National Association of the Remodeling Industry ~ Tampa Bay Area Chapter
2015 Strategic Plan Review July 24, 2015
Core Purpose/Mission Statement: To advance and promote the remodeling industry's
professionalism, product and vital public purpose.
Core Values
* Professional: Ethical and honest; committed to high standards
* Open: Diverse and respectful; inclusive of many views and dedicated to free expression
* Informed: and knowledgeable; resourceful and flexible
* Member Focused: Focused on importance of success, return on investment and profit
Vision Statement: "All remodelers will want to be members of Tampa Bay Area NARI and remodel
ready consumers will insist on contracting with our members.”
RETREAT AGENDA
Agenda Item
8 am
I.
8:10
II. Review Desired Retreat Outcomes
Welcome & Review of Conflict of Interest Policy



8:25
III.


8:35
IV.

8:45
V.





9:15
VI.



10:00
Board
Eric
Review what we said we were going to do
Evaluate what we did and did not do
Determine the 3 most critical things we HAVE to do to grow this
organization
CHAPTER PERFORMANCE STANDARDS
Policy
John M
Pg. 8
Review National Standards - The Board is responsible for ensuring that
these standards are met
Determine if there is anything we need to do to meet the standards that
needs to be included in the strategic plan
Overview of 2015 Strategic Plan and Progress
Exhibit
John M &
Eric
National
Chapter
Performance
Standards
Pgs. 3 – 7
Note: The Board has made several changes to this plan after it was
approved in January.
Evaluate each Board Goal and Progress towards Achieving
Each Goal
John M
Strategic Plan
Notes
Committee
Chairs
What has been accomplished?
What hasn’t been done?
Is this Goal is Realistic?
How important is this Goal ~ is it a priority?
Do we want to keep and/or change this Goal?
Finalize the Strategies and Activities for each Priority Goal
What must be done by the end of the year to achieve this goal
Who is going to do what?
How will we know we are successful?
VII. Discuss

Final Membership Drive Plans
 Vocational Education
Page 1 of 10 ~ March 23, 2016
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National Association of the Remodeling Industry ~ Tampa Bay Area Chapter
2015 Strategic Plan Review July 24, 2015
Agenda Item
10:30
IX.


11:00
Exhibit
Board
Exhibit
VIII. Setting Realistic Expectations for Ourselves.

