Agribusiness Systems Level AG2
Essential Questions:
1. How can record keeping accomplish business objectives and comply with laws and regulations?
2. How can using industry-accepted marketing principles to accomplish AFNR business objectives?
3. What are the meaning and functions of human resources in AFNR businesses?
Essential Vocabulary: advantage, advertise, approach, asset, asset, benefit , brand, breakeven, business management, Civil Rights Act, closing,
communication skills, customer relationship, database, demand, distribution channel, equal employment opportunities, Equal Pay Act, feature,
goals, income, insurance, investment, job description, job satisfaction, liability, lower skilled entry-level positions, margin, market equilibrium,
market research, market segment, marketing, marketing mix, marketing plan, networking, objections, objectives, opportunities, organizational
structure, place, pre-approach, presentation, price, problem-solving skills, product, profit, promotion, property, prospecting, qualifying, rapport,
relationship marketing, résumé, sales forecast, salesmanship, salesperson, selling, spreadsheet, staffing, strengths, supply, target market, taxes,
technical skills, threats, touch point, value, value-added products, weaknesses
Essential Understanding
The student will demonstrate competence in the application of principles and techniques for the development and management of Ag business
systems.
ABS.01: Utilize economic principles to establish and manage an AFNR enterprise.
Students will know…
Students will understand that…
Prior Background Knowledge
Required:
 how to apply principles of
 there is an interdependency
capitalism in the business
between supply, demand,
 computer experience
environment.
and price.
 basic Math and ELA skills
Vocabulary:
 basic speaking and
 supply
listening skills
 demand
 basic collaboration tools
 price
 market equilibrium
ABS.02: Utilize appropriate management planning principles in AFNR business enterprises.
Students will know…
Students will understand that …
Prior Background Knowledge
Required:
 how to compose and
 goals, objectives, mission
analyze
a
business
plan
for
statements drive
 computer experience
an enterprise.
management decisions.
 basic Math and ELA skills
Drafted July 1, 2015
Students will be able to….
 execute supply-anddemand principles in
AFNR businesses. (AS)
Students will be able to…
 identify components of
business plans and
demonstrate how to write


basic speaking and
listening skills
basic collaboration tools



how to read, interpret,
evaluate, and write a
mission statement to guide
business goals, objectives,
and resource allocation.
how to apply appropriate
management skills to
organize a business.
how to recruit, train, and
retain appropriate and
productive human
resources for businesses.
theAET.com
MyCaert.com
ABR:B8-10
ABR: B3-4
Vocabulary:
 strengths
 weaknesses
 opportunities
 threats
 goals
 objectives
 customer relationship
 relationship marketing
 salesmanship
 salesperson
 selling
 touch point
 Civil Rights Act
 equal employment
opportunities
 Equal Pay Act
Drafted July 1, 2015



the organization, content,
and delivery of a sales
presentation needs to be
persuasive.
they have skills and
qualities that make them
qualified for specific job
markets.
they must advocate for
themselves in a work place.








such components using the
SMART format. (AS)
utilize methods of AFNR
business enterprise
analysis, such as SWOT
(strengths, weaknesses,
opportunities and threats).
(SAE)
prepare short-term,
intermediate and long-term
goals and objectives that
are consistent with the
mission statement for an
AFNR business. (SAE)
evaluate AFNR business
goals and objectives and
make revisions based on
observations. (AS)
identify organizational
structures and chains of
command in AFNR
businesses. (AS)
identify management types
in AFNR businesses. (AS)
prepare and deliver AFNR
business presentations that
include customers served,
sources of inputs and how
a business produces goals
and services. (AS)
identify the meaning and
functions of human
resources in AFNR
businesses. (AS)
determine appropriate
human resources for AFNR









job description
lower skilled entry-level
positions
résumé
communication skills
job satisfaction
organizational structure
problem-solving skills
staffing
technical skills










