BRANDS THAT ARE IN LOCAL MARKET
Milk Cow- Vinamilk
Source:
http://www.youtube.com/watc
h?v=jNyvjlHfOJc
Source:
http://www.youtube.com/watc
h?v=zhioM5FWK5A
Animal description:
• Female black and white tabby cow.
This cow is very fat and has lots of
milk in her tits.
•Friendly with children and can play
with them.
Connection to brand:
•The milk cow has a connection with
Vinamilk.
•Children (target audience of sữa
tươi Vinamlilk) like something
chubby and cute, so the image of this
cow is very friendly and tender is
matched with children preference.
White tabby red cow_Kichidon
Animal description:
•A white tabby black cow.
• He looks like a real cow that is on the
field and eats grass.
Connection to brand:
•Cow has an obvious connection with
milk source of Dutch Lady.
•However, the cow of Dutch Lady is not
as cute and friendly as the cow of
Vinamilk.
White tabby black milk cow_ Pasteurized Lothamilk
Animal description:
•A white tabby black milk cow.
• He looks like a real cow that is on the
field and eats grass.
Connection to brand:
•Cow has an obvious connection with
milk source of Lothamilk.
•The key message of Lothamilk is that
this milk is very fresh and has a unique
taste of a real milk from cows.
Happy Cow_The Laughing Cow Cheese
Animal description:
•A red young cow.
• She is laughing and happy.
•She has a pair of horns and is wearing
cheese earrings.
Connection to brand:
•The image of a happy cow is matched
with the name of the product The
Laughing Cow.
•Cow has an obvious connection with
milk source of the cheese product.
•The laughing cow is noticeable so that
it is easy to be recalled by consumers
when they are in supermarkets.
Milk Cow- Vinamilk Cheese
Animal description:
• Female black and white tabby cow.
This cow is very fat and has lots of
milk in her tits.
•Friendly with children and can play
with them.
Connection to brand:
•The milk cow has a connection with
Vinamilk.
•Children (target audience of sữa
tươi Vinamlilk) like something
chubby and cute, so the image of this
cow is very friendly and tender is
matched with children preference.
White tabby red cow_Kichidon
Animal description:
•A white tabby red cow.
•He is wearing Japanese chef outfit.
•He looks very friendly and dedicated
on the cooking job.
Connection to brand:
•Kichidon mainly sells beef rice; hence,
using an image of a cow is related to
Kichidon business.
•The red color is related to the dining
environment because it brings the
warmness of the kitchen and of hot
food.
Red Bear_NewChoice Jelly
Animal description:
•Red bear that has red bowtie.
•He looks healthy and chubby like a
real kid.
Connection to brand:
•The bear looks very friendly and
cute, so that children will like it and
want to have it.
•After kids have finished eating all
jelly cups inside the bear, they can
play with the bear as toy.
Red bear_Gau Do noodle
Animal description:
•Red bear that has blue bow-tie, and
pair of shoes.
•He looks healthy and active like a
real boy.
Connection to brand:
•Matches with the brand name, Gau
Do (red bear).
A flock of swiftlet (chim Yến)_Sanest Bird’s Nest Drink
Animal description:
•A flock of swiftlet birds is flying freely.
Connection to brand:
•The image of swiftlet is related to the
product.
Goose_Enfa Grow 2+
Animal description:
• a little yellow duck is holding a glass
of beer.
•It looks cute and playful.
Connection to brand:
•The yellow color is matched with the
packaging of Oishi Khoai Tây Gọng.
White Crane_ Crane Cattle and Poultry Food
Animal description:
•A white crane
Connection to brand:
•It’s easy to remember to farmers.
Baby Chick_ Beeline Telephone Server
Animal description:
•A little chicken that is very chubby
and cute.
•He is wearing a pair of sun glasses to
be cool.
•He is very active and can dance and
play music instrument
Connection to brand:
•The yellow of the chicken and the
black from sun glasses is matched with
the yellow and black of Beeline brand.
