INNOVATION
AND IMPLICATIONS
FOR ENGINEERING
EDUCATION
Lueny Morell
HP Labs Strategy and Innovation Office
CIEC 3 Feb 2011 San Antonio
1©2009
©2009
HP Confidential
HP Confidential
AGENDA
– INNOVATION FACTS
– HP and HP LABS INNOVATION STORIES
•
How do we Innovate @ HP Labs?
•
Open Innovation @ HP Labs
•
Idea Generation @ HP
– IMPLICATIONS FOR ENGINEERING EDUCATION
– Q&A
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INNOVATION
WHAT ARE SOME
ONE WORD
DESCRIPTIONS?
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INNOVATION
Ideas
Change
Diversity
Motivation
Openness
Humbleness
Success
Failure
Policies
New products
New processes
…
PEOPLE, IDEAS AND RESOURCES
DRIVING ECONOMIC/SOCIAL
DEVELOPMENT!
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INNOVATION IS THE
SPECIFIC INSTRUMENT OF
ENTREPRENEURSHIP… THE
ACT THAT ENDOWS
RESOURCES WITH A NEW
CAPACITY TO CREATE
WEALTH.
Peter Drucker
Technology by its nature is
entrepreneurial!
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Confidential
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Confidential
INNOVATION IS SPREADING AT AN EVERINCREASING RATE
60
Number of years for innovations use to
spread to 25% of the US population
55
50
40
35
30
22
16
20
7
10
0
automobile
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telephone
radio
personal computer
www-internet
Source: Innovate America, a 2004 report from the Council on Competitiveness
MAGIC FORMULA FOR INNOVATION
– 2 universities (one strong in
sciences/engineering, other in liberal
arts + management)
– Large corporations
– Sister city w/mature economy
– Sector growth
– + rule of law, infrastructure, culture,
society embracing mobility, tax policy
Source: Innovation 100, WEF 2008
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SEVERAL “OBVIOUS” FACTS REGARDING
INNOVATION
– All the innovative people in the world do not work for your organization
– Invention does not necessarily lead to innovation
– Financial resources are limited
– Market pressures require ever decreasing cycles of innovation
– Without sufficient profit margins or government funding in the short-term,
long-term innovation may not be viable
– Multi-disciplinary approaches more likely to result in significant technology
disruptions
– Both processes and products need innovation
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INNOVATING WITH PURPOSE @ HP
Focused on addressing key global trends & impacting societal issues
DIGITAL
TRANSFORMATION
CLOUD
COMPUTING
ENERGY
EDUCATION
HEALTHCARE
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SUSTAINABILITY
TURNING
RESEARCH
INTO
REALITY
HP Labs is working to solve real problems and create opportunities
SEE OUR
COMPUTER
MONITORS
OUTSIDE
Creating interactive displays that use ambient
light instead of backlighting so phones
and laptops use less energy
MEET FACE TO
FACE WITH
ANYONE,
ANYWHERE
Developing affordable, high-quality, personto-person videoconferencing technology
MONITOR OUR
PLANET’S HEALTH
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Building a Central Nervous System for
the Earth, using billions of highly-sensitive
nano-scale sensors
THE CHALLENGE OF INNOVATION
Most companies (and universities & governments) want innovation
– yet remain dissatisfied with the results
Innovation Challenges
Value Gained
Extend Engagement & Collaboration
Identify Opportunities
Improves Decision making
Ideas aligned to Outcomes
Return on Innovation Investment
Reinforces the Culture
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HOW DO WE INNOVATE AT HP?
Example internal “ideas” campaign
Idea Creation
Initial Review
Business Evaluation
Employees submit
ideas. Community
collaborates
Team reviews
Innovation
Program Lead
drives decision
4 to 6 weeks
2 to 4 weeks
4 to 6 weeks
Status:
Pending
“The Garage”
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Status:
Review
Status:
Evaluation
Business Case &
Development
Innovation!
Business
Teams use
their
processes to
develop the
idea
Status: In
Development
Status:
Implemented
Business Sponsors
HOW DO WE INNOVATE AT HP LABS?
