Course
Code
AHT
2
0
Course
Title
2
TRAVEL AGENCY AND TOUR
OPERATIONS
L
T
P
Credit or
Maximum
Marks
4
0
0
4
Maximum Marks: 100
External Marks: 60
Internal Marks: 40
Credit Units: 4
COURSE OBJECTIVES: Main objectives of this course are to prepare students to understand
about the travel agent & tour operation. The objective of this course will be developing an
analytical ability among students to understand the various operational aspects behind the
conduction of an event and further the course will make students acquainted with the
prerequisite knowledge to operate in global business environment.
PRE-REQUISITES:
COURSES CONTENTES:
S. No.
1
2
3
4
Description
History and Evolution of Travel Agency
 History
 Evolution
 Relevance
 Role ,Importance & Functions
Travel Agent
a) The Travel Agent
b) Types of Travel Agencies
c) Functions of Travel Agency
d) Setting up a Travel Agency
e) Sources of income for a Travel Agency
Tour Operator
a) The Tour Operator
b) Types of Tour operators
c) Package tours
d) Types of package Tours
e) Guides and escorts
Documentation & frontier formalities:
a) Immigration related functions of travel agency,
b) Procuring passport and visa
c) Obtaining permission for special/restricted areas,
d) Exchange related arrangements, custom clearance,
e) Health & security checks,
f) Landing permit & landing certificate.
5
6
7
Travel Geography
a) Definition of itinerary
b) Various types of itineraries
c) Planning itineraries by air time
d) Tools, techniques and procedure involved in itinerary planning
e) Constraints in itinerary preparation
Tour Costing and Pricing
a) Tour cost- a focus on cost effectiveness
b) Components of tour cost
c) Fixed and variable costs
d) Direct and Indirect costs
e) Factors effecting the tour cost
f) Costing a tour package
Travel Agency marketing
a) Concept of marketing
b) Unique features of travel marketing
c) Constraints and significance of Travel Agency marketing
d) Developing a tour marketing plan
e) Developing marketing strategies
Textbook:
1. Chand Mohinder., Travel Agency Management, Anmol Publication, Delhi: 2001
Additional Readings:
2. Roday Sunetra, Tourism Operations and Management, Oxford,2009
3. Negi J.M., Travel Agency and Tour Operation: Concepts and Principles,
Kanishka Publishers & Distributors, New Delhi: 1998
4. Syratt, G., Manual of Travel Agency Practice Butterworth Heinemann, Oxford:
1995
NOTE FOR THE PAPER SETTER
The syllabus has been divided into three units. Paper setter will set 3 questions from each unit
and 1 compulsory question spread over the whole syllabus consisting of 5 short answer
questions. Compulsory question will be placed at number one. Candidate shall be required to
attempt 6 questions in all including compulsory question and selecting not more than 2 questions
from each unit. All questions carry equal marks.