From a Shaky Past
to a Promising Future:
What Has Helped Nissan Win Again
Emil E. Hassan
Senior Vice President
Nissan North America, Inc.
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Key Reasons For Nissan’s Resurgence
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting, new products
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting, new products
• Building on strengths of Manufacturing
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting, new products
• Building on strengths of Manufacturing
• Alliances have created synergies and success
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
•Nissan Revival Plan (NRP)
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
•Nissan Revival Plan (NRP)
•NISSAN 180
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
•Nissan Revival Plan (NRP)
•NISSAN 180:
- Increasing global vehicle sales by one million
units by September 2005;
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
•Nissan Revival Plan (NRP)
•NISSAN 180:
- Increasing global vehicle sales by one million units
by September 2005;
- Operating margin of eight percent;
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
•Nissan Revival Plan (NRP)
•NISSAN 180:
- Increasing global vehicle sales by one million units
by September 2005;
- Operating margin of eight percent;
- Elimination of net automotive debt
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Key Reasons For Nissan’s Resurgence
• December 2003 results:
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Key Reasons For Nissan’s Resurgence
• December 2003 results:
•Calendar ‘03 Nissan North America sales up
7.4% versus calendar ‘02;
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Key Reasons For Nissan’s Resurgence
• December 2003 results:
•Calendar ‘03 Nissan North America sales up 7.4%
versus calendar ‘02;
•Nissan division sales up almost 11% versus
December 2002;
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Key Reasons For Nissan’s Resurgence
• December 2003 results:
•Calendar ‘03 Nissan North America sales up 7.4%
versus calendar ‘02;
•Nissan division sales up almost 11% versus
December 2002;
•Infiniti division sales up 35% versus
calendar year ‘02 sales;
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Key Reasons For Nissan’s Resurgence
• December 2003 results:
•Calendar ‘03 Nissan North America sales up 7.4%
versus calendar ‘02;
•Nissan division sales up almost 11% versus
December 2002;
•Infiniti division sales up 35% versus calendar
year ‘02 sales;
•Nissan’s U.S. marketshare approaching 5%
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting, new products
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Nissan Xterra SUV
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Nissan Altima Sedan
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Nissan 350Z
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Nissan Murano
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Infiniti G35
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Nissan Maxima Sedan
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Nissan North America
Canton Manufacturing Plant
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Nissan Quest Mini-Van
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Nissan Pathfinder Armada Full-size SUV
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Nissan Titan Full-size Truck
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Nissan North America
Decherd Powertrain Assembly Plant
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Nissan North America
Decherd Powertrain Assembly Plant
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2004 Ward’s “10 Best Engines” Award
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting, new products
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Infiniti QX56
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All-New Nissan Pathfinder SUV
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All-New Nissan Frontier Truck
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Nissan Xterra SUV
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting, new products
• Building on strengths of Manufacturing
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2003 Harbour Award
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting new products
• Building on strengths of Manufacturing
• Integrated Manufacturing
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Integrated Manufacturing
• Common lines & a flexible system
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Integrated Manufacturing
• Common lines & a flexible system
• Supplier proximity
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Proximity of Canton-Area Suppliers
Onsite
In Canton Area
Module Buildings
• Cockpit / FEM Modules
• Tire & wheel assemblies
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Durant
Supplier Logistics Center
• Glass
• Headliner Module
• Fasteners
• Wire Harnesses
Frames
Steel Service Center
Interior Trim Parts
Body Parts
Seats
E-Coating
Forest
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Integrated Manufacturing
• Common lines & a flexible system
• Supplier proximity
• Sequenced supplier delivery
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Integrated Manufacturing
• Common lines & a flexible system
• Supplier proximity
• Sequenced supplier delivery
• Integrated module suppliers
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting, new products
• Building on strengths of Manufacturing
• Alliances have created synergies and success
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting, new products
• Building on strengths of Manufacturing
• Alliances have created synergies and success
• Renault-Nissan Alliance
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Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting, new products
• Building on strengths of Manufacturing
• Alliances have created synergies and success
• Renault-Nissan Alliance
• Minority supplier partnerships
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By late 2004, Nissan North America’s
parts & materials purchasing contracts
with minority firms will be at almost 8% of
total purchases in the U.S.
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