Swaroop Vijayakumar
CE G,
A n na
U n i ve rsi t y,
I IMK P GD M,
Ba t c h
B a t ch
2 0 0 7 - 1 1
2 0 1 1 - 1 3
WORK EXPERIENCE
Innoz Technologies
Product Manager
Apr’13-Present
 Created a highly targeted engagement plan based on past customer behavior
 Segmented the user base and conducted primary research based on frequency of use to understand
Details
the customer
points
customer
painpain
points
 Used SPSS analytical tool to analyze and deduct correlation and regression patterns
SUMMER INTERNSHIP
2 MONTHS
Power Market Dynamics and Pricing
OPG Power Generation
Apr’12-Jun’12
i n i n Indian Power Market and proposed suitable expansion strategies
2011-12
 Analyzed the highly dynamic
Project Details
2011-12
 Developed a scientific model of pricing in a highly unorganized market
2011-12
 Interacted with clients and various other stakeholders in the electricity market
ACADEMIC PROFILE
PGDM(MBA)
Indian Institute of Management Kozhikode
B.E. ECE
College of Engineering , Guindy, Anna University
Class XII
DAV Boys Senior Secondary School, Gopalapuram, Chennai (CBSE)
2.845/4
8.08/10
92%
2011-13
2007-11
2006-07
PGDM COURSEWORK
 Strategy Implementation
 Strategic Management
 Strategic Marketing
Key Courses
 Product Policy & Brand Management  Consumer Behavior
 Pricing
 Sales & Distribution Management
 Supply Chain Management
 International Business
2011-12
 Proposed a new business related diversification business opportunity for Philips India
2011-12
 Proposed a suitable expansion strategy for Amul in various product categories and markets
Academic Projects
 Devised a pricing mechanism for high risk insurance products and tested its feasibility in real world 2011-12
 Analyzed the synergies and fit of the line extensions with the parent brand in Samsung Galaxy Series 2011-12
 Selected for developing a market strategy for food and marketing expo 2012 that was held in
2011-12
Live Projects
 Oman for Prova India Event Solutions Private Limited
2011-12
PROJECTS, CERTIFICATIONS AND PUBLICATIONS
Sands Technologies
 Research Project on Fast Fourier Transform and its applicability in daily life
 Research Project on how humans can use Artificial Intelligence for real world applications
CEG
 Created a Mobile Phone Detector to prohibit use of mobile phones in restricted areas
P O S I T I O N S O F R E S P O N S I B I L I T Y
2011
2011
2010
2012-13
 Selected Campus Ambassador for Ace Manager-5 conducted by BNP Paribas
2011-12
 Captain, college chess team; led the team to victory in SP Jain inter bschool sports meet
2010-11
 Member of the organizing committee of ‘K’onstructor, KURUKSHETRA’11
 Architect of the problem statement which focused on tackling a contemporary issue
CEG, Anna University  Member of the organizing team of Biz’O’b – Business Plan event during VISION ’11
2010-11
 Managed the selection process, sponsorships and the overall coordination of the event
2009-10
-  Captain, college chess team for the academic year 2009-2010

AWARDS & ACHIEVEMENTS
Academic
2004-05
 Awarded LRV Scholarship for securing the second highest marks in Mathematics CBSE Class X
 Campus Finalist in Mahindra War Room 2012 conducted by the Mahindra & Mahindra Limited
2012
2012
 Campus 2nd Runners Up in the Interrobang Case Challenge conducted by ITC Limited
2012
 Was one of the 25 people shortlisted from India in the Indiafrica Business Venture event
2012
 Secured 51st position out of 2417 teams in BNP Paribas Ace Manager International business game
2012
 3rd Place in the Community Connect Marketing National event conducted by Thomson Reuters
B-School
Competitions
2012
 National Finalist in Flagship event ‘Roar for CSK’ during Backwaters’12, IIMK Management Fest
2012
 Campus 2nd Runners Up in Eutoppia – Marketing Case Challenge conducted by IIMA & Airtel
2012
 Runners Up in the Flagship event ‘La Rascasse’ during Samanvay’12, IITM Management Fest
2012
 National Finalist in the event ‘Uncommonwealth’ during Backwaters’12, IIMK Management Fest
2012
 Campus Finalists in the Warehouse Management event conducted by DHL Express
2010
 Finalist in Genesis, the international Social Business Plan competition conducted by IIT Madras
2010
 Finalist in My Innovation, Kshitij 2011, the annual techno-management fest of IIT Kharagpur
Extra Curricular

 Winner in Big B, the Business Plan competition of Vision 2010, inter college technical fest
2010
2010
 Winner in Alcatraz, National level analytical maze inter college event of Waves, 2010
2004
 Represented India in the 2nd Parvsnath International Chess Open
2002
 Winner of the Indo-Sri Lankan International Chess Meet conducted by All India Chess Federation
Sports
2012
 Winner at the chess event of Sprint – SP Jain Annual Business School Sports Meet
2012
 Winner at the chess event held during Sangram’12, inter IIM sports meet held at IIMB

Others
2011-12
 Was mentioned by Viswanathan Anand as one of the future chess talents after offering stiff resistance during a match against him
 Hobbies: Numismatics – have coins from over 70 countries

Email: swaroopv2058@gmail.com
Date of Birth: 31/05/1990
Phone: 8971764554
IIM Kozhikode