Lynda Horsley
Performance Improvement Coordinator
Michigan Association for Local Public Health
April 12th, 2012
Strategic Planning
for Local Health Departments
Guidebook for Local Health Departments
Key Components to a Strategic Plan
Define the LHD
Environmental Analyses
Identify Strategic Priorities
Develop the Strategic Plan
Implement the Strategic Plan
Strategic Planning Process
a)
b)
c)
d)
Mission, vision, guiding principles/ values
Strategic priorities
Goals and objectives with measurable and time-framed targets
Identification of external trends, events, or factors that may impact
community health or the health department
e) Assessment of health department strengths and weaknesses
f) Link to the health improvement plan and quality improvement plan
1
Define the LHD
Vision, Mission, Guiding Principles and/or Values
Vision:
Describes “where we are going” – the course and
direction administration has charted and where the
health department sees itself in the future
Mission:
Describes the present scope and purpose – “who we are,
what we do, and why we are here.” Very few mission
statements are forward looking in content or emphasis
Guiding Principles and/or Values:
clarifies what the health department stands for.
2
Environmental Analyses
External Assessment, Internal Assessment
Environmental Analysis
Internal and External Analysis
3
Identify Strategic Priorities
Key Stakeholders, Strategic Priorities
Identify Key Stakeholders
National Accreditation Standard 5.3.1
“ A list of the individuals
who participated in the
strategic planning process
and their titles must be
provided.”
PRIORITIES
Consider all Data
•Internal Assessment
•External Assessment
•Regional Health Assessment
•County Health Rankings
•America’s Health Rankings
•Health Department Data
National Association of County and City Health Officials
Ranking Methods/Tools:
1. Multi-Voting Technique
2. Strategy Grids
3. Nominal Group Technique
4. Hanlon Method
5. Prioritization Matrix
4
Develop the Strategic Plan
Goals, Objectives, Link to Health Improvement Plan and Quality Improvement Plan
Goals and Objectives
Goal: Overarching principle that guides decision making to meet the
health department vision
Objective: Conveys the strategic vision into specific performance targets
that can meet the goal. Objectives should be written using the SMART
method. (Specific, Measurable, Achievable, Relevant, and Time-bound).
Goal
Goals are broad
Goals are general intentions
Goals are intangible
Goals are abstract
Goals are often difficult to
measure
Objective
Objectives are narrow
Objectives are precise
Objectives are tangible
Objectives are concrete
Objectives are measurable
Link to Health Improvement Plan and Quality
Improvement Plan
Health
Improvement Plan
Quality
Improvement Plan
Strategic Plan
5
Implement the Strategic Plan
Strategies; Action Plan; Track, Report, & Communicate; Evaluate and Revise
MALPH Practice Exchange
National Accreditation
Standard 5.3.3
“The health department must
provide annual reports since the
plan’s adoption showing that it
has reviewed the strategic plan
and has assessed progress
towards reaching the goals and
objectives.”
Calhoun County Public Health Department
DASHBOARD
Resources:
•Check Sheet
•Characteristics of Effectively
Worded vision and mission
statement
•Environmental Assessment
•LHD Health Services
•Internal Assessment
•Goal Grid
•Action Plan
•Planning Pitfalls
•PHAB Standard 5.3 Strategic
Plan
The Key Components of a Strategic Plan
Guidebook for Local Health Departments was
supported by a grant from the Centers for
Disease Control and Prevention, “Strengthening
Public Health Infrastructure for Improved Health
Outcomes,” CDC-RFA-CD10-1011
Lynda Horsley
Performance Improvement Coordinator
MALPH
LHorsley@malph.org
517-485-0660