10:45
Board
X.
The purpose of this exercise is to determine if each one of us is in
harmony with the strategic plan
Wrap up and review
Review of the decisions we have made today
Thank the board for their time
Adjourn
BOARD AGENDA
Agenda Item
11:00
11:00
11:15
11:30
Call to Order
Review & Approval of Meeting Sponsorship Package and
Benefits
Review & Approval of CotY/EOE Sponsorship Package
Eric
Jim
Doug
Adjourn
11: 30
FACEBOOK CONSTITUENCY BUILDING PRESENTATION
12:00 ADJOURNMENT
YOU ARE INVITED TO STAY FOR LUNCH AT THE COUNTRY CLUB
Page 2 of 10 ~ March 23, 2016
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National Association of the Remodeling Industry ~ Tampa Bay Area Chapter
2015 Strategic Plan Review July 24, 2015
2015 Strategic Plan from November 14 2014 Board of Directors Retreat
Approved by the Board: January 14, 2015
Attended: Arlen Tillis (President), Eric Glinsboeckel (1st Vice President), Doug King (2nd Vice President),
John Lusk (Treasurer), Jim Macholz (Past President), Mark Babbage, Linda Macholz, John Marzulli, Jeff Wolf
Guest: Lori Pinkerton, Staff: Nina Berkheiser, CFRE and Chandra Tracy
Absent: Jeff Baughman (Secretary), Karen Brodeur, and Joe Renda
NOTES
CALL TO ORDER: at 8:25 am by John Marzulli
John welcomed everyone and thanked them for coming. He reminded the Board that NARI Tampa Bay has an
antitrust policy, which is printed on the table tents in the center of the meeting table; he asked that everyone
comply with the policy provisions. NARI’s Board should make decisions based on mission accomplishment –
the mission and vision are at the top of the agenda.
Evaluation and Plan Revisions
The purpose of retreat is to review the 2014 strategic plan: what we said we were going to do, evaluate what we
did and did not do, and determine the 3 most critical things we HAVE to do to grow this organization. From
that we determined what our 2015 goals and activities will be. The Board reviewed each goal and determined if
it had been achieved or completed.
For items that had not been completed the Board determined asked
 Is this Goal is Realistic?
 How important is this Goal ~ is it a priority?
 Do we want to keep and/or change this Goal?
Based on that evaluation some goals and activities were eliminated and others reassigned. The Board then
revised the plan based on what was feasible given the leadership and resources we have available.
The plan 2015 is on page 2 - 5
Budget
Budgeting was discussed and each committee chair was given a budget worksheet to complete and submit to the
Budget Committee. Profit and loss reports for each committee activity had been emailed prior to the retreat.
The Budget Committee will meet in December to finalize a 2015 draft budget o be presented for approval at the
January Board meeting.
Coty Training
The online entry process was reviewed and discussed. Lori will offer training at the November Membership
meeting in addition she is available to help by phone if anyone has questions.
The Meeting was adjourned at 11:20
Page 3 of 10 ~ March 23, 2016
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National Association of the Remodeling Industry ~ Tampa Bay Area Chapter
July 18 2014 Board of Directors Retreat Notes & Revised Strategic Plan for 2014
Goals, Strategies and Tactics
Belongs to
Progress Report
Marketing
Increase engagement communication
Position NARI as the Media’s “go to resource” for all things related to remodeling
1. Ensure an active/engaged Committee is recruited/trained and has strong leadership from its Chair
a. Recruit and Train a PR Chair - Lori has agreed to serve and needs to learn all the SOPs
b. Make sure subcommittee Chairs are recruited and trained
2. Develop a marketing plan to brand NARI members as the contractors consumers will prefer to use
a. Make better use of Govt Affairs info and promote hazards of working with unlicensed contractors – bad
contractor news
b. Explore doing mini trade shows possibly at vendor locations
c. Explore doing “How Not to be Scammed” presentations for neighborhood associations
d. Survey Members about what they want to see NARI doing (Tech Talk Topics?) – possibly using survey
monkey
e. Develop a plan for using social media to promote NARI
f. Redesign Home Owners Brochure to include tag line
3. Explore Tropicana Home Show participation as a vehicle to promote NARI members to consumers
and provide a member benefit
a. Secure NARI’s participation in the Nov 2015 Tropicana Field Home Shows
 Survey current NARI members participating
 Explore Costs to participate – how many new members will we have to recruit to recover cost – must set
goal and that goal must be cost effective
 Present findings to Board at Jan Meeting for Board Decision
b. Consider recruiting a separate chair for home shows
c. Actively recruit more members to participate by showing them the benefits of manning NARI’s booth –
use testimonials re new business secured at home show to get NARI members to participate (Marzulli
Story)
d. Show the EOE slide show on a continuous basis – slides should be renovations only w/ less advertising.
Arlen will provide Eric CotY photo stick and Eric will reformat
e. Use Home Show to engage current members and recruit new members by proactively recruiting more
NARI members to participate in the home show as volunteers manning the booth
f. Develop a proactive recruitment program to get home show vendors to join NARI
Page 4 of 10 ~ March 23, 2016
Eric/Lori
Eric
Lori
Lori
Doug
Mark/Doug
Doug
Lori
Lori
Eric
Mark
Mark
Mark
Mark/John M
Mark
Eric
Mark/Eric
Eric
Mark/Eric
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National Association of the Remodeling Industry ~ Tampa Bay Area Chapter
July 18 2014 Board of Directors Retreat Notes & Revised Strategic Plan for 2014
Goals, Strategies and Tactics
Belongs to
Progress Report
Membership
