (2 hours)
Required Courses……………………………………………..37
MCOM 1103 Intro to Mass Communication
MCOM 1133 Media Writing
MCOM 2033 Media Production
MCOM 2203 Video News I
MCOM 2213 News Reporting
MCOM 2511 Television Station Participation [2511 & 2531 are
replacing 2713]
MCOM 2531 Newspaper Participation
MCOM 3143 Editing
MCOM 3243 Video Field Production
MCOM 3033 Video News II OR
MCOM 4153 Advanced Video Production
MCOM 4423 Media Ethics
MCOM 4563 Media Law
MCOM 4803 Professional Media Capstone [new course]
MCOM 4950 Internship in Mass Communication (2 hours)
Electives…………………………………………………..…..12
+ Select from the following:
MCOM 2013 Broadcast Audio Production
MCOM 2172 Sports Announcing
MCOM 2523 Sportscasting
MCOM 2643 Non-Linear Editing
MCOM 3263 Radio and Television Writing
MCOM 3313 History of Journalism
MCOM 3323 Mass Media Effects on Society
MCOM 3333 Specialized Publications
MCOM 3403 Corporate Video Production
MCOM 3503 Broadcast Programming
MCOM 4063 Feature Writing
MCOM 4133 Broadcast Management
MCOM 4313 Women in Media
MCOM 4413 TV Documentary Production
MCOM 4433 Victims and the Media
MCOM 4523 Global Communication
MCOM 4863 Media Research
Any MCOM Course
Electives…………………………………………………..…..12
+ Select from the following:
MCOM 2013 Broadcast Audio Production
MCOM 2172 Sports Announcing
MCOM 2523 Sportscasting
MCOM 3013 Non-Linear Editing [existing elective; course level change]
MCOM 3023 Radio Show Preparation & Presentation [new elective
course]
MCOM 3273 News Anchoring [new elective course]
MCOM 3313 History of Journalism
MCOM 3323 Mass Media Effects on Society
MCOM 3333 Specialized Publications
MCOM 3363 Documentary [new elective course]
MCOM 3403 Corporate Video Production
MCOM 3503 Broadcast Programming
MCOM 3543 Sports Media Production [new elective course]
MCOM 3713 Broadcast News Producing [existing course; new elective
option]
MCOM 3723 Advanced News Reporting [existing course; new elective
option]
MCOM 3753 Nonfiction Cinematography [new elective course]
MCOM 3813 Blogging for Journalists [existing course; new elective
option]
MCOM 4023 Nonfiction Sound Design [new elective course]
MCOM 4063 Feature Writing
MCOM 4133 Media Management [course title change]
MCOM 4143 Investigative Reporting [existing course; course title
change; new elective option]
MCOM 4193 Opinion, Reviews, and Criticism in the Media [existing
course; course title change; new elective option]
MCOM 4313 Women in Media
MCOM 4413 TV Documentary Production
MCOM 4433 Victims and the Media
MCOM 4523 Global Communication
Frequently, students attempt to take upper division courses in other
Mass Communication majors, but lack the prerequisite gateway
course. The following are “gateway” coaurses which may be taken
as electives.
MCOM 1123 Basic Photography
MCOM 2053 Introduction to Human Communication
MCOM 2063 Introduction to Brand Communications/Advertising
MCOM 2073 Introduction to Media Studies
MCOM 2153 Introduction to Organizational Communication
MCOM 2193 Principles of Public Relations
Modern Language Requirement................................................. 0-8
All students completing a B.A. in Mass Communication Professional Media shall complete the first two semesters of a
Academic Affairs Form
May, 2013
Functional review _________
(undergraduate proposals only)
second language. Students may alternatively fulfill the language
requirement by proof of academic work in the second language
(CLEP test through LANG 1224), four years of high school
language courses, or transfer work from another institution.
Electives to bring total to ........................................................124
Minimum Grade Requirements
1. Average in all college course work and course work at UCO …….2.00
2. Average in major courses ................................................... 2.50
MCOM 4593 Advanced Documentary [new elective course]
Any MCOM Course
Frequently, students attempt to take upper division courses in other Mass
Communication majors, but lack the prerequisite gateway course. The
following are “gateway” courses [fix typo] which may be taken as
electives.
MCOM 1123 Basic Photography
MCOM 2053 Introduction to Human Communication
MCOM 2063 Introduction to Brand Communications/Advertising
MCOM 2073 Introduction to Media Studies
MCOM 2153 Introduction to Organizational Communication
MCOM 2193 Principles of Public Relations
Modern Language Requirement................................................. 0-8
All students completing a B.A. in Mass Communication - Professional
Media shall complete the first two semesters of a second language.
Students may alternatively fulfill the language requirement by proof of
academic work in the second language (CLEP test through LANG 1224),
four years of high school language courses, or transfer work from another
institution.
Electives to bring total to ........................................................124
Minimum Grade Requirements
1. Average in all college course work and course work at UCO …….2.00
2. Average in major courses ................................................... 2.50
2. Degree Designation: (Example, B.A. to B.F.A.) NA
Existing Designation:
To:
3. Change(s) in Minimum GPA Requirements: NA
FROM (Existing Catalog Requirements)
TO
(Proposed Catalog Requirements)
4. Change(s) in Admission Requirements for the Program/Major: NA
FROM (Existing Catalog Requirements)
TO (Proposed Catalog Requirements)
5. Other requested action:
None.
6. Will requested change require additional funds?
Yes
X No
If yes, please specify the amount of the additional costs, the source of the funds, and how they will
be expended over the next three years.
Additional Funds
Amount of additional costs
20__
20__
20__
Source of funds
How funds will be expended
Academic Affairs Form
May, 2013
Functional review _________
(undergraduate proposals only)
7.
Please provide a concise, yet comprehensive, statement that explains the reasons for requesting
the change. Include documentation or assessment information supporting the specific request (if possible).
The department is requesting curriculum changes for the following reasons:
 The department determined that a specific Professional Media Capstone course was
necessary to best meet academic and practical needs for Professional Media majors, to
prepare majors to seek employment in the media industry, to successfully integrate majors
into the workforce, and to have majors ethically/creatively/appropriately/productively use the
knowledge and experiences they gained through their coursework and extracurricular
activities related to professional media leading to the creation of a professional portfolio.
Additionally with the creation and implementation of STLR, a specific capstone course will
allow for improved assessment.
 The lab component is no longer offered for any MCOM course. In the past several years, labs
were deleted from multiple courses. The last labs are being formally deleted through the Fall
2014 curriculum process.
 MCOM 2511 Television Station Participation and MCOM 2531 Newspaper Participation are
replacing MCOM 2713 Media Participation to meet scheduling, resource, student, staff, and
faculty needs.
 MCOM 3263 Radio and Television Writing has not been offered in several years and is being
formally deleted through the Fall 2014 curriculum process.
 New elective options are being added to reflect new courses and new directions within the
major to include reporting, anchoring, producing, social media, new radio formats,
documentary, and sports media.
 Note: Course numbers for new courses were verified as available with Sue Ryan on February
25, 2014.
Academic Affairs Form
May, 2013
Functional review _________
(undergraduate proposals only)