Proposal #
(Academic Affairs use only)
AY14-422 Proposal #
(College use only)
MCOM #22
REQUEST FOR PROGRAM CHANGE(S)
University of Central Oklahoma
Name of program-major or minor to be changed:
(maximum of 30 spaces)
Existing Name:
Strategic Communications – Organizational Communication
Proposed Name:
(if changing)(maximum of 30 spaces)
Proposed Name: (written out if more than 30 characters)
Is this a:
Program
X Major
Proposed change:
Name Change
Degree Designation
Admission Requirement
Is this program:
Minor
X Curriculum Change
GPA Requirement
Other:
X Undergraduate
Graduate
Is this a teacher preparation program? (All courses required for any teacher preparation program must have
approval from the Council on Teacher Education before approval from AACC or Graduate Council.)
If yes, send copy of proposal to the Director of Teacher Education, Dr. Bryan Duke.
Yes
X No
Does this program change affect other programs or departments?
Yes
X No
If yes, provide name(s) of department chair(s) contacted, date(s), and results of discussion(s).
Mass Communication
Department submitting the proposal
Dr. Samuel Lawrence, Assistant Chair
x5584
Person to contact with questions
Ext. number
Approved by:
Department Chair
Date
College Curriculum Committee Chair
Date
(Please notify department chair when proposal is forwarded to dean.)
College Dean
Date
Academic Affairs Curriculum or Graduate Council
(Please notify department chair when proposal is forwarded to AA.)
Office of Academic Affairs
Academic Affairs Form
May, 2013
Date
Effective term for this program change
(Assigned by Academic Affairs)
Functional review _________
(undergraduate proposals only)
Date
1. Proposed curriculum change(s):
(Please include entire major/minor as it exists and as it is proposed. Italicize and bold changes.)
FROM
TO
(Existing Catalog Requirements)
(Proposed Catalog Requirements)
Program: Strategic Communications
Major: Strategic Communications – Organizational
Communication
Degree: B.A.
Dept. Mass Communication
College: Liberal Arts
Major Code: 5341
Program: Strategic Communications
Major: Strategic Communications – Organizational Communication
Degree: B.A.
Dept. Mass Communication
College: Liberal Arts
Major Code: 5341
Strategic Communications-Organizational Communication...48-56
Strategic Communications-Organizational Communication...48-56
Required Courses ........................................................................ 42
MCOM 1133 Media Writing
MCOM 2063 Introduction to Brand Communications/Advertising
MCOM 2153 Introduction to Organizational Communication
MCOM 2193 Principles of Public Relations
MCOM 2553 Strategic Communications Planning
MCOM 3093 Presentation Techniques
MCOM 3103 Strategic Communications Case Studies
MCOM 3333 Specialized Publications
MCOM 3633 Conflict and Negotiation in Organizations
MCOM 4013 Corporate Training and Consulting
MCOM 4113 Organizational Communication
MCOM 4403 Interviewing Practices
MCOM 4533 Health Communication and Promotion
MCOM 4863 Media Research
Elective Courses .......................................................................... 6
Select from the following:
MCOM 2623 Communication Theory
MCOM 2643 Non-Linear Editing
MCOM 3053 Persuasion and Social Influence
MCOM 3163 Public Information Methods
MCOM 3173 Women’s Rhetoric
MCOM 3393 Leading Groups and Building Teams in
Organizations
MCOM 3423 Communication and Gender
MCOM 3523 Leadership Communication
MCOM 3643 Communication in the Professions
MCOM 4343 Corporate Promotion
Any MCOM Course
Frequently, students attempt to take upper division courses in other
Mass Communication majors, but lack the prerequisite gateway
course. The following are “gateway” courses which may be taken
as electives:
MCOM 1123 Basic Photography
MCOM 2033 Media Production
MCOM 2053 Introduction to Human Communication
MCOM 2073 Introduction to Media Studies
Modern Language Requirement................................................ 0-8
All students completing a B.A. in Strategic Communications Organizational Communication shall complete the first two
semesters of a second language. Students may alternatively fulfill
the language requirement by proof of academic work in the second
language (CLEP test through LANG 1224), four years of high
school language courses, or transfer work from another institution.
