Company name: NeWonders Resort
Slogan: Experience new wonders with us.
Objectives: To come up with a business idea for earning money under a good management.
Category: Tourism
Sub-category: Retail, FnB, Attraction (theme park)
Vision: Big moments created small
Mission: To create a safe environment for guests to enjoy in and allow tourist to feel at home ground
Brief description:
We plan to create a grand project on tourism attraction themepark with the presence of FnB and
Retails, with different themes and events on alternate days to attract guest and provide them with an
unforgettable moment. We named our resort NeWonders to provide guests with a “never before
experience”, with availability of different sources of needs. Since there are different managers of
different departments, all managers are important and are required to work together to achieve the
main motive of creating the theme park - creating unforgettable and fun moments for guests.
Reasons for choosing tourism:
-
One of the major income source for most countries
Tourism is an important connection to the world, bringing the world together and understand
each other’s culture better.
Tourists would want to travel to countries which are developed in the tourism industry.
Tourism benefits Singapore with the creation of many job opportunities and attraction of
foreign investment.
--------------what
Learnt from other modules
Main Competitors
- Lego land
- Disney land (Hong Kong & Tokyo)
- Genting Company (Resort World Genting & Singapore)
External Environment and general task
The Task environment includes customers
1.
Customers – need to have a customer service department (having a customer-service hotline)
Describe
2.
Competitors – Universal Studios Singapore, Sentosa, Gardens by the Bay.
3.
Suppliers – We need food suppliers, retail suppliers (fabric, cotton, wool), and materials to
construct the theme park.
4.
Distributors – We can use SISTIC as our ticket distributor, to advertise our theme park to gather
awareness of people.
5.
Strategic Allies – We can maybe have a partnership with Resorts World Sentosa in order to gain
more awareness of our theme park. And also to help each other improve.
6.
Local communities – What does a company owe its community? Communities offer companies
inducements to relocate.
7.
Lenders – Take up a long term loan, have insurance.
8.
Governments - Have to submit our plans not only to Singapore but other countries as well.
(Share and learn from others to improve)
9.
Special-Interest Groups – Do not launder/embezzle money so that these special interest groups
will not condemn our company. ( Ensure that everything is up to all visitor’s standard)
10.
Mass Media – Need to make use of the television, newspapers, radio, social networking to
promote our theme park for more awareness.
The General Environment incudes
1. Economic forces
Be aware of any upcoming economic downturn, etc and make a “Plan B” in case of upcoming
economic downturns.
2. Technological forces
Usage of different and special technologies to provide special effects and never before
experiences for guests.
3. Social cultural forces
Ensure that all designs, etc does not discriminate any culture and show the speciality of
Singapore – multicultural society.
4. Demographic forces
Know the different countries holidays and the kind and type of majority of visitors in case of
upcoming events.
5. Political legal forces
Work with government to attract tourists and hence increasing Singapore’s GDP and especially
during economic downturn.
6. International forces
Attraction (theme park)
-
Demographic environment
Retail
FnB
Comparison to rival companies:
Genting Resorts
Legoland
Hong Kong Disneyland
Japan Disneyland
Decision Making
Planning
Question:
-
-
How can we provide good quality services?
o Training provided
o Attendant on patrol
o Recognition for staff who provide good services as a role model for others.
How can we create WoW/ wonderful/unforgettable moments for guests?
o Plan more events.
o Constant upgrading
o Provide excellent services
-
How can we make this business line profitable?
Is it possible to expand the business? How?
How do we attract customers?
Manpower? And Solution?
-
Goal:
Create a profitable business ($30 million in our first financial year; 1.5 million visiting guests
Create wow moments for guests
Create a safe environment for guests to enjoy in
Allow tourist to feel at home ground
Achieve excellence service awards and be a main attraction in Singapore
-
Visitors:
Family,
Friends,
Foreigners
-
Objectives of visit:
Fun,
Gathering,
Experience,
Past time,
To relieve stress,
Excitement ,
Celebration of particular occasion
Resources Required:
-
Manpower:
- Partners
- Investors/stakeholders
- Accountant
- Human Resource staff
-
Resources:
- Bank loan
- High financial capital
- Sufficient opening staff
- Land
- Logistics company
- Sound / Audio company
- Lighting company
- Clothing or dressing company
Location:
-
-
Siloso forested area
o Problem faced: Deforestation of these areas may not be allowed due to international
deforestation law as Singapore has limited forested area.
o Advantages: Already a place of attraction, thus reducing advertising cost.