•The cutie and active chicken is similar
to the characteristics of Beeline target
audience (young people).
Chicken, Duck and Crocodile_ Vfresh
Animal description:
• looking-like real chicken, duck and
crocodile.
•Chicken and duck seems to strangely
in love with each other.
•The crocodile looks very scary and
cold-hearted.
Connection to brand:
•Vfresh key message is that the juice
is made of real fruit juice. It wants to
emphasizes the value of truthfulness.
•Since the love of chicken and duck is
real, it strongly touches the coldhearted crocodile.
The Zoo_ Kizoo Crackers
Animal description:
•A small zoo with lots of animals.
•They are all happy and healthy.
Connection to brand:
•The image is matched with the
brand name “Kizzo”.
•By eating the product, chidlren have
absorbed DHA and calcium so that
they can be healthy and active as
those animals.
Tiger_ Tiger Cracker
Animal description:
• Young tiger wearing football outfit.
•The tiger looks very fit and slim like a
real athlete.
•The yellow outfit is very outstanding.
•It seems to be powerful and active.
Connection to brand:
•Tiger image matches with the brand
name Tiger.
•the color of tiger matches with the red
theme color of the brand.
•Tiger crackers’ main message is to
provide people with energy. The power
could be as strong as the power of a
tiger.
Gold fish_Kiddy Oil with DNA
Source:
http://www.youtube.com/watc
h?v=cfmxTqeYfo&feature=related
Animal description:
• Young playful goldfish that wearing
red and blue outfit.
•The fish could dance and sing with
children
•Very friendly and active just like
children
Connection to brand:
•Because Kiddy oil is made of fish oil,
using fish as an symbol is
understandable.
•Children like to move around and
have companions when they play.
Hence, that playful fish is drawn to be
their friends during play time.
•It also means that when using the
product, kids can be as active and
agile as that little fish.
Puffer Fish_Beeline Telephone Server
Animal description:
•A big round puffer fish that wears a
pair of sun glasses.
Connection to brand:
•The image of the fish is matched with
the advertising message: big and cool
discount.
Black Cat_ Nam Duong Soy Sauce
Symbol description:
• A young male black cat.
•He looks strong.
Connection to brand:
•The black cat is believed to bring luck, so
the brand owner used the image for his
business (http://blog.yume.vn/xem-blog/tet-tan-maouong-ruou-cao-meo.trieuhaivt.35D12EE7.html).
•The color of the cat is matched with the
color of soy sauce.
•The image is remarkable and easy to be
recalled by many housewives because it
has been in the market for so long.
•People can call the product “Nước Tương
Nam Dương” or “Nước Tương Con Mèo”.
Peanut Man_ Tân Tân Peanut
Animal description:
• A peanut man wearing suits.
•He has mustache like a real man.
•He is happy and smiling.
Connection to brand:
•The image of peanut man is matched
with the product.
•It also means that the product can bring
joy to its customers.
A green boy_ Zin Zin Pasteurized Milk
Animal description:
• A young green boy that is very energetic
and active.
•He is playing with a flow of milk.
Connection to brand:
•It means that the product can bring joy
to its customers.
•When using the product, kids can be
healthy and active.
BRANDS THAT ARE IN INTERNATIONAL MARKET
White Black Tabby Milk Cow_Milka Chocolate
Animal description:
•A white black tabby cow.
•She looks like a real milk cow on the
grass field.
Connection to brand:
•The image of a cow is matched with
the product feature: milk chocolate.
•The cow looks very tender, and this
could also talk about the product
characteristics: sweet, tender, and
milky.
Buffalos_Red Bull
Animal description:
• the image does not draw 2 buffalos
in details, but we can guess what
animals they are.
•look like 2 real buffalos that are
about to collide to each other.
•2 of them are red and look very
masculine.
Connection to brand:
•Energy drink Red Bull promises to
give its consumers the strength and
power like aggressive buffalos.
Brown Bear_Gain Abbot
Animal description:
•A brown young male bear
•He wears clothes like a real boy with a
pack-bag and a hat.
