th
Bryan Barton
Chris Bell
Anne Hatlen
Richard Schafer

922 Nw Circle Boulevard (541) 753-2226
• Started in 1962 in Scranton, Pennsylvania and now has over 3,400 stores employing over
72,000 people
• Is one of the nation’s leading drugstore chains reporting 16.5 billion dollars in total sales as the end of 2004
• MISSION: To be a successful chain of friendly, neighborhood drugstores. Our knowledgeable, caring associates work together to provide a superior pharmacy experience, and offer everyday products and services that help our valued customers lead healthier, happier lives.

• Strengths
– Send out weekly mailer to promote specials
– Large store with huge variety of products
– Popular pharmacy
– Well known corporation that is located around the country.
• Weaknesses
– Destination location
– In a fairly old complex with stores not attracting a lot of attention or customers.

• Opportunities
– More advertising and promotional deals to draw in customer base.
– They have a small coffee drive thru and
ATM… actually have a full business would be good… there are no banks close off of 9 th .
• Threats
– Fred Meyer
– K-Mart
– Many other local retailers

2045 N. 9th St. (541) 752-7156
• Started in 1955 and it 100% employee owned.
• Is a membership store with over 1 million members/families.
• Their goal is to give their customers “deep discounts”
• Located throughout the NW employing around 3,000 people
• They focus their products on sporting goods, automotive, hardware, health & beauty, photo, toys, clothing/shoes, beer/food/wine, and a full service pharmacy.

• $5 lifetime membership available to anyone.
• Have business partners around the state where you can save money when you show your card.
• Was founded by a group who wanted to provide the “average working person” with better values. Because of the Fair Trade laws in place stating that merchandise had to be sold at or above the manufacturer’s suggested retail price.
• As a result, the made it a membership store which didn’t break any laws. And now that the Fair Trade laws no longer determine price laws they keep the membership out of tradition.

• Strengths
– Loyal customer base.
Mainly local families in the area.
– “Meet or beat” as a store policy.
– Huge stores with a lot of merchandise at a lower cost.
– Pharmacy is very popular bringing more people into the store.
• Weaknesses
– “Membership Card” if you do not have one, leaves you with no desire to go and get one…. Or you use a friends
– Shorter hours on the weekends which is ideal family shopping time.

• Opportunities
• Threats
– More local advertising
– Go onto campus and maybe give-away memberships
– Advertise beer prices which can beat other local competitors.
– Sell some of their parking lot for a coffee shop or bank… to bring more customers and save money on unused parking lot.
– K-Mart, Fred Meyers, Bi-
Mart in Philomath
– Costco in Albany
(they claimed not an issue)
– Out of towners who don’t know what Bi-Mart is.

–
Manager: Jerry, 5 th year w/ Company
–
Busiest Hours: lunch time 11-1pm & the after work crowd 5-6pm.
– They do most of their advertising on T.V.,
Radio, and guy standing out on 9 th street.
– Most Jiffy Lubes take over other businesses like Q-Lube formally known as
Quick Lube.
–
Tuesdays $19.99 oil change + $10 off coupon, lets us have oil change for $9.99.
– Students with OSU ID get $5 off.
Yeah!!! I’m
Jerry, come in and get your damb car fixed fool.
Jerry on Right

• Strengths:
– They claim to have more procedures (it seems like they are the same as any other). http://www.jiffylube.com
– Lower Bay’s (lets them have more organization under the car).
– Jerry Says they have great customer service.
– 3 in Corvallis, 1 in Albany.
–
They are stealing cars from dealerships because of price.
• Weaknesses :
– Some of their sales staff are inexperience because they don’t care about their job and live life paycheck-to-paycheck.
– Hiring and Training (they could do a better job at motivating their employees).

• Opportunities:
– The market is growing for people wanting to save time. It takes time to change your oil Why not let someone do it for you.
– Cheap, fast, friendly environment.
– They could advertise in
Barometer, Student
Discount could bring in more business.
UHH…Your PCV
Valve needs changing
(HAHAHA) $$
• Threats:
– No competitive threats in the area. (4 Jiffy Lubes within 10 miles of 97330).
– On average business is increasing 6 cars/day.

– Manager: Todd Powell 16 th year w/ company.
– Busiest Hours: 3-7pm | Days: Sat & Mon | Months: May –
Aug.
– Established in location since 1986.
– Rates: Band New:1.9% for special financing/perfect credit,
Used: 4.75 – 30% based on the individual.
– Todd said that there were only one UH in the state of
Oregon. http://www.uhonda.com
– Advertise on Radio, in Newspapers, some T.V., Direct Mail,
Word of mouth is their best form of Advertising.