Reclaim land
o Problem faced: Need much money, land and government approval. Also, Sand and rocks,
etc are difficult to obtain in Singapore.
o Advantages: Have our own resort land.
Disregard
-
Orchard
o In the middle of nowhere
Near airport
o Danger of plane crash
Pasir Ris
o Will not meet our visitor standard which is tourist
Woodlands
o Guests mostly Malaysian and Singaporean and will not be able to attract more foreigners
due to the trouble in transport.
Organising
Committees:
Directors/Managers
Duties
Directors
Admin Manager
Area Manager
Outlet Manager
Committee
Planning Committee
Executive Committee
Human Resource Committee
Sales Committee
Finance Committee
Duties
Creative Committee
Emergency Committee
Security Committee
Operational Committee
Service Committee
Engineering Committee
Development Committee
Director
Admin
Manager
Executive
Committee
Finance
Committee
Area Manager
Planning
Committee
Security
Committee
Human
Engineering
Resource Committee
Committee
Sale
Committee
Emergency
Committee
Development
Committee
Outlet Manager
Research
Park:
Hong Kong Disneyland
They also have many different parks.
Park Names
1. Mystic Point - heart of a dense, uncharted rain forest where supernatural events take place.
Opened 17 May 2013.
2. Grizzly Gulch - reminiscing an abandoned mining town set amidst mountains and woods. Opened
14 July 2012.
3.
Toy Storyland - based on the Disney·Pixar film series Toy Story, opened in 2011
4.
Fantasy Land - bringing to life characters and places from Disney's movies for children
5.
Tomorrow Land - an optimistic vision of the future
6.
Adventure Land - featuring jungle-themed adventures
7. Main Street, USA – Allows guests to have the 20th century American town feel. built mainly of wood
instead of stone
Tokyo Disneyland
Tokyo Disneyland is a theme park within the Tokyo Disney resort. It consist of a total of seven themed
areas in the park: the World Bazaar, Westernland, Adventureland, Fantasyland and Tomorrowland,
Critter Country and Mickey's Toontown. The park has a world ranking of the third most visited theme
park. One of its most popular rides is the Monster’s Inc. Ride & Go Seek. It is an interactive dark ride in
which guests use flashlights to trigger effects and reveal monsters. It make use of advance and lifelike
Audio Animatronics technology to give a real and immersing experience to the guest. Another ride is the
Pooh’s Hunny which features a trackless dark ride through the world of Winnie the Pooh. This is the gold
standard of fantasyland dark rides as it contains a trackless riding system and also features great scenes
and effects for people to enjoy.
Legoland
They have different theme for the park which showcase the different looks of different countries in
Asia. There are even places for children to have some hands-on activities, not only games. There is an
inclusion of games that are catered for younger children to play like playtown, which have miniaturized
rides and are children friendly. There are even high-speed ride for the whole family to enjoy like
rollercoaster, and also water rides. They also include a waterpark like Singapore Wild Wild Wet and even
a miniland where people can experience 4D studios effects
Genting Highland
Genting highland features an indoor theme park with 6 theme areas which includes unique ride
from various countries such as Venice (Italy), Times Square & Universal Walk (America) and Genting
Walk (Malaysia).There is also the outdoor theme park that boast exciting sky-high rides such as Cyclone,
Flying Coaster, Flying Dragon and Turbo Drop.
USS
-Parade on selected holidays and weekends to attract guests visiting on weekends. (Not on weekdays as
there will be cost wastage due to the number of visitors on weekdays.)
-Seven themed areas:
Hollywood- no rides but monster rock show
New York- Sesame spaghetti chase family ride
Scifi city – Tranformers ride
Anceint Egypt – Revenge of the mummy ride
The lost world – water ride
Far far away – Family ride
Madagascar - boat ride
FnB:
Hong Kong Disneyland
Enchanting Character Dining Experience
Come enjoy unforgettable dining experience with your families and friends as well as your favorite
Disney Characters at our Disney themed restaurants!
Disney themed restaurants include restaurants settings which allows guests to have the feel that they
are in the character movies, with Disney characters appearing time to time and even some food which
comes in Disney characters design so that guests can get a full Disney experience.
Genting
Consumers nowadays spend a higher proportion of their income on food, gourmet products, eating out.
Families are also becoming increasingly democratic in food choice.