Connection to brand:
•Be strong and cute like a bear.
•The bear appearance changes based
on each stage of a child’s growing
stages.
Koala Bear_ Koala’s March Chocolate
Animal description:
•A mother and baby Koala bear.
•They look very natural and are staying
on a tree.
•They are very chubby and have the
dark yellow color like the product.
Connection to brand:
•Cute, and friendly to children.
•Easy to be recognized and addressed
by a child. For example, when he
wants to eat this snack, he will say:”
Buy me Banh Gau, mommy.”
Pooh Bear_ Primo Nettare Yoga
Animal description:
•Pooh bear is laughing happily.
•He looks very healthy and active
Connection to brand:
•This product is from Disney brand
and for children, so the image of Pooh
bear is cute and likeable to children.
•It is also easy to be recognized by
children when they are in
supermarket.
•It also means that by using this
product, children can be as healthy
and active.
Blue Bear_Nestle baby food
Animal description:
•A cute bear that wears a bib like a real
kid.
•He is blue and chubby.
Connection to brand:
•The bear represent a child that loves to
eat a bowl of Neslte baby food.
•A child eats this product will be as
cute, healthy and active like a bear.
Winnie the Pooh and Tigger_ Winnie the Pooh Fruit Shnack
Animal description:
•Pooh bear and Tigger are laughing
happily.
•They look very healthy and active
Connection to brand:
•This product is from Disney brand
and for children, so the image of Pooh
bear and Tigger are cute and likeable
to children.
•It is also easy to be recognized by
children when they are in
supermarket.
•It also means that by using this
product, children can be as healthy
and active.
White Bear_Nestle
Animal description:
•A white bear on top of every Nestle
Products.
•He is holding a glass of milk.
•He looks like a real bear.
Connection to brand:
•The bear represent a child that is
hoding and enjoying a glass of milk.
•The bear is very strong and it means
that if the child keeps using Nestle
products, he can be as strong and
healthy as a white bear.
Tiger_ Tiger Airways
Animal description:
• A powerful and masculine tiger that
is jumping forwards.
•He looks like a real one with his claws
showing vividly.
Connection to brand:
•Tiger image matches with the brand
name Tiger.
•the color of tiger matches with the
yellow and black theme color of the
brand.
•The message is that Tiger Airways is
as fast and strong as a real tiger.
Tiger_ Tiger Beer
Animal description:
• A mature and youthful lion that is
roaring.
•Very wild, free and masculine.
Connection to brand:
•Tiger image matches with the brand
name Tiger.
•The bronze color of the tiger is
outstanding on the navy blue theme
color.
•Tiger beer main message is to provide
people with freedom and strength that
the tiger is associating with.
Tiger_ Biere Larue Beer
Animal description:
• A mature and young tiger that is
starring straight at people.
•Very wild, free and masculine tiger.
Connection to brand:
•The bronze color of the tiger is
outstanding on the light blue theme
color.
•Tiger beer main message is to provide
people with freedom and strength that
the tiger is associating with.
Young Lion_Young Lion competition Vietnam
Animal description:
•A young lion that looks very active
and ambitious.
•He is approaching the ribbon at the
end of the race.
Connection to brand:
•The image is matched with the name
of the competition.
•It also means that every person
joining this competition seems to be
young, but mature, ambitious and
strong.
Young Lion_Young Lion competition Vietnam
Animal description:
•A masculine, agile and powerful
puma (American tiger).
•It is only a shape of puma that is
shown.
Connection to brand:
•The image is matched with the name
of the brand.
•It also means that this brand
represents the agility, strength and
power of the puma.
Young Jaguar_Jaguar Automobile
Animal description:
•A masculine, agile and powerful
jaguar launching forwards (American
tiger).
•It is only a shape of jaguar that is
shown.
Connection to brand:
•The image is matched with the name
of the brand.
•It also means that this brand
represents the agility, strength and
power of the jaguar.