Required Courses ........................................................................ 42
MCOM 1173 Strategic Communications Writing [new course
replacing MCOM 1133 Media Writing]
MCOM 2063 Introduction to Brand Communications/Advertising
MCOM 2153 Introduction to Organizational Communication
MCOM 2193 Principles of Public Relations
MCOM 2553 Strategic Communications Planning
MCOM 3093 Presentation Techniques
MCOM 3103 Strategic Communications Case Studies
MCOM 3333 Specialized Publications
MCOM 3633 Conflict and Negotiation in Organizations
MCOM 4013 Corporate Training and Consulting
MCOM 4113 Organizational Communication Capstone [course title
change]
MCOM 4403 Interviewing Practices
MCOM 4533 Health Communication and Promotion
MCOM 4863 Media Research
Elective Courses .......................................................................... 6
Select from the following:
MCOM 2623 Communication Theory
MCOM 2033 Media Production [replacing MCOM 2643 Non-Linear
Editing]
MCOM 3053 Persuasion and Social Influence
MCOM 3163 Public Information Methods
MCOM 3173 Women’s Rhetoric
MCOM 3393 Leading Groups and Building Teams in
Organizations
MCOM 3423 Communication and Gender
MCOM 3523 Leadership Communication
MCOM 3643 Communication in the Professions
MCOM 4343 Corporate Promotion
Any MCOM Course
Frequently, students attempt to take upper division courses in other Mass
Communication majors, but lack the prerequisite gateway course. The
following are “gateway” courses which may be taken as electives:
MCOM 1123 Basic Photography
MCOM 2033 Media Production
MCOM 2053 Introduction to Human Communication
MCOM 2073 Introduction to Media Studies
Modern Language Requirement................................................ 0-8
All students completing a B.A. in Strategic Communications Organizational Communication shall complete the first two semesters of a
second language. Students may alternatively fulfill the language
requirement by proof of academic work in the second language (CLEP
test through LANG 1224), four years of high school language courses, or
transfer work from another institution.
Electives to bring total to .........................................................124
Electives to bring total to .........................................................124
Minimum Grade Requirements
1. Average in all college course work and course work at UCO …….2.00
Minimum Grade Requirements
2. Average in major courses ................................................... 2.50
1. Average in all college course work and course work at UCO …….2.00
2. Average in major courses ................................................... 2.50
Academic Affairs Form
May, 2013
Functional review _________
(undergraduate proposals only)
2. Degree Designation: (Example, B.A. to B.F.A.) NA
Existing Designation:
To:
3. Change(s) in Minimum GPA Requirements: NA
FROM (Existing Catalog Requirements)
TO
(Proposed Catalog Requirements)
4. Change(s) in Admission Requirements for the Program/Major: NA
FROM (Existing Catalog Requirements)
TO (Proposed Catalog Requirements)
5. Other requested action:
None.
6. Will requested change require additional funds?
Yes
X No
If yes, please specify the amount of the additional costs, the source of the funds, and how they will
be expended over the next three years.
Additional Funds
Amount of additional costs
20__
20__
20__
Source of funds
How funds will be expended
7.
Please provide a concise, yet comprehensive, statement that explains the reasons for requesting
the change. Include documentation or assessment information supporting the specific request (if possible).
The department is requesting a curriculum change for the following reasons:
 Strategic Communications faculty determined that an introductory course specific to
strategic communications would best meet the needs of Strategic Communications majors.
MCOM 1173 Strategic Communications Writing is replacing MCOM 1133 Media Writing.
 MCOM 4113 Organizational Communication Capstone - capstone is added to the title to
clearly identify the capstone course in the major.
 MCOM 2643 Non-Linear Editing is being replaced with MCOM 2033 Media Production.
Academic Affairs Form
May, 2013
Functional review _________
(undergraduate proposals only)