– High-Impact Research
•
Exploratory Research, Applied Research, and Advanced Development
•
Large projects, developed through a bottom-up process
•
Reviewed and approved by technical and business advisory boards
– Tech Transfer
•
Turning research into breakthrough offerings for our customers
– Open Innovation
•
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Working together with academia, industry and government to create a worldclass innovation network
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HOW WE IDENTIFY HIGH IMPACT RESEARCH
– Researchers, project managers and Lab Directors are accountable for proposing
new projects, and for meeting project research milestones
– Our Labs fund about 20-30 large projects (“Big Bets”)
– Advisory Boards provide alignment with BUs and oversight, including review of new
projects, review of technology transfers, major project transitions and university
investments
HP Labs Director
Advisory Boards
Printing and Imaging
HPL Director
BU
LD
BU
LD
BU
LD
TC TC TC
Advisory Board
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Project
Lab
Personal Systems
Servers, Storage & Networking
Investment theme
Software & Services
THE CLOSED INNOVATION MODEL
The classic research lab
Boundary
of the firm
Research
projects
Research
Source: Henry W. Chesbrough ‘The Era of Open Innovation’, MIT Sloan Review, Spring 2003
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The
market
Development
THE OPEN INNOVATION MODEL
Successful labs require partnerships
New
market
Boundary
of the firm
Research
projects
Research
Source: Henry W. Chesbrough ‘The Era of Open Innovation’, MIT Sloan Review, Spring 2003
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The
market
Development
HP LABS INNOVATION RESEARCH PROGRAM
Open Innovation with Faculty and Students
– http://www.hpl.hp.com/open_innovation/irp/index.html
– Open, competitive, global call for proposals
•
NOT a “by invitation only” program – anyone interested can apply
– Annual program
•
•
•
Launched in 2008
Program size increased in 2009 vs. 2008
2009: 60 professors received Innovation Research Awards
– Proposals solicited against a specific set of targeted research topics spanning HPL’s research
agenda
– Single IP framework for all projects
– Awards range $50-$100K per year, up to 3 year projects
•
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Designed to support a professor and graduate student
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2010 HP LABS INNOVATION RESEARCH AWARDS
65 awards, 52 universities, 16 countries
• Purdue University
• University of Indiana
• University of Illinois at
Urbana-Champaign
• University of Michigan
• University of Toronto
• University of Waterloo
• University of Wisconsin-Milwaukee
Americas
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Imperial College London, England
University of Bristol, England
University of Newcastle, England
University of Surrey, England
University of Edinburgh, Scotland
•
•
•
•
•
•
•
Humboldt Universitaet zu Berlin, Germany
Konstanz University, Germany
Russian Academy of Sciences, Russia
Supercomputing Center of Galicia, Spain
Technische Universitaet Berlin, Germany
University of Geneva, Switzerland
University of Saint-Petersburg, Russia
• Bilkent University, Turkey
• Technion, Israel Institute of
Technology, Israel
• Hebrew University of
Jerusalem, Israel
Boise State University
University of California, Berkeley
University of California, Davis
University of California, Santa Barbara
University of California, Santa Cruz
University of California, San Diego
University of Southern California
University of Utah
University of Washington
• Arizona State University
• Georgia Institute of Technology
• Virginia Tech
• Duke University
• Kansas State University
• Rice University
• University of Florida
• University of Missouri, St Louis
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EMEA
Europe, Middle East
& Africa
• Carnegie Mellon University
• New Jersey Institute of
Technology
• Pennsylvania State University
• Rensselaer Polytechnic Institute
• State University of New York
at Buffalo
• University of Delaware
• Worcester Polytechnic Institute
• Indian Institute of
Technology, Bombay, India
• National Cheng Chung
University, Taiwan
• Tsinghua University, China
• Korea Advanced Institute of
Science and Technology, Korea
• Monash University, Australia
• University of Canterbury, New Zealand
APJ
Asia-Pacific & Japan
IRP VITAL STATISTICS
OUTCOMES FROM 2008 PROJECTS
– 82 grad students researching full- or part-time
– Average project performance: 4.28 (max = 5.00)
– Papers and publications
In preparation
Submitted
Accepted
Year 1
66
37
61
Year 2 (est)
92
88
78
In preparation
Submitted
Accepted
Year 1
10
14
13
Year 2 (est)
23
23
15
– Invention disclosures
Source: Trucco, Martina Y. and Richard J. Friedrich. “The HP Labs Innovation Research Program: Re-inventing Industry-University Research Collaboration.” NCURA Magazine.
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National Council of University Research Administrators: July/August 2009.