Drafted July 1, 2015
businesses. (JVC)
write job descriptions for
specific positions in an
AFNR business. (SAE)
identify usual employee
benefits in AFNR
businesses. (SAE)
design a career
development and training
plan for employees of an
AFNR business. (JVC)
create a recruitment and
evaluation program for
employees in an AFNR
business. (JVC)
explain the meaning and
importance of employee
relations, including
communication. (AS)
establish and maintain
appropriate records and
reports on human
resources.(JVC)
determine and follow
appropriate regulations in
recruiting, hiring and
promoting personnel.(JVC)
identify the meaning and
nature of employee
compensation. (SAE)
design a legally compliant
and competitive
compensation plan for
AFNR business employees.
(JVC)
devise a compensation plan
to equitably compensate,
motivate and recognize
productivity of human
resources.(JVC)
ABS.03: Utilize record keeping to accomplish AFNR business objectives while complying with laws and regulations.
Students will know…
Students will understand that …
Students will be able to…
Prior Background Knowledge
Required:
 how to prepare and
 analyzing business records
 analyze records to improve
maintain all files needed to
will help in management
efficiency and profitability
 computer experience
accomplish effective record
decisions.
of an AFNR business.
 basic Math and ELA skills
(SAE)
keeping.
 basic speaking and
 apply management
 how to implement
listening skills
information systems in
appropriate inventory
 basic collaboration tools
AFNR business financial
management practices.
analysis. (SAE)
Vocabulary:
 use computer technology in
inventory management and
 business management
reporting, including
 spreadsheet
spreadsheets, databases,
 database
word processing,
networked systems and the
Internet. (SAE)
ABS.04: Apply generally accepted accounting principles and skills to manage cash budgets, credit budgets and credit for AFNR businesses.
Students will know…
Students will understand that …
Students will be able to…
Prior Background Knowledge
Required:
 how to use accounting
 accounting principles are
 budget resources, as
fundamentals to
life-long skills used in
applied to the AFNR
 computer experience
accomplish dependable
business and personal
business, including capital,
 basic Math and ELA skills
bookkeeping
and
fiscal
financial
management.
human, financial and time.
 basic speaking and
(SAE)
management.
listening skills

manage assets, including
 basic collaboration tools
MyCaert.com
credit, for agribusiness goal
ABR:B8-11
achievement. (SAE)
Drafted July 1, 2015

Vocabulary:
 advantage
 asset
 margin
 investment
 income
 property
 taxes
ABS.06: Use industry-accepted marketing principles to accomplish AFNR business objectives.
Students will know…
Students will understand that …
Prior Background Knowledge
Required:
 how to conduct
 the agriculture industry has
appropriate market and
a global market place.
 computer experience
marketing research.
 marketing of goods and
 basic Math and ELA skills
services must be monitored
 how to develop a
 basic speaking and
marketing plan.
and adjusted.
listening skills
 how to develop strategies
 basic collaboration tools
for a marketing plan
implementation.
 develop specific tactics to
market AFNR products
and services.
 how to merchandise
products and services to
achieve specific marketing
goals.
MyCaert.com
ABR:B8-2
ABR: B8-3
Drafted July 1, 2015


use accounting information
to estimate the cost of
goods sold and margins on
the goods. (AS)
explain the importance of
return on investment for an
agribusiness enterprise.
(AS)
analyze reporting
requirements for income,
property and employment
taxes associated with small
AFNR businesses. (SAE)
Students will be able to…
 investigate the meaning
and methods of marketing
in AFNR as related to
agricultural commodities,
products and services and
to agricultural goods in
domestic and international
markets. (AS)
 identify the purpose,
components and
developmental processes of
marketing plans. (AS)
 perform a marketing
analysis, including
evaluation of the
competitors, customers,
international and domestic
policy environment,
regulations and rules,
Vocabulary:
 advertise
 approach
 benefit
 brand
 breakeven
 closing
 distribution channel
 feature
 market research
 market segment
 marketing
 marketing mix
 marketing plan
 networking
 objections
 place
 pre-approach
 presentation
 price
 product
 profit
 promotion
 prospecting
 qualifying
 rapport
 sales forecast
 target market
 value
 value-added products










Drafted July 1, 2015
standards and AFNR
business resources. (AS)
establish marketing plan
goals/objectives, including
monitoring, measuring and
analyzing goal
achievement.(AS)
determine marketing
strategies that are most
likely to be effective in an
AFNR business. (AS)
explain the meaning and
use of the four Ps (product,
place, price and promotion)
in marketing. (AS)
develop advertising
campaigns that promote
products and services.(AS)
implement sales goals and
incentive programs, and
identify pricing strategies
used by competitors. (AS)
identify, explain and
organize components of the
sales process. (AS)
develop effective customer
relationships using
approaches that are
consistent and
comprehensive. (AS)
develop strategies to gain
new customers. (AS)
devise sales practices to
achieve goals effectively
and efficiently. (AS)
prepare and make sales



ABS.07: Create a production system plan.
Students will know…
Prior Background Knowledge
Required:
 how to manage risk and
uncertainty.
 computer experience
theAET.com
 basic Math and ELA skills
 basic speaking and
Vocabulary:
listening skills
 insurance
 basic collaboration tools
 taxes
 liability
 asset
Drafted July 1, 2015
Students will understand that …
 risk can be managed in an
AFNR business.
presentations. (AS)
identify and maintain
needed sales records. (AS)
use strategies to follow up
sales to provide post-sales
service. (AS)
intercept, interpret and
process customer
complaints, needs and
problems with products
and services. (AS)
Students will be able to…
 determine the meaning and
importance of risk and
uncertainty with AFNR
enterprises. (SAE)
 describe alternative
approaches to reducing
risk, including the use of
insurance for product
liability, property,
production or income loss
and for personnel life and
health. (SAE)