Get more members actively involved/engaged to reduce attrition
Target Contractors for membership recruitment
Increase total membership by decreasing attrition and increasing the number of new members recruited
1. Get each Board Member to recruit 2 members by 12/31/2015 for a total of 24 new members
2. Recruit 5 active committee members and give them specific assignments – Keep as a goal for 2015
3. Develop proactive retention program with calls to expiring and about to expire members
4. Proactive recruitment program
a. Do mini-trade shows at Home Depot, Fergusons, etc.
b. Send Membership Drive invitation to PCCLB List using snail mail –
 Get a sponsor to pay for printing and postage
 Coordinate mailing using mail house to print, stuff and mail
5. Get members more engaged and possibly involved serving on committee’s and as volunteers
a. Make sure all members have a supply of the recruitment business card
b. Conduct new member orientations at 5:30 before each membership meeting
c. Arlen to provide Orientation Booklets
d. New members to get supply of homeowners brochures
e. Ask members to get involved in committee activities – review committees during orientation
6. Develop a proactive plan for engagement communications
a. Monthly Eblast
b. Social Media
Page 5 of 10 ~ March 23, 2016
Mark/Eric
Mark/Eric
Eric/Mark
Mark/Doug
YNA
Mark/Com Chrs
Mark
Mark
Arlen
Mark
Mark
Lori
Lori
Lori
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National Association of the Remodeling Industry ~ Tampa Bay Area Chapter
July 18 2014 Board of Directors Retreat Notes & Revised Strategic Plan for 2014
Goals, Strategies and Tactics
Belongs to
Progress Report
Leadership
Ensure that NARI Board Members and Committee Chairs have the training and resources to be successful in achieving the Board’s
Strategic Goals.
1. Provide better Board training
Eric/YNA
Jan 22 2015 1:00 PM • Babbo's 13575 58th Street N. Suite 111 Clearwater, FL 33760
a. Provide all Board Member with NARI “ realistic expectations of a board member” sheet
Eric
b. Provide all Board Mbrs with printed information on Board Governance Responsibilities
YNA
c. Do in-depth governance training for new board members – 1pm
Eric/YNA
d. Do NARI Operations training for ALL board members – 2pm
Eric/YNA
2. Improve Committee Chair training
Eric/Jim
a. Committee Chairs to update their SOPs to bring to this meeting. Working with incoming chairs they will
Com Chrs
upload these to the website. Update Deadline Jan 15
b. Old Chairs review standard operating procedures/ times lines with new incoming chairs and upload new
Eric/Jim
SOPs to NARI webpage - later afternoon Jan 2
3. Ensure Committees are actively implementing activities that will accomplish Strategic Plan Goals
Eric
a. Assign each committee to one of the Vice Presidents for training and regular follow-up
Eric
b. VPs to attend committee meetings in non-board months to assist Com Chrs
VPs
c. Hold Committee’s accountable for meeting in non-board meeting months
VPs
d. Ask Committees to present an implementation plan at the board meeting and then give bi-monthly
reports based on that plan
Eric/VPs
4. Provide training and support for Officers
a. Do annual training for President and VPs
b. Train executive officers and have them train successors for transition from 2nd VP, 1st VP, President
and Chairman of the board, secretary and treasurer. Goal is that they know their jobs and how they
interact.
c. Ensure more follow up by the President, Chairman and 1st VP on the committees every month to see
that they are on track with their commitments
Page 6 of 10 ~ March 23, 2016
Past
Presidents
Pres/VP/
Leadership
Chr
Done
Eric
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National Association of the Remodeling Industry ~ Tampa Bay Area Chapter
July 18 2014 Board of Directors Retreat Notes & Revised Strategic Plan for 2014
Goals, Strategies and Tactics
5. Recruit qualified board members who understand the job commitment by improving the nominating
committee process
a. Realistic expectations sheet to be used by nominating committee and shared with candidates before they
are asked to be a board member. Goal in 2015 is to do this during recruitment not after they accept.
b. Candidates are familiar with their fiduciary relationship and legal responsibilities (there is a sheet that
spells this out) before election
c. Nominating committee to start meeting in August to recruit for gaps in leadership
6. Succession Plan in place starting with Nov 2015 Elections
a. VPs must committee to moving up & eventually becoming President
b.2nd VP must be responsible for Membership.
7. Policies and Procedures are kept up to date
a. Board policy decisions are recorded in policy spreadsheet
Belongs to
Progress Report
Arlen
Arlen
Arlen
Arlen
Arlen
Arlen
Arlen
Jeff B
Fundraising
Increase funds available for NARI to accomplish its strategic goals
1. Boost CotY Income with increased sponsorship and attendance
2. Explore establishing a committee to actively do fundraising
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National Association of the Remodeling Industry ~ Tampa Bay Area Chapter
July 18 2014 Board of Directors Retreat Notes & Revised Strategic Plan for 2014
National Chapter Performance Standards
Page 8 of 10 ~ March 23, 2016
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National Association of the Remodeling Industry ~ Tampa Bay Area Chapter
July 18 2014 Board of Directors Retreat Notes & Revised Strategic Plan for 2014
National Chapter Performance Standards
Page 9 of 10 ~ March 23, 2016
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National Association of the Remodeling Industry ~ Tampa Bay Area Chapter
July 18 2014 Board of Directors Retreat Notes & Revised Strategic Plan for 2014
National Chapter Performance Standards
Page 10 of 10 ~ March 23, 2016
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