Jonathan Phillip Voutier
Student #: 025 824 129
Submitted To: Nadia Silvani
Course Code: FIS350FB
Date: 01/10/2013
Airline Profile
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Richard Branson is founder of the airline and president.
Mission statement: “To grow a profitable airline, where
people love to fly and where people love to work.”
Virgin Atlantic's first flight was on 22 June 1984. The
airline was set up with just one route to New York.
Virgin Atlantic’s headquarters is in the UK in Crawley,
which is near London Gatwick Airport
The airline also has oversea offices in the United States,
Caribbean, South Africa, Hong Kong, Tokyo, Shanghai,
Delhi and Lagos
Virgin Atlantic is an independent airline, and is the
second largest long haul airline in the UK and the third
largest European carrier over the North Atlantic
Routes
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United Kingdom: Manchester,
London, Glasgow, Edinburgh,
Aberdeen
North America: USA and Canada –
Boston, Chicago, Las Vegas, Los
Angeles, Miami, New York, Orlando,
San Francisco, Vancouver,
Washington
Caribbean and Mexico: Antigua,
Barbados, Cancun, Grenada,
Jamaica, St. Lucia, Tobago,
Havana
Asia: Delhi, Hong Kong, Mumbai,
Shanghai, Tokyo
Africa and Middle East : Cape
Town, Dubai, Johannesburg, Lagos
Australia: Sydney
Partner Airlines
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“If we can't fly you to your final
destination, we have a friend who
can.”
Air China (Beijing)
Cyprus Airways (Larnaca)
Singapore Airlines
Virgin Australia
Air New Zealand
Delta Air Lines
(Canada,USA,Caribbean)
South African Airways
All Nippon Airways
Jet Airways (Mumbai)
Transaero Airlines (Moscow)
Our Fleet
We currently operate Boeing 747 and Airbus A340 aircraft.
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Boeing 747-400 (London Heathrow Based)
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Airbus A340-300
Target Market
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VA’s target market based on statistic shows that
upper class passengers are predominately travelling
on business and are male, 35 to 45 years old
Passengers in Premium Economy are split fairly
evenly between travelling for business or leisure. Most
of these travellers are male, average age 41
Also those travelling on business are often doing so
because their company operates an economy
travel policy
Economy passengers are a much broader group,
travelling mainly for leisure and evenly spread across
most social economic groups and age ranges.
Why Virgin Atlantic?
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VA operates a two class system: Upper Class
and Economy class, which is segmented into
Premium Economy a full fare separate
economy cabin and Economy covering all
other coach/economy fares.
VA operates a frequent flyer programme,
flying club to encourage loyalty in existing
flyers; offering miles which can be exchanged
for free flights and other rewards, flying club
members are rewarded with a swarm of other
benefits.
Competitors
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Competitors to Virgin Atlantic are British Airways, American
Airlines, Continental, Delta and United on long haul routes
and even Cathay Pacific to routes towards the Far East.
Advantages
 VA has successfully used branding to develop perceptions
of a corporate personality, offering a unique combination
of service elements and attributes, which serve to set
themselves apart from the competition.
 In other words, they have developed a ‘service brand’
symbolising both individualistic attributes and quality of
service.
Uniforms
 http://www.virgin-
atlantic.com/gb/e
n/the-virginexperience/fitfoo/
our-people/watchthe-trailer.html
Works Cited
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"Everything You Need to Know." About Us.
N.p., n.d. Web. 30 Sept. 2013.
"Destination Guides." Worldwide Flights. N.p.,
n.d. Web. 30 Sept. 2013.
"Our Fleet." Our Aircraft. N.p., n.d. Web. 30
Sept. 2013.
"Our Codeshare Partner Airlines." Our
Codeshare Partners. N.p., n.d. Web. 01 Oct.
2013.
"Watch the Trailer." Worldwide Flights. N.p.,
n.d. Web. 01 Oct. 2013.