Genting Resort offers a culinary adventure for guests, through a network of restaurants and cafes
scattered around its various hotels and First World Plaza. A wide range of local and international cuisine
is available, but prices are considerably higher than eating in Kuala Lumpur, even at fast food joints.
Genting provide different eating experiences in different environment and ensures that the food they
serve are of good quality to live up to its reputation. Also high standards at its restaurant. Fnb not only
about food, but atmosphere and service. Reputable chefs are also hired.
Legoland
They have fast food, cafe, restaurant and even snacks bar, with outdoor and indoor seating. They have
asian food and finger food for people to have a break, and even Snacks bar which allow people to have a
stop at the nearby cart for a snack.
Retail:
Genting
Special part about Genting retail is that retail items are specially designed and cannot be purchased
from outside the themepark or resort. And to make the retail business more profitable, cheaper quality
materials are sourced and the special designs add value to the retail items. Surroundings are also
observed to judge which character/product/etc are more widely demanded and items are made based
on these themes.
-Main retail shop near the entrance which provide sales of all themes’ souvenir.
Legoland
The Mini Market has everything you need for your visit to the park. Not only does it offer the largest
selection of LEGO toy sets under one roof in Asia but also includes exclusives items. Guests can also find
a variety of LEGOLAND souvenirs including hats, t-shirts, sweatshirts, mugs, and much more. Even
clothing with a variety of whimsical role-play and dreamy dress-up costumes are sold. There are also
legos available for the customer to purchase and they are also allowed to customize their own lego
creations. They also have other souvenir shops where people can drop by to buy some back home to
their relatives and friends
Others:
Prices
Hong Kong Disneyland
Throughout the park are 'Hidden Mickeys', or representations of Mickey Mouse heads inserted subtly
into the design of attractions and environmental decor.
Tokyo Disneyland
Its ticket is priced at 6400 yen for a one day pass. It is around S$79
Legoland
They have packages and discounts which depends on the methods the purchase. Like family packages
or even annual tickets.
Information
Tokyo DIsneyland
It was able to be the world’s third most visited theme park due to its high quality of maintenance,
amazing Cast Members, awesome dining options, attractive rides and its large open spaces that can
accommodate up to 13.65 million guest. It boast more rides, entertainment and services for the people,
compared to Singapore USS and thus Tokyo Disneyland was very successful even until now.
Hong Kong Disneyland
Let happiness truly surround you at Hong Kong Disneyland during the Star Guest Program from March
20 - May 18, 2014! Discover delightful surprises and Magical Moments and be totally immersed in a
world of pure happiness! For a more memorable visit, join our Star Experiences!
Example:
1.
Dusty’s Sky School
2.
Star Princess tour
3.
Duffy Dessert Decoration Class
4.
Chef Mickey’s Class
5.
Princess Makeover Party
6.
Princess Makeover Dinner
7.
Royal Princess Dinner
8.
Disney Deluxe Tour (Disneyland tour service)
9.
Star Fireworks Dinner
10. Star Photography Package
Genting Highland
Genting highland has a history of more than 40 years and is one of the attraction many people in
Singapore wanted to go to. Other than its attraction, the First World Plaza also offers a fulfilling
shopping experience with more than 60 Retail and 70 F&B outlets that caters to people of all ages. The
First World hotel in genting is also one of the biggest hotel in the world with 6118 rooms. It is efficient in
its service and the prices are also affordable. In conclusion, being an all-rounder with attraction,
shopping and hotel experiences fully taken care of, genting highland is considered a world-class resort.
Reference:
-
http://park.hongkongdisneyland.com/hkdl/en_US/ticketsAndReservations/overview?name=StarDu
stySkySchool2014Page
http://park.hongkongdisneyland.com/hkdl/en_US/parks/overview?name=ParkOverviewPage
http://park.hongkongdisneyland.com/hkdl/en_US/hotels/latestOverview?name=CharacterDiningPa
ge
http://en.wikipedia.org/wiki/Tokyo_Disneyland
http://www.disneytouristblog.com/tokyo-disneyland-best-ride-guide/
http://www.tokyodisneyresort.jp/en/ticket/index.html
http://www.traveljunkieindonesia.com/7-things-to-do-in-genting-highlands-malaysia/
http://www.wonderfulmalaysia.com/genting-highlands-malaysia.htm
Lacking of:
Points from slides
Points to include in our project and areas to improve compared to the researches.