• Strengths:
– Location on 9 th street =
Great traffic visibility.
– They sell Asian Imports.
– Honda is the #1 car registered in Benton
County.
– With increase in Gas
Prices Honda’s are one of the most efficient family cars.
– Sales Crew (one guy sold
22 cars just last month).
• Weaknesses:
– A couple lots in the area stock twice as many used cars (100 as apposed to 65). e.g. John
& Phil’s
– Profits are thinner on
New Cars.
– Lot Space, if they had more space they could sell more.

• Opportunities:
– New Truck: Ridgeline they’ve never had a truck before.
– Trying to expand the used cars on the lot
(profits run thinner on new cars).
– Increasing the sales force to increase sales.
– Advertising in
Barometer.
• Threats:
– KBB.COM (people not realizing their true price potential).
– Online Buying Services.
– Other manufacturers building better products.
– It’s a Buyers Market.

2108 NW 9th St, Corvallis, 97330 - (541) 752-9050

General Info.
• Been on 9 th Street for five years
• Spring/Summer are busiest times of year
• Weekends are busy all day, weekdays busiest between 4:30pm-6:30pm
• See about 200-250 people on weekends
• See about 150-200 people on weekdays
• Main corporate office in Tennessee
• 3,500 stores nationwide

SWOT Analysis
• Location - 9 th street is busy
• Name - Well known, people know what they get
• “ Best prices in auto parts ” motto
• Warranties - Equal to or better than competition
• WebsiteCan find parts for different vehicles

SWOT Analysis
• Customer Service-
Not enough people working
• Hard to find items several people needed help
• ClutteredThere are signs but they are small and full of items

SWOT Analysis
• Expansion?Didn’t get a chance to ask
• Bigger storeMay result in less clutter
• Offer student/faculty specialsA way to attract a growing population

SWOT Analysis
•
Beggs Tire and
Wheel
• Corvallis Hanson
Tire Factory
• Weather - Not very many, if any, snow days in Corvallis

2119 NW 9th St, Corvallis, 97330 - (541) 752-3413

General Info.
• Been in this location for over 30 years
• Busiest times of the day are lunch time and when people get off work (around
5:30pm)
• Busiest times of the year are winter months (studs for tires)
• Well known for quality service and products

SWOT Analysis
• Location - 9 th street is one of the busiest streets in Corvallis. It is also right by Highway
99
• Name - Well-known for good service and quality
• Comparable prices for tires

SWOT Analysis
• Cannibalization - There are more than one Les
Schwab stores in
Corvallis
• Wheel Prices - Prices on wheels tend to be a little high
• Front Desk - More people so customers don’t have to wait

SWOT Analysis
• Expansion - Always looking to expand
• Students - Offer a discount to students to attract more of its growing population

SWOT Analysis
• Nappa- In Corvallis,
Philomath, and
Albany
• Limited decision making because they are corporate
• Economy

• Nations Leading quick service Mexican
Restaurant
• 6500 restaurants in the US
• #2 Store In Oregon
• Busiest Hours 11:00-2:30 & 4:00-9:00
• Located in Corvallis 18 years
• Sales of $1.6 billion in company sales and
$3.8 billion in franchise sales

Strengths
• Located on 9th St.
• Near other Fast
Foods
• Demographics – people who want an alternative to a burger
• Well Known Brand –
Corporate Advertising
Weaknesses
• Staffing – long waits!
• Franchise – no local control, can’t spend money on local advertising

Opportunities
• Local Advertising
Threats
• NONE – Taco Bell
“Destroys” Others
(According to manager)
• Taco Time – barely
• Immokalee Workers
(settled)

• Founded In 1964 (R.B. Raffel Brothers)
• Roast Beef Sandwich Franchise
• 3400 Restaurants Worldwide
• Busiest Hours 11:00-2:30 & 4:00-9:00
• One Corvallis Location

Strengths
• Located on 9th St.
• Near other Fast
Foods
• Demographics – people who want an alternative to a burger
• Service
Weaknesses
• High Prices
• Further up 9th

Opportunities
• Local Advertising
• Student Discounts
Threats
• Cheaper Fast Foods
• Taco Bell (non burger fast food alternative)

• Togo’s
• US Nails
• Subway
• Coldstone
• Mr. Formal
• Darrels Restaurant
• China Blue
• Wendy’s
• Izzy’s
• Gramma Damas
Donuts
• The Flower Mill
• US Bank
• Highland Bowling
Alley
• Adult Shop

• www.riteaid.com
• http://216.116.32.113/index.aspx
BiMart
• www.tacobell.com
• www.arbys.com
• http://images.google.com/images?q=beer+ advertisements&hl=en