Cougar_University of Houston
Animal description:
•A real portray of young focusing
cougar.
•He is looking forwards with an
attentive manner
Connection to brand:
•The message is that UH students are
very strong, attentive and ambitious
like a young cougar.
Goldfish_ Goldfish Cracker
Animal description:
• Cute yellow goldfish.
•Witty and active just like a little boy
who is very curious about the world.
Connection to brand:
•Goldfish image matches with the
brand name Goldfish.
•The bronze color of the tiger matches
with the color of baked crackers.
•Goldfish is very friendly and enjoy
fun time, then when eating this
crackers, people can find the fun like
that. The world is full of enjoyment
and eating Goldfish cracker can be
one of those.
Dolphin_Dumex formula milk
Animal description:
•The blue dolphin that always smiles.
•The dolphin grows based on the
product category (for newborn, toddler,
and 4 years old).
Connection to brand:
•Dolphin is perceived to be the smartest
mammal, so the message is that the
child will be as smart as the dolphin if
he uses Dumex.
Octopus_Seafood Pizza Hut
Animal description:
•An octopus that wears a navy hat.
•He is twinkling his eye playfully.
Connection to brand:
•Octopus is related to the Seafood
product of Pizza Hut.
Bee_Jollibee Fast Food Chain
Source:
http://www.youtube.com/watc
h?v=cqPnZyVsnP0
Animal description:
• Young and friendly bee with chef
hat on top.
•Colored in red to be matched with
the brand theme color.
•Wearing yellow shoes so that it can
be outstanding.
•Active and likes being around with
children.
•Happy and joyful as the name
Jollibee.
Connection to brand:
•Choosing a bee as an symbol to
match with the name Jollibee.
•The joyful bee can bring happiness
to many children and family when
they have dining time in Jollibee
place.
Chicken_ Furula Crackers
Animal description:
•Two chubby chickens
Connection to brand:
•The yellow of the chicken is matched
with the yellow theme of Furula.
•The cutie and active chicken is similar
to the characteristics of Furula target
audience (kids).
Chicken, Duck and Fox_Tesco Candy
Animal description:
•3 animals: chicken, duck and fox.
• They all look very cute and friendly to children from 3-7 (their
target audience).
Connection to brand:
•The product inside is similar to the animals on the packages.
•Since this product is for kids, the packaging needs to be
friendly so that the kids would want to buy and easy for them
to recall when they are supermarket.
Goose_Enfa Grow 2+
Animal description:
• a little white goose is holding a letter
block.
•It looks cute and innocent as well as
curious about the world.
Connection to brand:
•Toddler is the age when chilren are
very curious about the everything and
want to learn new thing.
•The image of a goose holding the letter
block shows the desire to learn things.
•It also reminds parents that this age is
very important to the brain and
learning development. Parents need to
add more nutrients to toddlers’ brain.
•More importantly, Enfagrow gifted
customers with plastic duck that
children can play with when taking
shower.
Donald Duck_Donald Duck Orange Juice
Animal description:
• Donald Duck that is smiling on the
packaging.
Connection to brand:
•This product is from Disney brand
and for children, so the image of
Donald Duck is cute and likeable to
childen.
•It is also easy to be recognized by
children when they are in
supermarket.
White Chicken_KFC
Animal description:
•White chicken in human outfits.
•He looks friendly and cute.
Connection to brand:
•The white chicken is related to the
brand of KFC (Kentucky Chicken).
•This is the toys in kids’ meals, so the
chicken needs to be friendly and cute
so that the kids would want to have it
when coming to the store.
Goofy_ Goofy’s Milk Chocolate Bar
Animal description:
• A portray of Goofy.
•He looks very happy and laughing
Connection to brand:
•This product is from Disney brand
and for children, so the image of Goofy
is cute and likeable to children.
•It is also easy to be recognized by
children when they are in
supermarket.
Peter Pan_Pirate Planks Fish Stick
Animal description:
•Peter Pan and hic enemy
•Peter Pan is fighting with the bad
guy, he is smiling confidently.
