Q&A=Questions and Answers
Delivering the promise of Windows Logo
25000
Premium
systems:
5004
Over 7500 active WinQual accounts
Over 36,000 Windows Vista Logo submissions
20000
15000
Premium
Basic
10000
5000
0
* As of Oct 1, 2008
Unclassified
Basic
Systems:
615
Accumulative Chinese Logo
Submissions
Increasing
System
Contribution
6000
5000
Vista Logo
starts
4000
3000
2000
1000
0
Device
System
Unclassified
China has increasing role in Windows Ecosystem
and systems submitted since Vista launched.
Hardware Quality Attributes:
Reliability / stability
44%
Faster speed / better
performance
14%
Ease of installation / set-up
11%
14%
Integration w/ computer
features
11%
13%
More secure
Ease of use
Superior cust svc / support
9%
8%
3% 9%
19%
23%
10%
14%
15%
17%
11%
11%
13%
15%
16%
Chart based on Microsoft survey 2006
Most important
2nd most
3rd most
Changes to the Windows Logo Program
Windows Vista Logo
Program
Windows 7 Logo
Program*
Systems
Hardware /
Software
Single Tier Logo
* Artwork not finalized.
Promise of the Windows 7 Logo Program:
Works seamlessly with Windows 7!
* Official artwork will be available after WinHEC in November 2008
WLAN
Display
adapter
Smart
card
Router
Unclassified
Transfer
cable
Windows
Media Center
Windows
Touch
Client
Device
Stage
Power
Management
Dynamic
Partitioning
Fault
Tolerance
High
Availability
Server
Additional Qualifications
AQ Enabled
Modem
Display
Bus
Network
Printers
Audio
Graphics
Imaging
Storage
Device specific functionality
Connectivity
e.g., 1394, PCI, BT, USB …
Reliability
AQ=Additional Qualification, BT=BlueTooth,
PCI=Peripheral Component Interconnect, USB=Universal Serial Bus
…
Core requirements
Logo
Device fundamental
Signature
Improvements
Specific Details
Benefit
Streamlined
form factors
• Retired Ultra Portable PC
• Introduced NetBooks*
and Nettops
Adapting to market
evolution and accepted
terminology
Combined business
and consumer
systems
• Similar fundamental
requirements
•Reduced duplication
•Improved clarity
Merged related
requirements
• Clarified common
requirements used across
categories
• Merged system PCI
requirements
• Removed duplicate client
and server requirements
•Single standard for
requirements
•Reduced the number
of requirements
•Emphasizes common
fundamentals
Removed irrelevant
requirements
• Telephony applications
• Color coding audio jacks
• Consumer
Infrared receivers
Eliminated requirements
that do not sustain core
Logo values**
DMB-TH
USB Security Dongles
China Logo important
Note: Not a complete list
DWA=Device Wireless Adapter, DVB=Digital Video Broadcasting, ISDB=Integrated Services Digital Broadcasting
QAM=Quadrature Amplitude Modulation, USB=Universal Serial Bus
Requirement Type Purpose
R
Required
• Ensures products are compatible, reliable,
and perform well on Windows
I
If Implemented
• Ensures the implementation works well
with Windows
• Only required if partners are implementing
a specific technology and/or features
AQ
Additional
Qualification
• Offers an enhanced user experience
• Optional for Windows Logo
Server
IT Experiences
Client
User Experiences
High Availability
Windows
Media Center
Fault Tolerance
Dynamic Partitioning
Enhanced Power
Management
Windows Touch
Device Stage
Fault Tolerance
High Availability
Some rights reserved.
Creative Commons AttributionNoncommercial-Share Alike 3.0 License
Dynamic
Partitioning
AQ=Additional Qualification
Enhanced Power
Management
Service
Processor
Partition1
Partition2
Memory
Memory
Processor
Network
Processor
I/O Host
Bridge
I/O Host
Bridge
I/O Bus
I/O Bus
Windows Touch
Device Stage
Windows Media Center
Chinese Hardware will have a major role/opportunity in the AQs.
AQ=Additional Qualification
Branding
Bar
Preview
Shell Icon
WPD / MTP device
New, or existing devices
that have Windows 7 logo
Device experience XML
Carried in device metadata
package (branding, tasks)
Windows 7
Device Stage™ features and
built-in tasks
Engagement plan for 2009
June 2009 Requirements
Lock Down this month
June
2009
For Windows Vista
Published Sept ‘08
Published July ‘08
Published Dec ‘07
Annual process to align with
your hardware refresh cycles
June
2010
Drivers, aesthetics and usability
Hardware requirements
Chipset, architecture or chassis changes
Summer New requirements
Enforced
• Comes out several months
before required to use
Winter –
Preview Release
• Tests for new requirements
coming in June Previewed
Tool
Major enhancements
Windows
Logo Kit
June refresh of Logo requirements
Windows 7 and AQs
LogoPoint
Improved search and notification
Driver
Additional Windows Update targeting
Distribution capabilities by system model
Center
Driver
Quality
Analysis of driver failures by system
AQ=Additional Qualification, DQR =Driver Quality Rating,
DDC =Driver Distribution Center, WLK= Windows Logo Kit
Early testing
of
Windows 7
Identification
of failures
by system
free support
you will get a credit for a Windows 7
submission
The problem:
What we need to do:
End users upgrading to
Windows 7 want seamlessly
Prior to Windows 7 launch
What we need you to do:
What we plan to do:
Conduct early testing
Analyze Windows 7 test logs
Key messages and call to action
Logo program ever evolving
Improving end user experiences
As we prepare for Windows 7
AQ=Additional Qualification, WLK=Windows Logo Kit
AQ=Additional Qualification, DQR=Driver Quality Ratings, WLK=Windows Logo Kit
Code
COR-???
Description
Introduction to the Windows
Logo Process and Tools
You should attend if you …
Are new to the Logo program and
processes
COR-T520
Windows Logo Tools :
Overview and Directions
COR-C567
Windows Logo Program for
Portable Devices
Building portable devices for logo and
taking advantage of Device Stage
COR-T609
Making Drivers Available on
Windows
Windows Logo Program for
Network Media Devices, and the
role of DLNA
Windows Media Center
Want to know how Windows helps
end-users find drivers
The Windows Vista Velocity
Program
Additional quality testing for
improved system performance
COR-T774
COR-T665
COR–T780
Are involved in Windows Logo
testing or submitting products
Have detailed questions on Logo
program for Networked devices
Need more information about the
media center Additional Qualification
http://winqual.microsoft.com/hcl/
http://www.microsoft.com/windows/compatibility/
http://www.microsoft.com/whdc/winLogo/
https://winqual.microsoft.com/
http://www.microsoft.com/whdc/newsreq.mspx#EEC
Logofb@microsoft.com
winqual@microsoft.com
winqual@microsoft.com
wscat@microsoft.com
whqlegal@microsoft.com
whqlwu@microsoft.com
© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
