BABMPT 7 Group D : Sarah Sujatha Suppramaniam
(1135861)
1
Jenny Ho Vui Syn (1035545)
Leong Shin Fen (1135969)
2
• English
language
national
newspaper in Singapore
flagship
• Established on 15 July 1945
• Consisted of coverage from world news,
East Asian news, Southeast Asia news,
home news, sports news and many more
• Launched as online media on 1 January 1994
• Highest readership of about 1.35 million
readers.
• Using Research-Based Web Design &
Usability Guidelines (Koyani, Bailey and
Nall, 2004)
• Number of guidelines used: 13
• Levels of “Relative Importance”
reviewed: 5, 4, 3, 2, 1
There are nine business models on the web. They are
categorized as follows:
Info-mediary
Advertising
Subscription
Merchant
Manufacturer
Community
Affiliate
Brokerage
Utility
Promotion
• Advertisements are broadcasted
• Invitation to prospective Consumers
• Do not believe in offering free gifts
• Revenue is generated
Revenue
• Require subscription
• Subscribers subscribe for a stipulated timeframe
• Top 30 website means generating revenue
Web Credibility
• Factual information
• Information on internet is more credible than traditional media
• Possibility of inaccurate information
• Lesser control
Advertising Model
Subscription Model
Top 30 Singapore Websites
Top 30 Worldwide Websites
Provide Useful Content
Horizontal Scrolling
• A good web design creates customer loyalty
• Importance of efficiency and effectiveness
• Precise and comprehensible
• Illustration by icons
• Concise words
• Avoid lengthy context
• News broadcast
• Concise words with pictures
• Synopsis of news
• Lesser Picture and more words
• News are broadcasted in a
concise way
• Accurate Information is presented
• Significance in length of webpage
• Presentation in one page
• Scrolling is complex
• Advantage and Disadvantage in a long web information
• Advantage in short and concise information
• Importance of horizontal scrolling
• Supports horizontal scrolling
• View the full content
• Avoid Cluttered Displays
• Colour Classification on
Conveying Information
• Design Forms for Users
Using Assistive Technologies
Avoid Cluttered Displays
• Produce some destructive effects varying
from reduced user performance to decreased
visual attraction
• Ignore some sections in their perceptual
ground when confronted with a cluttered
display
• Disadvantageous to deliver message
• Avoids “seeing through” the front layer
Colour Classification on Conveying
Information
• Principle presentations, which can be
practiced effectively
• To attract attention, illustrate
similarities and differences, discrete
fields
• Also affects readers’ perception of
space and depth
Design Forms for Users Using Assistive
Technologies
• Visual impairment: limited vision, color
blindness, and blindness
• Only can utilize a web site if it is designed to
be fitting with the different assistive
technologies
• Can implement screen readers device in
order to ensure the accessibility of users
with visual impairmen
• Types of Navigation of Site Structure
• Inform Users of Long Download Time
• Distinguish Required and Optional Data
entry Fields
Types of Navigation of Site Structure
• Hierarchical Structure
Inform Users of Long Download Time
• do not want to wait for a seemingly
endless page to load
Distinguish Required and Optional Data entry
Fields
• Links for Webpage
• Reduce the user’s workload
• Ensure Usable Search Result
Links for Webpage
• A rather cluttered webpage with almost a lot of information
provided for the users.
• Users will have problem accessing the topics
• Suggest replacing word links with images to ease locating the links
(Eg: The Newspaper Webpage)
28
Reduce the user’s workload
• Remembering ID Log In
• Important for users who needs to access the webpage daily.
Ensure Usable Search Result
• Search Engine highlighted the key words
• Provide more search results than other news's search engine
• Can improve by providing clustered list on either side of the
webpage
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