2009 ASEE-NSF INDUSTRY RESEARCH FELLOWS
Innovation with government, industry and professional associations
– Opportunity for recent engineering PhD recipients to
conduct postdoctoral research in a corporate setting
– Research fellows received a stipend (2/3rd covered
by NSF, 1/3rd by industry)
– 47companies posted 160 research positions (funds
for 40 only)
– ~500 post docs interested
– 2010-11
•
Extension?
•
NSF Graduate Research Fellows Industry Pilot
https://aseensfip.asee.org
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CIRRUS CLOUD RESEARCH TESTBED
Open innovation with industry, academic and government partners
– Multi-datacenter, multi-geography,
multi-tenant
– Open, secure, internet-scale
1000-4000 cores
Petabyte of storage
– Centers of Excellence around the globe
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WHAT ARE THE
IMPLICATIONS OF
THE INNOVATION
CULTURE FOR
ENGINEERING
EDUCATION?
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INNOVATION
– PEOPLE
– IDEAS
– RESOURCES
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INNOVATION: PEOPLE WITH THE RIGHT
SKILLS AND COMPETENCIES
MOBABILITY — Ability to work in large groups; talent for
organizing & collaborating with many people simultaneously
INFLUENCY — Ability to be persuasive in multiple social
contexts & media spaces; understanding that each context &
space requires a different persuasive strategy & technique
PING QUOTIENT —Responsiveness to other people’s requests
for engagement; propensity & ability to reach out to others in
a network
MULTI-CAPITALISM —Fluency in working with different kinds of
capital: natural, intellectual, social, financial, etc.
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Adapted from Dr. Bob Johansen, President and CEO of the Institute for the Future
INNOVATION: PEOPLE WITH THE RIGHT
SKILLS AND COMPETENCIES (2)
PROTOVATION – Fearless innovation in rapid, iterative circles
OPEN AUTHORSHIP —Creating content for public consumption &
modification
EMERGENSIGHT — Ability to prepare for & handle surprising
results & complexity
LONGBROADING — Thinking in terms of higher-level systems &
cycles
SIGNAL/NOISE — Filtering meaningful information, patterns &
commonalities from massively multiple streams of data
COOPERATION RADAR — The ability to sense, almost intuitively,
who would make the best collaborators on a particular task.
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Adapted
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from Dr. Bob Johansen, President and CEO of the Institute for the Future
INNOVATION: COMMUNICATION, SHARING IDEAS
http://www.chrisharrison.net/projects/InternetMap/
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INNOVATION: A CULTURE
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INNOVATION AND
CREATIVITY
Inventor
A person who creates new
inventions, typically technical devices
such as mechanical, electrical
or software devices
or methods
Sources: Wikipedia, Theodore Von Karman
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Entrepreneur
A person who undertakes
and operates a new enterprise
or venture and assumes
some accountability for
the inherent risks
Engineers
“… create a world
that has never been”
Entrepreneur
A person who undertakes
and operates a new enterprise
Inventor
or venture and assumes
A person who creates
some accountability for
new inventions,
the inherent risks
typically technical devices
such as mechanical, electrical
or software devices
or methods.
Engineer
Engineer
Inventor
Entrepreneur
“…engineers
create
the world
that has never been”
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21ST CENTURY INNOVATORS SKILLS/COMPETENCIES
– Be adaptive - ability to learn, capacity for change
– Learn to frame questions, not just answer them
– Experience playfulness, exploration, experimentation
– Develop active patience
– Be open and collaborative - in person and online
– Get exposure to multiple disciplines, cultures, ecosystems
– Understand business constraints and opportunities
– Have basic level of scientific and technologic literacy
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Adapted from: Judy Estrin, 2008
SOUTH KOREA
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Innovation centers, industry collaboration, innovation policy
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“EVERYONE THINKS OF
CHANGING THE WORLD, BUT NO
ONE THINKS OF CHANGING
HIMSELF.”
LEV NIKOLAYEVICH TOLSTOY
THE
ENGINEERING
PROFESSOR OF
2020
a balanced
blend of
engineer and
educator
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CONCLUDING REMARKS
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THE CHALLENGE: DEVELOPING AN
INNOVATION WITH A PURPOSE CULTURE
– PEOPLE
– IDEAS
– RESOURCES
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“THE EMPIRES OF THE
FUTURE WILL BE EMPIRES
OF THE MIND.”
WINSTON CHURCHILL
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“Start by doing what’s
necessary, then what's
possible, and suddenly you
are doing the impossible.”
St. Francis Assisi
“Happiness is when
what you think, what
you say, and what you
do are in harmony.”
Gandhi
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THANK YOU!
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