Connection to brand:
•This product is from Disney brand
and for children, so the image of Goofy
is cute and likeable to children.
•It is also easy to be recognized by
children when they are in
supermarket.
Donald, Mickey, Goofy_Carrefour Yogurt
Animal description:
•Donald, Mickey, and Goofy are
biking.
•They are very happy, healthy and
active like young children.
Connection to brand:
•This product is from Disney brand
and for children, so the image of Goofy
is cute and likeable to children.
•It is also easy to be recognized by
children when they are in
supermarket.
•It also means that by using this
product, children can be as healthy
and strong like these 3 characters.
White Female Cat_ The Aristocats pet food
Animal description:
•The white cat from the movie The
Aristocrats.
Connection to brand:
•The message is that by using this
product, cats can be as healthy and
gorgeous as the white cat in the
cartoon.
Hello Kitty_ Ramen Noodle
Animal description:
•An image of Hello Kitty.
Connection to brand:
•The main purpose is to be
outstanding and easy to be recognized
by children so that they will want to
buy it.
•It also means that buying this
product will give children free Hello
Kitty stickers.
Eagle_ American Eagle Outfitters
Animal description:
• A blue eagle that is speading his
wings powerfully
Connection to brand:
•The image of an eagle is matched
with the brand name.
•It also means that American Eagle
brand represents the freedom and
power that are exclusively for its
customers.
Seabird_Hollister California Outfit
Animal description:
• A brown seabird is flying freely and
energetically.
Connection to brand:
•The image of a seabird is matched
with the brand name.
•It also means that Hollister brand
represents the freedom and power
that are exclusively for its customers.
Eagle_Houston Community College (HCC)
Animal description:
• A yellow eagle flying up to the sky
powerfully and freely.
Connection to brand:
•The message is that HCC students are
very dynamic and strong. After
graduating from college, they can be
strong enough to go anywhere.
Bird nest_Nestle
Animal description:
•A family of birds in which the mother
is nurturing her babies.
•They are on a nest.
Connection to brand:
•Memorable and matched with the
name “Nestle”.
•It also means caring and love that
people would give to children.
Dove_Dove Shampoo
Animal description:
•A flying dove.
•It is only the shape of dove not a real
drawn dove.
Connection to brand:
•The image is similar to the name of the
Dove product
•It also means Dove product is soft and
nurturing as a real dove. This is a
product that the product gives to
consumers.
Chicken, Duck and Crocodile_ Vfresh
Animal description:
•The image of an owl wearing a
graduate gown looks very
knowledgeable but friendly.
•He is making a speech on a confident
manner.
Connection to brand:
•Enfagrow A+ with a high level of DHA
can provide children with a boost to
brain development.
•Since owl seems to be smart, it
increases the strength that the brand
promises to customers.
Crocodile_ Lacoste
Animal description:
• A green crocodile that is very wild
and powerful.
•His mouth is opening to wait for
preys
Connection to brand:
•The brand founder, Mr. Lacoste, was
a famous tennis player whose
nickname is the Crocodile.
•The logo is matched with his
nickname and it’s very noticeable to
consumers.
M&M men_M&M chocolate
Animal description:
•Two M&M characters that represent
M&M chocolate and M&M peanut
chocolate.
•Having the same color as the product.
Connection to brand:
•Be cute and friendly.
•M&M characters are personificated as
human beings that can laugh, tease,
and playing tricks.
•By doing so, M&M can have a series of
advertising for the product.
Human Figure_ 7Up
Symbol description:
• A young man with wavy hair.
•Wearing short and T-shirt which are very
comfortable.
•Very free and dynamic.
•No color on him, to show the freshness
Connection to brand:
•7Up can bring the refreshing moment for
people and they can become as dynamic
and active as this symbol.
•The brand wants people to perceive it as a
young brand that matches with young
people.
•White color from 7Up is a mark
differentiating itself from Coke. It shows
that 7Up is a non-caffeine drink that
makes from natural ingredients.